Max Social

What Max Social does

Max Social AS is a Norwegian talent management and influencer marketing agency headquartered in Oslo at Akersgata 55, founded in 2020. The company represents over 40 talent profiles spanning entertainment, sports, lifestyle, beauty, food, and comedy, including high-profile Norwegian figures such as NorgeJodel (~1M Instagram followers), Quick Style (2009 Norske Talenter winners), and Tim Kristian (2024 TikTok Creator of the Year). Max Social operates a multi-service model covering long-term talent management and PR, strategic influencer marketing campaigns for brand clients, social media consulting, and product development leveraging personal brand equity. Its client roster includes Solo, Bakehuset, NRK, Aftenposten, Kolonihagen, Vink, Lyko, Make Up Store, and Coated Lemon, with notable commercial outcomes including 1 million Bakehuset buns sold during the Oskar Westerlin campaign and approximately 11,000 training programs sold via Liva Ingebrigtsen's Løp med Liva platform.

The company's core technology is a profile-based personal brand management platform backed by a proprietary e-commerce shop at maxsocial.no/butikk selling ebooks, training programs, and books authored by represented talent, priced between NOK 199–599. Max Social also operates Max Label, an in-house publishing imprint used for book releases such as Katarina Flatland's 'Lev SMART i 365 dager.' Revenue is generated through five distinct streams: talent management commissions on commercial deals, campaign fees from brand clients, product sales and licensing royalties from co-branded consumer products (e.g., Solo x Linnéa Myhre beverages, Funkygine Proteinbrød, Cecilie Teigen x Coated Lemon accessories), direct-to-consumer digital product sales, and professional services fees for consulting and speaking engagements. Distribution is sales-led through commercial advisors managing direct brand relationships, supplemented by the talent's own social media reach across Instagram, TikTok, Snapchat, Facebook, and LinkedIn.

The company employs 14 people, led by CEO Cecilie Sørum Eriksrud (formerly Sales and Brand Development Director at Schibsted Marketing Services), Commercial Director Karianne Thorsrud Fjeldheim, and Creative Director/co-founder Vilde Kristine Darvik. The operating geography is currently Norway-only, with no disclosed international expansion or external institutional investors.

Name

Max Social

Legal name

Max Social AS

Website

https://maxsocial.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Max Social AS is a Norwegian talent management and influencer marketing agency representing over 40 profiles including top Norwegian influencers, athletes, and media personalities. Founded in 2020 and headquartered in Oslo, it provides talent management, brand campaign services, product development, and direct e-commerce across Norway.

Ownership category

akta.pro rank

Product category

Talent Management Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Talent management services
• Influencer marketing campaigns
• Personal brand management
• Social media consulting
• Branded product development

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Talent Management & Commission: Max Social represents influencers and manages their careers through long-term management, PR, strategy, and brand partnerships. Revenue is generated through management commissions on commercial deals executed on behalf of represented talent.
2. Influencer Marketing Campaigns: Commercial advisors create strategic and creative social media campaigns with influencers as the voice and distribution channel. The company matches brand clients with the right profile and channel to achieve campaign goals, earning fees or commissions on delivered campaigns.
3. Product Development & Licensing: Max Social develops products and commercial universes with talent personal brands as the starting point — including food, books, games, training programs, and digital products. Revenue comes from product sales, co-branding deals, and licensing royalties.
4. E-commerce Shop — Digital & Physical Products: The company operates an online store (maxsocial.no/butikk/) selling ebooks, training programs, and books authored by represented talent, directly monetizing the personal brands through digital product sales.
5. Consulting & Advisory Services: Max Social provides advisory services to brands, media companies, and politicians on social media strategy, profile optimization, brand strategy, concept development, and channel selection. Also offers speaking engagements and workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Max Social is a Norwegian talent management and influencer marketing agency that represents over 40 profiles (influencers, athletes, TV personalities, and content creators) and matches them with brand clients for marketing campaigns. The agency provides end-to-end campaign delivery including strategy, concept development, and content creation, and also develops co-branded products (food, books, games, training programs) based on talent personal brands. In addition, it operates an e-commerce shop selling ebooks, training programs, and books authored by represented talent, and offers consulting and speaking engagements to brands, media companies, and politicians.

Product overview

Max Social is Norway's leading talent management and influencer agency that operates as a multi-service offering platform. The core services include: (1) Talent representation with management, PR and strategy for long-term careers, (2) Influencer marketing connecting brands with appropriate profiles, (3) Consulting for social media branding, (4) Product development creating commercial products with talent, and (5) A digital shop selling e-books and training programs. The product portfolio includes branded merchandise like Solo beverages with Linnéa Myhre, protein products with Funkygine, cookbooks by August & Martin and Helle Ørbeck, and training programs from Liva Ingebrigtsen and Linnéa Myhre's sleep improvement book.

Differentiator

Problem solved

Functional benefit

Products and services

• Management, PR & Strategy Services Long-term career management for talent with strategic planning, PR, and content expertise to help build lasting careers in Norwegian media and social media.
• Influencer Marketing Services Strategic and creative social media campaigns with influencers as voice and distribution channels, matching brand clients with appropriate profiles to achieve campaign goals.
• Consulting Services Social media brand consulting for brands, media companies, and politicians, helping them find their authentic voice through experience and knowledge of new generations and social platforms.
• Product Development Development of concepts and commercial universes based on talent's personal brands, including food, books, games, training programs, and digital solutions.
• Speaking/Foredrag Keynote presentations on social media, profile building, leadership, and Gen Z communication, tailored to audience and format.
• Lev SMART i 365 dager A daily journal by Katarina Flatland with SMART methodology (Sleep, Food, Relaxation, Relationships, Training) for building healthy habits, priced at 349 kr per unit.
• Reis smart med baby og barn (Ebook) An ebook by MamaBear Hacks with practical tips for traveling with babies and young children, covering booking, transport, packing, flights, and family time, priced at 299 kr per unit.
• Løp med Liva (Running Programs) Running programs by Liva Ingebrigtsen including 15-minute method, Mila training, and lifelong running programs, plus half-marathon training plans, priced between 399-599 kr per program.
• Hack søvnen på 30 dager A sleep improvement book by Linnéa Myhre combining personal experience with practical advice for better sleep, available as ebook (199 kr) and physical book.
• Solo x Linnéa Myhre Beverages Special edition soft drinks developed with Linnéa Myhre, including Super Julebrus (2022) and Super Tropisk (2024) variants; both sold out quickly on launch.
• Oskar Westerlin Sjokoladeboller Chocolate buns developed with Oskar Westerlin and Bakehuset, selling 1 million buns during the campaign period.
• Funkygine Proteinbrød High-protein bread developed with Jørgine Massa Vasstrand (Funkygine), made with sunflower seeds, flaxseed, and pumpkin seed flour.
• August & Martin Cookbooks Cookbooks by August & Martin featuring simple, affordable, and flavorful recipes for young people, including 'Skolemat' (2021) and 'Lag Mat Sammen' (2023).
• Partesten A couple's relationship card game with 300 questions, developed by Linnéa Myhre and Emil Gukild.
• Smart Mat Cookbook Series Cookbooks by Helle Ørbeck focusing on seasonal recipes that are practical and tempting without trendy diets.

Quantifiable outcome

• NorgeJodel reaches over 400,000 per post with nearly 1 million followers
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NRKcoreStrategic or Co-development PartnerMax Social represents talent that collaborates extensively with NRK on TV series, documentaries, and programs. Several represented profiles host or appear in NRK productions.
• VinkminorStrategic or Co-development PartnerMax Social has provided social media consulting and brand strategy advisory services to Vink.
• AftenpostenminorStrategic or Co-development PartnerMax Social has consulted for Aftenposten on editorial profile building and social media strategy.
• KolonihagenminorGTM or Marketing PartnerBrand collaboration in the food and lifestyle space with Kolonihagen.
• SolocoreStrategic or Co-development PartnerMax Social developed co-branded beverages with Solo — Solo Super Julebrus x Linnéa Myhre (2022) and Solo Super Tropisk x Linnéa Myhre (2024). Both products sold out quickly, demonstrating the strength of profile-driven product development.
• BakehusetcoreStrategic or Co-development PartnerMax Social collaborated with Bakehuset and Oskar Westerlin to launch 'Oskars trippel sjoko' (chocolate buns) in spring 2023, selling 1 million buns during the campaign period.
• Coated LemonminorStrategic or Co-development PartnerCecilie Teigen designed a collection of headbands, hair ties, and toilet bags for Coated Lemon in collaboration with Max Social. The collection sold out within days.
• Make Up StoreminorGTM or Marketing PartnerNora Gartland served as the face of Lyko's new makeup brand Make Up Store at ELLE Gala 2025, representing a brand partnership facilitated through Max Social.
• Funkygine (Jørgine Massa Vasstrand)minorStrategic or Co-development PartnerMax Social developed Funkygine Proteinbrød (protein bread) in collaboration with Jørgine Massa Vasstrand, expanding into co-branded food products.
• Max LabelminorStrategic or Co-development PartnerMax Label is Max Social's own publishing imprint used for books such as 'Lev SMART i 365 dager' by Katarina Flatland (ISBN: 978-82-694550-2-1).
• New Wave Media ASminorStrategic or Co-development PartnerNew Wave Media AS is the company behind the NorgeJodel profile. They also produce games through Spillfabrikken. Max Social represents the NorgeJodel talent.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis: Global advertising and marketing network with growing influencer marketing capabilities. Publicis at scale competes with specialist agencies like Max Social for major brand marketing budgets and represents meaningful competitive pressure.
• Nordic Morning: Nordic digital agency offering broader services including influencer marketing, content, and social media. Less specialized than Max Social in talent management, but operates in the same regional market with overlapping brand clients.
• Webedia: European digital media group with influencer marketing, content, and brand services. Overlapping capabilities in influencer and content marketing, with a broader portfolio than Max Social but similar client verticals.
• GroupM: Global media investment arm of WPP offering media planning, buying, and influencer marketing services. Larger incumbent with capacity to absorb influencer marketing budgets and occasionally compete with Max Social for major brand campaigns.
• Schibsted: Major Norwegian media company that owns VG, Aftenposten, and other Nordic publications. Max Social has worked with Schibsted on consulting and brand strategy — overlap in brand marketing and content creation space, but Schibsted is a much larger traditional media company.
• Dentsu: Global advertising network with expanding influencer and creator marketing services. Dentsu competes with Max Social for major brand-marketing accounts and represents a broader portfolio of services.

Direct peers

• United Influencers: Sweden-based influencer marketing agency managing a large roster of Nordic creators and running brand campaigns. Directly comparable to Max Social in operating model (talent management + influencer marketing) and Nordic geographic overlap.
• Spoon Agency: Stockholm-based influencer marketing agency specializing in Scandinavian creators and brand partnerships. Operates in the same creator-economy space as Max Social with strong Nordic brand-client overlap.
• Splay One: Major Nordic influencer marketing and talent management agency based in Sweden, representing creators across the Nordics. Splay One is the closest direct peer to Max Social in terms of geographic footprint, business model (talent + brand campaigns), and Nordic influencer marketing focus.

Regional players

• Try Reklamebyrå: Norwegian full-service advertising agency with creative and digital capabilities. Operates in the same Norwegian market with overlapping brand clients, though less specialized than Max Social in influencer marketing and talent management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Maxsocial.no
• LinkedInlinkedin.com/company/max-social
• Instagraminstagram.com/maxsocial.no
• TikToktiktok.com/@maxsocial.no

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Social