Men4Choice

Name

Men4Choice

Legal name

Men4Choice

Website

https://men4choice.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Reproductive Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Political Organizations (813940)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

Keywords

• Reproductive rights advocacy
• Male ally organizing
• Youth leadership development
• Civic engagement education
• Community political mobilization

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations - Men4Choice Education (501(c)3): Tax-deductible donations to Men4Choice Education arm, focused on educating male allies about reproductive rights through political education, digital campaigns, and community organizing.
2. Donations - Men4Choice Advocacy (501(c)4): Non-tax-deductible donations to Men4Choice Advocacy arm, focused on mobilizing male allies into legislative and electoral fights, voter education, and volunteer training.
3. Merchandise Sales: Sale of branded merchandise including t-shirts, baseball hats, lanyards, lapel pins, and sticker rolls through the Men4Choice shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Men4Choice educates and mobilizes pro-choice men through political education, digital campaigns, community organizing, voter education, canvassing, lobbying, and a youth fellowship program. It operates separate Men4Choice Education and Men4Choice Advocacy arms, combining leadership development and reproductive-rights education with legislative and electoral mobilization.

Product overview

Men4Choice is a nonprofit advocacy organization operating two arms: Men4Choice Education (501(c)(3), tax-deductible) focused on political education, digital campaigns, and community organizing; and Men4Choice Advocacy (501(c)(4)) focused on mobilizing male allies into legislative and electoral fights. The core offerings include a Youth Fellowship Program for leadership development, branded merchandise (Men4Choice Fashion), educational resources like the Starter Kit and Call Bullsh*t campaign, The Choice Report newsletter, and video content campaigns. The organization does not offer a software platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirt Men4Choice-branded T-shirt made in the USA by a union shop from high-quality, ring-spun 100% cotton. It is sold for $25 in white and navy, in sizes S to 4XL, under a buy five, get one free promotion.
• Baseball Hat Embroidered, adjustable cotton baseball hat made in the USA and sold for $20 under a buy five, get one free promotion.
• Lanyard White Men4Choice-branded lanyard made in the USA and sold for $12 under a buy five, get one free promotion.
• Lapel Pin Men4Choice-branded lapel pin made in the USA and sold for $15 under a buy five, get one free promotion.
• Sticker Roll Roll of 500 Men4Choice stickers on 2.5-by-1.25-inch white gloss rectangle paper, made in the USA and sold for $36 under a buy five, get one free promotion.

Quantifiable outcome

• Fellowship Program grew from 7 fellows in Summer 2020 to 90+ fellows, a 1,540% increase
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• ACLU GeorgiacoreStrategic or Co-development PartnerCivil liberties organization partnered with Men4Choice for reproductive rights advocacy in Georgia
• Planned Parenthood Action FundcoreStrategic or Co-development PartnerNational reproductive health organization; Men4Choice works with Planned Parenthood affiliates for voter education and mobilization
• Reproductive Freedom for All (NARAL)coreStrategic or Co-development PartnerLeading reproductive rights advocacy organization partnered with Men4Choice for campaigns encouraging men to join the fight
• Women's MarchcoreStrategic or Co-development PartnerMajor reproductive rights and social justice movement organization; Men4Choice serves as ally organization
• College Democrats of AmericacoreGTM or Marketing PartnerYouth political organization partnered for mixer events and voter engagement among college-age men
• National Organization for Women (NOW)coreStrategic or Co-development PartnerLong-standing women's rights organization partnered for reproductive rights advocacy
• National Institute for Reproductive HealthcoreStrategic or Co-development PartnerReproductive health policy and advocacy organization partnered for policy work
• Voters of TomorrowminorGTM or Marketing PartnerYouth civic engagement organization partnered for voter mobilization summits
• Sister District ProjectminorStrategic or Co-development PartnerElectoral organizing nonprofit partnered for down-ballot candidate support
• Black Male Voter ProjectminorStrategic or Co-development PartnerOrganization focused on Black male voter engagement partnered for voter mobilization
• NextGenMenminorStrategic or Co-development PartnerCanadian organization focused on redefining masculinity; thought partnership on campaigns
• genEqualityminorStrategic or Co-development PartnerGender equality organization; thought partnership on male allyship campaigns
• Floridians for Reproductive FreedomcoreStrategic or Co-development PartnerState-level coalition focused on Florida abortion rights including Amendment 4 campaign
• Progress FloridaminorStrategic or Co-development PartnerFlorida progressive advocacy organization partnered for state-level work
• Ruth's List FloridaminorChannel Partner/ Reseller/ DistributorFlorida organization supporting pro-choice Democratic women candidates
• Repro Rising VAcoreStrategic or Co-development PartnerVirginia reproductive rights organization; Men4Choice Virginia Organizers support their electoral work
• Birthright FilmminorStrategic or Co-development PartnerFilm project partnered for storytelling and awareness
• Equality IllinoisminorStrategic or Co-development PartnerIllinois LGBTQ+ rights organization partnered for intersectional advocacy
• Midwest Access CoalitionminorStrategic or Co-development PartnerOrganization supporting abortion access in the Midwest

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Women's March: Major reproductive-rights and gender-justice movement organization. Men4Choice operates as the male-allyship counterpart to Women's March, with shared national visibility, overlapping leadership, and co-activation around reproductive freedom events.
• VOTE PROCHOICE: Co-founded by Men4Choice Advocacy Vice Chair Heidi Sieck, VOTE PROCHOICE focuses on voter mobilization specifically for pro-choice candidates and ballot measures. Directly comparable niche of converting reproductive-rights sentiment into electoral action, with overlapping board and founder network.
• A Call to Men: National anti-sexist organization focused on engaging men and boys in gender equity work, with active programs in schools, sports, and corporate settings. Most direct peer in male allyship as a programmatic discipline, sharing overlapping board relationships (Jonathan Jacobs) and similar healthy-masculinity framing.

Broad incumbents

• Reproductive Freedom for All (NARAL Pro-Choice America): One of the largest U.S. reproductive rights advocacy organizations, with a federal lobbying and electoral arm. Functions as a strategic partner for Men4Choice but competes for the same donor dollars in the same issue space at much greater scale.
• EMILY's List: Political organization that supports pro-choice Democratic women candidates, with a multi-million-member donor network. Operates in the same pro-choice political space and shares board alumni (China Dickerson Kittrell), making it a comparable incumbent channel for reproductive-rights political spending.
• Planned Parenthood Action Fund: Federal political arm of Planned Parenthood, with national infrastructure, large donor base, and deep state-level organizing footprint. Treats Men4Choice as a male-engagement partner, but dominates the reproductive-rights donor market in absolute terms.

Regional players

• NextGenMen: Canadian organization focused on redefining masculinity and engaging men and boys in gender equity. Direct philosophic peer in male-engagement work but operates exclusively in Canada and does not compete in U.S. reproductive-rights terrain.
• Floridians for Reproductive Freedom: Florida-specific coalition that led the Amendment 4 abortion-rights ballot campaign. Direct state-level organizing peer in the most politically active region of Men4Choice's footprint, with overlapping leadership and co-activation on Florida campaigns.

Emerging players

• Voters of Tomorrow: Youth civic-engagement organization focused on registering and mobilizing young voters, including in conservative-leaning states. Comparable emerging player in youth-focused electoral mobilization, with a younger demographic skew that overlaps with Men4Choice's 18-28 fellowship audience.
• genEquality: Smaller gender-equality organization focused on male allyship messaging and campaigns. Listed as a formal thought-partnership partner in Men4Choice's data, indicating close programmatic overlap in male-engagement campaigns at a comparable scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Men_4_Choice
• Facebookfacebook.com/men4choice
• Instagraminstagram.com/men4choice
• LinkedInlinkedin.com/company/men4choice

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men4Choice