Liebregts en Liebregts Bloemsierkunst

What Liebregts en Liebregts Bloemsierkunst does

Liebregts en Liebregts Bloemsierkunst is a privately held, family-run florist operating a single physical storefront at Kromstraat 8, Veldhoven, in the Eindhoven region of North Brabant, Netherlands, with roots in the trade dating to 1940 and formal bouquet specialization since 1972. The company sells fresh-cut flower bouquets, MPS-certified sustainable "Groen Gekeurd" arrangements, handcrafted SILK-KA silk flower decor pieces priced up to €400, potted orchids, and bundled gift sets that pair bouquets with branded add-ons such as Little Dutch plush toys and Bottega Zero alcohol-free sparkling wine. Its primary customer base is individual Dutch consumers purchasing flowers for birthdays, sympathy, get-well wishes, anniversaries, and seasonal occasions, supplemented by corporate gifting and event work served through the Fleurop Zakelijk B2B portal and collaborations with regional hotels and event bureaus.

The business runs a hybrid physical-and-digital go-to-market: in-store pickup, personal local delivery across Veldhoven, Eindhoven, and surrounding villages with same-day fulfillment for orders placed before 14:00, and broader reach via membership in the Fleurop florist network, which provides the Bloemplein webshop, national and international delivery routing, and a dedicated B2B login portal at 1455.zakelijk.bloemplein.nl. Revenue mechanics are transactional unit pricing on one-off purchases of perishable and decorative goods, with bouquet sizes tiered Small/Medium/Large, optional greeting cards (+€1.69 to +€3.99), zoned delivery fees (€4.95–€11.95), and a 7-day freshness guarantee. The technology stack is not proprietary; the digital storefront, booking flow, and analytics (Hotjar) are provided through the Fleurop/Bloemplein platform, with Bing Ads tracking indicating modest paid search activity.

The operating profile is that of a small craft retailer: approximately five employees, no disclosed subsidiaries, no external funding, no patent or trademark portfolio, and no management team surfaced beyond a general contact email and phone line. Strategic positioning relies on multi-generational local brand equity, certified sustainable sourcing, depth of bouquet catalog, and network-enabled distribution rather than technology differentiation or scale.

Name

Liebregts en Liebregts Bloemsierkunst

Legal name

Liebregts en Liebregts

Website

https://liebregtsenliebregts.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Liebregts en Liebregts Bloemsierkunst is a family-owned Dutch florist in Veldhoven, Netherlands, selling fresh bouquets, sustainable Groen Gekeurd arrangements, silk decor, gift sets, and wedding and event floral services to local consumers, regional hotels, event bureaus, and B2B clients via the Fleurop network.

Ownership category

akta.pro rank

NAICS

Florists (45931), Florists (459310), Florists (4593)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Fresh flower bouquets
• Florist retail services
• Wedding floral design
• Corporate flower gifting
• Silk flower arrangements

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fresh Flower Bouquets: Sale of fresh cut flower bouquets in various sizes (Small, Medium, Large) with delivery or pickup options. Core product category with prices ranging from approximately €17.99 to €99.99. One-time purchase per order.
2. Gift Sets (Boeketten with add-ons): Bundled products combining a bouquet with complementary items such as vases, chocolates, bonbons, Bottega Zero alcohol-free sparkling wine, and Little Dutch plush toys. Gift sets range from €34.99 to €86.99.
3. Silk Flower Arrangements: Sale of SILK-KA branded silk flower arrangements and decorative pieces for interior design. Prices range from €49.50 to €400.00 for premium handcrafted silk arrangements.
4. Plants and Indoor Greenery: Sale of potted plants including orchids (white and purple), sold with decorative pots.
5. Wedding and Event Floral Services: Custom floral decoration services for weddings, funerals/mourning, and corporate events. Collaboration with hotels and event bureaus for large-scale event décor. Services provided through personal appointments and on-site decoration.
6. Corporate / B2B Gifting: Business customers can log in via the Fleurop Zakelijk platform to order flowers and arrangements for corporate gifting, events, and office decoration. Served through the dedicated B2B portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Liebregts en Liebregts Bloemsierkunst is a traditional Dutch florist operating a physical retail store and online webshop that sells fresh cut flower bouquets, sustainable Groen Gekeurd bouquets, gift sets, silk flower arrangements from SILK-KA, and indoor plants (orchids), alongside bespoke floral design services for weddings, funerals, and corporate events. Customers can order for in-store pickup, local same-day delivery (orders before 14:00), or nationwide and international delivery through the Fleurop network. Business clients also access a dedicated Fleurop Zakelijk portal for corporate gifting.

Product overview

Liebregts en Liebregts Bloemsierkunst is a traditional Dutch florist offering a comprehensive flower and plant retail business. Founded in 1940, the company operates both a physical store and online webshop (powered by Fleurop). The core product portfolio centers on fresh flower bouquets available in standard, seasonal, and sustainable (Groen Gekeurd/MPS-certified) varieties, complemented by indoor plants (orchids), silk flower arrangements from SILK-KA, and gift sets combining bouquets with complementary products (vases, beverages, toys, scented items). Services include wedding decorations, funeral/mourning arrangements, and event decorations. The Fleurop network enables nationwide and international delivery. The product architecture is organized by occasion (birthday, get-well, anniversary, condolence, seasonal) and type (bouquets, vase arrangements, gift sets, silk arrangements), with a growing focus on sustainable flower options certified under the MPS-ABC system.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Same-day delivery when ordered before 14:00 (Monday–Saturday)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• FleuropcoreChannel Partner/ Reseller/ DistributorLiebregts en Liebregts operates as a member florist of the Fleurop flower delivery network. This partnership provides the webshop platform (bloemplein.nl), national and international delivery infrastructure, B2B corporate gifting portal (Fleurop Zakelijk), and access to the Fleurop brand's marketing and customer reach. Products carry the Fleurop logo and are listed in the Fleurop marketplace. The partnership enables same-day and scheduled delivery throughout the Netherlands and internationally.
• SILK-KAminorOthersLiebregts en Liebregts carries an extensive range of SILK-KA silk flower arrangements in their product assortment. SILK-KA is a brand of high-quality silk flowers. The company offers these as a complementary product line alongside fresh flowers, targeting customers seeking long-lasting or decorative floral pieces for interior design.
• Little DutchminorGTM or Marketing PartnerLittle Dutch plush toys (knuffelkonijn - soft rabbit) are included in birth gift sets (Cadeauset Geboorte roze and Cadeauset Geboorte blauw). This is a product bundling partnership where the plush toy complements the floral gift for baby birth occasions.
• Bottega (Bottega Zero)minorGTM or Marketing PartnerBottega Zero (alcohol-free sparkling wine/prosecco) is bundled with floral gift sets such as Cadeauset Stijlvol genieten. The partnership enables the company to offer premium alcohol-free celebratory gift combinations. Age verification (18+) is required at checkout and delivery for orders containing alcohol.
• Hotels (Regional, Netherlands)coreStrategic or Co-development PartnerLiebregts en Liebregts has an ongoing collaboration with several large hotels in the region for event floral decoration services. This includes weddings, corporate events, and other celebrations held at hotel venues. The partnership is described as 'bijzonder prettige samenwerking' (particularly pleasant collaboration).
• Event Bureaus (Regional, Netherlands)coreStrategic or Co-development PartnerThe company collaborates with event bureaus (evenementenbureaus) to provide floral decoration services for a wide range of events from weddings to corporate parties, both small and large scale. The company states they are happy to visit clients to discuss event decoration needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RegioBloemist.nl: Aggregator-style platform that connects consumers to local Dutch florists for delivery. Comparable to Liebregts en Liebregts in routing online flower orders through local florists, parallel to the Fleurop mechanic.
• Pluukz: Netherlands-based online florist offering fresh bouquets and gift sets with same-day delivery. Directly competes for Dutch consumers seeking occasion-based flowers via webshop, overlapping Liebregts en Liebregts' core gifting use cases.
• Topbloemen.nl: Dutch online-first florist delivering fresh bouquets nationwide with same-day service and a curated catalog. Comparable as a direct national competitor in the Dutch fresh-flower e-commerce market Liebregts en Liebregts participates in via Fleurop.
• Boeket.nl: Online Dutch florist specializing in seasonal and gift bouquets with nationwide delivery and value-tiered assortments. Overlaps with Liebregts en Liebregts on occasion-based bouquet retail and same-day delivery expectations.
• Bloomon: Dutch flower subscription and online delivery brand (originally direct-to-consumer blooms-by-post). Comparable as a digital-native flower retailer serving Dutch consumers with fresh flowers, a different model but the same broad category and customer overlap.

Regional players

• De Ruiter Bloemen: Long-standing independent Dutch florist serving a different region with comparable traditional retail + e-commerce + event services model. Comparable as a similarly positioned regional brick-and-mortar florist with online sales.

Others

• Royal FloraHolland: World's largest floral auction and wholesale supplier connecting growers to florists. Comparable as the upstream supply ecosystem Liebregts en Liebregts sources from, materially shaping flower availability and pricing for retail florists.

Broad incumbents

• Fleurop / Interflora (network): The parent network Liebregts en Liebregts belongs to. Comparable as the platform/infrastructure layer the subject uses for webshop, delivery, and B2B gifting; relevant because any change in Fleurop's offering directly affects the shop.
• Euroflorist: One of the largest European flower delivery networks, operating across multiple countries with a broad portfolio of brands. Overlaps with Liebregts en Liebregts' Fleurop-enabled cross-border delivery capability at a much larger scale.

Emerging players

• Bloom & Wolf: UK-based premium silk flower specialist focused on luxury faux florals for interior design. Comparable to Liebregts en Liebregts' SILK-KA silk arrangement line as a category peer in long-lasting decorative florals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liebregts-en-liebregts-bloemsierkunst

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liebregts en Liebregts Bloemsierkunst