MAXI FITNESS

What MAXI FITNESS does

MAXI FITNESS is a single-location, independently operated fitness center based in Livron-sur-Drôme, France. The facility offers muscle training, cardio equipment, and group classes, serving local individual consumers in the surrounding catchment area as a direct-to-consumer membership business. The gym is owned by two champion bodybuilders, whose competitive credentials underpin the positioning of the coaching staff and the strength-training focus of the offering.

The business operates as a traditional brick-and-mortar gym with no disclosed digital platform, technology stack, or remote service offering. Revenue is generated through standard gym membership fees and access to group classes, with no B2B, corporate, or ancillary revenue streams referenced in the available information. Scale is limited to one physical site with a small staff.

The operating model is local and family-style, with the founders' competitive bodybuilding background serving as the primary differentiator versus other gyms in the area. There are no public signals of expansion, additional investment, partnerships, or product line extensions beyond the core in-person training services.

Name

MAXI FITNESS

Legal name

Maxifitness

Website

https://maxi-fitness.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MAXI FITNESS is a single-location fitness center in Livron-sur-Drôme, France, offering muscle training, cardio, and group classes to local individual members. It is owned by two champion bodybuilders who anchor its strength-training positioning.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness center services
• Group fitness classes
• Strength training gym
• Cardio training programs
• Personal coaching

Headquarters

HQ city

Livron-sur-Drôme

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees for access to gym facilities including muscle building and cardio equipment, as well as group fitness classes. Members pay regular subscription fees for access to the facility and its services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MAXI FITNESS operates a single-location fitness center in Livron-sur-Drôme, France, providing access to strength training equipment, cardiovascular training equipment, and group fitness classes. The facility is staffed by certified coaches, including championship-level athletes, who deliver personalized guidance and group instruction across disciplines such as bodybuilding, cardio boxing, circuit training, and stretching. Members access services on a subscription basis with weekly class reservations.

Product overview

MAXI FITNESS is a single-location fitness center offering an integrated suite of gym services. The core offering consists of three main areas: a Musculation (strength training) zone, an Espace Cardio Training zone, and a Salle de Cours Collectifs (group fitness classes). Additional services include personal coaching by certified trainers and an online BMI calculator. Members access facilities through a weekly class schedule and can reserve spots for group sessions. The gym operates as a unified local fitness destination rather than a multi-product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strength Training Area (Salle de Musculation)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Broad incumbents

• Neoness: French mid-market fitness chain offering strength, cardio, and group classes in urban and peri-urban locations; comparable service mix to Maxifitness with broader geographic reach.
• Keep Cool: Large French fitness chain emphasizing accessibility and group classes; a comparable category incumbent that pressures independent single-location gyms on price, hours, and digital convenience.
• Fitness Park: Major French low-cost fitness chain with broad membership model and group classes; overlaps with Maxifitness's group-fitness and strength-training offerings but at a very different price and scale.
• Freeness Gym: French low-cost fitness chain with multiple locations and group-class programming; represents the broader regional competitive set Maxifitness faces for members in the Drôme catchment.
• Basic-Fit: Europe's largest low-cost fitness operator with extensive French footprint; competes with Maxifitness on price and convenience and represents the structural pricing-pressure benchmark for independent gyms.

Direct peers

• L'Orange Bleue: French fitness franchise with coaching-led group classes and personal training programs across hundreds of independent owner-operated clubs; comparable coaching-forward proposition, though at materially greater geographic scale.
• Wellness Sport Club: French network of independent fitness centers offering strength, cardio, and group classes with a community-driven, coaching-led model — directly comparable positioning and scale to Maxifitness at the local level.
• Club Moving: French independent fitness chain focused on cardio, strength, and coached group sessions in local neighborhoods; directly comparable business model and target customer to Maxifitness.
• Magic Form: Independent French fitness-club network with coaching and group classes at a comparable neighborhood scale; closest analog to Maxifitness in terms of community positioning and facility format.

Regional players

• La Salle de Sport (Drôme independent gyms): Other independent single- or multi-location fitness centers operating in the Drôme département; the most direct competitive set for Maxifitness members in its immediate geography, though no single dominant brand exists at this scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maxi-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXI FITNESS