Micro-ID
Micro-ID is a small UK-based digital product company that develops and sells the MIOTOTO WordPress theme on Envato Market — a website template for online lottery and togel gambling platforms serving Indonesian and broader Southeast Asian markets.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Micro-ID does
Micro-ID is a small UK-based digital product company headquartered in Haywards Heath, West Sussex, founded in 2008. The company develops and sells the MIOTOTO WordPress theme — a pre-built website template targeted at operators of online lottery and togel (numbers) gambling platforms serving Indonesian and broader Southeast Asian markets. The technical foundation is a conventional WordPress stack: Elementor page builder for layout, WooCommerce for product and commerce management, and compatibility with multi-vendor marketplace plugins (Dokan and WCVendors) so that the same template can power either a single-operator storefront or a multi-vendor aggregator.
MIOTOTO comes pre-configured with operator-grade features including login and account-registration flows, market result displays for Asian lottery draws (Hong Kong, Singapore, Sydney, Macau), encrypted transaction messaging, and mobile-responsive layouts. The product is sold digitally on Envato Market (ThemeForest) under two license tiers — a $5 regular license and an $88 extended license with 12 months of support — and has recorded 404 lifetime sales at a 5.00 buyer rating. Distribution extends beyond Envato through the company's own showcase site (microidglobal.com) and through third-party redirect domains used to maintain continuous platform login and registration access.
In parallel with the template business, Micro-ID (or an affiliated entity under the same MIOTOTO brand) appears to operate a live online lottery platform established around 2020, serving users across Asia-Pacific, Southeast Asia, and Oceania. The company runs with a 5-person headcount, no disclosed institutional investors, no parent company, and no external funding rounds. Because MIOTOTO targets Indonesian lottery demand and uses redirected access links, the business sits in a heavily regulated and enforcement-sensitive vertical, which carries material jurisdictional, payment-processing, and reputational considerations for any acquirer.
Micro-ID firmographics
Firmographics- Name
- Micro-ID
- Legal name
- MIOTOTO
- Website
- https://microidglobal.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Micro-ID is a small UK-based digital product company that develops and sells the MIOTOTO WordPress theme on Envato Market — a website template for online lottery and togel gambling platforms serving Indonesian and broader Southeast Asian markets.
- Ownership category
- akta.pro rank
Micro-ID industry classification
Industry- Product category
- WordPress Website Templates
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Micro-ID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regular License - $5 |
| One time/ perpetual license | Pay-as-you-go | Extended License - $88 |
Distribution channels2 records
Marketing channels3 records
Micro-ID product offering
Product offeringCore offering
Micro-ID designs, develops and sells the MIOTOTO WordPress website template — a turnkey, mobile-responsive theme purpose-built for online lottery (toto/togel) and gambling operators. The template ships with pre-built login and account registration flows, real-time market result displays for major Asian lottery draws (Hong Kong, Singapore, Sydney, Macau), alternative-link access management, and built-in WooCommerce and multi-vendor plugin compatibility.
Product overview
Micro-ID offers a single unified product — the MIOTOTO WordPress theme — which provides a complete website template for lottery and toto gambling platforms. The theme includes login, registration, and account management features, with built-in support for WooCommerce e-commerce functionality and compatibility with vendor marketplace plugins (WCVendors and Dokan) for multi-vendor capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- MIOTOTO WordPress Theme
Quantifiable outcome
- 404 sales recorded on Envato marketplace
- +1 more outcomes
Companies that use Micro-ID
Customer profileSegments2 records
Ideal customer profiles2 records
Micro-ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Micro-ID partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Micro-ID competitors and assessment
Company assessmentBroad incumbents
- INTRALOT: Global lottery and gaming technology provider offering draw-based lottery management and digital platforms; directly comparable as a digital lottery/iLottery infrastructure vendor, though at far greater scale and breadth than Micro-ID.
- Scientific Games: Major lottery technology and instant-game provider serving US/state lotteries with platform, draw management, and digital channels; comparable as a turnkey lottery infrastructure vendor serving licensed operators, though targeting regulated markets rather than grey-market Indonesian operators.
- IGT (International Game Technology): Lottery and iGaming technology provider operating one of the largest digital lottery and instant-win platforms globally; comparable as a B2B lottery platform vendor, although at vastly larger scale and with a regulated-market focus.
- Playtech: Large iGaming platform provider offering turnkey casino, sportsbook, and lottery infrastructure; comparable as a broader iGaming platform vendor that competes for the same downstream operator customer Micro-ID's template targets.
- Camelot (The National Lottery): Operator of the UK National Lottery, headquartered near Micro-ID in the UK; a regional peer in the lottery category, comparable only as an adjacent lottery brand rather than a direct competitor.
- BetConstruct: iGaming and land-based gaming technology supplier offering turnkey sportsbook, casino, and lottery platform solutions; comparable as a turnkey white-label platform provider competing for the same unregulated-operator segment.
Direct peers
- TheLotter: Online lottery ticket purchasing service covering international draws worldwide; comparable as a consumer-facing digital lottery portal aggregating multiple international market results, mirroring the multi-market display logic in the MIOTOTO template.
- Lottoland: Digital lottery platform enabling online lottery betting across international draws (including Hong Kong, Singapore, Sydney-style markets); directly comparable to the MIOTOTO consumer-facing lottery portal that Micro-ID operates and templates.
Others
- ThemeIsle: WordPress theme and plugin vendor selling premium themes (notably Neve and Hestia) used by SMBs to launch websites; comparable as a peer WordPress-template business model, though targeting broad SMBs rather than gambling operators.
- TemplateMonster: Large digital marketplace for website templates and themes across multiple verticals; comparable as an alternative distribution channel for the same kind of WordPress/theme product Micro-ID sells on Envato.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Micro-ID social profiles
Digital presenceMicro-ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro-ID leadership team
Management profileNumber of profiles
Micro-ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro-ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro-ID
What does Micro-ID do?
Micro-ID designs, develops and sells the MIOTOTO WordPress website template — a turnkey, mobile-responsive theme purpose-built for online lottery (toto/togel) and gambling operators. The template ships with pre-built login and account registration flows, real-time market result displays for major Asian lottery draws (Hong Kong, Singapore, Sydney, Macau), alternative-link access management, and built-in WooCommerce and multi-vendor plugin compatibility.
Is Micro-ID a public or private company?
Micro-ID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Micro-ID founded?
Micro-ID was founded in 2020. It employs 1 to 10 people.
Who are Micro-ID's main competitors?
Broad incumbents on record are INTRALOT, Scientific Games, IGT (International Game Technology), Playtech, Camelot (The National Lottery) and BetConstruct. Direct peers are TheLotter and Lottoland. Others are ThemeIsle and TemplateMonster.
Does Micro-ID have an API?
No public API is recorded for Micro-ID.
What industry is Micro-ID in?
Micro-ID's product category is WordPress Website Templates. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 541430 and its SIC code is 7900.