MADE Group (NZ) Limited

What MADE Group (NZ) Limited does

MADE Group (NZ) Limited is a New Zealand-based master-planned community developer founded in 2016 by Charles Ma and headquartered in Auckland. The company operates four integrated divisions — MADE Pictures (creative visioning), MADE Platform (partner and stakeholder engagement), MADE City (township development and place-making), and MADE Foundation (community advocacy) — under a values-centric 'Journey of Change' framework that prioritises human-centric design, cultural heritage integration with mana whenua iwi, and community 'software' alongside physical infrastructure. Its flagship project is Auranga, a $2 billion, 14,000-person master-planned community in Drury, South Auckland, designed in partnership with Space Syntax (UK) and described as the largest master-planned community in New Zealand's history. A second township, Edin Rotokauri, has been launched in North Hamilton (2,000+ planned homes on 122ha), with Providence Point positioned as a premium sub-offering within Auranga on the Pahurehure Inlet.

The business model combines large-scale greenfield property development with a wholly-owned real estate agency (Auranga Residential Estates, or ARE) that acts as a values-screened distribution channel for residential sales, including affordable KiwiBuild Champion Homes dispersed throughout the community. Revenue is generated through one-time township development and property sales at Auranga-scale projects, supplemented by transaction-fee commissions through ARE (a portion of which is donated to the MADE Foundation). The go-to-market is enterprise field sales: long-cycle relationship development with government authorities, iwi partners, and private enterprise to secure land, planning approvals, and infrastructure partnerships. Supporting technology and partnerships — including Waka Kotahi, Auckland Transport, Beam Mobility, Big Street Bikers, EasyMile, Transdev, Mercury Energy, MSD, Kainga Ora, Dempsey Wood, Unitec, and Space Syntax — underpin an integrated transport strategy, a Whole-of-Health Community Wellbeing Strategy, and an Auranga Connect community activation programme. The company is founder-owned, privately held, and operates with a lean core team of 7 employees who leverage outsourced execution across the $1B+ completed and $1.5B+ in-progress development portfolio overseen by the founder.

Name

MADE Group (NZ) Limited

Legal name

MADE Group (NZ) Limited

Website

https://made.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MADE Group (NZ) Limited is a New Zealand master-planned community developer founded in 2016, headquartered in Auckland, building large-scale, values-centric townships (Auranga in Drury and Edin Rotokauri in Hamilton) for residential homebuyers across affordable and premium tiers, with integrated transport, health, and cultural heritage partnerships.

Ownership category

akta.pro rank

Product category

Master-Planned Community Development

NAICS

New Housing For-Sale Builders (236117), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Master-Planned Community & POA Management (BPAJAHAD), New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Master-planned community development
• Residential property development
• Township development
• Affordable housing development
• Community real estate

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Township Development and Property Sales: MADE Group generates revenue through large-scale master-planned community developments, selling residential land and homes within townships. The flagship project Auranga is valued at $2B with the company's founder having overseen over $1 billion in completed developments and $1.5 billion in progress.
2. Auranga Residential Estates (ARE) Real Estate Agency: ARE operates as a community-focused real estate agency that facilitates property transactions within Auranga, acting as a 'host' or 'navigator' who shares community values upfront. A portion of every commission received is donated to the MADE Foundation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MADE Group develops and sells large-scale master-planned residential communities in New Zealand, with flagship project Auranga ($2B township in Drury, Auckland) and Edin Rotokauri (Hamilton). The company also operates Auranga Residential Estates (ARE), a values-centric in-house real estate agency that facilitates property sales within its townships, including affordable housing via the KiwiBuild Champion Homes programme.

Product overview

MADE Group (NZ) Limited is an integrated property development organisation focused on master-planned community development in New Zealand. The company operates four core divisions that work together in an integrated business model: MADE Pictures (creative visioning and values sharing), MADE Platform (partner and stakeholder engagement), MADE City (township development and place-making), and MADE Foundation (community advocacy and empowerment). The flagship project is Auranga, a $2 billion master-planned township in Drury, Auckland designed for up to 14,000 residents, alongside Edin Rotokauri in Hamilton and Providence Point as premium offerings. The company also operates Auranga Residential Estates as a values-centric real estate agency. MADE's approach is distinguished by its holistic focus on human-centric design, integrated transport, environmental sustainability, health and wellbeing, employment opportunities, arts and culture, and cultural heritage integration with Maori Iwi partners.

Differentiator

Problem solved

Functional benefit

Brands

• Auranga: Master-planned community in Drury, Auckland - the first and flagship project of MADE. Designed to house up to 14,000 people, described as the largest master-planned community in New Zealand's history.
• Edin Rotokauri
• Providence Point
• Auranga Residential Estates (ARE)
• MADE Foundation
• MADE Platform
• MADE Pictures
• MADE City

Products and services

• Auranga township A $2 billion master-planned community located in Drury, South Auckland, designed to accommodate up to 14,000 people. The first master-planned community in the rapidly growing Drury region and the largest in New Zealand's history, serving as a global benchmark for city creation and prototype for better living.
• Edin Rotokauri township A township development nestled in North Hamilton within the Waikato region, delivered with the same human-centric approach as Auranga. The new community integrates attributes and addresses needs specific to the Waikato region, one of the fastest growing regions in New Zealand.
• Providence Point The premium offering at Auranga, situated on the inner reaches of Manukau Harbour's Pahurehure Inlet. Created as a place of warmth and hospitality where those of greater means can open their homes and extend generosity to their community.
• Champion Homes (KiwiBuild) 46 brand new affordable 3-bedroom KiwiBuild homes (2.5 bathrooms, two stories) strategically integrated throughout Auranga to establish community foundations with young, engaged families, featuring high stud ceilings, quality appliances, spacious backyards, and family-orientated floorplans.
• Auranga Residential Estates (ARE) real estate agency A real estate agency operating within Auranga that works with people to build a powerful community where residents feel belonging. Acts as a community 'host' or 'navigator' who shares the community values, spirit and place upfront, functioning as a manifestation of Auranga's shared values. A portion of every commission received is donated to the MADE Foundation.
• Auranga Connect community activation programme A community activation programme launched to encourage local residents to explore and use micromobility and public transport through easily accessible, affordable and integrated platforms, in collaboration with Waka Kotahi, Auckland Transport, Beam, Big Street Bikers, and Pollock Consulting.
• Auranga Town Centre A town centre designed as a work destination for high value jobs, a civic hub for New Zealanders, a universal destination for visitors, and a multi-generational destination that inspires natural inheritance, including a proposed Wellbeing Community Hub.

Quantifiable outcome

• Auranga will be home to 14,000 people when completed - the largest master-planned community in New Zealand's history
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Ngati te Ata, Te Akitai Pukaki, Ngati TamaohocoreStrategic or Co-development PartnerCultural heritage partnerships in Auranga with mana whenua iwi for the planning and building of communities, incorporating cultural heritage and finding pathways to the future for iwi and rangitahi.
• Tainui (and associate hapu)coreStrategic or Co-development PartnerMana whenua working group closely partnered with Tainui and its associate hapu in the Waikato region for EDIN Rotokauri community development.
• Waka Kotahi (NZ Transport Agency)coreStrategic or Co-development PartnerNational transport authority providing funding through the Hoe ki angitū – Innovation Fund for Auranga Connect community activation programme supporting integrated transport strategy implementation.
• Auckland TransportcoreTechnology or IntegrationPartner in implementing integrated, low-carbon, multi-option transport network connecting with public transport, including early establishment of bus routes and connection to Drury West Train Station.
• Beam MobilitymajorTechnology or IntegrationMicromobility provider for e-mobility scooters and bikes as part of Auranga's integrated transport strategy and Auranga Connect activation programme.
• Big Street BikersmajorTechnology or IntegrationMicromobility partner contributing to Auranga's integrated transport strategy and community activation programme.
• EasyMile Autonomous TechnologiesmajorTechnology or IntegrationAutonomous vehicle technology partner exploring feasibility for autonomous driverless EV shuttles within Auranga's integrated transport network.
• Mercury EnergymajorTechnology or IntegrationEnergy partner collaborating on integrated, low-carbon transport network solutions within the Auranga master-planned community.
• TransdevmajorTechnology or IntegrationPublic transport operator partner for integrated transport strategy connecting mass transit options within the Auranga community.
• Ministry of Social DevelopmentmajorStrategic or Co-development PartnerGovernment partner for employment engagement initiatives, helping bring dignified employment opportunities to community residents.
• Kainga OramajorStrategic or Co-development PartnerGovernment housing partner for employment engagement and affordable housing initiatives within the community.
• Dempsey WoodmajorStrategic or Co-development PartnerConstruction partner for employment engagement and community building initiatives.
• Rescare Homes TrustminorStrategic or Co-development PartnerCharitable trust partner for employment opportunities for those who might otherwise struggle to reach their full potential.
• Better Way CafeminorStrategic or Co-development PartnerHospitality platform in Village Square serving as a hub for community building, servant leadership, and helping those left behind.
• UnitecminorStrategic or Co-development PartnerAcademic partnership to recycle off-cuts for public amenities, explore research opportunities for construction waste reduction strategies, and support zero-waste building sites.
• NZ Health, Maori Health, Public Health (DHBs)coreStrategic or Co-development PartnerGovernment health agencies in partnership with primary health providers for the development of a Wellbeing Community Hub in Auranga's Town Centre, implementing the Whole-of-Health Community Wellbeing Strategy.
• Space Syntax (UK)coreStrategic or Co-development PartnerGlobal urban and spatial design leaders partnered for human-centric masterplanning, creating places based on understanding organic human movement through analysis and research.
• Steve Thorne (Masterplanner)coreStrategic or Co-development PartnerGlobal masterplanning partner collaborating on Auranga's human-centric design approach to integrate all social factors necessary for a community to thrive.

Scale indicators6 records

Recent moves6 records

Expansion highlights11 records

Broad incumbents

• Lendlease: Global major operating master-planned communities across Australia, Asia and the UK. A broad incumbent competitor at the larger scale, with extensive experience in integrated transport, sustainability and amenity-rich township design that mirrors MADE's value proposition.

Direct peers

• CDL Land New Zealand: New Zealand residential development arm of Singapore-listed City Developments Limited, building homes and communities in Auckland. Direct competitor in NZ residential for-sale housing with similar focus on integrated developments in Auckland growth zones.
• Stockland: Australia's largest residential master-planned community developer with a portfolio of townships across the country. Closest comparable in business model — large-scale greenfield master-planned communities with integrated amenity, transport and retail — making it a natural benchmark for MADE's model at greater scale.
• AVJennings: Australian residential land developer and homebuilder specialising in master-planned communities across Melbourne, Sydney, Brisbane and South East Queensland. Comparable in greenfield land development, planning scale and community-led design approach.
• Frasers Property Australia: Diversified Australian residential developer with master-planned community pipeline across Sydney, Melbourne and Brisbane. Comparable in scale of master-planned projects and integrated amenity delivery.
• Fletcher Living: The residential homebuilding and master-planned community arm of Fletcher Building, one of New Zealand's largest residential developers. Direct competitor in the NZ for-sale housing market, including master-planned communities in Auckland and other growth corridors.
• Oyster Capital: New Zealand-based property investment and development firm active in residential and mixed-use projects. Comparable in scale of NZ-focused development and partnership-oriented approach to land development in growth corridors.
• Hobsonville Land Company: NZ master-planned community developer (a subsidiary of Avanda Group) delivering the Hobsonville Point community in Auckland. Operates the same master-planned, integrated-amenity model in the same Auckland geography as MADE's Auranga.
• Classic Group (New Zealand): New Zealand residential developer with operations across Auckland and the Waikato, including greenfield community projects. Direct competitor in the same geographies as MADE, particularly in Hamilton/Rotokauri where Edin Rotokauri is being delivered.

Emerging players

• Sekisui House Australia: Australian arm of Japan's Sekisui House, focused on master-planned communities and integrated residential developments. Comparable in design-led, sustainability-focused master-planning ethos and partnership approach with government and communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madegroupnz
• LinkedInlinkedin.com/company/made-group-new-zealand
• Instagraminstagram.com/madegroupnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE Group (NZ) Limited