LIGHT AND SOUND DESIGN DOO

What LIGHT AND SOUND DESIGN DOO does

Light and Sound Design DOO is a Belgrade-based professional audio, video, and lighting equipment distributor and systems integrator founded in 1991, operating under the trade name AVL Projekt. The company serves as an exclusive regional channel partner for more than 30 international manufacturers of pro-audio, professional lighting, stage rigging, and broadcast/AV imaging equipment — including Yamaha Commercial Audio, NEXO, Robe, Avolites, Robert Juliat, Canon, Milos, Unilumin, LDDE, and Louis Reyners — across Serbia and the wider Balkan region.

Its core offering combines equipment supply, technical consultation, and turnkey system integration for broadcasters (e.g., RTS), theaters and cultural institutions (e.g., Narodno Pozorište), exhibition and conference venues (e.g., Beogradski Sajam, Dom Sindikata), event rental companies, and hospitality operators. A 4,000 m² demonstration and warehousing facility in Zemun (Belgrade) functions as a showcase, training, and logistics hub, supplemented by recurring manufacturer-led Open Day events that position the firm as a regional knowledge center for pro-AV technology.

Revenue mechanics follow a standard distribution-and-integration model: the firm earns distribution margins on hardware sales within its exclusive territories and project-based integration fees on installation, commissioning, and after-sales support contracts. No public revenue, headcount beyond a stated five employees, or financial statements are disclosed, which limits external verification of scale.

Name

LIGHT AND SOUND DESIGN DOO

Legal name

Light and Sound Design d.o.o.

Website

https://lsd.rs

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Light and Sound Design DOO is a Belgrade-based exclusive regional distributor and systems integrator for 30+ pro-audio, lighting, and AV brands, serving broadcasters, theaters, and event venues across Serbia and the Balkans.

Ownership category

akta.pro rank

Product category

Professional AV Equipment Distribution and System Integration

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343), Electric Lighting Equipment Manufacturing (33513)

SIC

Photographic Equipment & Supplies (3861), Household Audio & Video Equipment (3651)

akta.pro primary industry

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

Keywords

• Professional AV distribution
• Lighting and sound systems
• AVL system integration
• Theater and stadium lighting
• Stage rigging equipment

Headquarters

HQ city

Belgrade (Zemun)

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Distribution and Sales: Sale of professional lighting, audio, video equipment, aluminum structures, and stages from internationally recognized manufacturers (30+ global brands) to B2B clients across Serbia and the Balkan region.
2. Installation and Integration Services: Design and installation of complete AVL (audio, video, lighting) systems for all types of venues and events, including custom design and manufacturing of solutions.
3. Equipment Leasing: Partnership with Intesa Leasing Beograd enabling clients to purchase equipment on leasing indexed in dinars, allowing clients to acquire equipment that pays for itself over time.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Light and Sound Design is a B2B distributor and system integrator for professional audio, video, and lighting (AVL) equipment. The company holds exclusive regional distribution rights for 30+ internationally recognized brands and supplies turnkey installation solutions, including custom design and manufacturing, for theaters, TV studios, sports venues, concert halls, hotels, congress centers, and event rental companies across Serbia and the Balkans.

Product overview

Light and Sound Design is a professional AV equipment distributor and system integrator based in Serbia. The company operates as a portfolio of distributed international brands spanning lighting (Robe, Avolites, Robert Juliat, Astera, LDDE), audio (Nexo, D.A.S. Audio, Yamaha, AudioPressBox), video (Epson, Canon, Unilumin, Novastar), structural systems (Milos, Everdeck, GIS, MODE HOIST, Fenix Stage), and special effects (Showven, Kvant, Pangolin, Galaxis, Magic FX). Alongside distribution, the company provides installation solutions including design, equipment supply, and complete project execution for venues including theaters, TV studios, sports facilities, concert halls, hotels, and museums. The business model combines brand distribution with turnkey installation services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Exclusive Distribution of Professional AV Brands Exclusive distribution and representation of 30+ international professional AVL brands across Serbia and the Balkan region for B2B clients including TV stations, theaters, rental companies, and venues.
• Installation Solutions (Custom AVL Design and Integration) Design, production of custom solutions, and complete installation of sound and lighting systems for all types of venues (theaters, TV studios, sports facilities, hotels, museums, congress centers).
• Equipment Leasing Facilitation Facilitation of equipment leasing through Intesa Leasing Beograd with dinar-indexed terms, allowing B2B clients to acquire AV equipment that pays for itself over time. LSD handles all paperwork.

Quantifiable outcome

• Serving clients across 6 Balkan countries with exclusive distribution rights
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and supporting.

• Louis ReynerscoreChannel Partner/ Reseller/ Distributor · 21 February 2024Exclusive distribution partnership with Louis Reyners, the European leader in rigging for the show business industry. The partnership makes premium black rigging equipment (gutters, shackles, spaners) available in Serbia, replacing commonly used construction-grade yellow/green/orange/purple alternatives with higher-quality black equipment that integrates more aesthetically with stage design.
• LDDEcoreChannel Partner/ Reseller/ Distributor · 1 September 2022Exclusive regional distribution agreement for Austrian brand LDDE, a reference brand in TV and theater lighting. LDDE products are manufactured in Austria. Product presentations organized beginning September 2022.
• CanoncoreChannel Partner/ Reseller/ Distributor · 1 January 2021Official dealer for Canon professional video cameras and photo equipment in Serbia. Canon holds a leadership position in video cameras for decades. All professional Canon models and accessories available through LSD.
• Robe LightingcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive distributor for Robe Lighting, the most valued global company for intelligent moving lighting, made in Czech Republic.
• AvolitescoreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive distributor for Avolites, a global leader in lighting control systems design and production, and media servers. Made in UK.
• Robert JuliatcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive distributor for Robert Juliat, the unchallenged leader in theater and TV lighting production. Made in France.
• Milos Structural SystemscoreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive distributor for Milos, the world's largest company for trade fair, truss, and roof structures. Made in Czech Republic.
• UnilumincoreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive distributor for Unilumin LED screens, recognized as the highest quality LED displays in the world for permanent installations and rental, for both outdoor and indoor use.
• GIScoreChannel Partner/ Reseller/ Distributor · 1 January 2017Distributor for Swiss brand GIS (founded 1957) for Serbia, Bosnia and Herzegovina, Croatia, Macedonia, and Montenegro. GIS applies Swiss precision to electric chain hoists and material handling systems for entertainment, with the D8+ motors setting new standards for safety, design, and quiet operation.
• DigiBirdcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive Serbian distribution partnership for DigiBird video wall controllers. DigiBird is a top player in video wall processing. The partnership enables LSD to offer innovative and cost-effective video wall solutions to Serbian clients. Relationship established at ISE trade show in Amsterdam.
• AudioPressBoxminorChannel Partner/ Reseller/ Distributor · 1 January 2016Distributor for Slovak brand AudioPressBox for Serbia and Montenegro. AudioPressBox is a sophisticated tool for distributing audio at press conferences and events where audio needs to be transmitted or recorded by multiple cameras, audio recorders, or journalists. Part of MediaTech Central Europe.
• EpsoncoreChannel Partner/ Reseller/ Distributor · 1 January 2012Exclusive distributor for Epson professional video projectors in Serbia. Organized product presentations at Zvezdara Theater in November 2017 demonstrating L1505U, G7905U, L1000U, and 1795F projector models. Epson partner certificate held.
• Intesa Leasing Beograd (NBG Leasing)supportingOthers · 1 January 2012Financial partnership enabling customers to purchase professional AV equipment on leasing indexed in dinars. LSD handles all paperwork for clients. Favorable leasing terms allowing equipment to pay for itself over time.
• YamahacoreChannel Partner/ Reseller/ Distributor · 31 March 2011Exclusive representative and distributor for all CA (Commercial Audio) products of Yamaha for the territory of Serbia since March 31, 2011. Includes digital mixers, audio systems, and related equipment.
• NEXOcoreChannel Partner/ Reseller/ Distributor · 1 January 2011Exclusive distributor for NEXO products covering Serbia, Montenegro, Croatia, Bosnia and Herzegovina, Macedonia, and Albania (6 Balkan states). NEXO is recognized for high-quality sound reinforcement systems made in France.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LANG AG: German professional AV distributor representing leading lighting, video, and rigging brands to rental companies, broadcasters, and venues. Closely aligned business model with LSD's distribution-plus-installation approach.
• AED Distribution: Belgian professional AV distributor with multi-brand portfolio of premium lighting, audio, and video brands. Directly comparable to LSD as a regional multi-brand pro AV distributor serving venues and rental companies.
• Prolight Concepts: UK distributor of professional lighting, audio, and effects brands to rental, venue, and event production customers. Same distribution-plus-technical-support model as LSD.
• Prase Engineering: Italian pro AV distributor and system integrator with exclusive brand partnerships for AVL equipment serving venues and broadcast customers. Comparable regional AV distribution and integration business model.
• PSCo (Midwich Group): UK trade-only AV distributor within Midwich Group, specializing in professional display, projection, and lighting brands. Directly comparable distribution model with strong vendor partnership focus.
• Maverick AV Solutions: UK-based professional AV distributor and integrator part of the Midwich Group. Same model of multi-brand distribution plus installation services for enterprise, education, and venue clients.

Broad incumbents

• Electrosonic: Global AV integrator and service provider with heritage in broadcast, control rooms, and themed attractions. Overlaps with LSD's installation/integration side for high-end venue and broadcast customers.
• Solotech: Canadian-headquartered global AV equipment sales, rental, and integration company with broad AVL portfolio. Larger and more global than LSD but operates in the same pro AV distribution/integration space.
• Diversified: US-headquartered global AV systems integrator serving enterprise, broadcast, and venue clients with end-to-end design, integration, and support services. Comparable integration-led model but at significantly larger scale.
• Production Resource Group (PRG): Global leader in entertainment production services including lighting, audio, video, and rigging equipment sales and rental. Competes with LSD at the upper end of venue and broadcast projects worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lsd.rs
• LinkedInlinkedin.com/company/light-and-sound-design-doo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIGHT AND SOUND DESIGN DOO