Lily Floral Designs, LLC

What Lily Floral Designs, LLC does

Lily Floral Designs, LLC, operating as a Kansas City-based floral design studio, was founded in 2020 by Betsy and Lily as a direct-to-consumer floral brand serving the Kansas City Metro. The company designs and sells fresh floral arrangements, offers a recurring monthly subscription product, and provides event florals for weddings and private occasions, complemented by branded greeting cards (priced at $6 per unit) and an Events To-Go line. Operations are anchored at a single showroom at 922 E 5th St, Kansas City, MO 64106, with local delivery scheduled Tuesday through Friday across the metro.

The business operates a hybrid go-to-market: an e-commerce storefront for orders and gifting, a physical retail showroom for walk-in and consultation sales, and event-based services for higher-value occasions. Marketing and customer acquisition are run through Facebook, Instagram, TikTok, and Pinterest, targeting both individual gifting customers and event clients. Pricing follows standard local florist DTC economics on arrangements and occasion work, with subscriptions providing a recurring-revenue layer and cards/Events To-Go serving as basket-extending add-ons.

The team consists of five people (Betsy, Lily, Tina, Eddie, and Lyd), with founders carrying 30+ years of combined floral design experience that underpins the event and custom-arrangement capability. The company is privately held, founder-led, with no disclosed outside investors, funding rounds, patents, or partnerships, and no public revenue figures. Multiple SKUs appear marked Sold out on the storefront, which may signal either demand-supply imbalance or operational constraints rather than a deliberate scarcity strategy.

Name

Lily Floral Designs, LLC

Legal name

Lily Floral Collective

Website

https://lilyfloraldesigns.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lily Floral Designs is a Kansas City-based DTC floral design studio founded in 2020, selling fresh arrangements, monthly subscriptions, wedding/event florals, and greeting cards to consumers and event clients in the KC Metro via an e-commerce site and a single showroom.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Custom floral arrangements
• Wedding floral design
• Flower subscription service
• Event floral decor
• Greeting card stationery

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fresh Floral Arrangements: Sale of custom fresh flower arrangements and bouquets. Includes Designers Choice seasonal signature arrangements and daily blooms. One-time purchase model for individual arrangements.
2. Monthly Flower Subscription: Recurring subscription service providing regular floral deliveries. Customers receive ongoing shipments of fresh arrangements on a monthly basis.
3. Events and Weddings: Custom floral design services for events and weddings. Full-service wedding floristry including consultation, design, and day-of installation. Pricing handled via inquiry/consultation.
4. Greeting Cards and Stationery: Sale of greeting cards including foiled designs, letterpressed cards, and digitally printed cards. Unit pricing at $6.00 per card.
5. Events To-Go: Pre-designed floral arrangements available for events, delivered as ready-to-use packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lily Floral Collective designs and sells custom fresh floral arrangements, including Designers Choice/Seasonal Signature Arrangements, daily blooms, and Events To-Go packages. It offers a monthly flower subscription with recurring deliveries, full-service wedding and event floral design (consultation, custom design, and day-of installation), and a greeting card/stationery line (foiled, letterpressed, and digitally printed cards). Products are sold via its Shopify e-commerce site, in its Kansas City retail showroom, and through local KC Metro delivery.

Product overview

Lily Floral Collective is a Kansas City-based floral design studio offering a portfolio of products and services centered on fresh floral arrangements. The core offerings include Seasonal Signature Arrangements (Designers Choice), a Monthly Flower Subscription service, and an Events To-Go collection for event florals. Wedding florist services provide custom design for ceremonies and receptions. The company also sells a line of greeting cards including foiled and digitally printed designs. All products are available for delivery within the KC Metro area or pickup at their Columbus Park location.

Differentiator

Problem solved

Functional benefit

Products and services

• Designers Choice / Seasonal Signature Arrangement A curated seasonal floral arrangement created by the design team, featuring bold and unique blooms selected by the floral artists. Sold to individual consumers in the Kansas City Metro via the e-commerce site, retail showroom, and local delivery.
• Monthly Flower Subscription A recurring subscription service that delivers fresh seasonal floral arrangements to customers on a monthly basis. Available to individual consumers in the Kansas City Metro, billed monthly via the e-commerce site.
• Events To-Go Pre-designed floral arrangements and décor available for events, delivered as ready-to-use packages via pickup or local delivery. Designed for Kansas City event planners and hosts who need event florals without full-service wedding scope.
• Wedding Florist Services Custom wedding floral design service for Kansas City couples, including consultation, custom design, and day-of installation of one-of-a-kind arrangements for ceremonies and receptions. Pricing is quote-based through consultation.
• Greeting Cards Collection A line of greeting cards including foiled, letterpressed, and digitally printed designs with coordinating envelopes, covering various occasions and sentiments. Sold individually at $6.00 USD per card.
• Daily Blooms / Florals Collection Fresh floral arrangements available for daily individual purchase, including orchids and seasonal blooms. Sold to individual consumers in the Kansas City Metro via the e-commerce site, retail showroom, and local delivery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UrbanStems: Digitally native DTC floral company offering curated arrangements, subscriptions, and event flowers. Comparable business model: e-commerce first, subscription plus one-time orders, design-forward positioning.
• The Bouqs Co. Online floral marketplace delivering farm-to-door flowers with subscription and event offerings. Comparable to Lily's DTC floral + subscription model and emphasis on direct sourcing and curated design.
• BloomNation: Online platform that connects consumers with local florists for arrangements and event work. Comparable to Lily's local florist + e-commerce + wedding event business model.
• Farmgirl Flowers: Direct-to-consumer floral brand with strong brand identity and curated, design-forward bouquets. Comparable to Lily Floral Collective's emphasis on bold, custom-designed arrangements sold through an e-commerce storefront.

Emerging players

• H. Bloom: Design-focused floral subscription and event service for residential and corporate clients. Comparable subscription + custom design model, focused on recurring and event business.
• Ode à la Rose: DTC floral brand delivering seasonal arrangements and event flowers in select metros. Comparable design-forward, curated, subscription-friendly positioning, though focused on different geographies.

Broad incumbents

• From You Flowers: Online floral and gifting retailer offering same-day delivery through a network of local florists. Comparable in product mix (flowers, gifts, occasions) and use of local florist fulfillment.
• Teleflora: National floral network that routes orders through local member florists. Comparable as a same-category competitor but at vastly larger scale and broader operational reach.
• FTD (Florists' Transworld Delivery): Long-standing floral delivery network serving consumers and events through partner florists. Broad incumbent with overlapping product offering (flowers, gifts, events) but operates at a national scale.
• 1-800-Flowers: Large national floral and gifting retailer with broad assortment across flowers, gifts, and plants. Represents the scaled incumbent that competes with local florists on convenience and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lilyfloralcollective
• Instagraminstagram.com/lilyfloralcollective
• TikToktiktok.com/@lilyfloraldesignskc
• Pinterestes.pinterest.com/lilyfloraldesigns
• LinkedInlinkedin.com/company/lily-floral-designs-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily Floral Designs, LLC