LDN DISTRIBUIDORA

What LDN DISTRIBUIDORA does

LDN Distribuidora de Perfumaria Ltda is a B2B wholesale distributor of beauty, hygiene, and personal care products headquartered in Londrina, Paraná, Brazil. Founded in 2017 in Curitiba before relocating its distribution center to Londrina, the company serves more than 1,800 retail points of sale across the state of Paraná, including independent perfumeries, cosmetics stores, and pharmacy chains. Its portfolio encompasses approximately 25 distributed brands such as Dailus, Anita, Jacques Janine, Labotrat, Nupill, and Blant, organized across six product categories: accessories, hair care, depilation, makeup, skin care, and nail care.

The company's commercial operations run on an Agile B2B-powered e-commerce platform that supports CNPJ-gated B2B registration, digital order management, invoice and title management, and ERP integration, complemented by dedicated iOS and Android mobile applications. Order capture is hybrid: a network of field sales representatives allocated in major cities across Paraná provides trade execution and in-store merchandising support, while digital ordering is enabled through the e-commerce site, mobile apps, and WhatsApp. Pricing is gated behind B2B login or CNPJ verification, consistent with negotiated or tiered wholesale rates rather than published list pricing.

LDN operates as an independent, privately held company with no disclosed external investors, parent entities, or subsidiaries. Revenue is generated through transactional distribution margins on product resale to retail customers, with logistics operated via third-party carriers enabling 24–48 hour delivery across Paraná. The stated headcount of six employees is notably lean relative to the 1,800+ POS footprint, indicating a heavily outsourced or commission-based field sales model.

Name

LDN DISTRIBUIDORA

Legal name

LDN Distribuidora de Perfumaria Ltda

Website

https://ldndistribuidora.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LDN Distribuidora is a B2B wholesale distributor of beauty and personal care products, serving 1,800+ perfumeries, cosmetics stores, and pharmacies across Paraná, Brazil, via an Agile B2B-powered e-commerce platform and field sales representatives.

Ownership category

akta.pro rank

Product category

Beauty & Personal Care Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

akta.pro secondary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Beauty products distribution
• B2B wholesale distribution
• Cosmetics and personal care
• Pharmacy and perfumery supply
• Beauty brand distribution

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution of Beauty & Personal Care Products: LDN Distribuidora generates revenue through the distribution and resale of beauty, hygiene, and wellness products to retail customers including perfumeries, cosmetics stores, and pharmacies. The company acts as an intermediary between brand manufacturers and retail points of sale, earning margins on product distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LDN Distribuidora is a B2B wholesale distributor that purchases beauty and personal care products from brand manufacturers and resells them to retail points of sale — perfumeries, cosmetics stores, and pharmacies — across the state of Paraná, Brazil. The company carries 25+ brands (e.g., Dailus, Anita, Jacques Janine, Blant, Nupill, Labotrat) organized in six product categories (Hair Care, Nail Care, Makeup, Skin Care, Depilation, Accessories) and fulfills orders through its own B2B e-commerce platform with 24-48 hour delivery.

Product overview

LDN Distribuidora is a B2B distribution company for beauty and personal care products in the Brazilian market. The company operates as a wholesale distributor offering a comprehensive portfolio of beauty brands and product categories. The product portfolio consists of 25 distributed brands including ANITA, BELLIZ, BLANT, CORA, DAILUS (ESMALTE and MAQUIAGEM), DEPIMIEL, DERMACHEM, ENOX, JACQUES JANINE, LABOTRAT, LABPOP, LADY BEAUTY, LOLA, LOWELL, MAGIC COLOR, MOHDA, MUDE BEAUTY, NUPILL, NUTRIEX, RED APLLE, REPOS, RICCA, TOK BOTHANICO, and VERTIX. These brands are organized across six main product categories: Accessories (Acessorios), Hair Care (Capilar), Depilation, Makeup (Maquilhagem), Skin Care (Pele), and Nail Care (Unhas). The company serves pharmacies, perfumeries, and cosmetics stores throughout the state of Paraná, operating through a B2B e-commerce platform powered by Agile B2B.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Accessories Distribution (Acessórios) Professional beauty and personal care accessories distributed by LDN to retail customers in Paraná, including manicure/pedicure tools, hair accessories, makeup applicators, brushes, sponges, nail files, clippers, and hygiene products.
• Hair Care Products Distribution (Capilar) Hair care products distributed by LDN to retail customers in Paraná, including shampoo, conditioner, hair masks, leave-in treatments, colorants, finishing products, tonics, and hair treatment kits.
• Depilation Products Distribution (Depilação) Hair removal products distributed by LDN to retail customers in Paraná, including depilation wax, depilatory creams, depilation equipment, depilation strips, post-depilation lotions, and remover oils.
• Makeup Products Distribution (Maquiagem) Color cosmetics distributed by LDN to retail customers in Paraná, including lipstick, eyeshadow, mascara, eyeliner, blush, foundation, concealer, makeup tools, false eyelashes, micellar water, makeup remover, and makeup fixer.
• Skin Care Products Distribution (Pele) Facial and body skincare products distributed by LDN to retail customers in Paraná, including moisturizers, cleansers, exfoliants, sunscreen, and specialized treatments.
• Nail Care Products Distribution (Unhas) Nail care products distributed by LDN to retail customers in Paraná, including nail polishes, treatments, strengtheners, cuticle care, and professional nail products from brands such as Dailus, Anita, Blant, and Cora.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• DailuscoreOthersDailus is a major nail polish and makeup brand represented by LDN Distribuidora. Dailus products including nail polishes, makeup palettes, and mascaras are distributed through LDN's network of 1,800+ retail points across Paraná.
• AnitacoreOthersAnita is a nail polish and beauty brand represented by LDN Distribuidora across the Farma and cosmetics retail channels in Paraná.
• LabotratcoreOthersLabotrat is a body care and skincare brand whose products including scrubs and body treatments are distributed by LDN to retail customers in Paraná.
• Jacques JaninecoreOthersJacques Janine is a premium haircare brand represented by LDN Distribuidora, with products including hair care kits, shampoos, conditioners, and treatments distributed across Paraná.
• NupillcoreOthersNupill is a facial care brand distributed by LDN, offering products such as facial soaps, firming serums, and vitamin C care solutions to retail customers in Paraná.
• BlantcoreOthersBlant is a nail polish brand represented by LDN Distribuidora, with an extensive range of nail colors and nail care products distributed across the Paraná retail network.
• BellizminorOthersBelliz is a beauty accessory and cosmetics brand whose products are distributed by LDN Distribuidora.
• CoraminorOthersCora is a nail polish brand distributed by LDN, offering nail care and color products to retail customers.
• DepimielminorOthersDepimiel is a depilation products brand distributed by LDN Distribuidora across the Paraná beauty retail network.
• DermachemminorOthersDermachem is a dermatology and skincare brand represented by LDN Distribuidora in the Paraná market.
• EnoxminorOthersEnox is a beauty brand distributed by LDN Distribuidora in the Paraná region.
• LolaminorOthersLola is a beauty brand whose products are distributed by LDN Distribuidora across cosmetics and pharmacy retail channels.
• LowellminorOthersLowell is a haircare and beauty brand represented by LDN Distribuidora in Paraná.
• Magic ColorminorOthersMagic Color is a hair color and beauty brand distributed by LDN across the Paraná retail network.
• MohdaminorOthersMohda is a beauty brand distributed by LDN Distribuidora in the state of Paraná.
• Mude BeautyminorOthersMude Beauty is a beauty brand whose products are distributed by LDN across cosmetics retail channels.
• NutriexminorOthersNutriex is a beauty and personal care brand distributed by LDN Distribuidora.
• Red AppleminorOthersRed Apple is a beauty brand represented by LDN Distribuidora.
• ReposminorOthersRepos is a body care brand distributed by LDN, including products like body creams and scrubs.
• RiccaminorOthersRicca is a beauty brand distributed by LDN Distribuidora in the Paraná market.
• Tok BothanicominorOthersTok Bothanico is a botanical beauty brand represented by LDN.
• VertixminorOthersVertix is a beauty brand distributed by LDN across the Paraná cosmetics retail network.
• LabpopminorOthersLabpop is a beauty brand distributed by LDN Distribuidora in Paraná.
• Lady BeautyminorOthersLady Beauty is a beauty brand distributed by LDN across the Paraná retail network.
• Agile B2BcoreTechnology or IntegrationAgile B2B is the B2B e-commerce platform technology provider powering LDN Distribuidora's online sales, customer management, and order processing system. LDN operates on the Agile B2B platform which handles integrations with ERP systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Natura &Co: Major Brazilian beauty multinational with direct sales, retail, and e-commerce channels reaching the same perfumery and pharmacy customers LDN serves. Comparable as a brand principal whose distribution choices materially affect LDN's competitive set.
• Grupo DPSP (Drogarias Pacheco / São Paulo): Major Brazilian pharmacy chain that distributes beauty and personal care products as part of its drugstore assortment. Comparable end customer overlap (Farma channel) to LDN, though operates at retail rather than wholesale level.
• Profarma Distribuidora: One of Brazil's largest pharmaceutical and health/beauty product wholesalers, listed on B3, serving thousands of pharmacies nationwide. Comparable as a wholesale intermediary to the Farma channel but at much larger scale than LDN.
• Raia Drogasil: Largest pharmacy chain in Brazil with significant beauty and personal care category presence and growing private-label beauty lines. Comparable to LDN's Farma channel customer profile, though RD sources via its own distribution centers.
• Grupo Boticário: Brazil's largest beauty company with proprietary brands, direct-to-pharmacy distribution, and its own retail/franchise network. Comparable because it both competes for shelf space at LDN's retail customers and operates a captive distribution model that could disintermediate LDN.

Direct peers

• Plataforma Beauty: A B2B digital platform connecting beauty brands with retail points of sale across Brazil, offering order management and distribution support. Directly comparable to LDN's B2B e-commerce-plus-field-sales distribution model for the beauty vertical.
• Ikesaki Cosméticos: One of Brazil's largest beauty product retail and distribution networks, operating as a multi-brand beauty wholesaler/retailer with both physical stores and B2B capabilities. Highly comparable to LDN as a beauty distributor serving salons, perfumeries, and pharmacies across multiple Brazilian states.
• Central Beauty Distribuidora: Brazilian regional beauty product distributor serving perfumeries and salons with a multi-brand portfolio and field sales coverage. Operates in a similar geographic and channel model to LDN Distribuidora.

Emerging players

• Belezanaweb (Beleza na Web): Brazilian beauty e-commerce platform owned by Grupo Boticário that sells to both consumers and resellers, with a B2B segment servicing perfumeries. Comparable as a tech-enabled beauty distribution channel, though larger and more consumer-facing than LDN.

Regional players

• Hinode Group: Brazilian beauty and personal care company using direct sales and distributor networks to reach perfumeries and consumers. Comparable as a beauty distribution model operating in Brazil, though its multi-level marketing structure differs from LDN's B2B wholesaler model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/company/ldn-distribuidora
• Instagraminstagram.com/distribuidora.ldn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LDN DISTRIBUIDORA