What Leefstijlhub does

LeefstijlHUB B.V. is a Dutch digital health company that delivers Gecombineerde Leefstijlinterventie (GLI) programs — combined lifestyle interventions — for adults and children with overweight and obesity across the Netherlands. Programs are fully reimbursed under the Dutch basic health insurance (basisverzekering), removing direct cost to participants. The company operates a multi-sided model serving three constituencies: participants referred by healthcare providers, lifestyle professionals who deliver the programs, and referrers (GPs, practice assistants, hospital staff).

LeefstijlHUB's portfolio comprises seven named programs spanning adult overweight (CooL, BeweegKuur), group-based foundational intervention (Samen Sportief in Beweging), adult severe obesity (Keer Je Leefstijl Om — KJLO, 2-year intensive with 3 years of post-program digital support), pediatric overweight (Your Coach Next Door for ages 2-18; Expeditie Fun Fit pilot for ages 4-18), preconception support (FertiFit & Zwanger) and workplace vitality. The technology stack consists of a participant-facing mobile app integrated with VYTAL software via the Google Health Connect API for step-count tracking, an "Online Leeromgeving" (digital learning environment) housing program materials, an interactive "Interventiekaart" location map, and integrations with the Dutch healthcare referral platforms VIPLive, ZorgDomein and ZorgMail with a 72-hour referral processing commitment. The company also operates the LeefstijlHUB Academy providing e-learnings for lifestyle professionals.

Revenue is generated primarily through reimbursement from Dutch health insurers per participant enrolled in GLI programs, supplemented by services to the professional community (administrative infrastructure, billing, triage, scheduling, AVG compliance). The go-to-market is multi-channel: GP and practice assistant referrals drive program enrollment; the free Leefstijlscan online assessment and SEO-optimized health blog drive top-of-funnel awareness; and direct sign-up forms on the Professionals page grow the supply of lifestyle coaches, physiotherapists, dietitians and psychologists. Programs are delivered live in groups at locations throughout the country via the interventiekaart-mapped network. The company is headquartered in Bergschenhoek, Netherlands, operates as a private Dutch B.V. with no disclosed external funding, and is led by Algemeen Directeur Yusuf Goedbloed alongside a Directeur Operations and a Directeur Organisatie Ontwikkeling.

Name

Leefstijlhub

Legal name

LeefstijlHUB B.V.

Website

https://leefstijlhub.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Leefstijlhub is a Dutch digital health company delivering fully reimbursed combined lifestyle intervention (GLI) programs for adults and children with overweight and obesity across the Netherlands, operated through a national network of lifestyle professionals and partner organizations.

Ownership category

akta.pro rank

Product category

Preventive Healthcare Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

Chronic Disease & Health Promotion Program Funding (HLAJALAJ), Community Health & Prevention Program Funding (HLAJALAF), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL), Integrated Physical-Behavioral-Social Care (Whole-Person) Medicaid Plans (HLAEAEAI)

Keywords

• Combined lifestyle interventions
• Lifestyle coaching programs
• Obesity treatment services
• Health behavior change
• Preventive healthcare programs

Headquarters

HQ city

Bergschenhoek, South Holland

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Basic Health Insurance Reimbursement (GLI Programs): LeefstijlHUB's primary revenue stream comes from reimbursable Gecombineerde Leefstijlinterventie (GLI) programs fully covered by the Dutch basic health insurance (basisverzekering). Programs including CooL, Samen Sportief in Beweging (SSiB), and Keer Je Leefstijl Om (KJLO) are free for participants as costs are covered by health insurance. The company contracts with health insurers to deliver these programs and receives reimbursement per participant enrolled.
2. Professional Community Platform & Services: LeefstijlHUB provides a community platform and operational infrastructure (admin, triage, scheduling, app, Academy e-learnings) for lifestyle professionals. Professionals join the community and deliver GLI programs; the company handles billing, payments, and compliance. Revenue may derive from program delivery fees per participant or professional affiliation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

LeefstijlHUB delivers reimbursed Gecombineerde Leefstijlinterventies (GLI) — multi-year combined lifestyle intervention programs — for adults and children with overweight or obesity in the Netherlands. Programs combine group-based coaching, supervised exercise, dietary guidance, and psychological support, supported by a participant mobile app (VYTAL/Google Health Connect integration), a digital learning environment, and an online location map. All programs are fully reimbursed through the Dutch basic health insurance (basisverzekering).

Product overview

LeefstijlHUB operates a digital health platform delivering Gecombineerde Leefstijl Interventies (GLI) — combined lifestyle interventions — for adults and children with overweight or obesity across the Netherlands. The platform consists of a participant-facing mobile app (integrated with VYTAL/Google Health Connect), an online learning environment, and the LeefstijlHUB Academy for professional development, all connected to a network of physical program locations. LeefstijlHUB's portfolio includes six named GLI programs: BeweegKuur (inactive adults), CooL (adults with overweight, 2-year program), Samen Sportief in Beweging — SSiB (adults, foundational program), Keer Je Leefstijl Om — KJLO (adults with severe obesity, 2-year intensive), Your Coach Next Door (children 2–18), and Expeditie Fun Fit (children 4–18, pilot), plus FertiFit & Zwanger (women with pregnancy wish). An interactive map tool helps participants find nearby locations. Healthcare professionals can refer patients via VIPLive and ZorgDomein integrations. All programs are fully reimbursed through the Dutch basic health insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Keer Je Leefstijl Om (KJLO) A 2-year GLI program for adults with severe obesity (BMI >35 with comorbidity or BMI >40), providing intensive psychological coaching, bi-weekly supervised exercise sessions at local sports facilities, and 3 years of post-program digital support. Reimbursed by Dutch basic health insurance.
• CooL (Coaching on Lifestyle) A 2-year GLI program for adults with overweight (BMI 25-35), guiding participants toward a healthier lifestyle, weight loss, and improved quality of life through group-based coaching, exercise, and behavioral change support.
• Samen Sportief in Beweging (SSiB) A GLI program for adults with overweight and increased waist circumference or comorbidities, guiding participants toward a healthier lifestyle through increased physical activity, healthier eating, and group-based coaching.
• Your Coach Next Door A GLI for children aged 2-18 with overweight or obesity, providing approximately 2 years of individual family-based coaching, including barrier inventory, multidisciplinary consultation, action planning, and connection to local care and sports facilities.
• Expeditie Fun Fit A GLI pilot program for children aged 4-18 with overweight or obesity, addressing causes that lie within unhealthy lifestyle, upbringing, environment, financial situation, or psychosocial factors.
• BeweegKuur A GLI program for adults with overweight and an inactive lifestyle who are motivated to change their behavior, focused on increasing physical activity through guided coaching.
• FertiFit & Zwanger A lifestyle program for women with overweight who wish to become pregnant, supporting healthier weight, increased chances of conception, and reduced pregnancy complications.
• Leefstijl App (with VYTAL integration) A mobile application for program participants providing appointment scheduling, reminders, lifestyle tips, and step-count tracking integrated with VYTAL software via Google Health Connect API.
• Interventiekaart (Intervention Map) An interactive map tool that helps participants and referrers locate nearby LeefstijlHUB program locations and sports facilities throughout the Netherlands.

Quantifiable outcome

• Participants lose weight, reduce BMI, and lower risk of diabetes and cardiovascular disease
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• SPC Rijnmond (Sport Performance Centre Rijnmond)coreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner) in LeefstijlHUB's partner ecosystem. SPC Rijnmond is a sports performance center contributing to the co-creation and delivery of lifestyle interventions in the Rijnmond region.
• Stichting Ambition by SportcoreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner) actively shaping the behavioral change programs. Focuses on sports ambition and inclusion through sports.
• Excelsior FoundationcoreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner). Foundation associated with Excelsior Rotterdam football club, working on sports-based social programs in Rotterdam.
• Stichting Fit for LifecoreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner). Foundation focused on promoting healthy lifestyles through physical activity.
• Ministerie van OCW (Ministry of Education, Culture and Science)coreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner). The Dutch Ministry of OCW supports health promotion initiatives and may provide funding or strategic alignment for GLI programs.
• Erasmus MCcoreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner). One of the Netherlands' leading university medical centers, providing medical and research expertise for GLI program development.
• FC Utrecht FoundationcoreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner). The football club's foundation contributes to community health initiatives and sports-based social programs.
• Team Sportservice NederlandcoreStrategic or Co-development PartnerListed as an 'Aanjager' (Main Partner). National sports service organization providing infrastructure for local sports participation across the Netherlands.
• Rijnmond DokterssupportingChannel Partner/ Reseller/ DistributorListed as a 'Verbinders' (Connector) partner. A network of GPs in the Rijnmond region that refers patients to LeefstijlHUB programs.
• leefstijlcoachingkennemerland (LCK)supportingChannel Partner/ Reseller/ DistributorListed as a 'Verbinders' (Connector) partner. Regional network of lifestyle coaching professionals in Kennemerland referring participants to the ecosystem.
• GGD HaaglandensupportingChannel Partner/ Reseller/ DistributorListed as a 'Verbinders' (Connector) partner. Regional public health service (GGD) in The Hague area connecting public health resources with LeefstijlHUB programs.
• HadokssupportingChannel Partner/ Reseller/ DistributorListed as a 'Verbinders' (Connector) partner. Healthcare network organization in the Rotterdam-The Hague area that connects GPs and healthcare providers to LeefstijlHUB.
• VYTAL (via Google Health Connect API)supportingTechnology or IntegrationTechnology partner for the participant-facing mobile app. VYTAL software integrated with Google Health Connect API enables participants to track and display health data (step counts) within the LeefstijlHUB app.
• Welzijn LansingerlandsupportingChannel Partner/ Reseller/ DistributorListed as a 'Communitypartner'. Community welfare organization in Lansingerland providing local social infrastructure for lifestyle programs.
• Sportbedrijf RotterdamsupportingChannel Partner/ Reseller/ DistributorListed as a 'Communitypartner'. Municipal sports company in Rotterdam providing sports facilities and programs for LeefstijlHUB participants.
• Vitaliteitscampus GroningensupportingChannel Partner/ Reseller/ DistributorListed as a 'Communitypartner'. Vitality campus initiative in Groningen focused on health and vitality in the northern Netherlands.
• Kind Medisch CentrumsupportingChannel Partner/ Reseller/ DistributorListed as a 'Communitypartner'. Medical center focused on children's health, potentially supporting Expeditie Fun Fit and Your Coach Next Door programs for obese children.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noom: Noom is a digital health platform delivering psychology-based behavior change programs for weight management and chronic disease prevention through coach support and a mobile app. Directly comparable to LeefstijlHUB's app-plus-coach delivery model for overweight/obesity, with similar GLP-1-adjacent positioning though without insurance reimbursement.
• Omada Health: Omada is a virtual-first chronic disease prevention and management platform combining digital tools, peer groups, and human coaching for diabetes, hypertension, and obesity — typically contracted through insurers and employers. Highly comparable to LeefstijlHUB's payer-funded, multidisciplinary, multi-condition lifestyle intervention model.
• WW International (Weight Watchers): WW is a global subscription-based weight-management program offering structured lifestyle coaching and digital tools targeting overweight/obese consumers. Comparable to LeefstijlHUB in targeting the same end-user need (sustainable weight management through behavioral change), though WW is consumer-paid rather than insurance-reimbursed and operates globally vs. NL-only.
• Vida Health: Vida Health is a virtual chronic condition management platform offering coaching and clinical care for obesity, diabetes, mental health, and hypertension, sold to employers and health plans. Comparable to LeefstijlHUB in combining multidisciplinary coaching with payer/employer contracting for chronic-disease lifestyle therapy.
• Eigenfit: Eigenfit is a Dutch provider of lifestyle interventions and weight-management coaching, active in the reimbursed GLI category. Directly competes with LeefstijlHUB for the same Dutch overweight population via the same insurance-reimbursement and GP-referral pathway.
• Virta Health: Virta Health is a telehealth-based clinician-supervised lifestyle intervention for type 2 diabetes reversal and obesity, reimbursed by health plans and employers. Comparable in delivering payer-funded, app-enabled, coach-supported lifestyle therapy targeting cardiometabolic conditions.

Others

• Menzis: Menzis is a Dutch health insurer and GLI-reimbursement counterparty, with publicly stated prevention and lifestyle initiatives. Represents the payer side of LeefstijlHUB's reimbursement model and an ecosystem decision-maker on GLI preferred-provider and tariff policy.
• Zilveren Kruis (Achmea): Zilveren Kruis is one of the largest Dutch basic health insurance providers (basisverzekering) and a critical counterpart for LeefstijlHUB as the payer reimbursing GLI programs. Indirectly comparable as the customer/payer shaping reimbursement rules, preferred-provider decisions, and tariff levels for LeefstijlHUB's core revenue stream.
• CZ Group: CZ is a major Dutch health insurer paying for GLI programs. Functions as both a current reimbursement counterparty for LeefstijlHUB and an ecosystem participant whose preferred-provider and contracting decisions directly affect which GLI suppliers see volume in their insured population.

Regional players

• Lifestyle4Life: Lifestyle4Life is a Dutch GLI (Gecombineerde Leefstijlinterventie) provider delivering reimbursed combined lifestyle interventions for adults with overweight in the Netherlands. Direct regional competitor to LeefstijlHUB serving the same Dutch basic health insurance-funded GLI category with the same GP-referral entry point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leefstijlhub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leefstijlhub