MembersHealth

What MembersHealth does

Members Health Inc. (operating as MembersHealth) is a Canadian private corporation founded in 2018 and headquartered in Etobicoke, Ontario, that delivers integrated wellness solutions to employers, unions, associations, and individual consumers primarily in Canada. The company operates a B2B2C model in which organizations purchase customized wellness programs as employee or member benefits, with end users accessing services through a website and Progressive Web App. The core platform combines physician-led accountable healthcare, mental health counselling, substance use recovery, PTSD support for first responders, disability management, and a coaching offering (MyCoach), with supplementary tools marketed as 'Discovery+' predictive workforce intelligence and 'Signature Solutions' navigation. Reported technical capabilities include same-day appointments, 14-minute consultation-to-prescription turnaround, encrypted video consultations via FaceTime, Signal, and landline, and 24-48 hour follow-up protocols.

The technology stack is built on a Progressive Web App (PWA) layered over a telehealth platform, with booking infrastructure provided by SimplyBook.me, secure hosting on Telus Secure Servers in Toronto, and additional cloud storage on AWS (ISO/IEC 27018:2014 certified). The platform is PIPEDA-compliant and is working toward WCAG 2.0 AA accessibility conformance. Clinical services are delivered by independent third-party physicians and specialists contracted through the platform. Communication modalities include video, audio, and text-based secure messaging integrated with the EMR system, which transcribes all consultations.

The business model is subscription-based, with recurring revenue from enterprise contracts sold to employers, unions, and associations of varying sizes (1-100 through 1000+ employees), augmented by direct-to-consumer individual subscriptions. Pricing is not publicly disclosed and is customized per contract. Distribution is achieved through direct enterprise sales to organizations, channel/reseller relationships with unions (including LIUNA, Teamsters Canada, IUOE, Sheet Metal Workers, IUPAT, Niagara Regional Police Association, and IBEW Local 1620), and self-serve digital channels. The company generates revenue through two primary streams: employer/organization benefit plans and individual direct purchases, with marketing conducted via content, email newsletters, app store listings, and direct outreach.

Name

MembersHealth

Legal name

Members Health Inc.

Website

https://membershealth.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MembersHealth is a Canadian telehealth and integrated wellness platform selling physician-led healthcare, mental health, and recovery programs primarily to unions and employers as employee benefits, with direct-to-consumer access via web and progressive web app.

Ownership category

akta.pro rank

Product category

Virtual Healthcare Services

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

Keywords

• Employer wellness programs
• Virtual healthcare services
• Union benefit programs
• Mental health support
• Workforce health management

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Employer/Organization Benefit Plans: MembersHealth provides integrated wellness solutions as an employee benefit program purchased by employers, unions, and associations for their workforce/membership. Organizations pay for customized wellness plans that include accountable healthcare, employee assistance programs, mental health support, substance use recovery, disability management, and other health services accessed by employees and their dependents.
2. Individual Direct Purchase: Individuals can purchase services directly from MembersHealth independently for themselves and/or jointly on behalf of their family members, in addition to or separate from employer/association benefit programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MembersHealth provides physician-led integrated wellness solutions primarily sold as employer and union benefit programs. It delivers 24/7/365 virtual healthcare services including medical consultations, mental health counselling, prescription refills, specialist referrals, substance use recovery, PTSD support, and disability management through a secure Progressive Web App platform.

Product overview

MembersHealth is an Integrated Wellness Solutions platform offering a comprehensive suite of healthcare programs. The core platform delivers physician-led predictive workforce intelligence and personalized care. Key programs include: Accountable Healthcare Program (comprehensive 24/7 physical and mental wellness), Employee Assistance Program (short-term intervention and counselling), First Response PTSD Program (early intervention for PTSD/anxiety), Substance Use Recovery Program (SURP), Disability Management, Signature Solutions (personalized health navigation), Discovery+ (smart health insights and personalized recommendations), MyCoach (guided wellness coaching), and a digital Health, Wellness & Beyond portal. The platform also provides medical appointment booking (General Medical, Prescription Refill, Referral, Lab Work) and counselling request services through its web application.

Differentiator

Problem solved

Functional benefit

Products and services

• MembersHealth Platform

Quantifiable outcome

• 14 minutes from phone call to doctor consultation and prescription refill
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core infrastructure, core and core platform.

• Teluscore infrastructureTechnology or IntegrationTelus provides secure server infrastructure and data storage services for MembersHealth's healthcare platform. Personal and personal health information is stored on Telus-supplied and managed Secure Servers inside highly secure Telus Facilities in Toronto, Canada. Access is controlled by digital tokens, codes, and monitored security protocols.
• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationAWS provides additional cloud storage infrastructure for MembersHealth's data. AWS is certified as compliant with ISO/IEC Standard 27018:2014 Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors, with the right to audit AWS for compliance.
• Independent Third-Party Physicians and SpecialistscoreStrategic or Co-development PartnerMembersHealth arranges independent third-party physicians, specialists, and healthcare providers to communicate with patients via phone, email, chat, text, and videoconferencing. These healthcare providers deliver clinical services through the MembersHealth platform.
• SimplyBook.mecore platformTechnology or IntegrationSimplyBook.me provides the appointment booking platform infrastructure used by MembersHealth for scheduling medical appointments, counselling sessions, and other services. Users sign up and log in via SimplyBook.me to book appointments.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wysa: AI-augmented mental health chatbot and EAP platform offered through employers and insurers. Comparable in delivering confidential mental health support to workforces, though more software-driven than MembersHealth's physician-led model.

Direct peers

• Akira by TELUS Health: Employer-sponsored virtual care service branded under TELUS Health, providing primary care, mental health, and wellness services to Canadian employees. Competes head-to-head in the same employer benefits category.
• Dialogue Health: Canadian employer-sponsored virtual care platform offering integrated medical, mental health, and EAP services to organizations and their employees. Most direct competitor to MembersHealth in the Canadian employee benefits market.
• Maple Corporation: Canadian telehealth provider offering on-demand virtual doctor visits, with employer and insurer partnerships. Directly comparable in virtual primary care delivery model and B2B2C Canadian employer channel.
• MindBeacon (LifeWorks): Canadian internet-based cognitive behavioural therapy (iCBT) and mental health platform acquired by LifeWorks (now TELUS Health). Comparable in providing structured virtual mental health programs to employers and payors.

Broad incumbents

• WELL Health Technologies: Large Canadian digital health company operating a network of clinics, telehealth platforms, and practitioner tools. Overlaps with MembersHealth in Canadian virtual care and benefits-channel offerings but at much larger scale.
• TELUS Health: Major Canadian healthcare division of TELUS offering employer virtual care, EAP, mental health, and pharmacy benefits. Provides infrastructure (servers) to MembersHealth and is a powerful competing employer-benefits provider.
• CloudMD (now part of WELL Health): Canadian employer-focused virtual care, EAP, and mental health platform acquired by WELL Health Technologies. Overlaps with MembersHealth's employer channel and mental health/PTSD offerings.

Others

• Manulife Vitality: Insurer-led wellness and virtual care program bundled with Manulife group benefits plans. Comparable as an employer/employee benefits channel that competes for the same member wellness dollars.
• Sun Life Lumino Health: Canadian insurer-affiliated health and wellness platform providing benefits navigation, virtual care access, and EAP-style services to plan members. Adjacent in the employee benefits and wellness space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/membershealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MembersHealth