Lutterworth Golf Club

Name

Lutterworth Golf Club

Legal name

Lutterworth Golf Club

Website

https://lutterworthgc.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Club and Course Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf club membership
• Golf course access
• Pga golf coaching
• Custom club fitting
• Golf pro shop

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual and flexible membership fees providing access to the course, clubhouse, and member benefits. Various categories designed to suit all ages, genders, and abilities.
2. Green Fees and Visitor Revenue: Revenue from visitor tee times and society bookings during weekdays. Visitors can book by calling the Pro Shop.
3. Pro Shop Retail: Sales of golf equipment, apparel, and accessories. As a member of Foremost Golf buying group, they have access to major brands at competitive prices. Includes custom club fitting services.
4. Golf Lessons and Coaching: PGA professional lessons including individual 1-2-1 lessons, group sessions, and beginner courses. 6-week beginner courses available for new golfers.
5. Competition Entry Fees: Fees from open competitions including Seniors Opens, Ladies Opens, and Junior Opens. Entry fees range from £10-27.50 per person.
6. Venue Hire and Events: Clubhouse rental for events and venue hire services, including The View Bar and Restaurant.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lutterworth Golf Club is a private members golf club that sells access to an 18-hole parkland golf course, PGA-led coaching and custom club fitting, a branded Pro Shop retailing major-brand equipment, and clubhouse hospitality (The View Bar & Restaurant). It also runs scheduled open competitions and venue hire for events, serving individual members, visitors, society groups, and event clients across the East Midlands.

Product overview

Lutterworth Golf Club operates as a traditional golf club offering a unified portfolio of golf-related products and services centred around its 18-hole parkland golf course (LGC - 18/8). The club's core offerings include golf retail through the Pro Shop, coaching and instruction via the Coaching Academy with Flightscope-powered custom club fitting, hospitality services at The View Restaurant & Bar, and organised open competitions. The club uses the intelligentgolf website platform for member services and competition management.

Differentiator

Problem solved

Functional benefit

Brands

• The View: The club's on-site bar and restaurant offering catering for members, visitors, and events including venue hire.
• Lutterworth Golf Coaching Academy
• Ping and Callaway National Approved Fitting Centre
• Callaway and Odyssey Short Game Centre

Products and services

• Golf Course Access (LGC - 18/8) Access to the 18-hole tree-lined parkland course set in rolling countryside astride the River Swift, available to members, their guests and visitors, with bookings via the Pro Shop and a course status traffic light system for safety.
• Membership Packages Flexible annual memberships across categories for all ages, genders and abilities, granting course, clubhouse and member benefits.
• Pro Shop PGA-led retail shop stocking Ping, Callaway, Titleist, Footjoy, Skechers, Under Armour and Motocaddy equipment, apparel, balls and footwear, with Price Match Promise.
• Coaching Academy PGA-led coaching service offering individual 1-2-1 lessons, group sessions, beginner courses and the Junior Academy, using FlightScope indoor studio and short-game/practice facilities.
• Custom Club Fitting Custom club fitting service using Ping and Callaway equipment as a National Approved Fitting Centre, with complimentary evaluation sessions.
• Golf Lessons Individual and group lessons by PGA professionals Matt Ulyett, Dan Bailey and Holly Waterfield, available 7 days a week with packages for all needs including a 6-week beginner course.
• Open Competitions Organised open competitions (Seniors Open, Ladies Open, Men's Open, Junior Open and formats like 4BBB and 3 Ball Alliance), open to members and visitors with online entry and published results.
• The View Restaurant & Bar Clubhouse bar and restaurant offering dining plus venue hire and catering for events, members, visitors and society groups.
• Society/Group Golf Days Tailored weekday group packages for societies, including on-course arrangements and catering, coordinated via the Pro Shop.

Quantifiable outcome

• Course praised by visitors, society groups, county and R&A event competitors for quality and challenge

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Foremost GolfcoreChannel Partner/ Reseller/ DistributorAs a member of Foremost Golf—the largest golf buying group in the UK—Lutterworth Golf Club Pro Shop has access to all major golf brands at very competitive prices. This enables competitive retail pricing comparable to internet prices while maintaining professional service.
• IntelligentgolfcoreTechnology or IntegrationLutterworth Golf Club uses intelligentgolf version 10.1.2 for its website content management, competition management, tee time booking, member login, and score tracking systems.
• CallawaycoreTechnology or IntegrationCallaway and Odyssey Short Game Centre; Ping and Callaway National Approved Fitting Centre; Callaway Brand Ambassador location. PGA professionals offer custom fitting using Callaway equipment with full range of award-winning Callaway Wedges and Odyssey Putters.
• PingcoreTechnology or IntegrationPing and Callaway National Approved Fitting Centre. Comprehensive custom fitting experience focusing on Ping and Callaway brands, two of the leading brands in golf.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Golf: UK's largest multi-channel golf retailer selling clubs, apparel, and equipment. Comparable as a competitor for club, apparel, and fitting spend in the same Midlands market, although via retail rather than on-course channels.
• Stoke Park: Historic UK golf and country club with 27 holes, clubhouse, and venue hire. Comparable as a full-service members' club combining golf, F&B, and event hire for a regional catchment.
• The Belfry: Large UK Midlands golf resort with hotel, multiple courses, and academy facilities. Comparable as a regional Midlands golf destination competing for society and visitor traffic, though at significantly larger scale and with hospitality infrastructure.
• Woburn Golf Club: Established multi-course members' club in Bedfordshire hosting championship events. Comparable as a heritage UK club with national event pedigree pursuing pro shop, coaching, and high-end visitor revenue.

Direct peers

• Hinckley Golf Club: Local Leicestershire/Warwickshire border club offering member play, open competitions, and society days. Comparable as a neighbouring regional club competing for the same weekend visitor demand.
• Coxmoor Golf Club: Nottinghamshire parkland club offering full members' golf, competitions, and a clubhouse. Comparable as a Midlands members' club of similar scale and operating model.
• Kilworth Springs Golf Club: Leicestershire-based 18-hole club located within ~10 miles of Lutterworth, drawing from the same Midlands catchment for members, visitors, and society trade.
• Northamptonshire County Golf Club: Regional county members' club in the East Midlands offering parkland golf, competitions, and society days. Closely comparable as a Midlands members' club competing for the same Northamptonshire/Warwickshire/Leicestershire visitor pool.
• Market Harborough Golf Club: Members' golf club in Leicestershire offering 18-hole parkland golf, society packages, and coaching. Directly comparable size, geography, and revenue mix to Lutterworth.

Others

• Foremost Golf: Largest UK golf retail buying group whose member pro shops benefit from shared pricing, marketing, and supplier access. Comparable as a strategic enabler governing Lutterworth's retail economics rather than a direct course competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lutterworth-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutterworth Golf Club