Medical Online מדיקל אונליין

What Medical Online מדיקל אונליין does

Medical Online מדיקל אונליין is a privately held Israeli digital marketing agency founded approximately ten years ago and headquartered in Rishon LeZion, specializing exclusively in the healthcare and medical sector. The company provides website design, search engine optimization, paid search and social advertising (Google, Facebook, Instagram), native advertising via Outbrain and Taboola, public relations, online reputation management, social media management, and TV/digital video production for doctors, private clinics, hospitals, pharmaceutical companies, and medical device companies operating in Israel.

The firm's underlying technology stack consists of three layered assets: (1) the Medi.co health portal, Israel's leading health content site with thousands of articles, hundreds of videos, over 3,000 listed physicians, and between 500,000 and 1.5 million monthly visitors (figures vary across sources); (2) CheckApp, a proprietary CRM tailored for physicians and clinics offering lead management, patient retention, appointment scheduling, and an integrated minisite on Medi.co; and (3) a video production division responsible for more than 3,000 produced videos and a slate of TV-format programs including the Medical Dictionary in Video (2018), Life Change (2017), On the Health Line (2016), and Beauty Secrets (2024). In 2025, the company added an AI Search Engine Optimization (AEO/GEO) service targeting ChatGPT, Gemini, and Perplexity.

Medical Online generates revenue on an annual retainer and project-based professional services model with customized proposals per client. The firm is sales-led, targeting enterprise healthcare providers in Israel through direct outreach. Core revenue streams are marketing and advertising services for healthcare clients, dedicated lead generation for dental clinics, and content licensing to news sites and digital platforms. The company has no external funding, operates with approximately 7 employees, and serves no disclosed markets outside Israel.

Name

Medical Online מדיקל אונליין

Legal name

מדיקל אונליין בע"מ

Website

https://medical-online.co.il

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Medical Online is a privately held Israeli digital marketing agency specializing in healthcare, providing SEO, PPC, social media, PR, reputation management, and AI search optimization to doctors, clinics, hospitals, and pharma and medical device companies, anchored by its Medi.co health portal and CheckApp CRM.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Services

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare marketing services
• Medical advertising agency
• Digital marketing for doctors
• Medical website development
• Physician patient acquisition

Headquarters

HQ city

Rishon LeZion

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing and advertising services for healthcare sector: Professional services model providing comprehensive digital marketing solutions to doctors, medical clinics, pharmaceutical companies, and medical device companies. Services include website development, social media management, PPC advertising, SEO, content production, and reputation management. Operates on a retainer/ongoing service basis.
2. Lead generation for dental practices: Dedicated lead generation services specifically for dental clinics and dentists, based on Big Data and precise targeting according to clinic characteristics such as geographic location and types of treatments offered.
3. Content production and licensing: Production of video content programs (medical dictionary, health shows) and licensing of content to news sites and digital platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Medical Online is a full-service digital marketing and advertising agency dedicated exclusively to the Israeli healthcare sector. It provides doctors, medical clinics, hospitals, pharmaceutical companies, and medical device companies with customized marketing solutions including website development, SEO, PPC advertising, social media management, public relations, reputation management, and AI-powered search optimization. The company also owns and operates the Medi.co health portal, produces over 3,000 videos including TV-format health programs, and offers CheckApp, a proprietary CRM system tailored for physicians.

Product overview

Medical Online is a full-service digital marketing agency and media company serving the Israeli healthcare sector. Its core offering combines marketing services (website building, SEO, PPC, social media management, PR, reputation management, and AI-powered search optimization) with a proprietary health content portal called Medico (www.medico.co.il) and a TV/digital production division responsible for over 3,000 videos including programs like the Medical Dictionary in Video, Life Change, On the Health Line, and Beauty Secrets. The company also offers CheckApp, a dedicated CRM system for physicians and clinics. Services are positioned as integrated solutions for doctors, medical centers, pharmaceutical companies, and medical device manufacturers, with Medico serving as the company's owned media platform for content distribution and physician discovery.

Differentiator

Problem solved

Functional benefit

Brands

• מדיקו (Medico): Leading health portal in Israel (www.medico.co.il) featuring thousands of articles and hundreds of videos with over 3,000 expert doctors
• CheckApp

Products and services

• Medical Online Marketing & Advertising Services

Quantifiable outcome

• 300% revenue growth in private clinics in the last decade attributed to increased private medicine consumption
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• OutbraincoreGTM or Marketing PartnerOutbrain is a content recommendation platform holding approximately 70% of Israeli media inventory alongside Taboola. Medical Online uses Outbrain for native advertising campaigns placing medical content on major Israeli news sites including Ynet, Mako, Walla, and international outlets like BBC and CNN. The partnership enables targeted content promotion reaching millions of readers.
• TaboolacoreGTM or Marketing PartnerTaboola is a content discovery platform holding approximately 70% of Israeli media inventory alongside Outbrain. Medical Online leverages Taboola for native advertising campaigns placing medical content on major Israeli news sites. The partnership enables doctors and healthcare brands to reach audiences through algorithmic content recommendations on premium news sites.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Healthgrades: Healthgrades is a leading US healthcare consumer marketplace connecting patients with doctors and providing physician marketing solutions. Comparable to Medical Online's Medi.co portal as a doctor-discovery and patient-acquisition platform in the healthcare vertical.
• Zocdoc: Zocdoc is a major US healthcare marketplace for patient appointment booking and physician discovery. Comparable to Medical Online's Medi.co + CheckApp combination as a doctor-discovery, appointment scheduling, and patient acquisition platform.
• W2O Group: W2O Group is an analytics-driven, integrated marketing and communications agency serving the healthcare sector. Comparable to Medical Online as a healthcare-vertical marketing agency combining digital, PR, and analytics services.
• Real Chemistry: Real Chemistry is a global health-focused marketing and communications agency offering digital, PR, and analytics services for healthcare and life sciences clients. Comparable to Medical Online as a large healthcare-specialized marketing agency serving pharma and providers.
• Practice Fusion: Practice Fusion is a US-based healthcare technology platform. Listed as an adjacent healthcare software provider targeting the medical practice ecosystem, comparable in vertical focus though broader in product scope.
• PatientPop (by Tebra): Tebra's PatientPop is a US-based healthcare practice growth platform providing websites, SEO, reputation management, and patient acquisition tools for doctors. While US-focused and broader in scope, it is comparable as a digital marketing and patient acquisition suite targeting private medical practices.
• Hill & Knowlton Health: Hill & Knowlton Health is a global PR and communications agency specialized in healthcare and pharma. Comparable to Medical Online's PR services and pharma client base (e.g., GSK, Novartis, Pfizer) as a healthcare-specialized communications partner.

Emerging players

• Doctor.com: Doctor.com provides digital marketing, online profiles, scheduling, reputation management, and patient engagement solutions for healthcare providers. Comparable to Medical Online as a tech-enabled marketing and patient acquisition platform for the healthcare vertical.
• NexHealth: NexHealth provides digital patient experience tools including online booking, patient communication, and healthcare CRM for practices. Comparable to Medical Online's CheckApp CRM offering and Medi.co online-appointment feature.

Regional players

• Bone Concept: Bone Concept is an Israeli healthcare-focused marketing agency. Comparable to Medical Online as a fellow Israel-based creative/digital agency serving the medical and pharmaceutical sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/medical_online_israel
• LinkedInlinkedin.com/company/medical-online-israel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Online מדיקל אונליין