What Lethbridge Sport Council does

Lethbridge Sport Council is an Alberta-incorporated not-for-profit society that operates as the central coordinating body for community sport in Lethbridge, Canada. Its mission is to provide leadership for the enhancement and development of sport, sport organizations, and sport events in the city. The organization is staffed by a small team led by Executive Director Susan Eymann, with a Communication Manager, a Regional Director for Team Lethbridge, and part-time Roving Gyms Facilitators, and is governed by a volunteer board.

The organization delivers a portfolio of free or low-cost programs and signature events including Roving Gyms and Roving Gyms Plus (physical literacy for children aged 5 and under and youth 6+), Give It A Try introductory sport clinics, Sport For All inclusive sport initiatives, SportFest, Buffalo Spirit Games, the Achievement Awards, the Coach Development Conference, the Student Leadership Conference, and operational support for the Southern Alberta Summer Games (drawing 2,000+ athletes from 13 regions). Supporting services include a Sport Directory covering 50+ sport types, a resource library, a Sport Volunteer Hub, a Lending Library for synthetic ice and court floors, and a 38-seat Community Room available for rental at the Nicholas Sheran Ice Centre.

The revenue model is a hybrid of public grants from the Government of Alberta, Government of Canada, and City of Lethbridge, supplemented by fee-for-service revenue from community room rentals ($45/hour non-member, discounted for members), equipment rentals requiring commercial liability insurance, modest event registration fees (e.g., $45 SASG registration), and in-kind support from sponsors such as Servus Credit Union and Tourism Lethbridge. The core technology is a web-based platform supporting program registration, newsletter distribution, and an online volunteer matching system; no proprietary AI, data, or software products are offered.

Name

Lethbridge Sport Council

Legal name

Lethbridge Sport Council

Website

https://lethbridgesportcouncil.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lethbridge Sport Council is a Lethbridge, Alberta not-for-profit society that coordinates community sport through free programs (Roving Gyms, SportFest), signature events (Southern Alberta Summer Games, Achievement Awards), and member support services for local sport organizations, families, athletes, and coaches.

Ownership category

akta.pro rank

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Community Room Rentals: The Lethbridge Sport Council Community Room generates rental revenue from organizations and individuals. Members receive discounted or complimentary bookings while non-members pay standard rates. Revenue supports organizational operations and sport development programs.
2. Equipment Rentals: Rental of synthetic ice surfaces (28 sheets), court floors, and event equipment including flags and easels to sport organizations and community groups, subject to commercial liability insurance requirements.
3. Government Funding and Grants: Funded by Government of Alberta, Government of Canada, City of Lethbridge, and other public sources as indicated by supporter logos and acknowledgments throughout the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Lethbridge Sport Council is a not-for-profit community sport organization providing leadership for the enhancement and development of sport, sport organizations, and sport events in Lethbridge. It delivers free programs such as Roving Gyms (physical literacy for children five and under) and Roving Gyms Plus (youth ages 6+), hosts signature events including SportFest, the Southern Alberta Summer Games, Buffalo Spirit Games, Achievement Awards, Coach Development Conference, and Student Leadership Conference, and supports local sport organizations through member services, an equipment lending library, community room rentals, and a volunteer matching hub.

Product overview

Lethbridge Sport Council operates as a community sport organization offering a unified portfolio of programs and services centered on sport development, inclusion, and community engagement. The core offerings include Roving Gyms (physical literacy for children 5 and under) and Roving Gyms Plus (youth ages 6+), Give It A Try introductory sport clinics, Sport For All inclusion initiatives, and Sport Tourism event hosting. Supporting infrastructure includes a Lending Library for equipment rental, Community Room facility rental, Sport Volunteer Hub for volunteer matching, and Member Support services for sport organizations. Signature events include SportFest (trade show), Achievement Awards, Buffalo Spirit Games, Southern Alberta Summer Games, Student Leadership Conference (Game Changers), and Coach Development Conference. Additional resources encompass the Sport Directory, Resources library, and Lethbridge's Olympians archive. The organization connects sport organizations, athletes, coaches, and community members through collective voice and leadership for sport enhancement in Lethbridge.

Differentiator

Problem solved

Functional benefit

Products and services

• Roving Gyms

Quantifiable outcome

• Over 2000 athletes participate annually in Southern Alberta Summer Games from 13 regions
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Government of AlbertacoreStrategic or Co-development PartnerGovernment of Alberta is a key funder and supporter of Lethbridge Sport Council, providing funding for sport development programs and initiatives.
• Government of CanadacoreStrategic or Co-development PartnerFederal government supporter providing funding for national sport development and community sport initiatives.
• City of LethbridgecoreStrategic or Co-development PartnerMunicipal government partner providing operational support, facility access, and funding for community sport programs.
• Tourism LethbridgecoreGTM or Marketing PartnerJoint sport tourism initiative with Tourism Lethbridge to advance sport tourism in Lethbridge, promoting the city as a destination for sport events.
• ParticipactionminorGTM or Marketing PartnerNational partner promoting physical activity and sport participation, recognized as a community supporter.
• KidsportminorGTM or Marketing PartnerOrganization providing fee assistance for sport registration and equipment, partnered to support access to sport for children in need.
• FSQ Sport ConsultingcoreStrategic or Co-development PartnerStrategic partner for coach training and resources, providing professional development for coaches at all stages of their coaching journey. Recommended as the primary training resource for Lethbridge coaches.
• Coaching Association of CanadacoreStrategic or Co-development PartnerNational coaching body offering free training for coaches through The Locker portal, referenced for coach development pathways and NCCP certification.
• University of Lethbridge Pronghorn AthleticscoreStrategic or Co-development PartnerMajor sport partner providing facilities (Community Sports Stadium, Max Bell Aquatic Centre, Co-op Centre for Sport & Wellness) and producing Olympic-level athletes including Lawrence Steinke coached Olympians.
• Lethbridge Polytechnic KodiaksminorStrategic or Co-development PartnerSport partner providing Val Matteotti Gymnasium facilities and producing athletes for regional competitions.
• Servus Credit UnionminorGTM or Marketing PartnerMajor sponsor of SportFest event and supporter of community sport programming.
• VisitLethbridge.com ArenacoreStrategic or Co-development PartnerPremier entertainment venue and home of Lethbridge Hurricanes, providing major sport facility for events. Partner for SportFest sponsorship.
• Servus Sports CentrecoreStrategic or Co-development PartnerMulti-purpose indoor soccer facility operated by Lethbridge Soccer Association and City of Lethbridge, housing Roving Gyms program location.
• Rocky Mountain Turf ClubminorGTM or Marketing PartnerHorse racing venue partner hosting events and recognized as a community supporter.
• Lethbridge Sports Hall of FameminorStrategic or Co-development PartnerPartner organization recognizing sport excellence, jointly celebrating Lethbridge Olympians and sport history.
• Board Leadership LethbridgecoreStrategic or Co-development PartnerFounding and current member of local organizing committee for annual board training event for not-for-profit board members, providing governance development.
• Southern Alberta Recreation Association (SARA)coreStrategic or Co-development PartnerResponsible for overall operation and evaluation of Southern Alberta Summer Games, consisting of recreation professionals and sport agency personnel from Southern Alberta.
• Dare to CarecoreStrategic or Co-development PartnerSafe sport organization providing bullying prevention workshops for coaches, parents, and athletes. Sport Program Specialist position supports expanding Dare to Care's impact on sport organizations.
• Alberta Sports and Recreation Association for the Blind (ASRAB)minorStrategic or Co-development PartnerOrganization supporting Albertans who are blind or visually impaired to participate in sport. Regional Program Lead position supports programming in Lethbridge.
• Lethbridge KinettesminorGTM or Marketing PartnerService club supporter of community sport initiatives and programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Sport Canada (Canadian Heritage): Federal Canadian government department funding national and community sport. Functions as a primary funder and policy counterpart rather than a direct competitor, but influences Lethbridge Sport Council's strategic priorities and funding access.

Direct peers

• Sport Calgary: Calgary-based community sport council operating under an almost identical mandate of supporting sport organizations, hosting events (e.g., Calgary Sport Tourism Alliance-style initiatives), and providing member services across a single metropolitan market in Alberta.
• Sport Manitoba: Provincial sport federation in Manitoba coordinating amateur sport organizations, hosting provincial games, and providing member services. Direct analogue in mandate and revenue mix (government funding, membership, events).
• Sport Nova Scotia: Provincial sport federation in Nova Scotia coordinating amateur sport organizations, hosting Canada Games preparation, and providing member training/development. Direct functional peer at the provincial level.
• Sport Edmonton: Edmonton's community sport council serving as the collective voice for sport in the Edmonton region. Highly comparable organizational structure, programming mix (member support, events, sport directory), and provincial Alberta context.
• SaskSport: Saskatchewan-based amateur sport governing body coordinating member organizations and hosting provincial games. Operates as a collective voice for sport with member services, events, and government-funded sport development - highly comparable business model.

Broad incumbents

• WinSport (Canadian Sport Institute Calgary): Major sport facility and athlete development organization in Calgary operating Canada Olympic Park. Broader scope than Lethbridge Sport Council but overlaps in sport development, hosting events, and partnering with regional sport organizations in Alberta.
• BC Games Society: Provincial society in British Columbia responsible for BC Winter and BC Summer Games. Comparable event-hosting and multi-sport coordination function at larger provincial scale, though more narrowly focused on games than full member services.

Regional players

• Recreation Connections Manitoba: Manitoba provincial recreation association serving as collective voice for recreation and sport organizations. Comparable umbrella/membership model and member support services, focused on a different province.

Emerging players

• Ever Active Schools: Alberta-based organization promoting physical literacy and sport participation among school-aged children. Closely comparable to Roving Gyms and Give It A Try programs, with overlapping funder base (Government of Alberta) and similar child-focused physical literacy mandate.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/lethbridge-sport-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lethbridge Sport Council