Macro Makers

What Macro Makers does

Macro Makers - New Things, Lda. is a privately held Portuguese digital agency founded in 2015 and headquartered in Aveiro, with a second office in Lisbon. The company operates an integrated 360° service model across five pillars: marketing (social media management), design (corporate identity), web (website and online store development), consulting (business process optimization), and artificial intelligence (automation, predictive analytics, and generative content). Its underlying technology stack is a conventional agency composition — web development frameworks, e-commerce platform tooling, SEO/analytics instrumentation, and applied third-party AI services — packaged into discrete service products (Google Ads Pack Basic at €922.50, Newsletter at €184.50, SEO Analysis at €430.50) sold through a self-service storefront at macromakers.pt.

The company serves primarily Portuguese SMEs, with a secondary emphasis on healthcare providers (medical clinics, dental practices, laboratories), industrial and manufacturing firms, and retail/e-commerce businesses. Approximately 22 named clients are disclosed across at least eight verticals, including Sicor, Unisolda, Ferro Corporation, Metallik, Avelab, Clivida, SiosLIFE, Fabridoce, WithCompass, and Família Coaching. The go-to-market is sales-led direct engagement complemented by portfolio-driven trust-building, content marketing via the in-house blog 'Café das 10', SEO, paid search, email/newsletter, and PR.

Revenue is generated through two streams: professional services fees for project-based engagements (the dominant model) and one-time e-commerce product sales from the online storefront. Pricing is unit-based with VAT-inclusive list prices ranging from €184.50 to €922.50. The company has no disclosed external funding, operates with approximately 10 employees, and is led by founder-CEO Tiago Ramos. It has held the SCORING TOP 5% PME de Portugal certification for two consecutive years (2022, 2023) and was featured in Diário de Aveiro on its 11th anniversary in 2026. The e-commerce storefront ships to 26 European countries, indicating nascent international ambition beyond its domestic Portuguese base.

Name

Macro Makers

Legal name

Macro Makers - New Things, Lda.

Website

https://macromakers.pt

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Macro Makers is a Portuguese digital agency founded in 2015 offering integrated marketing, design, web development, consulting, and AI services to SMEs and healthcare, industrial, and retail clients. Operating from Aveiro and Lisbon with a self-service e-commerce storefront shipping across Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Software Publishers (5132)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMALAK

Creative, Content Production & Ad Ops Tools

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Digital marketing services
• Social media management
• Corporate identity design
• Web development agency
• Artificial intelligence consulting

Headquarters

HQ city

Aveiro

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Fees charged for marketing, design, web development, consulting, and AI services delivered to business clients. Services are sold as discrete project engagements or packaged solutions (e.g., Google Ads campaigns, SEO audits, newsletter services).
2. E-commerce Product Sales: Online store selling discrete digital and marketing service products (e.g., Google Ads Pack Basic at €922.50, SEO Analysis at €430.50, Newsletter service at €184.50). Products are sold per unit with payment via bank transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Macro Makers is a Portuguese digital agency offering a 360° integrated portfolio of marketing (social media management), design (corporate identity), web (website and online store creation), consulting, and artificial intelligence services to SMEs and enterprises. The company also operates an e-commerce storefront selling discrete service products such as Google Ads Pack Basic, Newsletter services, and SEO Analysis tools. Service delivery is handled by an in-house multi-disciplinary team across offices in Aveiro and Lisbon.

Product overview

Macro Makers is a digital marketing and creative agency offering a portfolio of services centered around five pillars: Marketing (social media management), Design (corporate identity), Web (website and online store creation), Consultoria (business consulting), and Inteligência Artificial (artificial intelligence services). The company operates an online store selling digital products including Google Ads campaign packages, newsletter services, and SEO analysis tools. Their offering architecture follows a service-plus-products model, combining professional services with discrete digital products. They also market a comprehensive 'Solução 360' bundle that integrates all their service offerings for clients seeking complete digital transformation support.

Differentiator

Problem solved

Functional benefit

Brands

• Café das 10: A blog platform by Macro Makers for sharing insights on marketing, design, web, and consulting topics, established in 2020.

Products and services

• Social Media Management (Gestão de Redes Sociais) Marketing service focused on managing clients' social media channels to increase brand visibility, notoriety, and engagement with target audiences. Sold as an agency engagement.
• Corporate Identity Design (Identidade Corporativa) Design service covering brand development, logo creation, visual storytelling, and overall corporate identity for businesses. Sold as an agency engagement.
• Website Creation (Criação de Websites) Professional website development creating dynamic, tailored, SEO-optimized web pages and landing pages for businesses. Sold as an agency engagement.
• Online Store Creation (Criação de Lojas Online) E-commerce storefront development enabling businesses to sell online 24/7 through functional and appealing online stores. Sold as an agency engagement.
• Consultoria (Business Consulting) Consulting service guiding organizations in optimizing processes and removing barriers to growth. Sold as an agency engagement.
• Inteligência Artificial (Artificial Intelligence Services) AI services for businesses including process automation, data analysis, predictive analytics, and AI-driven content generation to improve efficiency and decision-making. Sold as an agency engagement.
• Google Ads Pack Basic (Campanha Google Ads Pack Basic) Discrete digital product providing Google Ads campaign management services for businesses. Sold via the online storefront at €922.50 per unit (VAT included), one-time/perpetual license.
• Newsletter Service Discrete digital product providing newsletter design, development, publication, and monthly sending reports. Sold via the online storefront at €184.50 per unit (VAT included), one-time/perpetual license.
• SEO Analysis for Website (Análise SEO para Website) Discrete digital product providing per-page SEO analysis covering keyword density, title optimization, meta tags, page speed, W3C validation, image optimization, and word count. Sold via the online storefront at €430.50 per unit (VAT included); does not include implementation of SEO changes.
• Solução 360 (360° Integrated Solution) Comprehensive 360° service bundle combining all Macro Makers offerings — marketing, design, web, consulting, and AI — into a single integrated solution for clients seeking complete digital transformation support.

Quantifiable outcome

• Transitioned Fabridoce from existing B2B ordering platform to a new enhanced platform without service interruption.
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market clients. Comparable to Macro Makers' paid search (Google Ads) and SEO product offerings.
• SmartSites: Digital agency providing website design, SEO, PPC, and social media services to SMBs. Closely matches Macro Makers' website-development-plus-marketing-agency model.
• Directive: B2B digital marketing agency focused on enterprise and mid-market accounts with integrated SEO, paid media, and content services. Comparable to Macro Makers' enterprise client work (Sicor, Ferro Corporation, SiosLIFE).
• LYFE Marketing: Digital marketing agency focused on social media management, SEO, and web design for small and mid-sized businesses. Compares to Macro Makers' SME target segment and social/website service mix.
• Wpromote: US-based full-service digital marketing agency offering SEO, paid media, social, and web development to mid-market and enterprise clients. Directly comparable to Macro Makers' integrated 360° offering across marketing, design, and web.

Broad incumbents

• Publicis Groupe: Global advertising and marketing services group with a Portuguese presence (Publicis Portugal). Comparable as a broader incumbent offering integrated marketing, design, and digital services to enterprise clients.
• Web.com: Established incumbent offering website builders, online marketing, and e-commerce solutions to SMBs at scale. Overlaps with Macro Makers' website and e-commerce service lines but as a productized platform rather than bespoke agency.

Regional players

• Brandia: Portuguese creative and brand agency offering branding, digital, and integrated communications. Comparable as a domestic competitor for corporate identity and brand-driven digital work in the Portuguese market.
• E-goi: Portuguese-headquartered email marketing, automation, and omnichannel communication platform. Regional peer overlapping with Macro Makers' newsletter, email, and marketing automation services for SMEs.

Others

• Fiverr: Global marketplace for freelance digital services including design, web development, marketing, and SEO. Adjacent competition for the same SME digital services budget Macro Makers targets, especially through its productized storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/macro-makers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macro Makers