Little Thai

What Little Thai does

Little Thai (legal entity LITTLE THAI VALENCIA SLU) is a Valencia-based Thai Fusion restaurant chain founded in 2013 by Christian Herrera. It operates eight restaurant locations across the Valencia metropolitan area and Castellón province in Spain, with a footprint spanning Abastos, Ruzafa, Blasco Ibáñez, Avenida de Francia, Cortes Valencianas, Torrente, and a stall inside the Mercabanyal gastronomic market, plus the Castellón site. The chain employs approximately 35 staff in total and serves individual consumers and groups through dine-in, take-away, phone, and online ordering, with proprietary delivery riders covering Valencia city and nearby municipalities (Alboraya, Burjassot, Xirivella, Mislata) and listings on third-party aggregators Glovo, Just Eat, and Uber Eats.

The core product is a customizable Thai Fusion menu built around a "Create Your Own Dish" system with over 800 combinations of bases (rice, rice noodles, egg noodles, udon, vegetables), proteins, toppings, and sauces. Signature items include multiple Pad Thai variants, Tom Yum and coconut milk soups, specialty wok dishes (Ternera Little Thai, Siam Noodles), and a clearly labeled gluten-free selection supported by an open-kitchen wok cooking technique. A central kitchen and purchasing hub standardizes procurement and prep across sites to control cost and enable franchise consistency. Revenue derives from restaurant transactions (average mains €7.95-€13.95, with weekly Wednesday promotions at €7.95), franchise fees and royalties from a three-format franchise program (Restaurant, Little Thai Express, Thai Corner/Food Court) with investment starting at €45,000, and direct-to-consumer sauce sales via the 2025-launched Salsa Sabrosa online store. The company is privately held, founder-led, has no external funding or parent company, and operates exclusively within Spain.

Name

Little Thai

Legal name

LITTLE THAI VALENCIA SLU

Website

https://littlethai.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Thai is a Valencia-based Thai Fusion restaurant chain founded in 2013, operating eight dine-in, take-away, and delivery locations across Valencia and Castellón in Spain. It serves individual consumers via a customizable 800-combination menu, supplemented by a franchise program and a direct-to-consumer sauce e-commerce line.

Ownership category

akta.pro rank

Product category

Thai Fusion Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Thai fusion restaurant
• Asian cuisine dining
• Wok-based cooking
• Restaurant franchise
• Food delivery service

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In Sales: Revenue from customers dining in at restaurant locations across Valencia and Castellón areas. Each location offers full menu with starters, specialties, soups, salads, create-your-own plates, desserts, drinks, and beers/wines.
2. Take-Away and Delivery: Revenue from take-away orders (phone and online) and food delivery service. The company uses own delivery riders for in-city delivery and partnerships with third-party platforms (Glovo, Just Eat, Uber Eats).
3. Franchise Fees and Royalties: Little Thai operates a franchise model with investment starting from €45,000. Three franchise formats available: full restaurant (100+ sqm, 50+ capacity, hood required), Little Thai Express (take-away focused), and Thai Corner/Food Court (for malls and shared spaces). Franchisees pay royalties and receive ongoing support.
4. Sauce and Merchandise Sales: Online store (salsasabrosa.es) selling Little Thai sauces for customers to recreate dishes at home, expanding brand reach beyond restaurant visits.
5. Wednesday Promotional Sales: Weekly promotional pricing on Wednesdays with all items at €7.95 (specialties from €5.95), driving customer acquisition and volume sales on traditionally slower mid-week days.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Little Thai operates a chain of Thai Fusion restaurants offering dine-in, take-away, and delivery service across Valencia and Castellón. Its core food offering is centered on wok-cooked customizable dishes, signature items such as Pad Thai, Tom Yum and coconut soups, specialty noodle and rice plates, and a Build-Your-Own-Dish system enabling over 800 combinations of bases, proteins, vegetables, and sauces. The company also licenses its concept through a three-format franchise program (full restaurant, Little Thai Express, Thai Corner/Food Court) and sells branded sauces online.

Product overview

Little Thai is a Thai-Fusion restaurant chain based in Valencia, Spain, founded in 2013. The company operates multiple restaurant locations offering dine-in, takeaway, and delivery services. Its core offering consists of customizable Thai dishes prepared using wok cooking techniques, with a 'Create Your Own Dish' system allowing customers to choose bases, proteins, vegetables, and sauces from over 800 combinations. The product portfolio includes signature dishes (Pad Thai varieties, Tom Yum soup, coconut soup), specialty noodles and rice dishes, and appetizers. The company also operates a franchise model with three formats (Restaurant, Express, Thai Corner/Food Court) and an online sauce store (Salsa Sabrosa).

Differentiator

Problem solved

Functional benefit

Products and services

• Pad Thai Signature Thai stir-fried rice noodle dish with vegetables, egg, peanuts, and sauce; available in variants including Mixto (chicken, beef, shrimp), Shrimp, Meat, and Tofu, sold at Little Thai restaurants for dine-in, take-away, and delivery.
• Sopa Tom Yum Traditional Thai soup with shrimp, mushrooms, pak choi, coconut milk, and Tom Yum sauce with a spicy kick, sold at Little Thai restaurants for dine-in, take-away, and delivery.
• Sopa de Coco Thai soup made with coconut milk, chicken, mushrooms, lemon grass, lime leaves, ginger, and a spicy touch, sold at Little Thai restaurants for dine-in, take-away, and delivery.
• Crea tu plato (Create Your Own Dish) Customizable dish system enabling customers to choose bases (rice, rice noodles, egg noodles, udon noodles, vegetables), proteins, and special sauces for over 800 possible combinations; accommodates gluten-free options and diverse dietary preferences. Sold at Little Thai restaurants.
• Ternera Little Thai Sliced beef with onion base, garlic and black pepper sauce with cilantro touch, served with a rice bowl; sold at Little Thai restaurants for dine-in, take-away, and delivery.
• Siam Noodles Specialty dish with sweet potato noodles stir-fried with onion, pak choi, green onion, and crispy bacon, topped with fried onion and Takuan Crunch, dressed with exclusive Siam sauce; sold at Little Thai restaurants for dine-in, take-away, and delivery.
• Udon Vegano Plant-based udon noodle dish with fresh vegetables and soy sauce, sold at Little Thai restaurants for dine-in, take-away, and delivery.
• Little Thai Franchise Franchise program enabling entrepreneurs to open a Little Thai restaurant under one of three formats: full Restaurant Little Thai (100+ m², 50+ capacity, hood required), Little Thai Express (take-away/delivery focused with small eat-in area), or Thai Corner/Food Court (for malls and shared dining spaces). Franchisees receive brand licensing, royalties structure, and ongoing support including central kitchen and purchasing systems. Investment starts from €45,000.
• Salsa Sabrosa Online Store E-commerce platform at salsasabrosa.es selling Little Thai signature sauces and condiments for home use, allowing customers to recreate restaurant dishes with the brand's signature flavors.

Quantifiable outcome

• 800+ possible dish combinations through customizable build-your-own system
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• GlovominorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling order placement through Glovo's platform and app. Little Thai appears in Glovo's search results for Valencia, extending reach to Glovo's user base.
• Just EatminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling order placement through Just Eat's platform and app. Menu available through Just Eat search for Little Thai Valencia locations.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling order placement through Uber Eats' platform and app. Available for delivery orders in covered Valencia areas.
• Mercabañal MarketminorStrategic or Co-development PartnerLittle Thai Mercabañal operates as a stall within the Mercabañal gastronomic market, a dynamic food hall space near Malvarrosa beach. Co-located with other food vendors in a shared dining concept.
• Mandarina WebsminorImplementation/ SI/ Consulting PartnerWebsite design and development partner credited for designing and developing the Little Thai website. Listed as the company's web development agency.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• UDON Asian Food: Spanish Asian fast-casual chain serving noodle and rice bowls with a dine-in + take-away model and multiple locations nationwide. Direct comparator on Asian cuisine, unit economics and Spanish market positioning.
• Wok to Walk: Pan-European Asian QSR/fast-casual chain built around customizable stir-fry dishes with strong Spanish presence. Closest direct competitor to Little Thai on the build-your-own Asian concept and franchise/unit economics.

Broad incumbents

• Wagamama: International Asian casual-dining chain specializing in noodles, ramen and Asian bowls. Comparable on cuisine category and dine-in experience, though at a larger scale and broader geographic footprint.
• P.F. Chang's: Global Asian restaurant brand offering wok-based and Thai-inspired dishes. Overlaps with Little Thai on cuisine (Thai/Asian) and full-service dining model, but operates at a much larger scale and broader menu.
• Goiko Grill: Leading Spanish premium-burger QSR/casual chain with multiple locations nationwide. Useful comparator on Spanish QSR unit economics, marketing scale, and franchise/expansion playbook — even though cuisine differs.
• 100 Montaditos: Large Spanish franchise restaurant chain operated under a multi-format, low-entry-cost franchise model. Direct comparator for Little Thai's franchise growth engine and unit-level economics in Spain.
• The Good Burger (TGB): Spanish QSR burger chain with national footprint. Comparable to Little Thai on Spanish QSR unit economics, dine-in + delivery mix, and customer occasion overlap, despite different cuisine.
• Foster's Hollywood: Spanish casual-dining chain with broad geographic presence and comparable dine-in format. Useful scale and multi-location operating benchmark even though cuisine category is American-casual rather than Asian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/little-thai-spain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Thai