Name

Make Birth Better

Legal name

Make Birth Better

Website

https://makebirthbetter.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Training and Birth Trauma Support Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Child Development, Behavior Guidance & Trauma-Informed Practice Training (EDACAIAG)

Keywords

• Birth trauma training
• Perinatal mental health
• Trauma-informed maternity care
• Midwifery continuing education
• Birth reflections workshops

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Training Courses and Summit Access: Revenue is generated primarily from paid online training courses (Birth Trauma Training Programme, Birth Reflections workshops, Trauma-Informed Care training, Trans Perspectives course) and Annual Birth Trauma Summit recordings. Prices range from £60 to £295, with payment plans available. This represents the core commercial revenue stream.
2. Campaign Funding: The #ThinkTraumaNow campaign is primarily funded by The National Lottery Community Fund (as of 2024 primary funder) and the Rosa Foundation's Voices from The Frontline Fund (March 2025). This is grant-based funding for campaign delivery.
3. Donations: Make Birth Better accepts donations and has a fundraising page. Donations are a supplementary revenue stream supporting the organization's charitable mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Make Birth Better delivers paid CPD-certified online training courses and the Annual Birth Trauma Summit via its hosted Training Hub, alongside free downloadable parent and professional resources on its main website. The organisation also runs grassroots awareness campaigns (#ThinkTraumaNow, #everywordcounts) and bespoke team training co-created with healthcare providers, primarily serving UK maternity and perinatal healthcare professionals and parents affected by birth trauma.

Product overview

Make Birth Better is a collective of experts offering a comprehensive ecosystem of support, training, and advocacy for birth trauma. Their portfolio consists of an online Training Hub platform (hosted on Podia) that delivers courses including the Birth Trauma Training Programme (a 5-module CPD-certified course), Annual Birth Trauma Summits, Bitesize Free Training Sessions, Birth Reflections workshops, and specialized courses like Birth from a Trans Perspective. Alongside digital training, they provide free downloadable resources and bespoke training services. The organization also runs multiple awareness campaigns (#ThinkTraumaNow, #everywordcounts) and supports parents, professionals, and partners affected by birth trauma.

Differentiator

Problem solved

Functional benefit

Brands

• #ThinkTraumaNow Campaign: A grassroots campaign co-led by Champions, core team, and Campaign Ambassadors to raise awareness about birth trauma and how to find support
• #everywordcounts Campaign
• Make Birth Better Training Hub
• Birth Trauma Training Programme

Products and services

• Birth Trauma Training Programme (Instant Access) CPD-certified, self-paced online course (25 lessons across 5 modules) for maternity and perinatal healthcare professionals on recognising birth trauma, the cost of caring, and trauma-informed ways of working. Includes 6 months of access and 6 CPD training hours.
• Birth Trauma Training Programme (Live, November 2026) Live, facilitated cohort version of the Birth Trauma Training Programme delivered on Zoom for maternity and perinatal professionals, with 190 days of access post-session.
• Annual Birth Trauma Summit (1-month and 1-year recordings) Annual event (with associated recording access) bringing together expert speakers and lived-experience leaders for talks and panel discussions on birth trauma, distributed via the Training Hub with CPD certification.
• Applying Trauma-Informed Care Frameworks to Maternity and Perinatal Services Self-paced online course (3 lessons) teaching best practice for applying trauma-informed care principles to maternity and perinatal services, for healthcare professionals and service leaders.
• Birth Reflections Bundle (both workshops) Bundle of both Birth Reflections workshops on setting up supportive spaces and providing helpful debriefs, designed for maternity and perinatal professionals.
• Birth Reflections Workshop: Setting Up Supportive Spaces Live half-day Zoom workshop for maternity and perinatal professionals on setting up birth reflections spaces.
• Birth Reflections Workshop: Providing Helpful Debriefs Live half-day Zoom workshop for maternity and perinatal professionals on providing helpful birth reflections debriefs and supportive conversations.
• Birth from a Trans Perspective with Jacob Stokoe Self-paced online course (60-minute introduction, 13 lessons, 6 months of access) covering trans and non-binary experiences of birth, inclusive language, and practice improvements for maternity professionals.
• Bitesize Free Training Sessions Three free introductory online sessions covering birth trauma signs, vicarious trauma in professionals, and the impact of language during birth, for parents and professionals.
• Free Resources and Downloads Free downloadable guides covering birth trauma symptoms, treatment options, coping tools, leadership practices, and parent self-assessment screening for parents, partners, and professionals.
• Bespoke Birth Trauma Training Customised training sessions co-created with the Make Birth Better team to meet the specific needs of NHS trusts, maternity teams, and other healthcare organisations.
• The National Maternity and Neonatal Collective Plan Free downloadable strategic plan from the National Maternity and Neonatal Collective (an initiative Make Birth Better contributes to), distributed via the Training Hub.

Quantifiable outcome

• 90% of training attendees report feeling knowledgeable about recognizing birth trauma signs after completing Make Birth Better training (up from 36% at baseline)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered core and minor.

• Irwin MitchellcoreGTM or Marketing PartnerIrwin Mitchell is a Legal Partner of Make Birth Better, providing the largest dedicated medical negligence practice in the UK. They are recognized tier 1 in Chambers & Partners and Legal 500. Irwin Mitchell has developed the Maternity Matters webinar series with Make Birth Better, reaching over 800 professionals. The partnership supports improved maternity care and safety outcomes.
• Leigh DaycoreGTM or Marketing PartnerLeigh Day is a Legal Partner of Make Birth Better, specializing in medical negligence and ranked tier 1 by Chambers & Partners and The Legal 500. Their medical negligence team represents women who have suffered physical and psychiatric injuries from negligent maternity care. Leigh Day's Suzanne White and Despina Kavadas serve as primary contacts for the partnership.
• Slater and GordonminorGTM or Marketing PartnerSlater and Gordon is listed as a Legal Partner supporting Make Birth Better's advocacy for trauma-informed maternity care. Emma Doughty is listed as the primary contact.
• Maternal Mental Health AlliancecoreStrategic or Co-development PartnerA UK-wide network of over 100 organisations committed to improving maternal mental health. All partner organisations advocate for trauma-informed ways of working and support those most affected by traumatic birth.
• Kimal (Maternal Health)minorGTM or Marketing PartnerKimal is a maternal health company listed as a partner, with Stacey Tyler serving as Maternity Manager. Kimal was featured in the 11th Annual Birth Trauma Summit, presenting on innovation in maternal health.
• MASICminorStrategic or Co-development PartnerSupporting those affected by miscarriage, abortion, or baby loss. All partner organisations advocate for trauma-informed ways of working. MASIC is mentioned in the context of maternal mental health alliance.
• BirthrightscoreStrategic or Co-development PartnerBirthrights is the UK's leading organisation dedicated to improving women's experience of pregnancy and childbirth through upholding human rights. All partner organisations advocate for trauma-informed ways of working.
• Birth CompanionsminorStrategic or Co-development PartnerA charity providing support to women experiencing disadvantage during pregnancy, birth, and early parenthood. Part of the Make Birth Better partner ecosystem advocating trauma-informed care.
• Anna Freud CentrecoreStrategic or Co-development PartnerA world-renowned mental health charity providing expertise and support for perinatal and infant mental health. The Anna Freud Centre is a key partner in the Make Birth Better network.
• SANDSminorStrategic or Co-development PartnerStillbirth and Neonatal Death Society, providing support for those affected by stillbirth or neonatal death. Listed as a partner organisation in the Make Birth Better ecosystem.
• PAN DAS (Perinatal Anxiety and Depression Aware)minorStrategic or Co-development PartnerThe PAN DAS Foundation supports parents and families affected by perinatal anxiety and depression. Listed as a partner organisation in the Make Birth Better ecosystem.
• Amma Birth CompanionsminorStrategic or Co-development PartnerA doula service providing continuous support during labour for women from disadvantaged backgrounds. Listed as a partner organisation in the Make Birth Better ecosystem.
• C-section UKminorStrategic or Co-development PartnerSupporting people who have had caesarean sections. Listed as a partner organisation in the Make Birth Better ecosystem.
• Birth Trauma Association AustraliaminorStrategic or Co-development PartnerAn Australian counterpart to Make Birth Better, supporting those affected by birth trauma. Listed as an international partner.
• MumsnetminorGTM or Marketing PartnerThe UK's most popular parenting website, providing a platform for parent voices and community support. Listed as a partner organisation.
• All4MaternityminorStrategic or Co-development PartnerA platform providing midwifery and maternity resources. Listed as a partner organisation in the Make Birth Better ecosystem.
• MAMA AcademyminorStrategic or Co-development PartnerA UK charity providing evidence-based resources to support safe maternity outcomes. Listed as a partner organisation.
• The White Ribbon AllianceminorStrategic or Co-development PartnerA global coalition of organisations campaigning to end preventable maternal mortality and morbidity. Listed as a partner organisation.
• PEEPS (Perinatal Institute)minorStrategic or Co-development PartnerPart of the Perinatal Institute focused on HIE (Hypoxic-Ischaemic Encephalopathy). Listed as a partner organisation.
• Neuro NatalminorStrategic or Co-development PartnerSupporting families and professionals with neurodevelopmental considerations in perinatal care. Listed as a partner organisation.
• Neurodivergent BirthminorStrategic or Co-development PartnerSupporting neurodivergent experiences in birth and maternity care. Listed as a partner organisation.
• AIMS (Association for Improvements in the Maternity Services)minorStrategic or Co-development PartnerA charity campaigning for improvements in maternity services. Listed as a partner organisation.
• Twins TrustminorStrategic or Co-development PartnerSupporting families of twins, triplets, and more. Listed as a partner organisation.
• Fatherhood SolutionsminorStrategic or Co-development PartnerSupporting fathers and partners through perinatal experiences. Listed as a partner organisation.
• The Motivational Mums ClubminorGTM or Marketing PartnerA community support organisation for mothers. Listed as a partner organisation.
• Hearts & Minds PartnershipminorStrategic or Co-development PartnerResearch and partnership organization in perinatal mental health. Listed as a partner organisation.
• GPCPC (Global Perinatal Coaching and Parent Coaching)minorStrategic or Co-development PartnerListed as a partner organisation in the Make Birth Better ecosystem.
• Raham ProjectminorStrategic or Co-development PartnerListed as a partner organisation in the Make Birth Better ecosystem.
• Autistic Parents UKminorStrategic or Co-development PartnerSupporting autistic parents in the perinatal period. Listed as a partner organisation.
• JUNO PMHT (Perinatal Mental Health Team)minorStrategic or Co-development PartnerListed as a partner organisation in the Make Birth Better ecosystem.
• For Baby's SakeminorStrategic or Co-development PartnerA charitable initiative supporting families and babies. Listed as a partner organisation.
• Pregnancy Sickness SupportminorStrategic or Co-development PartnerSupporting those affected by Hyperemesis Gravidarum and severe pregnancy sickness. Listed as a partner organisation.
• City, University of London / City Birth Trauma ScalecoreStrategic or Co-development PartnerCollaboration with Professor Susan Ayres at City, University of London to develop the City BiTS scale short form — a quick screening tool for birth trauma. The tool is recommended in the campaign's calls to action for mandatory training. Make Birth Better collaborated with City Birth Trauma Scale on the self-assessment tool for parents.
• University of East AngliaminorStrategic or Co-development PartnerConducting research with Make Birth Better on the feasibility and barriers to the campaign's calls to action (mandatory training, screening tools, referral pathways) alongside Birmingham University and City St George's.
• Birmingham UniversityminorStrategic or Co-development PartnerConducting research with Make Birth Better on the feasibility and barriers to the campaign's calls to action alongside University of East Anglia and City St George's.
• City St George's (University of London)minorStrategic or Co-development PartnerConducting research with Make Birth Better on the feasibility and barriers to the campaign's calls to action alongside University of East Anglia and Birmingham University.
• Suzanne White (Leigh Day)coreOthersSuzanne White is Partner and Head of Medical Negligence at Leigh Day. She is a passionate women's rights in healthcare campaigner, APIL executive member, trustee of the Patients Association, and council member of MASIC. She serves as primary legal partner contact for Make Birth Better.
• Despina Kavadas (Leigh Day)minorOthersDespina Kavadas is a Partner at Leigh Day specializing in medical negligence, particularly maternal health and birth trauma cases since 2002. She serves as a partner contact for Make Birth Better.
• Julianne Moore (Irwin Mitchell)coreOthersJulianne Moore is Partner and Head of Sheffield Medical Negligence team at Irwin Mitchell. With 20 years experience, she represents families who have suffered catastrophic injuries from birth trauma. She is key in developing the Maternity Matters webinar series with Make Birth Better.
• Tania Harrison (Irwin Mitchell)minorOthersTania Harrison is a Partner at Irwin Mitchell specializing in medical negligence and inquests. She represents families following birth trauma, including cerebral palsy, Erb's palsy, stillbirths, and neonatal deaths. She serves as partner contact for Make Birth Better.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mumsnet: UK parenting platform with active campaigns, content, and community on birth and postnatal experience. Comparable as a UK parent-facing content and campaign channel for birth-trauma awareness; listed as a Make Birth Better partner.

Direct peers

• PANDAS Foundation: UK charity supporting parents affected by perinatal anxiety, depression and related mental health conditions. Highly comparable peer support and awareness-raising model targeting the same affected-parent segment; already listed as a Make Birth Better partner.
• MASIC: UK charity supporting women suffering birth injuries (OASI) from vaginal delivery. Direct peer in the birth-injury and birth-trauma support and policy space, focused on a specific clinical sub-segment of MBB's broader scope.
• Maternal Mental Health Alliance: UK-wide coalition of 100+ organisations working to improve maternal mental health. Directly comparable as a UK maternal mental health advocacy and coalition-building organisation; a Make Birth Better partner but operates as a peer in the same policy and training ecosystem.
• Birth Trauma Association: UK charity specifically supporting women affected by birth trauma — the closest direct peer to Make Birth Better's parent-support mission. Overlapping peer network and even listed as Make Birth Better's international counterpart for Australia; competes for the same donor and policy attention.
• SANDS (Stillbirth and Neonatal Death Society): UK charity supporting those affected by stillbirth and neonatal death with professional training and bereavement support. Comparable on perinatal bereavement training, support services, and NHS-facing professional education; listed as a Make Birth Better partner.
• Birthrights: UK charity dedicated to improving pregnancy and childbirth experience through human rights. Comparable as a UK maternal-advocacy non-profit combining lived-experience campaigns, professional education and policy influence; a Make Birth Better partner.

Broad incumbents

• NCT (National Childbirth Trust): The UK's largest maternity charity, providing antenatal education, postnatal support and practitioner training. Directly comparable to Make Birth Better on training-for-parents and training-for-professionals, but operates at far greater scale and brand reach across the same UK market.
• Tommy's: UK charity funding research and providing pregnancy information across miscarriage, premature birth and stillbirth. Comparable as a UK maternal-health non-profit combining research, professional education and public-facing resources; broader pregnancy scope but similar training/campaign model.
• Anna Freud Centre: UK mental health charity with active perinatal and infant mental health programmes including CPD training for professionals. Comparable on trauma-informed training, research and NHS-facing professional education; listed as a core Make Birth Better partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birthbetter
• Facebookfacebook.com/MakeBirthBetter
• Instagraminstagram.com/birthbetter
• LinkedInlinkedin.com/company/makebirthbetter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Birth Better