Lucas Ford Associates, Inc

What Lucas Ford Associates, Inc does

Lucas Ford Associates, Inc. is a privately held manufacturer's representative agency founded in 1973 (firmographics list 1972) and headquartered in Atlanta, Georgia. The company represents approximately 40 manufacturers of equipment for retail service stations, restaurants, automobile dealerships, and related facilities, operating across six product categories: LED lighting, fuel handling (UL-listed piping, tank sumps, automatic tank gauging), electrical controls and signage, surveillance systems, back-office software, and fiberglass accessories for emerging fuels. Pricing is quote-based and not publicly disclosed; customers contact the company via phone or web form to engage with sales representatives.

The business model is a commission-based rep agency: Lucas Ford Associates does not develop or own proprietary products, instead earning commissions on sales routed through its manufacturer partners. Distribution is direct field sales, with associate salesmen physically located in Atlanta, Nashville, Miami, Orlando, and Tampa covering the Southeastern United States and the Caribbean (including Puerto Rico). The agency is closely held and family-led — founded by Lucas Ford Jr. (who retired in 2022 after 60+ years in the industry), with family members Lucas Ford III and Neely Ford continuing in associate salesman roles covering Georgia, the Carolinas, Alabama, Tennessee, and Florida. Other associates include Chris East (South Florida / Caribbean, since 1990) and Jeremy Moses (Central and North Florida, since 2004), supported by quotation, office-management, and contact staff for a total of 9 employees.

The company holds active memberships in three core industry associations — Petroleum Equipment Institute (PEI), National Automobile Dealers Association (NADA), and The Association for Convenience & Fuel Retailing (NACS) — and serves primarily enterprise buyers in the petroleum, quick-serve restaurant, and automotive dealership verticals. No funding rounds, acquisitions, subsidiaries, public listings, or proprietary technology are disclosed, and the agency operates without any AI/ML capabilities, APIs, or software products of its own. The strategic posture is one of stable, regional incumbency rather than growth or expansion.

Name

Lucas Ford Associates, Inc

Legal name

Lucas Ford Associates, Inc.

Website

https://lfa.net

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucas Ford Associates is a 9-person, Atlanta-based manufacturer's representative agency (founded 1973) that sells LED lighting, fuel handling, electrical controls, surveillance, and facility software on commission for ~40 manufacturers to retail service stations, restaurants, and auto dealerships across the Southeastern US and Caribbean.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta, Georgia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer's Representative Commission: Lucas Ford Associates operates as a commissioned manufacturer's representative agency. They represent multiple manufacturers of equipment for retail service stations, restaurants, automobile dealerships, and related facilities. Revenue is generated through commissions on sales of products from their manufacturer partners including LED lighting, fuel handling products, electrical controls, surveillance systems, and back office software solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lucas Ford Associates, Inc. is a commissioned manufacturer's representative agency that sells equipment from multiple partner manufacturers to retail service stations, quick serve restaurants, automobile dealerships, and related facilities. Its product portfolio spans LED lighting, fuel handling products, electrical controls and signage, surveillance systems, back office software, and fiberglass accessories for emerging fuels. The company operates field sales associates across the Southeastern United States and the Caribbean.

Product overview

Lucas Ford Associates, Inc. operates as a manufacturers' representative agency, not a product developer. The company offers a portfolio of equipment solutions across six core product categories: LED Lighting Products (interior/exterior lighting from brands including LSI, Maxlite, FC Lighting, SSL, CSL, Troy, Venture, and Solais), Fuel Handling Products (UL listed piping, tank sumps, automatic tank gauging from Doubletrac, DEFTrac, Universal, and CSI), Electrical Controls & Signs (from CPI, MacVictor, and LSI), Surveillance Systems with POS integration, Back Office Software (office management, inventory, video/data mining, and touch screen POS), and specialized Fiberglass Accessories for emerging fuels including Bravo NXT fittings, Magnibar Mag-L-300, and Redimount. These products serve retail service stations, restaurants, automobile dealerships, and related facilities throughout the Southeastern United States and the Caribbean.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Lighting Products Interior and exterior LED lighting solutions for gas stations, convenience stores, restaurants, and related facilities, sourced from manufacturers including LSI, Maxlite, FC Lighting, SSL, CSL, Troy, Venture, Sonaray, International Light Tech, NLS, Contech, Solais, Chameleon, Teron, and Leviton brands.
• Fuel Handling Products UL listed piping, tank and dispenser sumps, automatic tank gauging, tank trim, and fuel management systems sourced from manufacturers including Doubletrac, DEFTrac, Flex Connectors, Universal, Monarch Green, and CSI.
• Electrical Controls and Signs Electrical controls, LED signage, power supply and backup systems, and energy management solutions sourced from manufacturers including CPI, MacVictor, and LSI.
• Surveillance Systems Digital surveillance systems with POS integration capability that allows remote viewing, designed for retail service stations, restaurants, automobile dealerships, and related facilities.
• Back Office Software Office management software, inventory managing software, video and data mining solutions, and touch screen point-of-sale (POS) solutions for retail operations.
• Fiberglass Accessories for Emerging Fuels Fiberglass accessories designed for emerging fuels applications, including new construction fittings and specialty components for fuel handling and containment systems.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

41 partnerships are on record, tiered minor and core.

• BenecorminorChannel Partner/ Reseller/ DistributorBenecor is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• J Squared SystemsminorChannel Partner/ Reseller/ DistributorJ Squared Systems is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• DoubleTrac Flex ConnectorsminorChannel Partner/ Reseller/ DistributorDoubleTrac Flex Connectors is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Rugid GuardminorChannel Partner/ Reseller/ DistributorRugid Guard is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Post GuardminorChannel Partner/ Reseller/ DistributorPost Guard is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Morgan BrothersminorChannel Partner/ Reseller/ DistributorMorgan Brothers is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Scan GroupminorChannel Partner/ Reseller/ DistributorScan Group is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• NOV Fiber Glass SystemsminorChannel Partner/ Reseller/ DistributorNOV Fiber Glass Systems (CSI) is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• DefTracminorChannel Partner/ Reseller/ DistributorDefTrac is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• DoubleTracminorChannel Partner/ Reseller/ DistributorDoubleTrac is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• UniversalminorChannel Partner/ Reseller/ DistributorUniversal Valve Company is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Petroleum ContainmentminorChannel Partner/ Reseller/ DistributorPetroleum Containment is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Mac VictorminorChannel Partner/ Reseller/ DistributorMac Victor is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Carolina Products, Inc.minorChannel Partner/ Reseller/ DistributorCarolina Products (CPI) is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• AutelminorChannel Partner/ Reseller/ DistributorAutel Energy is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Chameleon LightingminorChannel Partner/ Reseller/ DistributorChameleon Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Teron LightingminorChannel Partner/ Reseller/ DistributorTeron Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Leviton Lighting ControlsminorChannel Partner/ Reseller/ DistributorLeviton Lighting Controls is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Leviton ViscorminorChannel Partner/ Reseller/ DistributorLeviton Viscor is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Leviton Birchwood LightingminorChannel Partner/ Reseller/ DistributorLeviton Birchwood Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• LED Stick CompanyminorChannel Partner/ Reseller/ DistributorLED Stick Company is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Leviton Intense LightingminorChannel Partner/ Reseller/ DistributorLeviton Intense Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• SolaisminorChannel Partner/ Reseller/ DistributorSolais is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• LSI GraphicsminorChannel Partner/ Reseller/ DistributorLSI Graphics is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• NLS LightingminorChannel Partner/ Reseller/ DistributorNLS Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• MaxliteminorChannel Partner/ Reseller/ DistributorMaxlite is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Troy LightingminorChannel Partner/ Reseller/ DistributorTroy Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• CSL LightingminorChannel Partner/ Reseller/ DistributorCSL Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• SSL LightingminorChannel Partner/ Reseller/ DistributorSSL (Solid State Luminaires) Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• FC LightingminorChannel Partner/ Reseller/ DistributorFC Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• GulfcoastminorChannel Partner/ Reseller/ DistributorGulfcoast is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• i3 DVRminorChannel Partner/ Reseller/ Distributori3 DVR is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• SonarayminorChannel Partner/ Reseller/ DistributorSonaray is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Contech LightingminorChannel Partner/ Reseller/ DistributorContech Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• International Light TechminorChannel Partner/ Reseller/ DistributorInternational Light Tech is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Venture LightingminorChannel Partner/ Reseller/ DistributorVenture Lighting is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• LSI IndustriesminorChannel Partner/ Reseller/ DistributorLSI Industries is a manufacturer represented by Lucas Ford Associates. No specific partnership details provided beyond the representation relationship.
• Monarch GreenminorChannel Partner/ Reseller/ DistributorMonarch Green is a manufacturer represented by Lucas Ford Associates for fuel handling products. No specific partnership details provided beyond the representation relationship.
• Petroleum Equipment Institute (PEI)coreStrategic or Co-development PartnerLucas Ford Associates is a proud member of PEI, a major industry association for petroleum equipment suppliers. Membership provides industry networking, standards development, and professional development.
• National Automobile Dealers Association (NADA)coreStrategic or Co-development PartnerLucas Ford Associates is a proud member of NADA, the trade association representing automobile dealers. Membership demonstrates commitment to serving the automotive dealership industry.
• The Association for Convenience & Fuel Retailing (NACS)coreStrategic or Co-development PartnerLucas Ford Associates is a member of NACS, the industry association for convenience and fuel retailing. Membership supports their work with retail service stations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonepar: Sonepar is one of the largest global electrical distributors with an extensive lighting and electrical product portfolio. Comparable to LFA in the lighting and electrical controls space, though Sonepar operates at international scale with stock-and-flow distribution.
• Rexel: Rexel is a global electrical distributor with lighting and energy management solutions across commercial and industrial markets. Comparable to LFA's facility lighting and electrical controls offerings; like WESCO, it is a much larger distributor, not a rep agency.
• WESCO International: WESCO is a large, publicly traded electrical, communications, and utility distributor with a broad portfolio including lighting and electrical controls. Comparable to LFA because both serve commercial customers with bundled lighting and electrical solutions, though WESCO operates at vastly greater scale and as a stock-and-flow distributor, not a commission rep.
• Consolidated Electrical Distributors (CED): CED is a major US electrical distributor serving contractors, commercial, and industrial customers with lighting and electrical products. It competes in adjacent channels with LFA's lighting and electrical controls franchise.
• Border States Electric: Border States is a large US electrical distributor serving utility, commercial, and industrial customers with lighting and electrical products. Comparable to LFA because both commercialize lighting and electrical products into similar end markets, though Border States carries inventory across geographies.

Others

• Acuity Brands: Acuity Brands is a leading North American lighting and building solutions manufacturer. It is a principal of LFA's rep model (LFA represents its lighting products) and provides insight into pricing, product roadmap, and channel dynamics relevant to LFA's lighting franchise.
• Signify (formerly Philips Lighting): Signify is the world's largest lighting manufacturer. It supplies LED products into commercial and infrastructure markets and represents the type of global manufacturer LFA represents in its Southeastern territory.
• Franklin Fueling Systems: Franklin Fueling Systems is a major manufacturer of fueling equipment and fuel management systems; its products sell through rep agencies like LFA into the same retail service station customer base.
• Eaton: Eaton is a major electrical and industrial manufacturer with a Cooper Lighting line. Its products sell through distributors and rep agencies; relevant to LFA's lighting and electrical controls positioning.
• Hubbell Incorporated: Hubbell manufactures electrical and lighting products marketed through distribution and rep channels. It is a counterpart to several of LFA's represented principals and illuminates the competitive product landscape for LFA's electrical controls franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lucas-ford-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucas Ford Associates, Inc