Lifelong Fitness Personal Training Gym

What Lifelong Fitness Personal Training Gym does

Lifelong Fitness Personal Training Gym is a privately held, single-location boutique fitness operator founded in 2005 in Kaysville, Utah, serving residents of Kaysville, Layton, Syracuse, and surrounding Davis County communities. The company is led by founder and owner Griff Neilson, a Certified Personal Trainer and Nutritionist with 20+ years of coaching experience, and operates with approximately 19 employees. The firm's flagship offering is the proprietary 5 Power Pillar Coaching System, a trademarked methodology that integrates mindset reconditioning, realistic goal setting, strategy development, focused single-habit change, and accountability/mentorship into a structured lifestyle transformation program delivered through private and semi-private personal training sessions, supported by nutrition coaching and the six-week Nutrition is Life Training Series.

The business runs on a recurring-revenue model combining monthly subscription-based private and semi-private training packages with professional-services nutrition coaching. Pricing is quote-based with no initiation fees or membership dues, and customer acquisition is anchored by a freemium entry point of two complimentary personal training sessions and a no-pressure consultation. Marketing is driven by content marketing (a blog covering fitness psychology, habit change, and nutrition), local SEO targeting Davis County search terms, and paid lead generation via Google Ads and Meta lead forms. Differentiators include 4-year-degree-credentialed trainers with C.H.E.K. Institute certifications, a non-intimidating private gym environment with 24/7 access, customized programming, and documented multi-year client retention, with the company stating it has helped 'hundreds of people turn their lives around.' The business carries no external investment, no parent company, no disclosed revenue, and no digital product surface beyond the website.

Name

Lifelong Fitness Personal Training Gym

Legal name

Lifelong Fitness Personal Training Gym

Website

https://llfit.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifelong Fitness is a privately held boutique personal training gym in Kaysville, Utah, serving Kaysville, Layton, and Syracuse residents with private and semi-private training built around its proprietary 5 Power Pillar Coaching System and integrated nutrition coaching.

Ownership category

akta.pro rank

Product category

Personal Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Lifestyle & Habit Change Coaching (HSADAGAB), Weight Loss & Body Transformation Training (HSADAAAC), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Personal training services
• Fitness coaching
• Nutrition coaching
• Weight loss programs
• Strength training

Headquarters

HQ city

Layton, Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Personal Training Sessions: One-on-one coaching with dedicated personal trainers holding 4-year degrees in exercise science or equivalent credentials. Clients receive customized workouts, nutrition coaching, and accountability.
2. Semi-Private Training: Small group training sessions offering personalized attention in a semi-private setting
3. Nutrition Coaching: Comprehensive nutritional counseling integrated with training programs, provided by degreed nutrition specialists

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lifelong Fitness is a private personal training gym that provides one-on-one fitness coaching, nutrition guidance, and structured exercise programs for individual clients. The gym applies its proprietary "5 Power Pillar Coaching System" methodology to deliver fitness transformation services to members and walk-in clients at its Kaysville, Utah facility.

Product overview

Lifelong Fitness Personal Training Gym operates as a personal training gym with two core training offerings: Private Training (one-on-one with dedicated personal trainers) and Semi-Private Training (small group sessions). The company's flagship product is the proprietary 5 Power Pillar Coaching System, which combines personal training, nutrition coaching, and life coaching into a comprehensive lifestyle change program. This system integrates the 6-week Nutrition is Life Training Series for structured nutrition education, supplemented by the LLFIT Approved Recipes resource for client meal planning. Clients receive customized workouts, comprehensive nutritional counseling, accountability, and 24/7 private gym access, positioning the gym as a full-service fitness and wellness coaching operation rather than a traditional gym.

Differentiator

Problem solved

Functional benefit

Brands

• 5 Power Pillar Coaching System: The company's proprietary coaching methodology comprising five pillars: Mindset, Realistic Goal Setting, Strategy, Focus on One Thing, and Accountability & Mentorship.

Products and services

• Personal Training Sessions

Quantifiable outcome

• 13% body fat loss on the Lifelong 5 Power Pillar Program
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burn Boot Camp: Franchise group fitness brand with personal training-style coaching and community focus. Comparable to LLF's group training and lifestyle coaching positioning, though delivered in larger group class format.
• Orange Theory Fitness: Large franchise-based boutique fitness brand offering semi-private group training with heart-rate-driven coaching. Comparable to Lifelong Fitness in the semi-private training model and premium positioning, but operates nationally at much larger scale.
• Life Time Fitness: Upscale national fitness club with personal training, nutrition coaching, and small-group programs. Comparable to Lifelong Fitness on the premium, holistic coaching positioning, though at much larger scale and price point.
• F45 Training: Global franchise of 45-minute functional group workouts. Comparable to Lifelong Fitness's semi-private tier and small-group coaching format, though F45 is far more standardized and geographically distributed.
• Planet Fitness: Low-cost gym chain competing for the same consumer fitness dollar in Layton/Kaysville/Syracuse. Sets the floor on price competition that LLF's premium training offering must defend against.
• Anytime Fitness: Large 24/7 global fitness franchise emphasizing private access and small-club feel. Comparable to Lifelong Fitness on the 24/7 private access and relationship-driven positioning, but operates as a budget-to-mid-tier gym rather than a premium coaching studio.

Emerging players

• GYMGUYZ: Mobile/in-home personal training franchise delivering one-on-one coaching at clients' locations. Comparable to Lifelong Fitness's private training offering, but differentiated by no fixed facility and a broader geographic service area.
• Camp Gladiator: Outdoor group fitness and personal training brand with community-based coaching. Comparable to Lifelong Fitness's small-group training and lifestyle coaching ethos, though delivered primarily outdoors rather than in a private facility.

Regional players

• Chuze Fitness: West Coast and Southwest regional fitness chain offering affordable group fitness and personal training. Comparable as a regional competitor with personal training adjacencies, though Chuze's price point sits below Lifelong's premium tier.

Direct peers

• Fitness Together: Franchise of one-on-one personal training studios offering private and small-group coaching with nutrition guidance. Closest direct comparable to Lifelong Fitness's private training, semi-private training, and nutrition coaching package.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifelong-fitness-personal-training-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifelong Fitness Personal Training Gym