Local 22
- Company typePrivate
- Founded-
- HeadquartersDurham, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Local 22 firmographics
Firmographics- Name
- Local 22
- Legal name
- Local 22
- Website
- https://local22restaurantandbar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Local 22 industry classification
Industry- Product category
- Neighborhood Gastropub / Casual Dining Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pubs & Gastropubs (THAFAEAB)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), Neighborhood Bars & Taverns (CRANACAA)
Keywords
Where Local 22 is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Local 22 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue from dine-in service, weekly specials, and menu items including gastropub cuisine with local emphasis. Operating as a neighborhood gastropub with full bar service.
- Gift Card Sales: Digital gift cards sold through Toasttab platform for use at the restaurant.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Local 22 product offering
Product offeringCore offering
Local 22 is a neighborhood gastropub in Durham, North Carolina that serves American gastropub cuisine and craft beverages with an emphasis on locally-sourced ingredients. The restaurant operates dine-in service at its 2200 W Main St location, offers weekly specials, hosts private events, and sells digital gift cards. Orders can be placed online through Toasttab, by phone, or via OpenTable reservations.
Product overview
Local 22 is a neighborhood gastropub located in Durham, NC, offering food and beverage service with an emphasis on local ingredients. The business provides dine-in service, weekly specials, gift cards, and event hosting capabilities. The gastropub accepts reservations through OpenTable and online orders through Toast Tab platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Gastropub Dine-in Service Full-service gastropub dining at 2200 W Main St, Durham, NC, offering American gastropub cuisine with locally-sourced ingredients and a full bar with craft cocktails. Targets Durham neighborhood residents and visitors seeking casual upscale dining.
- Weekly Specials Menu Rotating weekly specials providing variety in the gastropub's food and beverage offerings, promoted through the Toasttab online ordering platform.
- Online Ordering (Takeout) Online ordering platform for takeout, powered by Toasttab, allowing customers to place pickup and delivery orders directly.
- Digital Gift Cards Digital gift cards sold through the Toasttab platform for redemption at the Local 22 restaurant.
- Restaurant Reservations Table reservation booking service for the Durham location, integrated with OpenTable.
- Event Hosting Private event hosting at the Local 22 restaurant location, with an 'Upcoming Events' section on the website.
Companies that use Local 22
Customer profileSegments1 record
Ideal customer profiles1 record
Local 22 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Local 22 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Giorgio's Hospitality & Lifestyle GroupcoreLocal 22 is part of the Giorgio's Hospitality & Lifestyle Group restaurant portfolio, which includes multiple restaurants in North Carolina (Nasher Museum Cafe, Bin54, Osteria, Vin Rouge, Farm Table, Kipos, Gatehouse, Parizade, Giorgio Pizza Bar, Nikos, Rosewater Kitchen & Bar, EAST END, G Prime, NAOS, Tomiko-san, Fortuna, GeO's). This affiliation provides shared branding, cross-promotion opportunities, and operational synergies across the restaurant group.
- ToasttabcoreToasttab provides the restaurant's POS system, online ordering platform, and gift card infrastructure. Local 22 uses Toasttab for order online, giftcards, and email marketing signup functionality.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Local 22 competitors and assessment
Company assessmentDirect peers
- Osteria Georgi: Italian restaurant in Durham, NC, part of the Giorgio's Hospitality & Lifestyle Group. Same parent operator and overlapping neighborhood clientele, with a comparable full-service dining + bar offering.
- Bin54: Chapel Hill, NC upscale American restaurant within the Giorgio's Hospitality & Lifestyle Group. Shares parent operator, shared overhead/back-office, and comparable full-service gastropub-style positioning in the same NC Triangle market.
- Vin Rouge: French bistro in Durham, NC, also operated by Giorgio's Hospitality & Lifestyle Group. Sister concept with shared ownership, customer overlap in Durham, and the same dine-in/bar service model — a direct operational peer.
- Rosewater Kitchen & Bar: Raleigh, NC kitchen-and-bar concept under Giorgio's Hospitality & Lifestyle Group. Sister brand with shared operator playbook, similar dining format, and overlapping Triangle-market clientele.
- Nikos: Greek restaurant in Durham, NC, also under Giorgio's Hospitality & Lifestyle Group. Same operator, similar full-service dining + bar model, and Durham customer base overlap.
- Parizade: Mediterranean restaurant in Durham, NC, also part of the Giorgio's Hospitality & Lifestyle Group. Same operator, same hospitality group affiliation, and overlapping Durham customer base make it the closest operational and structural peer to Local 22.
Regional players
- Poole's Diner: Iconic upscale-casual restaurant in Raleigh, NC operated by Ashley Christensen's AC Restaurant Group. Comparable NC Triangle full-service gastropub-style positioning and customer demographic, but independently owned and outside the Giorgio's portfolio.
- Tobacco Road Sports Cafe: Durham casual-dining restaurant + bar concept. Comparable single-location Durham full-service dining format with broad bar menu and neighborhood/tourist clientele overlap.
- The Angus Barn: Landmark upscale steakhouse in Raleigh, NC. Comparable full-service dining + bar model and Triangle-market clientele, but at a higher price point and broader regional draw than Local 22.
- The Durham Hotel Restaurant: Boutique hotel restaurant in downtown Durham, NC. Comparable Durham downtown dining + bar positioning with overlapping neighborhood and visitor customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Local 22 social profiles
Digital presenceLocal 22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local 22 leadership team
Management profileNumber of profiles
Local 22 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local 22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local 22
What does Local 22 do?
Local 22 is a neighborhood gastropub in Durham, North Carolina that serves American gastropub cuisine and craft beverages with an emphasis on locally-sourced ingredients. The restaurant operates dine-in service at its 2200 W Main St location, offers weekly specials, hosts private events, and sells digital gift cards. Orders can be placed online through Toasttab, by phone, or via OpenTable reservations.
Is Local 22 a public or private company?
Local 22 is a private company. It is classified as private equity controlled and is currently operating.
When was Local 22 founded?
Local 22 was founded in -1. It employs 101 to 250 people.
Where is Local 22 based?
Local 22 is headquartered in Durham, United States, in the North America region.
How does Local 22 make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are gift Card Sales.
Who are Local 22's main competitors?
Direct peers on record are Osteria Georgi, Bin54, Vin Rouge, Rosewater Kitchen & Bar, Nikos and Parizade. Regional players are Poole's Diner, Tobacco Road Sports Cafe, The Angus Barn and The Durham Hotel Restaurant.
Does Local 22 have an API?
No public API is recorded for Local 22.
What industry is Local 22 in?
Local 22's product category is Neighborhood Gastropub / Casual Dining Restaurant. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 72241 and its SIC code is 5810.