Lifelab Studios, Inc.
Lifelab Studios operates Journey.do, an AI-powered behavioral change SaaS platform serving US government agencies and institutional organizations across juvenile justice, adult justice, recovery, education, child welfare, and social services sectors.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lifelab Studios, Inc. does
Lifelab Studios, Inc. is a Scottsdale, Arizona-based behavioral health technology company founded in 2021 that sells Journey.do, an AI-powered SaaS platform for delivering behavioral change programs to government and institutional buyers. The company was founded by Sasha Barab, an ASU professor with over 100 academic publications in learning sciences, and operates as a Triple-Bottom Line Studio that prioritizes social impact, then financial return, then knowledge generation. Journey.do serves organizations across juvenile justice, adult justice, recovery, schools, child welfare, and broader social service systems, addressing pain points around compliance-driven (rather than transformation-driven) mandated programs, staff paperwork burden, and fragmented service delivery.
The Journey.do platform integrates proprietary components including an AI Coaching Suite, AI Case Management Tools, a cross-disciplinary Behavioral Change Framework, and a Story-Based Personalization Engine that analyzes individual life narratives to generate personalized guidance. AI capabilities are text-based, leveraging natural language processing on user stories and behavioral data, with the platform positioning AI as a tool to automate transactional work so that human coaches, probation officers, and case managers can focus on relational work. The company maintains an ongoing research partnership with Arizona State University, supported by Dr. Anna Arici (ASU Research Faculty in the School for the Future of Innovation in Society).
Commercially, Lifelab Studios runs an enterprise field sales motion led by COO/CMO Matthew Davis, targeting government agencies and institutional customers through direct sales and quote-based enterprise agreements with no publicly disclosed pricing. The core team comprises approximately 15 people, supplemented by a fiduciary board of CEOs from Gloo, Eline Media, and Cobblestone, plus an advisory board member from Getting Smart. Distribution is domestic, revenue is undisclosed, no funding rounds have been recorded, and there is no patent or certification portfolio, indicating the company remains at an early commercialization stage.
Lifelab Studios, Inc. firmographics
Firmographics- Name
- Lifelab Studios, Inc.
- Legal name
- Lifelab Studios, Inc.
- Website
- https://lifelabstudios.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lifelab Studios operates Journey.do, an AI-powered behavioral change SaaS platform serving US government agencies and institutional organizations across juvenile justice, adult justice, recovery, education, child welfare, and social services sectors.
- Ownership category
- akta.pro rank
Lifelab Studios, Inc. industry classification
Industry- Product category
- Behavioral Health Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
- akta.pro secondary industry
- Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)
Keywords
Where Lifelab Studios, Inc. is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lifelab Studios, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS/Behavioral Health Platform Subscription: Lifelab Studios operates as a behavioral health technology company providing AI-powered software as a service. The platform is delivered to organizations across behavioral health, justice, recovery, school, and social service systems on a subscription basis, with organizations paying for access to the Journey.do platform, AI coaching tools, and support services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lifelab Studios, Inc. product offering
Product offeringCore offering
Lifelab Studios operates Journey.do, an AI-powered growth platform that delivers behavioral change programs across behavioral health, justice, recovery, school, and social service systems. The platform integrates proprietary AI coaching tools, content journeys, a behavioral change framework, and AI case management tools to help organizations run personalized, scalable behavioral change from intake to outtake. It is offered to government agencies, schools, and social service organizations on a subscription basis, combining generative AI, human coaching support, and learning science research.
Product overview
Lifelab Studios, Inc. offers Journey.do, a unified AI-powered growth platform that delivers behavioral change solutions. The platform integrates proprietary AI coaching tools, content journeys, and a behavioral change framework with AI-powered programs, AI case management tools, and staff empowerment supports. Journey.do serves behavioral health, justice, recovery, school, and social service systems, enabling organizations to deliver high-quality, aligned behavioral change from intake to outtake.
Differentiator
Problem solved
Functional benefit
Brands
- Journey.do: AI-powered growth platform and ecosystem for delivering behavioral change across behavioral health, justice, recovery, school, and social service systems. Includes proprietary AI coaching tools, content journeys, behavioral change framework, and AI insights.
Products and services
- Journey.do Journey.do is an AI-powered growth enabling ecosystem that delivers behavioral change at scale across behavioral health, justice, recovery, school, and social service systems. It combines proprietary AI coaching tools, personalized content journeys, a behavioral change framework, AI case management tools, and AI insights so that government agencies, schools, recovery programs, and social service organizations can deliver consistent, personalized, and accountable growth experiences from intake to outtake.
Companies that use Lifelab Studios, Inc.
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
Lifelab Studios, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Lifelab Studios, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Arizona State University (ASU)coreLifelab Studios originated from ASU and maintains deep connections through founder Sasha Barab (professor) and Dr. Anna Arici (Research Faculty in School for the Future of Innovation in Society). The university provides ongoing research collaboration, talent pipeline, and academic credibility.
- Justice System PartnerscoreDr. Brian Lovins serves as president of Justice System Partners and champions the coaching framework in his role. This partnership provides access to the adult justice market segment and validation from respected industry practitioners.
- Eline Media (Michael Angst)minorMichael Angst, CEO of Eline Media, serves on the Lifelab Studios Fiduciary Board. Advisory relationship providing strategic guidance.
- Gloo (Scott Beck)minorScott Beck, CEO of Gloo, serves on the Lifelab Studios Fiduciary Board. Advisory relationship providing strategic guidance in the behavioral health technology space.
- Cobblestone (Tuck Bettin)minorTuck Bettin, CEO of Cobblestone, serves on the Lifelab Studios Fiduciary Board. Advisory relationship providing strategic guidance.
- Getting Smart (Tom VanderArk)minorTom VanderArk, CEO of Getting Smart, serves on the Lifelab Studios Advisory Board. Provides strategic guidance related to education technology and innovation.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lifelab Studios, Inc. competitors and assessment
Company assessmentBroad incumbents
- Spring Health: Spring Health is a comprehensive mental health benefits platform for employers and health plans. Broader incumbent in behavioral health technology serving institutional buyers with similar AI-guided personalization.
- Lyra Health: Lyra Health provides mental health benefits and coaching to employers. Comparable as a broad incumbent in AI-enabled behavioral health coaching delivered to organizations and their members.
- BetterHelp: BetterHelp provides online therapy and counseling services at scale. Broad incumbent in digitally delivered behavioral health services to individuals and organizational partners.
- Headspace: Headspace offers mindfulness and mental wellness apps for consumers, employers, and health plans. Adjacent peer in wellness coaching and behavioral change content delivery with institutional sales motion.
Direct peers
- Charlie Health: Charlie Health provides virtual mental health treatment for teens and young adults, including those in justice settings. Comparable to Lifelab's juvenile justice and recovery verticals with AI-augmented care delivery.
- Gloo: Gloo is a behavioral health technology platform serving faith-based communities, employers, and providers. Directly comparable to Lifelab as both target institutional behavioral health buyers with technology-enabled coaching and content; Lifelab's fiduciary board includes Gloo's CEO Scott Beck.
- Hazel Health: Hazel Health delivers mental health services to K-12 students via school partnerships. Comparable to Lifelab's Schools/Education segment for student wellness and behavioral support delivered through institutional channels.
- Woebot Health: Woebot Health builds AI-powered mental health chatbots for clinical and consumer applications. Comparable to Journey.do's AI coaching suite and story-based personalization, with similar AI-driven behavioral change methodologies.
- Cobblestone: Cobblestone provides behavioral health and addiction recovery platforms to treatment providers and justice organizations. Closely comparable to Lifelab's recovery and justice verticals; CEO Tuck Bettin sits on Lifelab's fiduciary board.
Emerging players
- Koko (Koko Cares): Koko uses AI to scale peer support and mental health interventions for young people. Comparable to Lifelab's AI-assisted coaching framework with a focus on youth mental health and scalable support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifelab Studios, Inc. social profiles
Digital presenceLifelab Studios, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifelab Studios, Inc. leadership team
Management profileNumber of profiles
Profiles11 records
Lifelab Studios, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifelab Studios, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifelab Studios, Inc.
What does Lifelab Studios, Inc. do?
Lifelab Studios operates Journey.do, an AI-powered growth platform that delivers behavioral change programs across behavioral health, justice, recovery, school, and social service systems. The platform integrates proprietary AI coaching tools, content journeys, a behavioral change framework, and AI case management tools to help organizations run personalized, scalable behavioral change from intake to outtake. It is offered to government agencies, schools, and social service organizations on a subscription basis, combining generative AI, human coaching support, and learning science research.
Is Lifelab Studios, Inc. a public or private company?
Lifelab Studios, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifelab Studios, Inc. founded?
Lifelab Studios, Inc. was founded in -1. It employs 1 to 10 people.
Where is Lifelab Studios, Inc. based?
Lifelab Studios, Inc. is headquartered in Not specified, United States, in the North America region.
How does Lifelab Studios, Inc. make money?
One revenue line is on record: saaS/Behavioral Health Platform Subscription.
Who are Lifelab Studios, Inc.'s main competitors?
Broad incumbents on record are Spring Health, Lyra Health, BetterHelp and Headspace. Direct peers are Charlie Health, Gloo, Hazel Health, Woebot Health and Cobblestone. Koko (Koko Cares) is listed as an emerging player.
Does Lifelab Studios, Inc. have an API?
No public API is recorded for Lifelab Studios, Inc..
What industry is Lifelab Studios, Inc. in?
Lifelab Studios, Inc.'s product category is Behavioral Health Software. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of EDAAAHAK, Mental Wellness & Resilience Education (Non-clinical). Its NAICS code is 54151 and its SIC code is 7372.