LUZ DE VIDA LLC

What LUZ DE VIDA LLC does

LUZ DE VIDA LLC operates Luz de Vida Healing Arts Center, a single-location complementary and alternative medicine practice founded in 2000 by Dr. Paloma T. Blaire in Española, New Mexico. The practice delivers traditional Oriental Medicine and adjacent healing modalities — acupuncture, moxibustion, medical cupping, Chi Nei Tsang, herbal pharmacy, Asian bodywork, myofascial release, deep tissue massage, cranial sacral therapy, plus a Beauty By Nature natural aesthetics sub-brand and a Food Based Healing nutritional program — to individual patients across Northern New Mexico communities including Santa Fe, Española and the Chimayo valley. Service delivery is grounded in codified frameworks including Five Element Theory, Meridian/Channel energy diagnostics, Yin/Yang balance assessment and Ayurvedic Dosha analysis. Headcount is 9, centered on three principal practitioners (Dr. Paloma T. Blaire, Dr. Leslie Hughes DOM, Rose Ortiz LMT).

The business runs as a privately held, founder-owned LLC with no disclosed external capital, parent company or subsidiaries, and no digital product, app or API surface. Revenue is generated through direct service fees paid by individual patients, supplemented by in-network insurance reimbursement from Blue Cross Blue Shield and United Health Care and by Workers Compensation and Personal Injury case billing. Pricing is not publicly disclosed and is set per consultation. Marketing is almost entirely organic — a content website with provider bios and service pages, published patient testimonials, and word-of-mouth referrals from the local community — with no evidence of paid acquisition, partnerships beyond payer credentialing, or geographic expansion beyond the single Española site.

Name

LUZ DE VIDA LLC

Legal name

LUZ DE VIDA LLC

Website

https://luzdevidahealingarts.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Luz de Vida LLC is a privately held, single-location acupuncture, oriental medicine, massage therapy and natural aesthetics practice in Española, New Mexico, serving individual patients in Northern New Mexico with traditional healing modalities under founder Dr. Paloma T. Blaire.

Ownership category

akta.pro rank

Product category

Alternative Medicine and Holistic Wellness

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSADAHAN

Cupping Therapy & Gua Sha Bodywork

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYHSADAHAM

Reiki & Energy Healing

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

Keywords

• Acupuncture services
• Oriental medicine
• Therapeutic massage
• Alternative healing
• Holistic wellness

Headquarters

HQ city

Espanola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Service Fees: Direct payment for acupuncture, oriental medicine, massage therapy, and aesthetics services. Accepts insurance from Blue Cross Blue Shield, United Health Care, Workers Compensation, and Personal Injury Cases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Luz de Vida Healing Arts Center is a single-location alternative medicine clinic in Espanola, New Mexico that delivers traditional Oriental medicine and complementary healing services. Core offerings include acupuncture, moxibustion, medical cupping, Chi Nei Tsang, herbal pharmacy, therapeutic massage (myofascial release and deep tissue), food-based healing programs, and natural aesthetics (Beauty By Nature). Services are delivered in-person by licensed practitioners and paid via direct service fees plus insurance reimbursement.

Product overview

Luz de Vida Healing Arts Center is a single-location wellness facility offering a unified suite of traditional and alternative healing services. The core offerings center on Acupuncture & Oriental Medicine (acupuncture, moxibustion, medical cupping, Chi Nei Tsang, herbal pharmacy) and Massage Therapy (myofascial release, deep tissue massage, cranial sacral). These are complemented by Aesthetics (Beauty By Nature skincare) and Food Based Healing nutrition programs. Life Style Counseling and Dietary Guidance provide ongoing support services. The practice emphasizes integration of Eastern healing traditions with modern wellness needs, serving clients seeking alternatives to conventional medical treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty By Nature: An aesthetics sub-brand offering nature-based skin care treatments, facials, body scrubs, and aromatherapy. Products are made in their kitchen using fresh fruits, vegetables, and oils. The treatment philosophy incorporates Ayurvedic Dosha analysis, breathing exercises, meditation, and nature-based nutrition.

Products and services

• Acupuncture

Quantifiable outcome

• Reduction in migraine frequency and intensity through combined acupuncture, massage, and herbal medicine treatment

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorInsurance provider network partnership allowing Luz de Vida to serve insured patients and receive reimbursement for covered services including acupuncture, oriental medicine, and massage therapy treatments.
• United Health CarecoreChannel Partner/ Reseller/ DistributorInsurance provider network partnership allowing Luz de Vida to serve insured patients and receive reimbursement for covered services including acupuncture, oriental medicine, and massage therapy treatments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modern Acupuncture: Multi-location acupuncture franchise offering traditional needle acupuncture in a spa-like clinic setting. Directly comparable in service category, patient demographic, and direct-to-consumer model, though operating at franchise scale rather than as a single founder-led clinic.
• Elements Massage: Franchise focused on customized therapeutic massage sessions. Comparable to Luz de Vida's massage therapy service line and wellness-oriented customer base, with similar customizability emphasis around client needs.
• Yinova Center: New York City acupuncture and Chinese medicine clinic offering acupuncture, herbal medicine, and bodywork with multiple providers under one integrated practice. Closest direct comparable in business model and integrated oriental-medicine positioning.

Broad incumbents

• Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and skincare services. Directly overlaps Luz de Vida's massage and aesthetics lines, though Hand & Stone is a franchise system rather than an integrated oriental-medicine practice.
• Massage Envy: Largest U.S. massage franchise chain offering therapeutic massage and facials at scale with a membership model. Overlaps Luz de Vida's massage therapy service line and patient base, though focused on massage rather than acupuncture and operating as a chain.
• The Joint Chiropractic: Largest U.S. chiropractic franchise offering walk-in alternative healthcare. Adjacent in the alternative-medicine category with a similar patient demographic seeking non-pharmaceutical treatment, though focused on chiropractic adjustments rather than acupuncture or massage.
• Massage Heights: Membership-based massage therapy franchise offering therapeutic and relaxation massage. Comparable to Luz de Vida's massage service line and customer acquisition motion, though operates at chain scale with subscription pricing rather than per-visit model.
• Restore Hyper Wellness: Franchise offering cryotherapy, IV therapy, infrared saunas, and other wellness services. Adjacent in the broader integrative wellness category with similar consumer demographic seeking alternatives to conventional medicine, though offering a different modality mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luz-de-vida-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUZ DE VIDA LLC