Lifelab Studios, Inc.

What Lifelab Studios, Inc. does

Lifelab Studios, Inc. is a Scottsdale, Arizona-based behavioral health technology company founded in 2021 that sells Journey.do, an AI-powered SaaS platform for delivering behavioral change programs to government and institutional buyers. The company was founded by Sasha Barab, an ASU professor with over 100 academic publications in learning sciences, and operates as a Triple-Bottom Line Studio that prioritizes social impact, then financial return, then knowledge generation. Journey.do serves organizations across juvenile justice, adult justice, recovery, schools, child welfare, and broader social service systems, addressing pain points around compliance-driven (rather than transformation-driven) mandated programs, staff paperwork burden, and fragmented service delivery.

The Journey.do platform integrates proprietary components including an AI Coaching Suite, AI Case Management Tools, a cross-disciplinary Behavioral Change Framework, and a Story-Based Personalization Engine that analyzes individual life narratives to generate personalized guidance. AI capabilities are text-based, leveraging natural language processing on user stories and behavioral data, with the platform positioning AI as a tool to automate transactional work so that human coaches, probation officers, and case managers can focus on relational work. The company maintains an ongoing research partnership with Arizona State University, supported by Dr. Anna Arici (ASU Research Faculty in the School for the Future of Innovation in Society).

Commercially, Lifelab Studios runs an enterprise field sales motion led by COO/CMO Matthew Davis, targeting government agencies and institutional customers through direct sales and quote-based enterprise agreements with no publicly disclosed pricing. The core team comprises approximately 15 people, supplemented by a fiduciary board of CEOs from Gloo, Eline Media, and Cobblestone, plus an advisory board member from Getting Smart. Distribution is domestic, revenue is undisclosed, no funding rounds have been recorded, and there is no patent or certification portfolio, indicating the company remains at an early commercialization stage.

Name

Lifelab Studios, Inc.

Legal name

Lifelab Studios, Inc.

Website

https://lifelabstudios.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifelab Studios operates Journey.do, an AI-powered behavioral change SaaS platform serving US government agencies and institutional organizations across juvenile justice, adult justice, recovery, education, child welfare, and social services sectors.

Ownership category

akta.pro rank

Product category

Behavioral Health Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Behavioral health software
• AI coaching platform
• Behavioral change technology
• Juvenile justice software
• Social-emotional learning

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS/Behavioral Health Platform Subscription: Lifelab Studios operates as a behavioral health technology company providing AI-powered software as a service. The platform is delivered to organizations across behavioral health, justice, recovery, school, and social service systems on a subscription basis, with organizations paying for access to the Journey.do platform, AI coaching tools, and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lifelab Studios operates Journey.do, an AI-powered growth platform that delivers behavioral change programs across behavioral health, justice, recovery, school, and social service systems. The platform integrates proprietary AI coaching tools, content journeys, a behavioral change framework, and AI case management tools to help organizations run personalized, scalable behavioral change from intake to outtake. It is offered to government agencies, schools, and social service organizations on a subscription basis, combining generative AI, human coaching support, and learning science research.

Product overview

Lifelab Studios, Inc. offers Journey.do, a unified AI-powered growth platform that delivers behavioral change solutions. The platform integrates proprietary AI coaching tools, content journeys, and a behavioral change framework with AI-powered programs, AI case management tools, and staff empowerment supports. Journey.do serves behavioral health, justice, recovery, school, and social service systems, enabling organizations to deliver high-quality, aligned behavioral change from intake to outtake.

Differentiator

Problem solved

Functional benefit

Brands

• Journey.do: AI-powered growth platform and ecosystem for delivering behavioral change across behavioral health, justice, recovery, school, and social service systems. Includes proprietary AI coaching tools, content journeys, behavioral change framework, and AI insights.

Products and services

• Journey.do Journey.do is an AI-powered growth enabling ecosystem that delivers behavioral change at scale across behavioral health, justice, recovery, school, and social service systems. It combines proprietary AI coaching tools, personalized content journeys, a behavioral change framework, AI case management tools, and AI insights so that government agencies, schools, recovery programs, and social service organizations can deliver consistent, personalized, and accountable growth experiences from intake to outtake.

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Arizona State University (ASU)coreStrategic or Co-development PartnerLifelab Studios originated from ASU and maintains deep connections through founder Sasha Barab (professor) and Dr. Anna Arici (Research Faculty in School for the Future of Innovation in Society). The university provides ongoing research collaboration, talent pipeline, and academic credibility.
• Justice System PartnerscoreStrategic or Co-development PartnerDr. Brian Lovins serves as president of Justice System Partners and champions the coaching framework in his role. This partnership provides access to the adult justice market segment and validation from respected industry practitioners.
• Eline Media (Michael Angst)minorStrategic or Co-development PartnerMichael Angst, CEO of Eline Media, serves on the Lifelab Studios Fiduciary Board. Advisory relationship providing strategic guidance.
• Gloo (Scott Beck)minorStrategic or Co-development PartnerScott Beck, CEO of Gloo, serves on the Lifelab Studios Fiduciary Board. Advisory relationship providing strategic guidance in the behavioral health technology space.
• Cobblestone (Tuck Bettin)minorStrategic or Co-development PartnerTuck Bettin, CEO of Cobblestone, serves on the Lifelab Studios Fiduciary Board. Advisory relationship providing strategic guidance.
• Getting Smart (Tom VanderArk)minorStrategic or Co-development PartnerTom VanderArk, CEO of Getting Smart, serves on the Lifelab Studios Advisory Board. Provides strategic guidance related to education technology and innovation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Spring Health: Spring Health is a comprehensive mental health benefits platform for employers and health plans. Broader incumbent in behavioral health technology serving institutional buyers with similar AI-guided personalization.
• Lyra Health: Lyra Health provides mental health benefits and coaching to employers. Comparable as a broad incumbent in AI-enabled behavioral health coaching delivered to organizations and their members.
• BetterHelp: BetterHelp provides online therapy and counseling services at scale. Broad incumbent in digitally delivered behavioral health services to individuals and organizational partners.
• Headspace: Headspace offers mindfulness and mental wellness apps for consumers, employers, and health plans. Adjacent peer in wellness coaching and behavioral change content delivery with institutional sales motion.

Direct peers

• Charlie Health: Charlie Health provides virtual mental health treatment for teens and young adults, including those in justice settings. Comparable to Lifelab's juvenile justice and recovery verticals with AI-augmented care delivery.
• Gloo: Gloo is a behavioral health technology platform serving faith-based communities, employers, and providers. Directly comparable to Lifelab as both target institutional behavioral health buyers with technology-enabled coaching and content; Lifelab's fiduciary board includes Gloo's CEO Scott Beck.
• Hazel Health: Hazel Health delivers mental health services to K-12 students via school partnerships. Comparable to Lifelab's Schools/Education segment for student wellness and behavioral support delivered through institutional channels.
• Woebot Health: Woebot Health builds AI-powered mental health chatbots for clinical and consumer applications. Comparable to Journey.do's AI coaching suite and story-based personalization, with similar AI-driven behavioral change methodologies.
• Cobblestone: Cobblestone provides behavioral health and addiction recovery platforms to treatment providers and justice organizations. Closely comparable to Lifelab's recovery and justice verticals; CEO Tuck Bettin sits on Lifelab's fiduciary board.

Emerging players

• Koko (Koko Cares): Koko uses AI to scale peer support and mental health interventions for young people. Comparable to Lifelab's AI-assisted coaching framework with a focus on youth mental health and scalable support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifelabstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifelab Studios, Inc.