Instituto Limpa Brasil
Instituto Limpa Brasil is a Brazilian nonprofit that mobilizes volunteers, schools, municipalities, and corporate sponsors around waste management, environmental education, and climate literacy, coordinating World Cleanup Day nationally as the Brazilian member of Let's Do It World.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
Instituto Limpa Brasil firmographics
Firmographics- Name
- Instituto Limpa Brasil
- Legal name
- Instituto Limpa Brasil
- Website
- https://limpabrasil.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instituto Limpa Brasil is a Brazilian nonprofit that mobilizes volunteers, schools, municipalities, and corporate sponsors around waste management, environmental education, and climate literacy, coordinating World Cleanup Day nationally as the Brazilian member of Let's Do It World.
- Ownership category
- akta.pro rank
Instituto Limpa Brasil industry classification
Industry- Product category
- Environmental Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
Keywords
Instituto Limpa Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Sponsorships: Partnerships with companies for sponsorship of environmental programs, volunteering events, and awareness campaigns. Examples include Caixa Consórcio and Transpetro sponsoring the Meu Futuro Minha Voz program.
- Government Partnerships: Collaborations with government entities (prefectures, state governments) for environmental projects, consulting, and public awareness initiatives.
- Individual Donations: National donations via MercadoPago and international donations via PayPal for supporting environmental programs and cleanup actions.
- Federal Cultural Incentive Law: Funding through Lei Federal de Incentivo à Cultura for cultural and educational environmental programs.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Instituto Limpa Brasil product offering
Product offeringCore offering
Instituto Limpa Brasil is a non-profit organization that mobilizes volunteers for environmental cleanup actions and delivers sustainability education and consulting services to municipalities, companies, and schools in Brazil. As the official Brazilian coordinator of World Cleanup Day, it runs large-scale cleanup campaigns, climate literacy programs in schools, corporate volunteering initiatives, and advisory services on waste management and environmental sustainability. Its flagship digital asset is the #EuCuidoDoMeuQuadrado platform, which registers volunteers and coordinates events.
Product overview
Instituto Limpa Brasil is a non-profit environmental organization whose offerings consist primarily of programs, campaigns, and services rather than a software product. The core flagship initiative is the Dia Mundial da Limpeza (World Cleanup Day), coordinated nationally and present in over 212 countries and territories. The primary engagement and mobilization tool is the #EuCuidoDoMeuQuadrado digital platform, which serves as the registration hub for volunteers and event organizers. Supporting programs include Meu Futuro Minha Voz – Artes Cênicas (a climate literacy program using performing arts in schools) and Menos Lixo Mais Clima (a campaign linking waste management to climate action). The organization also delivers professional services including sustainability consulting for governments and companies, corporate volunteering programs, educational lectures and workshops, content production, and event management. Regional initiatives such as Movimento SP coordinate cleanup actions across São Paulo's sub-prefectures, while mapping programs document recycling drop-off points, illegal dumping hotspots, and planting sites. The portfolio functions as a suite of integrated environmental programs and services unified by the mission of eradicating improper waste disposal through education, mobilization, and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Dia Mundial da Limpeza (World Cleanup Day) Annual global cleanup mobilization campaign coordinated nationally by Instituto Limpa Brasil, engaging volunteers across Brazil to conduct cleanup actions and environmental awareness activities on September 20 each year.
- #EuCuidoDoMeuQuadrado Platform Digital platform for registering cleanup events and volunteer participation in environmental actions, enabling citizens to organize or join official campaign events and receive participation certificates.
- Consultoria e Assessoria em Educação para Sustentabilidade Consulting and advisory services in sustainability education provided to municipal governments, state governments, and private companies on waste management and environmental sustainability topics.
- Voluntariado Corporativo Corporate volunteering program that promotes environmental education actions and cleanup interventions alongside employee volunteers from partner companies.
- Palestras & Workshops Lectures and workshops for public mobilization and awareness-raising targeting general audiences, company employees, and volunteers on sustainability and waste management topics.
- Produção de Conteúdo Content production and review, and creation of communication materials on sustainability and environmental topics for government and corporate clients.
- Meu Futuro Minha Voz – Artes Cênicas Climate literacy program using performing arts to raise awareness about sustainability, citizenship, and climate justice among students, implemented in 10 public schools in São Paulo with over 20,000 people impacted.
- Brigadistas Climáticos Training program for young climate brigadiers who are educated to become multipliers of climate knowledge, promoting sustainable practices and environmental awareness in schools.
- Menos Lixo Mais Clima Campaign linking solid waste management to climate change, mobilizing volunteers across Brazil for cleanup actions, urban cleaning, environmental awareness, and public space revitalization.
- Dia da Limpeza Digital Annual campaign raising awareness about digital sustainability, encouraging companies to delete unnecessary files and reduce data storage to minimize environmental impact of digital infrastructure.
- Movimento SP Partnership initiative with the São Paulo city government uniting the 'Menos Lixo, Mais Clima' project and 'São Paulo Limpa' program, conducting simultaneous cleanup mobilizations across all 32 sub-prefectures of São Paulo city.
- Mapeamento de Pontos Viciados de Lixo Crowdsourced mapping initiative for identifying chronic illegal dumping locations to support targeted cleanup and prevention interventions.
Quantifiable outcome
- 920,000+ volunteers mobilized in Brazil for World Cleanup Day 2025
- +3 more outcomes
Companies that use Instituto Limpa Brasil
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Instituto Limpa Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Instituto Limpa Brasil partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered major, core and minor.
- Sprite (Coca-Cola)majorThird consecutive beach cleanup campaign in partnership with Blue Keepers program, part of UN Global Compact Water and Ocean Action Platform. Sprite supports environmental cleanup actions in Recife.
- Coca-Cola BrasilmajorPartnership for river and beach cleanup campaigns across Brazil, contributing to environmental restoration efforts.
- Let's Do It WorldcoreGlobal organization responsible for World Cleanup Day campaign. Instituto Limpa Brasil is the official Brazilian member coordinating national mobilization. Founder Marta Rocha serves on the global board for 2026-2029 term.
- Caixa ConsórciomajorSponsor of 'Meu Futuro Minha Voz – Artes Cênicas' program through Federal Cultural Incentive Law, supporting climate literacy in 10 public schools in São Paulo.
- TranspetromajorSponsor of 'Meu Futuro Minha Voz – Artes Cênicas' program through Federal Cultural Incentive Law, supporting climate literacy education.
- Prefecture of São PaulocorePartnership for Movimento SP initiative promoting simultaneous cleanup actions across 32 subprefeituras, combining 'Menos Lixo, Mais Clima' and 'São Paulo Limpa' projects.
- SABESPmajorSupport for Rio Pinheiros despoluição program and environmental education initiatives; sponsor of Café da Margem sustainable project.
- PinterestminorWorld Earth Day cleanup action partnership as part of Pinterest's Global Day of Service initiative in São Paulo.
- Bloomberg BrasilminorAgroforestry planting action partnership with Sítio Ecológico Semeando, supporting environmental restoration.
- KPMGminorSupport for #UmaSóTerra campaign and World Environment Day cleanup action promoting environmental awareness.
- AXAminorCleanup actions in 3 cities during AXA Week for Good corporate volunteering program.
- WarnerMedia BrazilminorGlobal volunteering action with employees participating in environmental cleanup activities.
- WTWminorSupporting partner for Meu Futuro Minha Voz climate literacy program.
- L'OccitaneminorSupporting partner for Meu Futuro Minha Voz climate literacy program.
- Earth Day South AmericaminorPartner for climate literacy and environmental education initiatives.
- Leo BurnettminorInstitutional support for environmental campaigns and communication strategies.
- AccentureminorCorporate supporter of environmental initiatives and waste management awareness campaigns.
- Algar TelecomminorCorporate supporter of environmental initiatives.
- Instituto AlgarminorCorporate supporter of environmental initiatives.
- DecathlonminorCorporate supporter of environmental initiatives.
- MarshminorCorporate supporter of environmental initiatives.
- Instituto Lixo ZerominorPartner organization for zero waste initiatives and waste management education.
- Escoteiro do BrasilminorPartner for youth environmental education and scouting movement engagement.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Instituto Limpa Brasil competitors and assessment
Company assessmentRegional players
- Keep America Beautiful: US-based nonprofit running community cleanup programs, recycling education, and corporate volunteering partnerships analogous to Limpa Brasil's Movimento SP and corporate volunteering verticals. Closely comparable in operating model though focused on the US market.
Broad incumbents
- Surfrider Foundation: Global NGO with beach cleanup programs, environmental education, and policy advocacy. Comparable as a larger, established environmental mobilization organization running volunteer-driven cleanup campaigns with corporate partnerships, though geographically broader.
- WWF Brazil: Brazilian arm of WWF, one of the largest environmental NGOs in the country. Comparable as a major Brazilian environmental nonprofit running conservation campaigns, education programs, and corporate partnerships, though with broader biodiversity focus.
- Greenpeace Brazil: Brazilian branch of Greenpeace, a major global environmental NGO with advocacy, mobilization, and corporate accountability work. Comparable as a high-profile Brazilian environmental nonprofit engaged in public mobilization and corporate partnership, though more advocacy-driven.
- Ocean Conservancy: International ocean-focused NGO running the International Coastal Cleanup, the largest single-day volunteer cleanup event globally. Closely comparable as a major global volunteer mobilization organization focused on waste cleanup and corporate partnership fundraising.
- Earthday.org (Earth Day Network): Global organizer of Earth Day, with whom Limpa Brasil has a formal partnership (Earth Day South America). Comparable as an established global environmental mobilization platform with corporate sponsor networks and education programs.
Direct peers
- SOS Mata Atlântica: One of Brazil's oldest environmental NGOs focused on Atlantic Forest restoration and environmental education. Comparable as a major Brazilian environmental nonprofit running citizen engagement and corporate partnership programs domestically.
- Let's Do It World: Global parent network that Instituto Limpa Brasil is the official Brazilian member of; coordinates World Cleanup Day across 212+ countries. Directly comparable as the umbrella organization and brand owner of the same campaign Limpa Brasil executes nationally.
- Instituto Lixo Zero Brazil: Brazilian NGO focused on zero-waste advocacy, recycling education, and waste management policy. Directly comparable as a fellow Brazilian environmental NGO with overlapping mission on waste reduction and citizen engagement, and a listed partner of Limpa Brasil.
Emerging players
- Plastic Free Foundation: Global foundation supporting Plastic Free July and broader plastic pollution reduction. Comparable as a volunteer-driven environmental mobilization organization focused on waste/pollution, though narrower in scope to plastic only.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Instituto Limpa Brasil social profiles
Digital presenceInstituto Limpa Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instituto Limpa Brasil leadership team
Management profileNumber of profiles
Profiles6 records
Instituto Limpa Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instituto Limpa Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instituto Limpa Brasil
What does Instituto Limpa Brasil do?
Instituto Limpa Brasil is a non-profit organization that mobilizes volunteers for environmental cleanup actions and delivers sustainability education and consulting services to municipalities, companies, and schools in Brazil. As the official Brazilian coordinator of World Cleanup Day, it runs large-scale cleanup campaigns, climate literacy programs in schools, corporate volunteering initiatives, and advisory services on waste management and environmental sustainability. Its flagship digital asset is the #EuCuidoDoMeuQuadrado platform, which registers volunteers and coordinates events.
Is Instituto Limpa Brasil a public or private company?
Instituto Limpa Brasil is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Instituto Limpa Brasil founded?
Instituto Limpa Brasil was founded in 2018. It employs 11 to 50 people.
How does Instituto Limpa Brasil make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are government Partnerships, individual Donations and federal Cultural Incentive Law.
Who are Instituto Limpa Brasil's main competitors?
Keep America Beautiful is listed as a regional player. Broad incumbents are Surfrider Foundation, WWF Brazil, Greenpeace Brazil, Ocean Conservancy and Earthday.org (Earth Day Network). Direct peers are SOS Mata Atlântica, Let's Do It World and Instituto Lixo Zero Brazil. Plastic Free Foundation is listed as an emerging player.
Does Instituto Limpa Brasil have an API?
No public API is recorded for Instituto Limpa Brasil.
What industry is Instituto Limpa Brasil in?
Instituto Limpa Brasil's product category is Environmental Services. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation. Its NAICS code is 813312 and its SIC code is 8300.