MAIA Wine

What MAIA Wine does

MAIA Wine (legal entity MAIA Wine, P. IVA 02160070245) is a privately held Italian sparkling wine brand founded in 2020 and headquartered at the 18th-century Villa La Favorita in Villafranca di Verona, Veneto. The company produces premium sparkling wines under the Garda DOC appellation using the Metodo Italiano (Italian Traditional Method), a technique it traces to Etruscan origins, predating the French Champagne method. The portfolio spans the MAIA Heritage Selection (Brut and Brut Rosé), MAIA Love Cuvée Millesimato Extra Dry, MAIA Blanc de Blancs, MAIA Prosecco Millesimato, MAIA Prosecco Bio, MAIA Pinot Grigio Bio, MAIA Primitivo IGT, and the Maia Benacus Limited Edition (15,000-piece batches). A distinctive proprietary 'total black cork' made of natural cork and silicones with special pigments serves as a brand identifier and preserves organoleptic consistency.

The business model is asset-light and premium-only: production is sourced from a network of over 2,000 winegrowers across more than 6,000 hectares of Garda DOC rather than from owned vineyards, and distribution is deliberately restricted to the Ho.Re.Ca. (Hotel, Restaurant, Café) channel plus an exclusive partnership with Signorvino retail stores, with no mass-retail presence. Go-to-market is event-driven, anchored by repeated sponsorship of the Italian Pavilion at Cannes, Venice, and Rome Film Festivals, American Pavilion at Cannes, Better World Fund galas, the Italian golf circuit, Vinitaly, and other luxury lifestyle occasions. In November 2021, 50% of the brand was acquired by Cielo e Terra Spa, a Verona-based wine group operating in 65+ countries with 40M+ bottles of annual capacity, providing industrial-scale distribution; the remaining 50% is held alongside a venture-capital-aligned co-founder. The brand has expanded into digital with the 2022 launch of the Maia SuperLuxury NFT on OpenSea and operates dedicated regional commercial contacts in Italy, UAE, Spain, China, USA, UK, Romania, and Sweden.

The customer base spans premium lifestyle consumers, Ho.Re.Ca. accounts (luxury hotels, fine-dining restaurants, clubs), VIP/celebrity event venues, and digitally-engaged luxury collectors. Pricing is not publicly disclosed but follows restaurant wine-list levels worldwide; products are sold exclusively at premium price points and are explicitly absent from mass retail. Revenue is not publicly disclosed; the company runs a lean team of 1–10 employees.

Name

MAIA Wine

Legal name

MAIA Wine

Website

https://maiawine.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MAIA Wine is a privately held Italian premium sparkling wine brand founded in 2020, producing Metodo Italiano sparkling wines from Garda DOC grapes, distributed exclusively through the Ho.Re.Ca. channel and luxury event sponsorships across 65+ countries, with 50% owned by Cielo e Terra Spa.

Ownership category

akta.pro rank

Product category

Premium Sparkling Wine

NAICS

Wineries (31213), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Sparkling wine production
• Premium Italian wine
• Garda DOC wines
• Metodo Italiano sparkling
• Wine lifestyle marketing

Headquarters

HQ city

Montorso Vicentino, Veneto

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Premium Sparkling Wine Sales: Maia Wine generates revenue through the sale of premium sparkling wines including Maia Heritage Selection (Brut and Brut Rosè), Maia Benacus Limited Edition, Prosecco DOC, Prosecco DOC Bio, Blanc de Blancs, and Primitivo IGT. The brand operates exclusively in the premium segment, avoiding mass retail channels.
2. NFT Digital Collectibles: First wine brand NFT avatar launched in 2022, creating digital collectibles and metaverse presence for brand extension and luxury consumer engagement.
3. Limited Edition Products: Special collaborative editions with partners like Signorvino, street art collaborations, and artist bottles that command premium pricing and create exclusive collector demand.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MAIA Wine produces and distributes premium Italian sparkling wines from the Garda DOC appellation, crafted using the Metodo Italiano (Italian Traditional Method) technique. The portfolio includes the Maia Heritage Selection (Brut and Brut Rosè), Maia Love Cuvée Millesimato Extra Dry, Blanc de Blancs, Prosecco DOC Millesimato, Prosecco Bio, Pinot Grigio Bio, Primitivo IGT, and limited editions such as the Maia Benacus. The brand targets the premium "Soft Luxury" segment through exclusive Ho.Re.Ca. distribution, lifestyle event sponsorships, and digital collectibles.

Product overview

MAIA Wine is a sparkling wine brand producing Italian sparkling wines from the Garda DOC appellation in the Veneto region. The product portfolio includes multiple product lines: MAIA Heritage Selection (Brut and Brut Rosè), MAIA Love Cuvée Millesimato Extra Dry, MAIA Blanc de Blancs, MAIA Prosecco Millesimato, MAIA Prosecco Bio, Maia Pinot Grigio Bio, and MAIA Primitivo IGT. Limited editions include the Maia Benacus Limited Edition (15,000 pieces featuring Lake Garda constellation design). The brand also expanded into digital products with the Maia SuperLuxury NFT collection. MAIA Wine positions itself as a pioneer of the 'Soft Luxury' segment in Italian sparkling wines, emphasizing artisanal production, limited quantities, and lifestyle branding through partnerships with luxury events and international film festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• MAIA Love Cuvée Millesimato Extra Dry Vintage extra-dry sparkling wine celebrating passion and elegance, designed for stylish toasts and exclusive cocktails; limited edition commemorating the 500th anniversary of Romeo and Juliet's novella.
• MAIA Blanc de Blancs Elegant and minimal sparkling wine with straw-yellow color and fine persistent perlage; floral and fruity notes with freshness and salinity, finishing creamy and elegant; served as an aperitif or with fish dishes.
• MAIA Prosecco Millesimato
• MAIA Prosecco Bio
• Maia Pinot Grigio Bio
• MAIA Primitivo IGT
• Maia Benacus Limited Edition Limited series of 15,000 pieces representing the Lake Garda territory, featuring the Lake Garda star constellation design with Pleiades extending to the bottle neck over the Mount Baldo silhouette in gold.
• Maia Heritage Brut Selection
• Maia Heritage Brut Rosè
• Maia SuperLuxury NFT First wine-world NFT avatar — a digital avatar representing the Greco-Roman nymph Maia, available on the OpenSea marketplace; includes benefits such as invitations to events, international experiences, and access to Limited Edition products.

Quantifiable outcome

• Maia Wine achieved visibility at 4 major international film festivals annually (Cannes, Venice, Rome, plus Berlin mentions)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Italian Pavilion (Cinecittà Spa)flagshipGTM or Marketing Partner · 1 May 2023Maia Wine has been Wine Partner of the Italian Pavilion at Cannes Film Festival for three consecutive years (74th, 75th, 76th editions). The pavilion is organized by DG Cinema e Audiovisivo and coordinated by Cinecittà Spa, set up at Hotel Barriere Le Majestic.
• American Pavilion CannescoreGTM or Marketing Partner · 1 May 2023Official Sponsor and sparkling wine of the American Pavilion at Cannes Film Festival (35th anniversary year), supported by The Golden Globes. Served to VIPs, celebrities, and industry professionals at the Palais des Festivals et des Congrès.
• SignorvinocoreChannel Partner/ Reseller/ Distributor · 1 February 2023Ongoing collaboration with Signorvino (Calzedonia group) for exclusive Limited Edition 'Maia Benacus' and 'Maia Love Edition' street art bottles. Products available across 29+ Signorvino stores in Italy, with first international store opening in Paris.
• Vicenza Burlesque FestivalminorGTM or Marketing Partner · 1 January 2023Proud sponsor of Vicenza Burlesque Festival to combat gender stereotypes through international art and culture. Aligned with brand's inclusive philosophy that wine unites rather than divides.
• Better World FundflagshipGTM or Marketing Partner · 1 September 2022Charitable partnership at Venice Film Festival supporting international sustainable development goals. Donated artist bottle at Cannes 2023 auction benefiting Fondazione Akbaraly (women/children in Madagascar) and Amazônia Fund Alliance (UNESCO Brazil). Celebrity attendees included Leonardo DiCaprio and Arisa.
• UNited STudiocoreStrategic or Co-development Partner · 1 September 2022Verona-based creative agency responsible for brand campaigns, NFT avatar design, event production, and art direction. Co-founded by Angelo Lella, also co-founder of Maia Wine.
• Benacus GinminorStrategic or Co-development Partner · 1 May 2022Local Garda territory partnership for 'B2 Aperitivo del Garda' cocktail combining Benacus Gin with Maia Benacus sparkling wine. Recipe by mixologist Lino Marchese.
• Olio RedOrominorStrategic or Co-development Partner · 1 May 2022Garda Excellence partnership for limited edition box at Cannes 75th Film Festival showcasing three Garda products: Maia Wine, Benacus Gin, and RedOro Olive Oil.
• Vinitaly 2022 Partner BrandsminorGTM or Marketing Partner · 1 April 202210 Italian excellence brands partnered at Vinitaly 2022 including Caffè Vescovi, Loison, Perini Conserve Nazionali, Redoro, Levoni, Gelato Dose da Mar, Del Conte, Puro Taste, San Pellegrino, and Krupps.
• Muraless Art HotelcoreStrategic or Co-development Partner · 1 March 2022First Italian art hotel dedicated entirely to street art, located near Verona. Partnership for Vinitaly 2022 immersive street art performance and Limited Edition bottle art display.
• GoodWall StudiominorStrategic or Co-development Partner · 1 March 2022Street art collaboration for Limited Edition San Valentino 'Maia Love Edition' bottles. Studio's works featured on Verona streets near Juliet's balcony.
• Fineco Cup / Golf4PassionminorGTM or Marketing Partner · 1 March 2022Third consecutive golf season partnership with Fineco Cup organized by Golf4Passion. Includes Porsche and Hugo Boss as co-partners in the circuit.
• Golf Club SommacampagnaminorGTM or Marketing Partner · 1 January 2022Official sponsor of prestigious Verona golf club since 2020, with branded practice area and constant visibility among premium golf clientele.
• Cielo e Terra SpacoreStrategic or Co-development Partner · 1 November 2021In November 2021, Cielo e Terra Spa acquired 50% of the Maia brand. Cielo e Terra is a Verona-based wine group with over 100 years of history, present in over 65 countries worldwide with over 40 million bottles. This partnership provides Maia with industrial scale while maintaining artisanal character.
• Yamaha JK RacingminorGTM or Marketing Partner · 1 July 2020Motocross sponsorship for Italian team led by Riccardo Boschi competing in MX1 World Championship circuits globally. Limited by COVID regulations but planned paddock experiences for Maia Experience clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Val d'Oca: Prosecco DOCG cooperative producer with significant scale and international B2B distribution. Comparable as a Prosecco producer leveraging cooperative winegrower network (similar to Maia's 2,000 winegrower sourcing model).
• Bottega (Bottega SpA): Prosecco and Italian sparkling wine producer with extensive international distribution, premium gold-finished bottles, and luxury positioning. Comparable in product mix (Prosecco, sparkling) and Ho.Re.Ca. channel focus.
• Ferrari Trento: Italian premium sparkling wine producer (Trentodoc) using metodo classico, with strong Formula 1 and luxury event sponsorships. Direct competitor to Maia in the premium Italian sparkling wine segment, sharing event-driven marketing and Ho.Re.Ca. distribution strategy.
• Cà del Bosco: Premium Franciacorta (metodo classico) producer positioned as a luxury Italian sparkling wine. Comparable in price point, artisan-tier production, and aspirational brand positioning targeting connoisseurs and luxury Ho.Re.Ca.
• Bellavista (Terra Moretti): Franciacorta sparkling wine producer with strong brand recognition and Italian luxury heritage. Comparable to Maia in premium sparkling category, vintage editions, and Italian connoisseur targeting.
• Bisol Prosecco (Bisol1542): Premium Valdobbiadene Prosecco producer with heritage positioning (Cartizze, Cru). Comparable in premium Prosecco DOC focus, artisan production, and international luxury distribution.

Broad incumbents

• Antinori (Marchesi Antinori): Historic Italian luxury wine house with premium sparkling (Cuvee Royale) and broad portfolio. Comparable as Italian luxury wine brand with international Ho.Re.Ca. presence and event-driven premium positioning.
• Zonin1821: One of Italy's largest privately held wine groups with Prosecco brands (including Zonin Prosecco) and broad international distribution. Comparable as a parent/portfolio-scale operator in Italian sparkling wine with global reach.
• Santa Margherita: Iconic Italian premium wine group (part of Gruppo Vinicolo Santa Margherita) with Pinot Grigio and sparkling wines distributed globally. Comparable in premium Italian wine positioning and broad international Ho.Re.Ca. distribution.

Others

• Cielo e Terra Spa: Verona-based wine group (100+ years history, 40M+ bottles, 65+ countries) holding 50% of Maia Wine. Comparable as a strategic parent/distributor partner in the Italian sparkling wine production and wholesale distribution space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaiaGardaDoc
• Instagraminstagram.com/maia_wine
• LinkedInlinkedin.com/company/maia-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIA Wine