What Lyra Malaysia does

Lyra Malaysia (legal entity: Lyra Health Malaysia Sdn Bhd) is a corporate employee wellness provider headquartered in Puchong, Selangor, operating as the Malaysian subsidiary of US-based Lyra Health, Inc. via UK-incorporated Lyra Health International Ltd. The company delivers Employee Assistance Programs (EAP), 24/7/365 counselling, wellness coaching, crisis management, HRDF/HRD Corp-claimable training, and learning and development services to enterprise clients across Malaysia, with marquee logos including HSBC, Citibank, EY, ASB, and Heineken.

The core platform is The Hub mobile app, which provides employees with on-demand access to wellness resources, live chat with licensed clinical psychologists and counsellors, and push-to-call support. Around this core, Lyra Malaysia layers add-on modules covering wellness coaching, crisis intervention, HRDF-claimable training programs, leadership and soft-skills development, and an E-Learning platform. Service delivery is supported by a network of 92 clinicians positioned across Malaysia, complemented by access to 22,300+ global providers and therapists operating across 200+ countries and 65+ languages. The platform is positioned as digital-first but human-delivered, with end-to-end data encryption and compliance with Malaysia's PDPA (including the 2024 Amendment), UK/EU GDPR, and HIPAA where applicable.

Lyra Malaysia generates revenue primarily through subscription-based EAP contracts sold to enterprise employers, supplemented by professional services revenue from training, coaching, and crisis management engagements. Go-to-market combines direct enterprise sales with channel partners, brokers, and a global affiliate network. Operations are asset-light, with 26 direct employees leveraging the contracted clinician network and global Lyra infrastructure. The company has been operating in Malaysia since 2006 and has accumulated 18 years of in-country corporate wellness experience, though no financial disclosures are publicly available.

Name

Lyra Malaysia

Legal name

Lyra Health Malaysia Sdn Bhd

Website

https://lyrawellbeing.my

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyra Malaysia is a corporate employee wellness provider offering Employee Assistance Programs, 24/7 counselling, crisis management, wellness coaching, and HRDF-claimable training to Malaysian enterprises, operating as the local subsidiary of US-based Lyra Health, Inc.

Ownership category

akta.pro rank

Product category

Corporate Employee Wellness

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Health Services (8000), Services-Management Services (8741)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Corporate/Workplace Wellness Coaching (HSADAGAL), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC)

Keywords

• Corporate wellness services
• Employee assistance programs
• Mental health support
• Crisis management services
• Workplace wellness solutions

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Assistance Program (EAP) Services: Subscription-based EAP services providing 24/7/365 counseling access to employees and their immediate families. Services include anonymous counseling, crisis intervention, and daily life management support delivered by licensed clinical psychologists and counselors.
2. Wellness Coaching Services: One-on-one coaching and guidance services including nutrition and fitness coaching, wellness education, strategy development, and encouragement provided through the EAP platform.
3. Learning and Development Programs: HRDF/HRD Corp claimable training programs including mental health first aid, resilience building, stress management, and psychologically safe leadership. E-learning platform providing on-demand modules for workforce development.
4. Crisis Management Services: Rapid crisis solutions and clinical interventions for organizations navigating traumatic events. Includes executive advisory support and managerial consultation services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lyra Malaysia provides corporate employee wellness programs for enterprise clients, anchored by a 24/7/365 Employee Assistance Program (EAP) delivered through The Hub mobile app. Services include live chat and counseling with licensed clinical psychologists and counselors, one-on-one wellness coaching, crisis management and intervention, HRDF-claimable learning and development programs, and an e-learning platform. A network of 92 clinicians positioned across Malaysia delivers in-country, multilingual support.

Product overview

Lyra Malaysia operates as a corporate wellness solution provider offering a unified platform-plus-modules architecture. The core platform is The Hub mobile app, which serves as the unified access point for all services. Around this core, Lyra delivers integrated modules including the Global Employee Assistance Program (EAP) providing 24/7/365 counselling, Wellness Coaching for individualized support, Crisis Management & Intervention for acute traumatic events, HRDF Claimable Training Programs for compliance-aligned development, Learning and Development Programs for leadership and soft skills, and an E-Learning Platform for on-demand access. All services are coordinated through licensed professionals—a network of 92 clinicians in Malaysia—and supported by the Lyra Wellbeing EAP portal (eap.icas.health) for employee access.

Differentiator

Problem solved

Functional benefit

Brands

• The Hub: Mobile application providing employees with extensive resources, live chat with licensed clinical psychologists and counselors, and push-to-call access points for corporate employee wellness support.
• Lyra Wellbeing EAP

Products and services

• The Hub Mobile App

Quantifiable outcome

• 17 Million+ employees and families protected globally
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lyra Health, Inc.coreOthersLyra Health Malaysia is a wholly owned subsidiary of Lyra Health, Inc. headquartered in the United States. Data transfers to the US parent company are governed by EU Standard Contractual Clauses and EU-US Data Privacy Framework compliance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Health: Modern Health is a global mental health benefit platform combining EAP-style counseling, coaching, and digital self-care for enterprise buyers — competing head-to-head with Lyra's platform-plus-modules model for multinational employer RFPs.
• ICAS International: ICAS International is the historic EAP brand from which Lyra Malaysia's lineage derives; it remains a global EAP provider and the closest functional twin to Lyra's traditional employee assistance offering.
• Naluri: Naluri is a Malaysian-headquartered digital health and corporate wellness platform offering EAP-adjacent mental health, coaching, and chronic disease management to employers across SEA — directly competing with Lyra Malaysia for HR and wellness budget within the same regional enterprise accounts.
• Sonder: Sonder provides on-demand EAP and wellbeing support to enterprise employees across APAC — a direct regional peer with similar 24/7 in-person plus digital service model.
• Calm Business: Calm Business is the enterprise arm of the Calm meditation app, offering mental wellness subscriptions to HR teams — directly competing for the digital wellness portion of Lyra's enterprise offering.
• Headspace for Work: Headspace for Work sells a digital mental health and meditation benefit to enterprise HR teams globally, including in APAC — a direct substitute for portions of Lyra's EAP and wellness coaching stack.

Broad incumbents

• TELUS Health (formerly LifeWorks): TELUS Health is a global enterprise wellbeing and EAP provider formed via the acquisition of LifeWorks — a broad incumbent offering end-to-end mental health and benefits services to large multinational employers.
• Optum (UnitedHealth Group) EAP: Optum operates a large global EAP and behavioral health division as part of UnitedHealth Group — a broad incumbent that competes with Lyra for multinational employer wellness contracts at much larger scale.

Emerging players

• Wysa: Wysa offers an AI-augmented mental health chatbot and employer wellbeing product — an emerging technology-led entrant that competes for the digital self-care portion of Lyra's stack at lower price points.

Regional players

• Intellect: Intellect is an Asia-Pacific mental health platform headquartered in Singapore serving multinational employers across SEA — a regional peer competing with Lyra Malaysia in Singapore and broader Southeast Asia markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lyrahealthmalaysia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyra Malaysia