Libratum (Wellness in the Workplace)

What Libratum (Wellness in the Workplace) does

Libratum (legal entity: Libratum Life Limited) is a UK-based, privately held B2B SaaS company founded in 2020 by Suzette Tagg and Megan Wesley, headquartered in Wokingham, Berkshire. The company markets an AI-powered employee wellbeing platform that targets enterprise employers and their HR departments, with a stated focus on improving engagement, retention, productivity, and reducing absenteeism/presenteeism through structured wellness provision.

The platform is structured around three integrated product surfaces: Libra, a 24/7 AI-Powered Wellness Coach that delivers personalised conversational wellness advice; the Libratum Wellness Hub, a digital content library of bite-sized educational content, training, and toolkits across six wellness elements; and the Wellness Academy, which delivers 1:1 coaching, courses, assessments, and clinic days supported by a panel of credentialed wellness experts including psychologists, master coaches, neuroscientists, and nutritionists. The underlying technology combines generative AI and NLP-driven recommendation logic for Libra, layered over human-vetted expert content for trust and safety. No app, API, SDK, or published integrations were disclosed.

Libratum operates an enterprise field-sales motion with 'Schedule a Demo' and 'Book Online' CTAs, pricing is quote-based and not publicly disclosed, and the only named enterprise customer in the source material is AstraZeneca UK. The company is bootstrapped, with no disclosed funding rounds, investors, M&A, patents, awards, or subsidiary structure. As of the source date, the company has 8 employees.

Name

Libratum (Wellness in the Workplace)

Legal name

Libratum Life Limited

Website

https://libratumlife.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Libratum is a UK-based B2B SaaS company that sells an AI-powered employee wellbeing platform — comprising an AI wellness coach (Libra), a content hub, and a coaching academy — to enterprise employers and HR teams.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Employee wellness platform
• AI wellness coaching
• Corporate wellbeing program
• Workplace mental health
• Employee wellbeing software

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Wellness Program Subscription: Libratum operates as a B2B SaaS wellness platform providing AI-powered employee wellbeing programs to enterprise clients. The subscription model likely involves per-employee or organisation-level licensing for access to the Libra AI coach, Wellness Hub content, and Wellness Academy services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Libratum provides an AI-powered employee wellbeing platform for enterprise employers, built around three integrated components: Libra (an AI-Powered Wellness Coach delivering 24/7 conversational wellness advice), the Wellness Hub (bite-sized educational content, training, and toolkits), and the Wellness Academy (1:1 coaching, courses, assessments, and clinic days across six wellness elements). The platform centralizes wellness and HR content, delivers verified expert-validated advice, and is sold as a B2B SaaS subscription to organizations seeking to improve employee engagement, retention, productivity, and reduce absenteeism.

Product overview

Libratum is an intelligent AI-powered employee wellbeing platform offering a unified solution comprising three integrated components: Libra (AI-Powered Wellness Coach) for 24/7 conversational wellness advice, the Wellness Hub for bite-sized educational content and toolkits, and Wellness Academy for 1:1 coaching, courses, and assessments across six wellness elements. The platform centralizes wellness and HR content, streamlines existing benefits and policies, and provides verified AI-powered advice with trust and safety at the forefront.

Differentiator

Problem solved

Functional benefit

Brands

• Libra: AI-Powered Wellness Coach providing fast, easy access to professional wellness advice when and wherever needed.
• Libratum Wellness Hub
• Wellness Academy

Products and services

• Libra: AI-Powered Wellness Coach An AI-powered conversational wellness coach that delivers fast, easy, 24/7 access to personalized and professional wellness advice for employees wherever and whenever they need it, with verified expert validation supporting trust and safety. Built for enterprise employees across on-site, remote, and out-of-hours settings.
• Libratum Wellness Hub A digital content platform offering bite-sized, educational, and inspirational wellness content, training, and toolkits designed to help employees build small habits that lead to meaningful health and wellbeing changes. Used by enterprise employees to consume wellness material from anywhere at any time.
• Wellness Academy A comprehensive wellness education offering providing 1:1 coaching, courses, assessments, and clinic days across Libratum's Six Wellness Elements, delivered by professional wellness experts including psychologists, master coaches, neuroscientists, and nutritionists, for enterprise employees seeking holistic wellbeing development.

Quantifiable outcome

• 80% of employees are motivated by the program to improve their health and wellbeing
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Wellbeats: Wellbeats is an on-demand wellness platform for employers and health plans offering fitness, mindfulness, and nutrition content. Comparable B2B wellness content delivery model, though without Libratum's AI coaching layer or 1:1 expert coaching component.
• Limeade: Limeade is a corporate wellness and employee experience platform serving mid-market and enterprise employers. Directly comparable as a B2B SaaS wellness vendor targeting HR with engagement-focused solutions, though Limeade emphasizes well-being assessment over AI coaching.
• Unmind: Unmind is a UK-based B2B mental health and wellbeing platform serving enterprise employers with content, coaching, and therapy. Most direct UK-market peer, comparable in target customer (enterprise HR) and product mix, but significantly better capitalized.
• YuLife: YuLife is a UK-based insurtech and gamified wellbeing platform sold through group life insurance and direct to employers. Direct UK peer combining wellbeing engagement with measurable business outcomes, targeting enterprise HR teams.
• Wellable: Wellable provides a wellness platform for employers combining content, challenges, and wellness program administration. Similar mid-market B2B SaaS positioning to Libratum, with comparable focus on HR-driven wellness engagement.

Broad incumbents

• Headspace for Work: Headspace's B2B arm offers a leading meditation and mindfulness platform sold to enterprise employers for employee wellbeing programs. Directly competes with Libratum's Wellness Hub and AI coaching offering, but at significantly larger scale with established brand recognition and deeper content library.
• Calm Business: Calm Business provides meditation, sleep, and mental wellness content to enterprise HR departments globally. Competes with Libratum for the same employer buyer with a content-first model, lacking Libratum's AI conversational layer and 1:1 expert coaching component.
• Virgin Pulse: Virgin Pulse is one of the largest enterprise wellbeing and engagement platforms globally, serving thousands of employers with comprehensive wellness programs. A broad incumbent competing for the same enterprise HR budget with a more established integration and reporting stack.
• Spring Health: Spring Health is a mental health and wellness platform for employers combining AI-driven navigation with therapy and coaching services. Overlaps with Libratum's AI coaching positioning but extends deeper into clinical mental health delivery.
• Modern Health: Modern Health is a global mental health platform for employers offering AI-driven matching, coaching, and therapy. Comparable AI-first approach to enterprise wellness but with a much broader provider network and deeper clinical offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/libratum-life
• Instagraminstagram.com/libratum_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libratum (Wellness in the Workplace)