Lavender Rose Flowers

What Lavender Rose Flowers does

Lavender Rose Flowers, Inc. is a privately held, family-owned florist founded in 1994 and operated by Mary Crossan from a single retail location at 368 Old Kingston Rd., Scarborough, Ontario. The company sells hand-arranged flower bouquets, roses, plants, sympathy and funeral arrangements, wedding florals, corsages and boutonnieres, and a premium Luxe Collection, with prices ranging from C$35 for entry-level arrangements to C$549+ for luxury designs and up to C$1,059 for subscription bundles. It also offers custom design services for bespoke occasions and runs the Bouquet of the Month Club and Plant Subscription recurring programs in 3-, 6-, and 12-month terms.

The business operates a direct-to-consumer model combining an eFlorist-powered e-commerce website, phone ordering, and in-store pickup, with same-day delivery throughout Scarborough and the broader Greater Toronto Area (including Durham, Mississauga, Etobicoke, Hamilton, Brampton, Burlington, Bowmanville, and Uxbridge). It extends its fulfillment footprint nationwide via membership in the Teleflora florist network, which routes out-of-region orders to partner shops. Marketing relies on its own e-commerce storefront, Instagram, and email newsletter; there is no mobile app, no disclosed AI capabilities, and no proprietary technology beyond the white-label e-commerce platform.

Customer segments span individual consumers purchasing for personal occasions (birthdays, anniversaries, get well, new baby), wedding clients, sympathy and funeral customers, and a smaller corporate gifting segment. Pricing is a mix of pay-as-you-go unit pricing for one-time purchases and monthly/term-based subscription pricing for recurring deliveries, supplemented by distance-based delivery fees. The company is bootstrapped with no disclosed external funding, no parent company, and no subsidiaries.

Name

Lavender Rose Flowers

Legal name

Lavender Rose Flowers, Inc.

Website

https://lavenderroseflowers.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Lavender Rose Flowers, Inc. is a family-owned Scarborough, Ontario florist (founded 1994, owned by Mary Crossan) selling hand-arranged bouquets, plants, sympathy, wedding, and Luxe Collection arrangements via e-commerce, phone, and in-store channels with same-day delivery across the Greater Toronto Area and nationwide reach through the Teleflora network.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Retail floral arrangements
• Same-day flower delivery
• Wedding floral design
• Sympathy and funeral flowers
• Flower subscription service

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (One-time): Individual flower arrangement and plant purchases at various price points ranging from $35 to $549+ for standard arrangements, with add-on items such as chocolates, balloons, and stuffed animals available.
2. Flower Subscription: Recurring subscription services offering 3-month, 6-month, or year-long flower deliveries. Includes Bouquet of the Month Club (starting at $259 for 3 months, $525 for 6 months, $1,059 for 12 months) and Plant Subscription options.
3. Delivery Fees: Delivery fee based on distance from shop location, calculated during checkout based on postal code and delivery distance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lavender Rose Flowers, Inc. is a Scarborough, Ontario-based local florist that designs and sells hand-arranged flower arrangements, plants, sympathy and wedding florals, and recurring flower subscriptions. Customers purchase through the company's eFlorist e-commerce site, by phone, or in-store, with same-day delivery across the Greater Toronto Area and nationwide fulfillment via the Teleflora network. Standard, Deluxe, and Premium size tiers and add-on gifts (chocolates, balloons, stuffed animals) are available, and a custom design service accepts bespoke orders by color, style, and occasion.

Product overview

Lavender Rose Flowers, Inc. is a local Scarborough-based florist offering a comprehensive portfolio of floral products and services. The core offering consists of hand-arranged flower arrangements available in Standard, Deluxe, and Premium sizes, with same-day delivery throughout Scarborough and the Greater Toronto Area. The product line includes occasion-specific arrangements (anniversary, birthday, get well, sympathy, wedding), rose collections, tropical and green plants, and custom design services. The business operates through the eFlorist platform and is a proud member of the Teleflora network, offering Teleflora-branded products alongside proprietary designs. Premium offerings include the Luxe Collection featuring upscale arrangements, while subscription programs (Bouquet of the Month Club) provide recurring deliveries. Sympathy and funeral products encompass casket sprays, standing sprays, wreaths, and urn tributes. Wedding services offer complete floral design including bouquets, boutonnieres, corsages, and venue decor.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements Hand-arranged floral designs featuring combinations of roses, carnations, alstroemeria, hydrangea, and seasonal blooms in various color palettes. Available in Standard, Deluxe, and Premium sizes with same-day delivery across the GTA.
• Sympathy & Funeral Flowers Sympathy arrangements including casket sprays, standing sprays, wreaths, urn tributes, and funeral designs for memorial services and home delivery, conveying heartfelt condolences with grace and compassion.
• Wedding Flowers Custom wedding floral designs including bouquets, boutonnieres, corsages, centerpieces, and venue décor tailored to the couple's style and vision.
• Plants Live plants including orchids, peace lilies, dish gardens, succulents, tropical planters, and green plant arrangements for lasting home or office beauty.
• Flower Subscription (Bouquet of the Month Club) Recurring flower delivery programs offering 3-month, 6-month, or 12-month subscriptions that deliver seasonal blooms monthly.
• Plant Subscription Monthly plant delivery subscriptions in 3-month and 6-month options for recurring home or office greenery.
• Corsages & Boutonnieres Prom and formal event floral accessories including wrist corsages, pin-on styles, and coordinating boutonnieres in various styles such as Virtue, Allure, Intrinsic, Crimson, Flawless, and Glossy.
• Custom Design Service Bespoke floral arrangement service allowing customers to specify colors, style, and occasion for one-of-a-kind custom bouquets.
• Luxe Collection Premium flower arrangements featuring fine blooms for special occasions, including Porcelain Dream, Designer's Choice Luxury Bouquet, Radiant Meadow, and premium rose arrangements priced from $199 to $1,059.
• Rose Arrangements Rose-specific arrangements including single dozen, two dozen, and three dozen roses in various colors (red, pink, yellow, lavender, white) and styles.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Teleflora NetworkcoreChannel Partner/ Reseller/ DistributorProud member of the Teleflora Network, a nationwide floral network enabling delivery to locations across Canada beyond their local delivery area. Teleflora provides access to branded arrangements and network-wide delivery capabilities.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• ProFlowers: Long-running online florist owned by FTD selling arrangements, plants, and gifts direct to consumers. Comparable as a direct peer competing for online flower orders with national reach.
• UrbanStems: DTC online florist with a design-forward brand and same-day delivery in select metros. Comparable as a direct peer in occasion and subscription gifting, and a digitally-led threat to local florists.
• The Bouqs Co. Direct-to-consumer online florist delivering farm-sourced arrangements on subscription and one-time bases. Comparable as a direct peer competing for the same online floral gifting dollar, with a heavier digital-first model than Lavender Rose's storefront + e-commerce mix.
• Bloom & Wild: UK-founded DTC online florist shipping letterbox and arranged flowers across multiple geographies. Comparable as a direct peer in occasion gifting and subscriptions, and a relevant competitor for digitally-led share even in the GTA.

Regional players

• Florissa (Toronto): Toronto-based local florist offering same-day delivery, custom design, weddings, and sympathy arrangements in the same GTA market. Comparable as a regional peer competing directly for Scarborough/GTA occasion gifting and event business.

Others

• eFlorist: E-commerce platform and network provider that powers Lavender Rose's online storefront and product catalog (per asset references in source data). Comparable as the enabling technology vendor rather than a competitor; their network of florists is also adjacent competitive supply.
• Teleflora: Nationwide US/Canadian florist network and brand that Lavender Rose is a member of. Comparable as the network partner whose products and fulfillment infrastructure Lavender Rose resells; also a competitive force when other network florists fulfill inbound orders.

Broad incumbents

• 1-800-Flowers: Large multi-channel US floral and gift retailer (e-commerce, phone, retail) serving the same occasion-gifting demand as Lavender Rose but at national scale. Comparable as a broad incumbent in the same product category, with deeper digital and brand investment than a single-shop florist.
• Interflora: International florist-to-florist delivery network with consumer brands across multiple countries. Comparable as a broad incumbent offering the same florist-network fulfillment model that Teleflora provides for Lavender Rose.
• FTD (Florists' Transworld Delivery): Long-standing US floral delivery network and consumer brand with comparable product mix (arrangements, plants, sympathy, weddings). Comparable as a broad incumbent operating both consumer-facing e-commerce and a florist-to-florist network analogous to Teleflora.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lavender-rose-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavender Rose Flowers