SeniorenLebenshilfe

What SeniorenLebenshilfe does

SeniorenLebenshilfe, operated by Salanje GmbH, is a Berlin-based franchise company founded in 2012 that enables individuals to become self-employed "Lebenshelfer" (life helpers) providing non-medical everyday assistance to seniors across Germany. The company targets the pre-nursing care segment — services such as household help, grocery shopping, accompaniment to medical appointments, errands, and companionship — that sits between informal family support and formal nursing care. Its target customers are seniors wishing to remain in their homes and their adult children/relatives, including those with Pflegegrad 2-5 who can finance services through Pflegegeld or Entlastungsbetrag. The company has supported over 300 franchise launches and reports a 90%+ long-term partner success rate.

The core product is the franchise partnership program, distributed through a tiered packaging model (Basic, Plus, Premium) with monthly subscription fees plus a one-time entry fee. Supporting infrastructure includes a web-based training curriculum ('Handbuch für werdende Lebenshelfer'), a centralized customer hotline (030 880 6670 92) that routes leads to the nearest Lebenshelfer, and marketing assets comprising branch directory listings, Google My Business management, Seniorenbrief introduction letters, and press advertising. The company employs a lean corporate staff of approximately 11 employees in Berlin and partners with Kapuna Seniorenhilfe e. V. (to enable Entlastungsbetrag billing) and Verbund Seniorenhilfe (for cross-referrals). In 2019 it was ranked 3rd among Germany's best franchise companies in the Persons Care & Nursing category by DEUTSCHLAND TEST (Focus Money).

Revenue mechanics are subscription-based at the franchise system level, with no public disclosure of unit economics. The franchise model creates a capital-light, geographically distributed service delivery network with strong demographic tailwinds: Germany's senior population (65+) is projected to grow from 18.09M (21.79% of population) to 29% by 2030 and 34% by 2060, while seniors needing pre-nursing care are projected to grow from 1M+ in 2010 to 2.17M by 2030. The company is privately held, with no external investors, parent company, or subsidiary structures identified, and has no funding rounds or M&A activity disclosed.

Name

SeniorenLebenshilfe

Legal name

Salanje GmbH

Website

https://lebenshelferwerden.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SeniorenLebenshilfe (Salanje GmbH), founded in 2012 in Berlin, is a German franchise company that enables self-employed "Lebenshelfer" to deliver non-medical daily support and companionship to seniors living independently at home across Germany.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Private-Duty Caregiver Staffing Agencies (HSABAMAB), Companionship & Social Engagement Visits (HSABAAAA), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

Keywords

• Senior care services
• Elderly companionship
• Non-medical home care
• Caregiver franchise
• Pre-nursing daily support

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Partnership Fees: Monthly partner fees paid by Lebenshelfer for franchise support including training, marketing materials, customer hotline service, branch directory entries, and ongoing coaching. Additionally, a one-time entry fee is charged 14 days after contract signing.
2. Franchise Package Upgrades: Three franchise packages available (Basic, Plus, Premium) with varying levels of support and included services. Premium features include more branch directory entries and additional coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SeniorenLebenshilfe operates a franchise model that enables individuals to become self-employed 'Lebenshelfer' (life assistants) delivering non-medical daily support and companionship to seniors in their own homes. Services include household help, grocery shopping, accompanying seniors to medical appointments, leisure activities, postal and government errands, and conversation. The company supports franchisees through an online training platform, a centralized customer hotline that routes leads by geography, branch directory and Google My Business listings, business plan templates, and ongoing coaching.

Product overview

SeniorenLebenshilfe operates as a franchise company that enables individuals to become self-employed 'Lebenshelfer' (life assistants) providing daily support services to seniors. The core offering is the franchise partnership program, supported by an online training platform ('Handbuch für werdende Lebenshelfer'), centralized customer phone service, marketing support (branch directories, Google My Business, car branding), business plan templates, a customer referral system ('Seniorenbrief'), and networking events. Three franchise packages (Basic, Plus, Premium) offer varying levels of support intensity. The company is not a technology or software product but rather a service-based franchise model focused on senior care.

Differentiator

Problem solved

Functional benefit

Products and services

• Lebenshelfer (Life Assistant) Franchise Partnership
• Senior Care Services (Lebenshelfer In-Home Support)

Quantifiable outcome

• Over 90% of franchise partners achieve long-term successful self-employment
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kapuna Seniorenhilfe e. V.coreChannel Partner/ Reseller/ DistributorPartnership enabling Lebenshelfer services to be billed through the Entlastungsbetrag (care allowance) in eligible German states (Bayern, Berlin, Brandenburg, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen, Sachsen, Sachsen-Anhalt, Schleswig-Holstein, Thüringen).
• Verbund SeniorenhilfecoreGTM or Marketing PartnerPartner network bringing together service providers who all work closely with seniors. Enables mutual referrals between complementary care service providers.
• External Bookkeeping Service (Framework Contract)minorImplementation/ SI/ Consulting PartnerFramework agreement with an accounting service provider that Lebenshelfer can use for cost-effective bookkeeping. Included in franchise support services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alloheim: Major German senior care provider operating numerous residential and care facilities across Germany. Large incumbent in the elder care space; competes for some of the same customer pool via outpatient services.
• Kursana Seniorenresidenzen: Established German operator of senior residences and care homes (Dussmann Group). Broad incumbent with overlapping elderly customer base, though primarily facility-based.
• SeneCura: German/Austrian senior care group operating residential facilities and outpatient care. Adjacent incumbent with comparable customer demographics and partial service overlap.
• Cura Seniorencentrum: One of Germany's largest operators of inpatient and outpatient senior care facilities. Broader incumbent serving overlapping demand for senior services, though primarily facility-based rather than in-home.

Direct peers

• Right at Home: International in-home senior care franchise offering companionship, personal care, and daily assistance. Closely comparable business model: franchise partners deliver non-medical services with central training, marketing, and lead-routing support.
• Home Instead: Global senior home care franchise providing personal care, companionship, and daily living support to seniors in their homes. Operates a comparable franchise-partner model with recurring fee structure, directly competing for the same non-medical senior care segment.
• Pflegehelden: German franchise provider of 24-hour care and outpatient care services for seniors. Direct German-market competitor operating a similar franchise-led delivery model in elder care.
• Comfort Keepers: Senior in-home care franchise providing companionship, personal care, and incidental services. Directly comparable on the pre-nursing / non-medical positioning and franchise-partner delivery model.
• Promedica Plus: German franchise provider specializing in outpatient care services and 24-hour caregiving for seniors in their homes. Closely comparable in service scope and franchise delivery model within Germany.
• Homewatch CareGivers: Global senior home care franchise delivering personal care, companionship, and family respite services. Same franchise unit economics and recurring subscription structure as SeniorenLebenshilfe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seniorenlebenshilfe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeniorenLebenshilfe