Mane Street Horse and Pet
Mane Street Horse and Pet is a Waxhaw, NC-based independent pet and farm supply retailer selling horse, livestock, poultry, and companion animal feed and supplies through a brick-and-mortar store, Shopify e-commerce site, and local delivery service.
- Company typePrivate
- Founded-
- HeadquartersWaxhaw, North Carolina, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mane Street Horse and Pet does
Mane Street Horse and Pet is a privately held, single-location retail store based in Waxhaw, North Carolina, that sells horse feed and supplies, livestock and poultry feed, hay and bedding, deer and hunting supplies, and companion pet products (dog, cat, small animal). The business is owned and managed by Alison Bailey, an avid endurance rider whose horse became the first Southeastern horse in 54 years to win the 2009 Tevis Cup, and who previously held corporate finance roles including controller and CFO. The store's technology foundation is a Shopify-powered e-commerce storefront that supports online ordering, local delivery, in-store and curbside pickup, and a separate orders inbox.
The business carries a multi-brand assortment including Nutrena, Kalmbach Feeds, Tribute, ProElite, WeatherBeeta, New Country Organics, and Seminole Feed, with manufacturer-supported promotions such as Nutrena feed trials ($10-$25 off) and the ProElite Buy 12 Get 1 Free loyalty program. Marketing channels include Facebook, Instagram, an email newsletter, a blog covering pet and farm care topics, and SEO/organic search. Distribution is hybrid: physical retail at 7915 Lancaster Highway, regional local delivery for feed and bedding, Shopify-based e-commerce, and curbside pickup.
The customer base spans individual horse owners, hobby and small commercial livestock and poultry operators, hunters and deer enthusiasts, and household pet owners, all served within a limited North Carolina trade area. The business does not disclose revenue, has no institutional funding, no parent company, and no subsidiaries. The differentiator is owner-led equestrian expertise and value-added services such as nutrition consultation, supported by access to a Ph.D.-credentialed equine specialist.
Mane Street Horse and Pet firmographics
Firmographics- Name
- Mane Street Horse and Pet
- Legal name
- Mane Street Horse and Pet
- Website
- https://manestreethorseandpet.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mane Street Horse and Pet is a Waxhaw, NC-based independent pet and farm supply retailer selling horse, livestock, poultry, and companion animal feed and supplies through a brick-and-mortar store, Shopify e-commerce site, and local delivery service.
- Ownership category
- akta.pro rank
Mane Street Horse and Pet industry classification
Industry- Product category
- Pet and Farm Supply Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industry
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
Keywords
Where Mane Street Horse and Pet is headquartered
LocationHeadquarters
- HQ city
- Waxhaw, North Carolina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mane Street Horse and Pet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from selling pet supplies, horse feed, farm supplies, and related products through physical retail store and online e-commerce platform. Products include feed, supplements, grooming supplies, equipment, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing |
| Other | Pay-as-you-go | Promotional discounts and manufacturer trials |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mane Street Horse and Pet product offering
Product offeringCore offering
Mane Street Horse and Pet is a single-location pet and farm supply retailer in Waxhaw, NC that sells horse, livestock, poultry, and pet feed and supplies, hay and bedding, barn accessories, and deer/hunting supplies from brands such as Nutrena, ProElite, Kalmbach, Tribute, WeatherBeeta, New Country Organics, and Seminole Feed. The store complements its product assortment with local delivery, in-store/curbside pickup, and expert nutrition consultation, supported by a Shopify-powered e-commerce site that reaches customers beyond the immediate storefront geography.
Product overview
Mane Street Horse and Pet is a pet and farm supply retail store offering a comprehensive range of animal feed and supplies. The product portfolio centers around two main categories: Farm supplies (including Horse Feed & Supplies, Poultry Feed & Supplies, Livestock Feed & Supplies, Hay & Bedding, and Deer Feed & Hunting Supplies) and Pet supplies (including Dog Food & Supplies, Cat Food & Supplies, and Small Animal Supplies). The store also offers complementary services including Local Delivery, In-Store/Curbside Pickup, and Nutrition Consultation. They carry trusted brands such as Nutrena, ProElite, Kalmbach Feeds, Tribute, WeatherBeeta, Diamond, and NatureWise across their product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Feed & Supplies Feed, supplements, grooming supplies, tack, blankets, fly protection, and hoof care for horses, including products from Nutrena, ProElite, Tribute, and Seminole Feed. Targeted at horse owners and equestrians.
- Poultry Feed & Supplies Feed and supplies for chickens, turkeys, ducks, geese, and quail, including Kalmbach, NatureWise, and New Country Organics layer feeds, chick starter, and scratch grains. Targeted at backyard and small flock poultry keepers.
- Livestock Feed & Supplies Feed and supplies for cattle, sheep, goats, and pigs offered to small hobby farms and commercial farms.
- Dog Food & Supplies Dog food, treats, grooming supplies, flea and tick treatments, and accessories from brands including Diamond, Fromm, Victor, and Taste of the Wild. Targeted at dog-owning households.
- Cat Food & Supplies Cat food, litter, grooming supplies, and health treatments from brands such as Dr. Elsey's, Tiki Cat, and Intersand. Targeted at cat-owning households.
- Small Animal Supplies Habitats, food, and accessories for small animals. Targeted at households keeping small pets.
- Hay & Bedding Premium hay varieties including orchard grass, Timothy/Alfalfa mixes, western alfalfa, fescue, and coastal hay, plus soft bedding options sourced from local farmers. Targeted at horse and livestock owners.
Quantifiable outcome
- 4.8 out of 5.0 star rating based on 150 Google reviews
Companies that use Mane Street Horse and Pet
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Mane Street Horse and Pet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mane Street Horse and Pet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NutrenacoreCarries Nutrena feed products including SafeChoice horse feed, NatureWise poultry feeds, and Country Feeds livestock products. Promotional offers include Nutrena feed trials with $10-$25 discounts.
- Kalmbach FeedscorePremium poultry feed brand including Henhouse Reserve and All Natural 5-Grain Premium Scratch Grain products.
- TributecoreQuality horse feed brand featured in their horse feed department.
- New Country OrganicscoreOrganic poultry feed brand including starter feed, corn-free layer feed, and classic grind layer feed.
- ProElitecoreHorse feed brand with Buy 12 Get 1 Free loyalty program. Products include Performance, Senior, Growth, and various specialty formulas.
- WeatherBeetacoreHorse blankets and outerwear brand. Stocking horse blankets, dog jackets, calf blankets, and goat blankets.
- Seminole FeedcoreFlorida-based horse feed brand carried in the horse feed department.
- ProElite Horse Feed Rewards ProgramminorCollect proof of purchase from ProElite horse feed bags to earn free product through their loyalty program.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Mane Street Horse and Pet competitors and assessment
Company assessmentRegional players
- Agway: Northeast US farm and pet supply retailer with a long co-op heritage in equine, pet, and lawn-and-garden categories. Operates in a different geography but offers a directly comparable category mix and store-in-store specialty department structure.
- Fleet Farm: Upper-Midwest farm, pet, and outdoor retailer combining equine, livestock, pet, and hunting categories. Comparable multi-category rural-lifestyle positioning to Mane Street, with broader scale and a strong regional brand.
- Murdoch's Ranch & Home Supply: Western-US ranch-and-home retail chain specializing in horse, livestock, pet, and outdoor categories. Highly comparable product mix and store format to Mane Street, though geographically focused on mountain-west states.
- Blain's Farm & Fleet: Upper-Midwest farm-and-home retailer combining pet, equine, livestock, and hardware. Comparable omnichannel format and assortment to Mane Street, but with dozens of locations across a different region.
- Southern States Cooperative: Farmer-owned cooperative serving the Southeast with farm supply, equine, pet, and poultry feed retail. Most direct regional peer — overlapping with Mane Street's Waxhaw, NC geography and carrying many of the same Nutrena and Kalmbach lines.
- Orscheln Farm and Home: Midwest-based farm and ranch supply chain carrying pet food, equine, livestock, and poultry feed. Overlaps with Mane Street's assortment and store-level service model across a multi-state footprint.
Broad incumbents
- Rural King: Midwest-rooted farm-and-home retail chain offering horse feed, livestock supplies, pet food, and outdoor categories. Directly comparable assortment to Mane Street with broader geographic reach and competitive pricing on the same third-party brands.
- Tractor Supply Company: Largest US rural-lifestyle retailer carrying the same Nutrena, ProElite, and WeatherBeeta brands as Mane Street, with full omnichannel (store, curbside, delivery) and a heavy horse/livestock/poultry focus. Operates broadly across the country and is the dominant scale competitor for Mane Street's category mix.
Direct peers
- Jeffers Pet: Catalog and online retailer specializing in livestock, equine, and pet health supplies. Directly comparable to Mane Street's specialty/livestock emphasis with a similar brand portfolio (Durvet, etc.) and advisor-led value proposition.
Emerging players
- Valley Vet Supply: Online-focused equine and livestock supply retailer founded in Kansas. Comparable specialized focus on horse/livestock owners and a curated third-party brand portfolio similar to Mane Street's assortment strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mane Street Horse and Pet social profiles
Digital presenceMane Street Horse and Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mane Street Horse and Pet leadership team
Management profileNumber of profiles
Profiles2 records
Mane Street Horse and Pet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mane Street Horse and Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mane Street Horse and Pet
What does Mane Street Horse and Pet do?
Mane Street Horse and Pet is a single-location pet and farm supply retailer in Waxhaw, NC that sells horse, livestock, poultry, and pet feed and supplies, hay and bedding, barn accessories, and deer/hunting supplies from brands such as Nutrena, ProElite, Kalmbach, Tribute, WeatherBeeta, New Country Organics, and Seminole Feed. The store complements its product assortment with local delivery, in-store/curbside pickup, and expert nutrition consultation, supported by a Shopify-powered e-commerce site that reaches customers beyond the immediate storefront geography.
Is Mane Street Horse and Pet a public or private company?
Mane Street Horse and Pet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mane Street Horse and Pet founded?
Mane Street Horse and Pet was founded in -1. It employs 1 to 10 people.
Where is Mane Street Horse and Pet based?
Mane Street Horse and Pet is headquartered in Waxhaw, North Carolina, United States, in the North America region.
How does Mane Street Horse and Pet make money?
One revenue line is on record: retail Product Sales.
Who are Mane Street Horse and Pet's main competitors?
Regional players on record are Agway, Fleet Farm, Murdoch's Ranch & Home Supply, Blain's Farm & Fleet, Southern States Cooperative and Orscheln Farm and Home. Broad incumbents are Rural King and Tractor Supply Company. Jeffers Pet is listed as a direct peer. Valley Vet Supply is listed as an emerging player.
Does Mane Street Horse and Pet have an API?
No public API is recorded for Mane Street Horse and Pet.
What industry is Mane Street Horse and Pet in?
Mane Street Horse and Pet's product category is Pet and Farm Supply Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing). Its NAICS code is 45991 and its SIC code is 5940.