What Lottemaa teemapark does

Lottemaa teemapark OÜ is a privately held Estonian family entertainment company that operates a 17-hectare story-driven theme park in Reiu village, six kilometers from Pärnu on the Via Baltica, built almost entirely from locally sourced timber from southwestern Estonia and set on a private stretch of the Pärnu coast. The park is the physical realization of the Lotte animated film franchise, a co-production between Estonian studio Eesti Joonisfilm and Latvian studio Rija Films that has produced three feature films (2006, 2011, 2019) plus a TV series, music albums, and books, and offers over 100 attractions including a dozen themed houses, four daily theatrical performances with live actors, a planetarium running shows in Estonian, Finnish, English, and Latvian, an adventure park, maze, and beach access, with two-thirds of attractions indoors or covered to function as an all-weather destination.

The business runs on a seasonally concentrated operating model with a summer season from mid-June to end of August and a December Christmas Village season, supported by a year-round core team of 14 staff that expands to roughly 114 during peak summer. Revenue is generated through admission tickets (€28 regular day, €41 two-day, with discounts for pensioners, special-needs visitors, and free admission for companions of severely disabled visitors and children under one), on-site food and beverage, an e-commerce store at e-pood.lottemaa.ee, a €5.99/month subscription mobile app launched in expanded form in 2025, corporate and birthday-party packages, CD albums released on a roughly biennial cadence, and ancillary parking and internal train fees.

Go-to-market is direct-to-consumer and channel-partner driven: families from Finland, Estonia, and Latvia are acquired through multilingual websites, Finnish-language travel guides, social media, and email newsletter, while bookings funnel through Fienta.com as the exclusive online ticketing partner and LUX EXPRESS as a direct bus partner at the park entrance, with ferry integrations (Tallink, Viking Line, Eckerö Line) and a former NyxAir Helsinki-Pärnu flight service supporting Finnish weekend visits combined with Pärnu spa stays. The park's primary customer segment is families with children aged 3-10, with corporate events, school groups, and birthday-party organizers as secondary segments.

Name

Lottemaa teemapark

Legal name

Lottemaa teemapark OÜ

Website

https://lottemaa.ee

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lottemaa teemapark OÜ operates a 17-hectare story-driven Baltic theme park in Reiu, Estonia, built around the Lotte animated film franchise, serving families with children aged 3-10 from Finland, Estonia, and Latvia via admission tickets, on-site F&B, merchandise, a subscription mobile app, and seasonal events.

Ownership category

akta.pro rank

Product category

Family Entertainment / Theme Park

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Theme park operations
• Family entertainment venues
• Character themed attractions
• Amusement park tickets
• Themed merchandise retail

Headquarters

HQ city

Pärnumaa

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Theme Park Admission Tickets: Core revenue from day tickets (€28 regular, €41 two-day), discounted tickets for seniors, children with disabilities, and free admission for companions of severely disabled visitors and children under 1 year. Tickets sold online via Fienta.com and at on-site gates.
2. On-site Food & Beverage: Restaurant and catering facilities within the theme park generating food and beverage sales. Multiple dining options including themed restaurants.
3. Merchandise & E-commerce: On-site shops and e-pood.lottemaa.ee online store selling plush toys (Lotte, Roosi, Albert), clothing, accessories, mugs, books, jewelry, watches, games, and souvenirs. CD albums sold exclusively at park and e-shop.
4. Mobile App Subscription: Monthly subscription at €5.99 providing unlimited access to exclusive shows, performances, songs, karaoke, stories, and crafting videos. Discounts for ticket purchases and special offers for in-park purchases.
5. CD Music Albums: Four CD albums released (2018, 2020, 2022, 2024) featuring songs created by summer season young performers, sold only at the park and via e-shop. Revenue stream tied to seasonal performer talent.
6. Corporate Events & Private Hire: Company events, summer day organization, and character appearances for private functions. Birthday party packages starting from €15 per child including private cottage, character visits, and park admission.
7. Parking & Train Transport: Parking fees (€4 cash/card, €3 via Snabb app) and internal park train (€2 per direction) between parking lot and entrance.
8. Gift Cards: Gift cards with customizable value, valid for one year, redeemable only on Fienta.com for tickets. Cannot be extended, refunded, or used for on-site purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Lottemaa teemapark operates a story-driven family theme park built around the Lotte animated film franchise, located on a 17-hectare pine forest site with private beach access near Pärnu, Estonia. The park offers over 100 attractions including themed character houses, a planetarium, an adventure park, a maze, daily theatrical performances with live actors, and beach access, with a single ticket covering all rides and attractions. The company complements the physical park experience with a subscription-based mobile app, a merchandise e-shop, seasonal Christmas programming, and event services for corporate groups and birthday parties.

Product overview

Lottemaa Teemapark is a story-driven theme park built around the Lotte animated film franchise (Viro-Latvian co-production). The core product is the physical theme park experience offering over 100 attractions, daily theatrical performances, planetarium shows, adventure park, maze, themed houses, and beach access. The product ecosystem includes the Lottemaa mobile app (subscription-based at 5.99 €/month) providing exclusive video content including shows, concerts, and crafting videos; Lotte's Creations merchandise including CD albums, plush toys, books, and branded products sold through the e-shop; gift cards for flexible ticket purchasing; birthday packages and corporate event services; and a seasonal Christmas village experience in December. The park operates primarily in summer (mid-June to end of August) plus December winter season.

Differentiator

Problem solved

Functional benefit

Products and services

• Lottemaa Theme Park (Lottemaa Teemapark) Story-driven family theme park located in Reiu village near Pärnu, Estonia, spanning 17 hectares of pine forest with private beach access. Features over 100 attractions including themed character houses, daily theatrical performances, planetarium, adventure park, maze, and character meet-and-greets based on the Lotte animated film franchise. Single ticket covers all attractions with no height restrictions.
• Lottemaa Mobile App Mobile application providing unlimited access to Lotte Village's musical stage productions, concerts, performances, songs, karaoke, bedtime stories, and crafting videos. Subscription-based service at €5.99/month with exclusive content not available elsewhere. Available on iOS and Android.
• Lottemaa E-shop (E-pood)
• Lottemaa CD Albums (Lottemaa CD-plaadid) Series of CD music albums featuring songs performed by Lottemaa Village's young actors, recorded in professional studios. Four volumes released between 2018 and 2024. Sold only at the park and through the e-shop.
• Lottemaa Gift Card (Kinkekaart)
• Lotte Village Christmas (Lottemaa Jõulumaa) Winter season offering held in December where the theme park transforms into a snow-covered Christmas village with decorated cottages, indoor craft workshops, and a more peaceful atmosphere.
• Birthday Party Packages Birthday celebration packages starting from €15 per child, including private cabin rental within Lotte Village, character visits (Lotte or Bruno), custom cake from the park restaurant, and full park admission for all guests.
• Corporate Events (Company Events) Corporate event organization including company summer days and custom event planning at Lotte Village, offering team-building activities and private event areas in the themed environment.

Quantifiable outcome

• Average visitor stay: 6-8 hours
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• NyxAirminorChannel Partner/ Reseller/ Distributor · 1 January 2022Airline partner with twice-weekly flights Helsinki (Vantaa) to Pärnu on Saab 2000 aircraft (50 seats). May-August 2022 season. Tickets from €60 one way.
• Fienta.comcoreGTM or Marketing PartnerOfficial ticketing platform for online ticket sales. E-tickets issued and validated at park entrance. Gift cards sold exclusively through Fienta.com. Partnership essential for LUX EXPRESS bus access.
• LUX EXPRESScoreGTM or Marketing PartnerDirect bus route Tartu-Viljandi-Pärnu with dedicated stop at Lottemaa parking lot. Bus only stops when ticket pre-purchased through Fienta. Connects major Estonian cities to the park.
• AlexelaminorOthersEV charging station in Lottemaa parking lot with two 22 kW AC charging points with integrated spiral cables. Located at parking lot for visitor convenience.
• SnabbcoreTechnology or IntegrationParking payment mobile app and web platform. €3/day via app vs €4 at cash desk. Transaction fee €0.20 applies. Partnership enables discounted parking for app users.
• Pärnu TaksominorChannel Partner/ Reseller/ DistributorOfficial taxi partner. €15 per ride to/from Pärnu. Shared taxi (taksobuss) €17. Pre-order by phone: 1222 or +372 5539 9222.
• BoltminorChannel Partner/ Reseller/ DistributorOn-demand taxi service available for transport from Pärnu city and Pärnu airport to Lottemaa.
• Tallink (Megastar, MyStar)coreChannel Partner/ Reseller/ DistributorFerry operator from Helsinki to Tallinn (2 hours). Primary transport link for Finnish families. Departures from Länsiterminaali 2 to D-terminal Tallinn. 4-6 daily departures in summer.
• Viking Line (XPRS)minorChannel Partner/ Reseller/ DistributorFerry from Helsinki Katajanokka to Tallinn A-terminal (2h15min). Alternative for families in eastern Helsinki areas.
• Eckerö Line (Finlandia)minorChannel Partner/ Reseller/ DistributorBudget ferry option from Helsinki Länsiterminaali 2 to Tallinn. 2h15min crossing. Budget-friendly option for families.
• Eesti JoonisfilmcoreStrategic or Co-development PartnerEstonian animation studio that co-created the Lotte franchise (with Rija Films). Original co-producer of Leiutajateküla Lotte films.
• Rija Films (Latvia)coreStrategic or Co-development PartnerLatvian animation studio that co-created the Lotte franchise (with Eesti Joonisfilm). Original co-producer of Lotte films.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bakken: Klampenborg, Denmark — claims to be the world's oldest operating amusement park. Comparable as a small-scale, Nordic, family-friendly seasonal park competing for cross-Nordic family visitation.
• TusenFryd: Norway's largest amusement park near Oslo. Comparable as a Nordic regional theme park with seasonal operation, family pass pricing and multi-attraction positioning targeting the broader Scandinavian family market.
• PowerPark: One of Finland's largest amusement parks, located in Alahärmä. Comparable as a Nordic regional destination park competing for weekend-trip Finnish families, although it is more ride-heavy and less IP-driven than Lottemaa.
• Moominworld (Muumimaailma): Naantali, Finland, story-driven theme park built around the Moomin IP — the most direct IP-based, character-driven, family park analogue to Lottemaa in the Nordics. Smaller (3 ha) and seasonal (mid-June to mid-August), but a benchmark for IP-led family park design and pricing.
• Linnanmäki: Helsinki's 5.5-hectare family amusement park and Lottemaa's primary competitor for the Finnish family day-trip and weekend market. Operates rides, character events, and a single-day ticket model; explicit comparison point in Lottemaa's own Finnish marketing materials.
• Särkänniemi: Tampere-based multi-attraction park (amusement rides, aquarium, observation tower, planetarium) directly comparable to Lottemaa's mix of rides, planetarium shows, and family entertainment; competes for the same Finnish outbound tourism market.
• LEGOLAND Billund: Denmark's IP-based family theme park and a strong analogue for how an internationally licensed character universe (LEGO) can anchor a multi-attraction, family-focused park in the Nordics — relevant for benchmarking Lottemaa's IP-monetization model.
• Gröna Lund: Stockholm-based seasonal amusement park on Djurgården. Comparable as a Nordic urban-adjacent theme park competing for cross-Baltic family visitors, particularly Swedish families who travel through the Baltics.

Broad incumbents

• Merlin Entertainments (LEGOLAND/LEGOLAND Discovery operator): Global mid-cap operator of IP-anchored family attractions (LEGOLAND parks, Madame Tussauds, SEA LIFE). Relevant incumbent comparable for how a multi-park, IP-licensed family entertainment portfolio is built, monetized, and scaled — the type of strategic exit or roll-up partner a private operator like Lottemaa could eventually interact with.
• Tivoli Gardens: Historic Copenhagen amusement park and one of the world's most visited seasonal parks. Functions as a broader incumbent comparable for Lottemaa's seasonal operating model, in-park F&B and event-driven programming, though at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lottemaa
• Instagraminstagram.com/lottemaa
• YouTubeyoutube.com/@lottemaa
• LinkedInlinkedin.com/company/lottemaa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lottemaa teemapark