Escola Mappe

What Escola Mappe does

Escola MAPPE is a private K-12 school headquartered in Ponta Porã, Mato Grosso do Sul, Brazil, operated by the civil association Moderna Associação Pontaporanense de Ensino (CNPJ 01.573.096/0001-40). Founded on April 15, 1986, the school serves families with children from nursery through high school across four educational segments: Educação Infantil (nursery to Infantil IV), Ensino Fundamental Anos Iniciais (grades 1–5), Ensino Fundamental Anos Finais (grades 6–9), and Ensino Médio (grades 10–12). The school operates from a 2,500m² campus with classrooms, laboratories, an auditorium, library, covered sports courts, library, maker spaces, playgrounds, and cafeteria, all under constant camera surveillance. MAPPE has achieved 14 first-place finishes in the ENEM exam in Ponta Porã — a record no other school in the city has matched — and is celebrating its 40th anniversary in 2026.

The school's educational offering is built on a stack of third-party content and program partners rather than proprietary technology. The core curriculum has been delivered through Sistema Anglo de Ensino since 2004, aligned with Brazil's BNCC base and the ENEM/vestibular frameworks. Layered on top are PES English (immersive English using Disney/Mission materials with Cambridge and University of Michigan proficiency certification, 3–5 hours weekly), Escola da Inteligência (socioemotional program based on Dr. Augusto Cury's Multifocal Intelligence Theory), Gênio das Finanças (BNCC-aligned behavioral financial literacy), Maralto (literary reading formation), and Nave à Vela (maker education). Operational technology consists of the Plurall digital learning platform and ClassApp for school-family communication, plus the Isaac education tool. Extracurriculars span futsal, volleyball, basketball, taekwondo, rhythmic gymnastics, music initiation, a Percussion Band, and a Fanfare, and the school runs a structured alumni community called Gerações MAPPE segmented into Impulso, Progresso, and Legado cohorts.

MAPPE's revenue model is recurring monthly tuition paid by enrolled families across all four educational levels; pricing is quote-based and not publicly disclosed. The go-to-market motion is direct-to-consumer, with enrollment driven through WhatsApp (67 3431-1002), phone outreach, and on-campus guided tours led by the pedagogical coordination team, supplemented by biannual Concurso de Bolsas scholarship competitions, content marketing via an active school blog, community events (Liga MAPPE sports, knowledge fairs, Dias A+ walking event), and YouTube multimedia content. The institution is privately held with no disclosed external investment, is led by Professora Labibe Esther Esgaib Kayatt (director since 1994), and employs 11–50 staff.

Name

Escola Mappe

Legal name

Moderna Associação Pontaporanense de Ensino

Website

https://mappe.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Escola MAPPE is a private K-12 school in Ponta Porã, Mato Grosso do Sul, Brazil, serving families from nursery through high school via a 2,500m² campus. It uses the Sistema Anglo curriculum with PES English, socioemotional, financial literacy, and maker programs, and holds a unique 14-time first-place ENEM record.

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAGAHAJ

Teacher’s Editions, Methodology & Professional Resources (TESOL/TEFL)

Education/Educational Publishing & Learning Content/Language Learning Content & ESL/EFL Materials

SECONDARYEDACAJAN

Standards Alignment & Curriculum Mapping Resources (State/NAEYC/Head Start)

Education/Early Childhood Education/ECE Curriculum, Assessment & Learning Materials

Keywords

• K-12 private education
• Early childhood education
• Bilingual school programs
• ENEM exam preparation
• Socioemotional learning programs

Headquarters

HQ city

Ponta Porã, Mato Grosso do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition and Enrollment Fees: Monthly tuition payments from enrolled students across all educational levels (Educação Infantil through Ensino Médio). Pricing varies by grade level and is quoted upon inquiry.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Escola MAPPE is a private K-12 school in Ponta Porã/MS, Brazil, delivering continuous education from nursery (Educação Infantil) through high school (Ensino Médio) using the Sistema Anglo de Ensino curriculum. The school supplements core academics with immersive English (Cambridge/Michigan certifications), socioemotional learning (Escola da Inteligência), financial literacy (Gênio das Finanças), reading formation (Maralto), and maker education (Nave à Vela), delivered on a 2,500m² campus with laboratories, library, auditorium, sports courts, and maker spaces. Monthly recurring tuition is the primary revenue stream.

Product overview

Escola MAPPE is a private school offering a unified K–12 educational program across four segments: Educação Infantil (nursery to Infantile IV), Ensino Fundamental Anos Iniciais (grades 1–5), Ensino Fundamental Anos Finais (grades 6–9), and Ensino Médio (grades 10–12). The school operates as an integrated educational institution using the Sistema Anglo de Ensino as its primary curriculum system since 2004, supplemented by specialized programs including PES English (immersive English with Cambridge/Michigan certifications), Escola da Inteligência (socioemotional development based on Dr. Augusto Cury's theory), Gênio das Finanças (financial literacy), Maralto (reading formation), and Nave à Vela (maker education). Beyond academics, the school offers sports (futsal, volleyball, basketball, taekwondo), cultural activities (rhythmic gymnastics, music initiation, Percussion Band, Fanfare), and maintains an Alumni community (Gerações MAPPE). The institution emphasizes ENEM preparation, having achieved 14 first-place rankings in ENEM in Ponta Porã, and operates from a 2,500m² campus.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 14x first place in ENEM in Ponta Porã — the only school in the city to reach this number
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Sistema Anglo de EnsinocoreTechnology or Integration · 1 January 2004Since 2004, MAPPE has partnered with Sistema Anglo — Brazil's most respected and widely adopted educational material system. The Anglo system is fully aligned with BNCC, ENEM, and the country's major university entrance exams. It is recognized as the leader in university approvals. The partnership includes all grade levels from Educação Infantil through Ensino Médio.
• PES EnglishcoreTechnology or IntegrationPES English provides immersive English language learning integrated into the school schedule with 3 to 5 hours weekly. The program uses Disney/Mission materials (My Disney Stars and Friends, Mission: English, Great Time) and enables students to take international proficiency exams through Cambridge University and the University of Michigan.
• Cambridge UniversitycoreStrategic or Co-development PartnerCambridge University partnership enables students to take international English proficiency exams, validating language skills with globally recognized certification. Students can complete Basic Education with Cambridge or Michigan certification.
• Universidade de MichigancoreStrategic or Co-development PartnerPartnership with University of Michigan enables students to take international English proficiency exams, providing globally recognized language certification alongside Cambridge exams.
• Escola da InteligênciacoreTechnology or IntegrationEmotional intelligence program based on Dr. Augusto Cury's Multifocal Intelligence Theory. Develops socio-emotional skills for life, including the 'Eu em Cena' project exploring cinema genres and youth protagonism. Included in all educational levels from Educação Infantil through Ensino Médio.
• Gênio das FinançassecondaryTechnology or IntegrationBehavioral financial education program aligned with BNCC that teaches students to plan, invest, and make conscious financial decisions — an essential skill for adult life. Integrated into Ensino Fundamental and Ensino Médio curriculum.
• MaraltosecondaryTechnology or IntegrationReading formation program with award-winning literary catalog integrating school, family, and authors. Stimulates reading pleasure and expands cultural repertoire of students from Educação Infantil through Ensino Médio.
• Nave à VelasecondaryTechnology or IntegrationMaker education approach that empowers students to become explorers of their own world. Students build toys, prototypes, and authentic projects, fostering creativity, hands-on learning, and problem-solving skills.
• PlurallsecondaryTechnology or IntegrationDigital learning platform that connects students, parents, and teachers, facilitating communication and academic follow-up. Used as a student-parent communication channel alongside ClassApp.
• ClassAppsecondaryTechnology or IntegrationCommunication platform for school-family interaction, providing daily updates, schedules, and administrative communications to parents and students.
• Track&FieldminorGTM or Marketing PartnerPartner in the 'Dias A+' walking event, combining health, well-being, and emotional awareness activities with families at Horto Florestal, aligned with Yellow September suicide prevention month.
• UnigranminorGTM or Marketing PartnerUniversity partner for community events such as the 'Dias A+' walking activity, promoting healthy habits and school-community connection.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Colégio pH: Premium Brazilian K-12 chain built around differentiated methodology and international exposure (Cambridge/IB-aligned tracks). Comparable as a premium, program-rich private K-12 with international certification pathways similar to MAPPE's Cambridge/Michigan offering.
• Colégio Bandeirantes: Elite São Paulo private K-12 school renowned for ENEM performance and rigorous academic preparation. Comparable as a brand-led private school whose reputation for university admissions justifies premium tuition.
• Colégio Objetivo: Large Brazilian K-12 chain historically known for vestibular/ENEM preparation intensity and Anglo-system affiliation. Comparable both in curriculum system heritage and in marketing around university entrance outcomes.
• Colégio Rio Branco: Established high-end private K-12 school in São Paulo with a long history of strong ENEM placement. Comparable as a heritage private school leveraging academic reputation and differentiated programs to sustain premium positioning.
• Colégio Positivo: One of Brazil's largest private K-12 networks with strong ENEM/university placement track record and a premium regional-cities footprint. Comparable as a full K-12 private school brand competing on academic outcomes and extracurricular programs.
• Colégio Augusto Laranja: São Paulo private K-12 school recognized for strong ENEM results and intensive exam preparation. Comparable as an outcomes-driven private school whose brand premium rests on university placement performance.

Broad incumbents

• Colégio Marista: National Catholic K-12 network with full elementary through high school programs and a strong tradition of socio-emotional formation. Comparable as a multi-program K-12 institution with socio-emotional curriculum emphasis parallel to MAPPE's Escola da Inteligência.
• Colégio Mackenzie: Heritage São Paulo K-12 institution under the Mackenzie Presbyterian university umbrella, offering full Educação Infantil through Ensino Médio with strong academic outcomes. Comparable as a long-established, brand-driven private K-12 school.
• Colégio Adventista: National K-12 network operating across hundreds of campuses in Brazil with bilingual tracks and Cambridge-aligned English certification. Comparable as a multi-campus K-12 group offering international English credentials and full K-12 coverage.

Others

• Sistema Anglo de Ensino: Brazil's largest K-12 curriculum/content system adopted by MAPPE since 2004 and used by hundreds of partner schools. Comparable as the curriculum backbone supplier whose materials underpin MAPPE's ENEM preparation and academic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/escola-mappe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Mappe