Memorial Family Connections

What Memorial Family Connections does

Memorial Family Connections is a private, founder-owned group therapy practice headquartered at 9575 Katy Fwy, Suite 220, in the Memorial area of Houston, Texas. The practice employs a team of 8-9 licensed clinicians including Licensed Marriage and Family Therapists, Licensed Professional Counselors, and a Licensed Clinical Social Worker, supplemented by supervised associates building toward full licensure. Founded by Jill Gilbert, a LMFT-S and LPC-S with over 25 years of clinical experience, the firm provides individual therapy, couples counseling, family therapy, and group therapy to adults, couples, families, tweens/teens, and young children across the Houston metropolitan area.

The practice delivers services through evidence-based therapeutic modalities spanning EMDR, Registered Play Therapy, the Gottman Method for couples, Restoration Therapy, CBT, DBT, ACT, Solution-Focused Therapy, and a specialized Discernment Counseling track for mixed-agenda couples. Client acquisition is conducted on a direct-to-consumer basis via the practice's SEO-optimized website, therapist-authored blog content, an email newsletter, and institutional referral relationships with Houston-area service organizations. Online appointment scheduling is facilitated through a third-party ClientSecure platform, and supplementary services include parent consultation and clinical supervision for associate clinicians.

The business model is professional services-based, with revenue generated from per-session fees. Individual, couples, and family therapy sessions (50 minutes) are priced between $165 and $210 depending on clinician seniority, group therapy is offered at $75 per 90-minute session, and Discernment Counseling is priced at $370 for the initial 110-minute session and $278 per follow-up. The practice is privately held with no disclosed institutional investment, no parent company, and no funding history.

Name

Memorial Family Connections

Legal name

Memorial Family Connections

Website

https://memorialfamilyconnections.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Memorial Family Connections is a founder-owned group therapy practice in Houston, Texas, delivering individual, couples, family, and group counseling through 8-9 licensed clinicians specializing in EMDR, Play Therapy, Gottman Method, and Discernment Counseling.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYEDAJALAK

Family & Parent Support Services (Parent Coaching, Advocacy)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDACALAH

Family Resource Centers & Wraparound Support Services

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Mental health counseling
• Family therapy services
• Couples counseling
• Individual psychotherapy
• Trauma therapy

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Therapy Sessions: 50-minute individual therapy sessions with licensed therapists. Fee varies by therapist experience level, ranging from $165 to $210 per session. Session length and frequency determined based on client needs.
2. Couples and Family Therapy: 50-minute couples and family therapy sessions. Fees vary by therapist, ranging from $165 to $210 per session.
3. Group Therapy: 90-minute group therapy sessions at $75 per session. Currently offers a Divorce Recovery Group led by Nancy Cofran. Weekly sessions provide shared therapeutic experience for clients facing similar challenges.
4. Discernment Counseling: Structured short-term approach (1-5 sessions) for couples at a crossroads. First session is 110 minutes at $370; follow-up sessions are 90 minutes at $278 each. Helps couples determine paths forward regarding their marriage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Memorial Family Connections is a group therapy practice in Houston, TX that provides individual, couples, family, and group counseling services delivered by licensed therapists. The practice offers evidence-based modalities including EMDR, Registered Play Therapy, Gottman Method couples therapy, Discernment Counseling, CBT, DBT, ACT, Restoration Therapy, and Solution-Focused Therapy, and also provides clinical supervision for associate-licensed clinicians.

Product overview

Memorial Family Connections is a group therapy practice offering individual, couples, family, and group counseling services in Houston, TX. The practice operates as a unified service platform with multiple therapeutic modalities including EMDR, Play Therapy, and Discernment Counseling. Core services include Individual Therapy, Couples Counseling, Family Therapy, and specialized Group Therapy programs. The practice also offers supplementary services including Parent Consultation and Supervision for clinicians seeking licensure. Services are provided by a team of licensed therapists with varying fee structures based on clinician experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy 50-minute individual therapy sessions with licensed therapists providing a safe, supportive space for clients to gain insight into current struggles, relationships, and challenges. Fees range from $165 to $210 per session depending on therapist.
• Couples Counseling 50-minute couples therapy sessions focused on building connections, healing wounds, and navigating parenting struggles, infidelity, conflict, intimacy, addictive behavior, and grief. Fees range from $165 to $210 per session.
• Family Therapy Family therapy addressing parent/child relationships, adult family relationships, siblings, and blended families, helping families navigate painful transitions from addiction, divorce, loss, trauma, and mental illness.
• Group Therapy 90-minute group therapy sessions at $75 per session offering a shared therapeutic experience led by trained therapists, currently including a Divorce Recovery Group led by Nancy Cofran.
• Discernment Counseling A structured short-term approach (1-5 sessions) for mixed-agenda couples to gain clarity and confidence about decisions regarding the future of their marriage. First session is 110 minutes at $370; follow-up 90-minute sessions at $278 each.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy, an eight-phase treatment for addressing traumatic memories using bilateral stimulation through eye movements, tapping, or audio tones.
• Play Therapy Therapy utilizing children's natural language of play to address challenges including anxiety, social skills, emotional regulation, and family struggles, provided by Registered Play Therapists.
• Tweens & Teens Therapy Therapy services for tweens and teens addressing peer relationships, academic pressures, anxiety, depression, relationship issues, and emotional regulation, helping young clients find their voices and build resiliency.
• Parent Consultation Consultation services for parents navigating challenges including supporting children through divorce, chronic illness, anxiety, grief, trauma, depression, and addictive behaviors.
• Supervision & Case Consultation Clinical supervision for Licensed Professional Counselors (LPCs) and Licensed Marriage and Family Therapists (LMFTs), plus case consultation services for therapists, agencies, schools, and churches.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Grow Therapy: Therapist enablement platform offering insurance billing, scheduling, and patient matching. Comparable to Headway as an enabler for small practices looking to expand insurance acceptance and reach; increasingly important competitive consideration for self-pay practices.
• Alma: Therapist directory and insurance-billing platform helping independent and small group practices accept insurance. Comparable as an enabler for premium-positioned practices seeking to broaden access via insurance partnerships while preserving clinical identity.
• Lyra Health: Employer-sponsored mental health platform offering therapy, coaching, and medication management. Relevant as an emerging B2B distribution model that could divert employer-covered therapy demand away from self-pay practices like Memorial Family Connections.
• Headway: Tech-enabled platform that helps therapists accept insurance and run their practices. Highly relevant as an enabler that lets small group practices like Memorial Family Connections expand into insurance panels, which could materially change their revenue model.

Broad incumbents

• BetterHelp: Largest online therapy platform offering individual, couples, and teen therapy via subscription. Provides the primary telehealth benchmark for therapy pricing and accessibility, and a competitive threat to in-person practices on convenience and price.
• LifeStance Health: Largest U.S. outpatient mental health platform operating 550+ centers with thousands of clinicians. Overlaps on multi-clinician group practice, broad therapy offerings (individual/couples/family), and insurance contracts, though at vastly greater scale and with a public-market capital base.
• Talkspace: Public online therapy and psychiatry platform serving individuals, couples, and teens via virtual sessions. Comparable service breadth (individual/couples/family/teen) and a hybrid B2B/B2C model including employer and insurance partnerships.

Direct peers

• Two Chairs: Group therapy practice with multiple in-person locations offering individual, couples, and family therapy with matched-therapist model. Directly comparable in service mix (individual/couples/family), specialty modalities (EMDR, discernment-style work), and premium positioning, though at significantly greater scale and multi-city footprint.
• Octave: Mental health group practice offering individual, couples, and family therapy with a mix of in-person and virtual sessions. Comparable specialty-driven service model and premium pricing, with similar focus on building a curated clinician network for complex presentations.
• Ellie Mental Health: Franchise-based mental health group practice with 600+ locations offering therapy, counseling, and specialized services. Comparable multi-clinician group practice model with diverse specialties (EMDR, play therapy, couples counseling), though driven by franchise expansion rather than organic growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/memorial-family-connections

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial Family Connections