Detrack
Detrack is a Singapore-based SaaS provider of cloud-based delivery management software — combining electronic proof of delivery, real-time GPS tracking, route optimization, and customer notifications — serving SMBs and enterprises in 3PL, construction, distribution, food & beverage, retail, and field services across 60+ countries.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Detrack does
Detrack Systems Pte. Ltd., founded in 2013 by Dason Goh and headquartered in Singapore, operates a cloud-based SaaS delivery management platform that unifies electronic proof of delivery (ePOD), real-time GPS driver tracking, route optimization, automated customer notifications (SMS, WhatsApp, email), vehicle safety checks, rate cards, and reports & analytics. The platform is built on AWS infrastructure and delivered through a web-based admin dashboard, iOS and Android driver apps, a manager app, and a scanner app, with a public REST API V2 and an early-access Model Context Protocol (MCP) server for AI integrations. The product supports 16 dashboard languages and 23 driver-app languages and maintains ISO 27001, HIPAA, SOC 1, SOC 2 Type 1, SOC 3, GDPR, PDPA, and CCPA compliance.
The company monetizes through per-driver subscriptions: a Pro tier at USD $29/driver/month, an Advanced tier at USD $39/driver/month (adding route optimization, vehicle safety checks, recurring orders, rate cards, and advanced analytics), and a custom-priced Enterprise tier for fleets of 100+ vehicles with dedicated onboarding and integration support; annual billing carries a 10% discount. Go-to-market is hybrid — self-serve product-led growth with a 14-day free trial for SMBs, and a sales-led motion for Enterprise accounts — supported by integrations with Shopify, WooCommerce, Shopee, Xero, QuickBooks, MYOB, Twilio, Vonage, WhatsApp, Zapier, AfterShip, MachShip, and several ERPs. Named customers include Toll, Kerry Logistics, PAN Logistics, Harvey Norman, Mitre 10, Wolf Home Products, Lawrence & Hanson, Guillevin, Cambria, Dahlsens, Manildra Group, SGS Logistics, Puratos, Office Choice, Penrite, and Marley Spoon, spanning 3PL, construction, distribution, food & beverage, retail/e-commerce, and services/trades verticals across 60+ countries.
Detrack is a privately held, bootstrapped company (no disclosed venture funding) operating with 11–50 employees under a leadership team of co-founders Dason Goh (CEO), Fanny See (COO), and Daniel Goh (CTO), plus an engineering lead, operations manager, and business development manager. As of 2025–2026 the company has shipped 120+ product enhancements, launched the MCP Server (May 2025) and API V2 (May 2026), and reports over 260 million proof of deliveries captured on the platform.
Detrack firmographics
Firmographics- Name
- Detrack
- Legal name
- Detrack Systems Pte. Ltd.
- Website
- https://detrack.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Detrack is a Singapore-based SaaS provider of cloud-based delivery management software — combining electronic proof of delivery, real-time GPS tracking, route optimization, and customer notifications — serving SMBs and enterprises in 3PL, construction, distribution, food & beverage, retail, and field services across 60+ countries.
- Ownership category
- akta.pro rank
Where Detrack is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Detrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Driver Subscription (Pro Plan): Monthly or annual subscription per driver app at $29/month (USD) or $312/year. Includes unlimited sub-users, live tracking, POD, branded notifications, 5-year data storage, API access.
- Driver Subscription (Advanced Plan): Monthly or annual subscription per driver app at $39/month (USD) or $420/year. Includes all Pro features plus route optimization, vehicle safety checks, recurring orders, and advanced analytics.
- Enterprise Subscription: Custom pricing for large fleets (100+ vehicles) with dedicated account manager, dedicated onboarding, and dedicated integration support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - $29/month per driver app - Basic delivery management features |
| Subscription | Annual | Pro Plan Annual - $312/year - 10% annual discount |
| Subscription | Monthly | Advanced Plan - $39/month per driver app - Enhanced features with route optimization |
| Subscription | Annual | Advanced Plan Annual - $420/year - 10% annual discount |
| Subscription | Multi-year contract | Enterprise Plan - Custom pricing - Dedicated support for large fleets |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Detrack product offering
Product offeringCore offering
Detrack is a cloud-based SaaS delivery management platform that enables businesses to dispatch jobs, track drivers in real time via GPS, capture electronic proof of delivery with signatures, photos, and timestamps, optimize routes, and automate customer notifications across SMS, WhatsApp, and email. It bundles a web-based admin dashboard with iOS/Android driver and manager mobile apps, a REST API, and AI agent access via MCP.
Product overview
Detrack is a cloud-based delivery management SaaS platform offering a unified system comprising a web-based admin dashboard, iOS/Android driver mobile app, manager app, and scanner app. The core platform combines Electronic Proof of Delivery (ePOD), real-time GPS tracking, fleet management, customer notifications, and route optimization into an integrated workflow. Key modules include Vehicle Safety Checks, Reports & Analytics, and Rate Cards (for 3PLs). The platform is available in three tiers: Pro ($29/driver/month), Advanced ($39/driver/month with route optimization), and Enterprise (custom pricing for 100+ vehicles). Detrack also offers a public REST API V2 for developer integrations and an MCP Server (AI) for AI tool connectivity, currently in early access. The platform serves industries including 3PL, construction, distribution, food & beverage, retail, and field services across 60+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Detrack Delivery Management Platform Cloud-based delivery management SaaS platform with a web-based admin dashboard that orchestrates dispatch, tracking, ePOD, route optimization, customer notifications, vehicle safety checks, and analytics for businesses operating delivery fleets.
- Electronic Proof of Delivery (ePOD) Digital POD capture that records time-stamped, geotagged signatures, photos (up to 10 per job), notes, and barcode scans and uploads them instantly to the cloud, eliminating paper-based delivery dockets and reducing disputes.
- Live Delivery Tracking Real-time GPS vehicle and driver tracking on a map-based interface for dispatchers, managers, and customers via branded tracking links, with live location, job milestones, and delivery progress.
- Route Optimization Route optimization engine that sequences jobs based on distance, travel time, and driver capacity, supporting delivery time windows, vehicle capacities, driver skills, geographic zones, and priority/locked stops to reduce fuel costs and delivery time.
- Fleet Management Fleet operations platform for scheduling and tracking deliveries, managing vehicle inspections, monitoring driver performance, dispatching jobs, and automating recurring job scheduling, with live driver tracking and job reassignment.
- Customer Notifications Automated multi-channel customer notification system delivering real-time SMS, WhatsApp, and email updates on delivery ETA and status with branded tap-to-track links, reducing missed deliveries and inbound customer support calls.
- Reports and Analytics Real-time reporting dashboard providing delivery performance insights, job summaries, driver mileage reports, and failed delivery analytics, with export to CSV, Excel, and PDF.
- Detrack Driver App (iOS/Android) Mobile application for drivers on Android (7.0+) and iOS (16.0+) that handles job receipt, ePOD capture (signatures, photos, notes, barcode scans), delivery status updates, GPS navigation, and real-time synchronization, with offline capture and automatic resync on reconnection.
- Detrack REST API V2 Full-featured public REST API enabling two-way integration with external systems, with webhooks for real-time job event notifications (Delivered, Failed, etc.); uses standard HTTP and JSON without requiring special SDKs.
- Detrack MCP Server (AI) Model Context Protocol server enabling AI tools and agents to query Detrack delivery data directly, allowing users to ask questions about their jobs from connected AI applications.
Quantifiable outcome
- Customer complaints on delivery arrival time reduced to almost zero (Teak & Mahogany case study)
- +6 more outcomes
Companies that use Detrack
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles3 records
Detrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability6 records
Feature10 records
Detrack partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ShopifycoreNative integration allowing Shopify merchants to sync orders directly to Detrack for delivery management, enabling automated job creation from e-commerce orders.
- WooCommercecoreNative integration with WordPress/WooCommerce online stores for seamless order-to-delivery workflow automation.
- ShopeecoreIntegration with Shopee marketplace for order synchronization and delivery management.
- XerocoreAccounting software integration enabling seamless financial reconciliation and invoicing based on delivery data.
- QuickBookscoreAccounting integration with QuickBooks for automated financial data synchronization.
- TwiliocoreSMS provider integration for automated customer notifications and delivery status updates via text messages.
- VonagecoreSMS and communication provider integration for customer notification delivery.
- WhatsAppcoreWhatsApp Business integration for customer delivery notifications and communication.
- ZapiercoreNo-code automation platform integration enabling connections with 5,000+ applications for workflow automation.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Detrack competitors and assessment
Company assessmentBroad incumbents
- Verizon Connect: Verizon Connect offers telematics-backed fleet management with dispatch, job assignment, and tracking features that overlap with Detrack's enterprise fleet proposition, backed by a major telco balance sheet.
- Geotab: Geotab is a global telematics incumbent expanding into fleet operations, routing, and last-mile visibility — adjacent to Detrack's fleet management offering but anchored in hardware telematics rather than pure SaaS.
- WorkWave: WorkWave provides broader field service and fleet management software including routing, mobile workforce, and proof of service — overlapping with Detrack's fleet and ePOD functionality but across a wider portfolio.
- Samsara: Samsara is a leading IoT/fleet telematics platform with hardware-anchored vehicle tracking that increasingly bundles software-style ePOD, dispatch, and route visibility — a much larger incumbent competing for the same enterprise fleets.
Direct peers
- Route4Me: Route4Me is a long-standing route optimization platform with dispatching and tracking features that overlaps with Detrack's core route planning and fleet management modules.
- Tookan (by Jungleworks): Tookan is a delivery management and task dispatch platform targeting 3PLs and on-demand delivery, comparable to Detrack on ePOD, live tracking, and driver app capabilities.
- Onfleet: Onfleet is a last-mile delivery management SaaS offering driver tracking, route optimization, ePOD, and customer notifications — the closest direct competitor to Detrack across SMB and mid-market delivery fleets.
- OptimoRoute: OptimoRoute is a route planning and field service optimization SaaS that competes head-on with Detrack's Advanced-tier routing and dispatch features for SMB and mid-market fleets.
- Track-POD: Track-POD provides electronic proof of delivery, route optimization, and fleet tracking for distributors and 3PLs, overlapping almost 1:1 with Detrack's feature set and target verticals (building materials, distribution, retail).
Emerging players
- Bringg: Bringg is a delivery orchestration platform for retailers and 3PLs with dispatch, driver tracking, and customer notifications — overlapping with Detrack's enterprise value proposition while typically targeting larger retail/CPG deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Detrack social profiles
Digital presenceDetrack compliance and trust
Trust signalCompliance8 records
Detrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Detrack leadership team
Management profileNumber of profiles
Profiles6 records
Detrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Detrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Detrack
What does Detrack do?
Detrack is a cloud-based SaaS delivery management platform that enables businesses to dispatch jobs, track drivers in real time via GPS, capture electronic proof of delivery with signatures, photos, and timestamps, optimize routes, and automate customer notifications across SMS, WhatsApp, and email. It bundles a web-based admin dashboard with iOS/Android driver and manager mobile apps, a REST API, and AI agent access via MCP.
Is Detrack a public or private company?
Detrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Detrack founded?
Detrack was founded in 2013. It employs 11 to 50 people.
Where is Detrack based?
Detrack is headquartered in Singapore, Singapore, in the Asia region.
How does Detrack make money?
Three revenue lines are on record. Driver Subscription (Pro Plan) is the primary driver. The others are driver Subscription (Advanced Plan) and enterprise Subscription.
Who are Detrack's main competitors?
Broad incumbents on record are Verizon Connect, Geotab, WorkWave and Samsara. Direct peers are Route4Me, Tookan (by Jungleworks), Onfleet, OptimoRoute and Track-POD. Bringg is listed as an emerging player.
Does Detrack have an API?
Yes. Detrack offers a full-featured public REST API (V2) that allows two-way integration. The API supports webhooks for real-time job updates (e.g., 'Delivered' or 'Failed' status notifications). No special SDKs are required — developers use standard HTTP and JSON requests. API documentation is available at detrackapiv2.docs.apiary.io. The platform also offers an MCP (Model Context Protocol) server for AI integrations, currently in early access. Developer documentation is at detrackapiv2.docs.apiary.io.