What Melkveebedrijf does

Melkveebedrijf is a niche B2B media platform serving Dutch and Flemish dairy farmers, operated by Prosu BV, a privately-held Dutch publishing company headquartered in Dronten, Netherlands. Its core offering is "Vakblad Melkveebedrijf," a professional print magazine published 11 times per year with seasonally-themed editions covering fertilization, animal health, breeding, feed, machinery, regulations (including EU CAP rules), and farm management. This is complemented by a daily-updated editorial website (Melkveebedrijf.nl), a twice-weekly email newsletter, the Prosu Podcast recorded at industry events such as the Rundvee- en Mechanisatie Vakdagen (RMV), and a UBN application service for farmers.

The platform's content architecture is editorially curated by a small named team led by Hoofdredacteur Gerben Hofman, with a structured topic taxonomy spanning Bemesting, Gezondheid, Fokkerij, Management, Voer, Regelgeving, and Stal. Distribution is direct-to-subscriber for print and self-serve digital via the website. The Belgian edition, Melkveebedrijf België, is distributed through agroshop.be.

The business operates a dual revenue model: recurring magazine subscriptions (€64.50 half-year, €98.50 annual, €142.50 combo with sister publication "de Loonwerker") and advertising/sponsorship from a small set of agribusiness brand partners including Yara, AHV International, Berg, Fransen Gerrits, and Speerstra Feed Ingredients. Prosu BV also publishes the contractor trade magazine "de Loonwerker," indicating a multi-title agricultural trade publishing strategy. No external funding, M&A activity, or AI/technology platform investments are present in the source data.

Name

Melkveebedrijf

Legal name

Prosu BV

Website

https://melkveebedrijf.nl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dutch B2B media platform serving dairy farmers in the Netherlands and Belgium, publishing a themed trade magazine 11 times yearly, a news website, a twice-weekly newsletter, and a podcast, monetized via subscriptions and agribusiness brand partnerships under parent Prosu BV.

Ownership category

akta.pro rank

Product category

Agricultural Trade Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)

Keywords

• Dairy farming media
• Agricultural trade magazine
• Livestock news platform
• Farm management publishing
• Dairy sector journalism

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Melkveebedrijf generates revenue through print and digital magazine subscriptions. The publication produces 11 editions per year with different themes aligned to the season and sector activities. Subscriptions are available as half-year (€64.50), annual (€98.50), or combination packages.
2. Advertising: The platform monetizes through brand partnerships and advertising. Companies like Yara, AHV International, Berg, Fransen Gerrits, and Speerstra are featured as brand partners and knowledge partners, likely through paid partnerships.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Melkveebedrijf is an independent Dutch trade media platform serving the dairy farming sector, operated by Prosu BV. It publishes a print magazine 11 times per year alongside a daily news website, a twice-weekly email newsletter, and a podcast featuring expert discussions. The platform covers dairy farming topics including fertilization, animal health, breeding, feed, mechanization, regulations, and smart farming for farmers in the Netherlands and Belgium.

Product overview

Melkveebedrijf is an independent platform for the Dutch dairy sector, consisting of a news website (Melkveebedrijf.nl), a professional magazine published 11 times per year (Vakblad Melkveebedrijf), a weekly newsletter, and the Prosu Podcast. The platform covers all aspects of dairy farming including fertilization, animal health, breeding, feed, machinery, regulations, and smart farming. Content is delivered through the website, magazine editions with seasonal themes, email newsletters twice weekly, and podcast episodes featuring expert discussions at agricultural trade events.

Differentiator

Problem solved

Functional benefit

Brands

• Melkveebedrijf België: A separate Belgian edition of the trade magazine focused on the Belgian dairy sector.

Products and services

• Melkveebedrijf.nl News Website

Quantifiable outcome

• Helps dairy farmers make informed decisions in complex agricultural landscape

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• YaraminorOthersYara is featured as a brand partner of Melkveebedrijf. Yara is a global fertilizer company, suggesting this partnership involves advertising/sponsorship to reach dairy farming audience.
• AHV InternationalminorOthersAHV International (Animal Health Vision) appears as a brand partner, providing animal health products for dairy cattle and featured in podcast discussions.
• BergminorOthersBerg (Fourage) is a brand partner offering forage and agricultural products, featured in content and podcast discussions about feed and barn management.
• Fransen GerritsminorOthersFransen Gerrits is listed as a brand partner of Melkveebedrijf, likely in the agricultural machinery or equipment space.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landbouwleven: Belgian agricultural trade newspaper serving Flemish dairy and arable farmers; comparable role in the Belgian market that Melkveebedrijf België also targets via agroshop.be.
• Boerderij: Leading Dutch agricultural trade magazine covering dairy, arable, and livestock; published by the same Misset group that also runs Veehouderij Vlees, and the closest direct competitor for Dutch dairy farmer readers.
• De Loonwerker: Sister title under the same publisher Prosu BV; targets agricultural contractors, an adjacent but overlapping Dutch ag audience sold via combination subscription (€142.50/yr).
• Nieuwe Oogst: Multi-regional Dutch agricultural news publication covering dairy, arable, and livestock; competes for the same Dutch farmer subscription wallet and advertising sponsors.
• Agrio (Veehouderij Vlees / Varkens / Pluimvee): Dutch livestock trade magazine publisher under the same Misset/Agrio umbrella; competes for livestock-farmer readers and agribusiness ad budgets in the same Dutch market.

Others

• Progressive Dairy (Progressive Publishing): US-focused dairy trade publication with comparable print + digital subscription model targeting commercial dairy producers; useful as a category analogue for dairy-only niche positioning.
• Wageningen World / Wageningen UR resources: Dutch agricultural science publisher/research communicator targeting dairy and livestock professionals; adjacent ecosystem player rather than direct competitor, but competes for expert-driven dairy content authority.

Broad incumbents

• Top Agrar: Major German agricultural trade magazine with dairy coverage; serves as a broader European ag-publishing incumbent whose digital strategy can shape Dutch reader expectations.
• Farmers Weekly (UK): UK-based agricultural news and trade publication with dairy coverage; comparable trade-press business model serving farming professionals across print, digital, and events.
• Misset (Misset Uitgeverij / Proagrica): Established Dutch agricultural media house publishing Boerderij, Veehouderij Vlees, and other titles; broader incumbent with overlapping capabilities and significantly larger subscription base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/melkveebedrijf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melkveebedrijf