Melton Medical Clinic

What Melton Medical Clinic does

Melton Medical Clinic is an independently owned, AGPAL-accredited general practice medical clinic located at 95 Unitt St in the Central Business Area of Melton, Victoria, Australia. Founded in 1971 by Drs. David and Sarah Gome, the clinic has served the Melton community for over 50 years and currently operates with five full-time and two part-time general practitioners supported by registrar training positions, a podiatrist, and an in-house reception and practice management team. The physical footprint comprises eleven consulting rooms, one treatment room, and a 33-seat waiting area with children's play area, situated alongside an onsite Melbourne Pathology branch and within close proximity to Lake Imaging and United Radiology.

The clinic's core offering is comprehensive primary healthcare — general medicine, chronic disease management, preventive health, paediatric care, vaccinations, minor surgical procedures, family planning, palliative care, aged care, and forensic medical services — delivered through a mixed billing model where non-concession patients pay full consultation fees ($97 weekday / $102 Saturday standard consultations) with gap payments, while concession card holders receive reduced rates and return visits for test results are bulk-billed. Ancillary revenue is generated through weekend surcharges, home visit full fees, and a $48 cancellation fee. Technology infrastructure consists of a virtually paperless practice management system (since 2004) integrated with the HotDoc online booking platform (live since September 2023), available via web and mobile apps. The clinic maintains RACGP training practice status, teaching medical students from the University of Melbourne, Monash, and Deakin, and GP registrars from the RACGP program.

The customer base is exclusively individual consumer patients drawn from the Melton catchment (175,000+ residents growing at ~5% annually) and surrounding areas. As of January 2024, the clinic is closed to new patients and to patients who have not attended within the last five years, indicating capacity-constrained demand. The practice has no disclosed external funding, no parent company, and no M&A activity; it operates as a standalone private medical practice. Strategic posture is operational continuity and organic registrar pipeline development rather than growth-oriented expansion.

Name

Melton Medical Clinic

Legal name

Melton Medical Clinic

Website

https://meltonmed.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Melton Medical Clinic is an independent, AGPAL-accredited general practice founded in 1971 in Melton, Victoria, serving the local community with seven GPs, onsite pathology, allied health, and a mixed billing model across eleven consulting rooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Melton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Consultation Fees: Mixed billing policy with consultation fees. Non-concession patients pay full fees with gap payments. Concession card holders receive reduced fees. Return visits for review or follow-up of test results are bulk-billed. Weekend visits incur higher fees. Home visits incur full fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Melton Medical Clinic is a private general practice (GP) clinic in Melton, Victoria, Australia, providing primary healthcare services to local residents. Core offerings include GP consultations, preventive care, childhood and travel immunisations, chronic disease management, and onsite allied health services such as podiatry. The clinic operates under a mixed-billing model and supports patients through in-person visits and online booking.

Product overview

Melton Medical Clinic is a general practice medical clinic offering a comprehensive range of primary healthcare services. The clinic operates as a single unified practice with integrated service offerings including core general practice consultations, online appointment booking via HotDoc, onsite diagnostic pathology services (Melbourne Pathology), affiliated imaging services (Lake Imaging, United Radiology), cardiac services (Cardiolab), and allied health services including onsite podiatry. The clinic has been serving the Melton community since 1971 and operates as a training practice for medical students and GP registrars.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice Medical Services General practice consultations delivered by the clinic's GPs and GP registrars for local patients, covering routine primary care, preventive health, chronic disease management, childhood immunisations, and travel medicine. Delivered as fee-for-service consultations under a mixed billing model (bulk billing for concession card holders and children under 16; private fees otherwise).
• Onsite Podiatry Service Onsite podiatry consultations provided by Mr Abanob Farag at the clinic, available to patients referred by clinic GPs as well as direct bookings, covering foot, ankle and lower-limb conditions.
• Childhood Immunisations and Travel Medicine Scheduled childhood vaccinations delivered by clinic GPs through the National Immunisation Program, plus pre-travel vaccination consultations and administration for adults planning overseas travel. Aimed at parents of young children and adult travellers in the Melton area.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core.

• HotDoccoreTechnology or Integration · 7 September 2023Online appointment booking platform provider. Clinic transitioned to HotDoc for online bookings from September 7th 2023. Available via website and mobile app for iPhone, iPad, and Android.
• Melbourne PathologycoreTechnology or IntegrationMelbourne Pathology has a branch onsite within the clinic building offering blood tests, ECG, holter monitoring and ambulatory BP monitoring. Open Mon-Fri 8:00am-4:00pm.
• Lake ImagingcoreTechnology or IntegrationLocated at 103 Unitt St (nearby), providing x-rays, ultrasounds, ECHOs, CT scans, MRI scans, mammography, DEXA scans and nuclear medicine. Open Mon-Fri 8:30am-6:00pm and Sat 8:00am-12:00pm.
• CardiolabcoreTechnology or IntegrationVisits clinic fortnightly providing cardiac ECHO and ECG services on-site.
• United RadiologycoreTechnology or IntegrationLocated at 317 High Street, providing X-rays, CT scans, and general and musculoskeletal ultrasounds. Bulk-bills all Medicare-eligible services. Open Mon-Fri 8:30am-5:00pm and Sat 9:00am-2:00pm.
• Mr. Abanob Farag - PodiatristcoreOthersPodiatrist providing services at clinic since 2015. Specializes in sports podiatry medicine, diabetic foot care and assessment, and paediatric podiatry.
• Royal Australian College of General Practitioners (RACGP)coreStrategic or Co-development PartnerMain body overseeing standards, procedures and training of new doctors in family general practice. Clinic is accredited by RACGP standards.
• University of MelbournecoreStrategic or Co-development PartnerTeaching and training of postgraduate medical students enrolled in Doctor of Medicine (MD) course. Clinic doctors have Honorary Clinical Lecturer status.
• Australian Health Practitioner Regulation Agency (AHPRA)coreStrategic or Co-development PartnerMain body which registers medical practitioners, nurses, psychologists and other health professionals.
• Victorian Institute of Forensic Medicine (VIFM)coreStrategic or Co-development PartnerDr. Andrew Soloczynskyj contracted as Police Forensic Medical Officer since 1997. Provides forensic medical services to Victorian Police Force.
• Australian General Practice Accreditation Limited (AGPAL)coreOthersAccreditation body surveying and accrediting individual general practices to RACGP standards.
• National Home Doctor Service (13-SICK)coreChannel Partner/ Reseller/ DistributorAfter-hours visits serviced by National Home Doctor Service on 13-SICK (13-7425) for urgent care outside clinic hours.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Healius Limited: Major Australian healthcare operator (formerly Primary Health Care) running a large GP network, pathology, and diagnostic imaging. Comparable scale and integrated diagnostics model but operates much broader.
• Sonic Healthcare: One of Australia's largest healthcare providers, owning pathology (including Melbourne Pathology, MMC's onsite pathology partner) and IPN medical centers. Operates as a much larger incumbent in adjacent categories.

Others

• HotDoc: Australia's leading online appointment booking platform and MMC's primary patient booking partner. Adjacent player in the patient access layer - not a competitor but a key enabler of MMC's digital patient flow.
• Australian Clinical Labs: National pathology and diagnostics provider. Comparable to MMC's onsite pathology offering (currently served by Melbourne Pathology, which competes with ACL nationally).
• Melbourne Pathology: Major Australian pathology provider and MMC's onsite pathology partner. Adjacent ecosystem participant - comparable through diagnostics category but not a direct competitor in primary care delivery.

Direct peers

• IPN Medical Centres: Sonic Healthcare subsidiary running a national network of GP clinics. Comparable in offering AGPAL-accredited general practice with integrated pathology and ancillary services, similar to MMC's service mix.
• Myhealth Medical Centre: Australian chain of medical centers offering general practice, allied health, pathology, and specialist services. Closely aligned with MMC's full-service primary care and mixed-billing model.
• SmartClinics: Family medical center chain operating across Queensland and other Australian regions. Comparable in full-service general practice, mixed billing, training practice status, and integrated allied health offerings.
• ForHealth Group: Australia's largest medical center operator with a national network of GP clinics. Directly comparable in mixed billing, training practice, and multi-doctor general practice delivery, but at materially larger national scale.

Emerging players

• Doctors on Demand: Australian telehealth provider offering online GP consultations. Emerging competitor addressing the same patient demand via digital channels, relevant to MMC's limited telehealth/digital maturity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/melton-medical-clinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melton Medical Clinic