MindOn
MindOn is an India-based children's mental fitness company delivering a multi-platform curriculum (app, journals, live sessions) grounded in mindfulness, SEL, and positive psychology. It primarily serves schools, with secondary programs for parents and teachers, monetizing via school subscriptions and workshops.
- Company typePrivate
- Founded-
- HeadquartersLudhiana, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What MindOn does
MindOn is a privately held mental fitness company headquartered in Ludhiana, Punjab, India, operating under the brand "MindOn - Playground For Mental Fitness." The company delivers a multi-platform curriculum for children built on four established frameworks — mindfulness, Social-Emotional Learning (SEL), positive psychology, and neuropsychology — and ages content to the child's cognitive and emotional development stage. Its product portfolio consists of a consumer-facing mobile application (published on Google Play), a school-integrated mental fitness curriculum, an 8-part Teacher Program, a Parent Program of themed workshops and live sessions, and a Statistical Evaluation Service that runs pre/post assessments for schools. Program delivery combines app-based learning, physical journals, and live sessions facilitated by educators and psychologists, with the company's clinical-academic team providing content credibility.
MindOn serves four customer segments: children/students and schools are the primary segments, while parents and teachers are secondary segments reached through add-on programs. The company claims outcome metrics including a 38% decrease in classroom behavioral issues, an 11% increase in academic achievement, a 43% decrease in teacher distress, and a 33% improvement in student emotional control. Revenue is generated primarily through subscription-based school curriculum programs, supplemented by professional-services fees from workshops and live sessions for parents and students. Pricing is not publicly disclosed; the company gates acquisition behind free discovery calls and demo bookings rather than self-serve price tiers.
The operating geography is restricted to India, with no disclosed international footprint. The company employs 6 people, has not disclosed any institutional funding rounds, and has no public ticker or parent company. Marketing and demand generation rely on blog/video content, the Mindful Education Awards virtual event (held September 4, 2021), themed workshops, and app store distribution.
MindOn firmographics
Firmographics- Name
- MindOn
- Legal name
- MindOn
- Website
- https://mindon.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MindOn is an India-based children's mental fitness company delivering a multi-platform curriculum (app, journals, live sessions) grounded in mindfulness, SEL, and positive psychology. It primarily serves schools, with secondary programs for parents and teachers, monetizing via school subscriptions and workshops.
- Ownership category
- akta.pro rank
MindOn industry classification
Industry- Product category
- Children's Mental Fitness Curriculum
- NAICS
- Educational Support Services (61171), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where MindOn is headquartered
LocationHeadquarters
- HQ city
- Ludhiana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MindOn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mental Fitness Programs: Subscription-based mental fitness curriculum programs for students, delivered through app, journals, and live sessions. Programs are customized for children and delivered to schools and individual families.
- School Curriculum Integration: Mental fitness curriculum programs integrated into school systems with flexible modification options to suit specific school needs.
- Workshop and Session Fees: Theme-based live workshops for parents and students, including topics like mindful parenting, navigating difficult emotions, and building emotional agility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Demo/Discovery Call available for prospective customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
MindOn product offering
Product offeringCore offering
MindOn delivers age-appropriate children's mental fitness curriculum through a combination of a proprietary mobile application, structured journals, and live facilitated sessions with trained educators and psychologists. Its programs are offered as subscriptions to schools for classroom integration and directly to individual families seeking mental fitness development for their children, anchored in mindfulness, SEL, positive psychology, and neuropsychology.
Product overview
MindOn is a mental fitness platform for children offering a multi-component portfolio consisting of the MindOn App (mobile application for children to access mindfulness content and activities), the Mental Fitness Curriculum for Schools (designed for classroom integration), plus supplementary programs including the Teacher Program (mindfulness training for educators) and Parent Program (workshops for parents). The platform is built on science-based methodologies combining mindfulness, SEL, positive psychology, and neuropsychology.
Differentiator
Problem solved
Functional benefit
Products and services
- MindOn App A proprietary multi-platform mobile application that gives children access to the complete MindOn mental fitness curriculum, combining app-based learning, journals, interactive content, and program-level progress tracking. The app is available on the Google Play Store and is designed for school students to use at their own pace and convenience.
- MindOn Mental Fitness Curriculum for Schools A comprehensive school-based subscription program combining mindfulness, Social-Emotional Learning, and positive psychology to enhance students' mental fitness, learning potential, and emotional development. It is designed for classroom-level integration with flexible modification options to align with each school's existing curriculum, and includes pre/post effectiveness assessments for schools.
Quantifiable outcome
- 38% decrease in classroom behavioral issues
- +3 more outcomes
Companies that use MindOn
Customer profileSegments4 records
Ideal customer profiles3 records
MindOn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MindOn partnerships and signals
Strategic signalScale indicators5 records
Recent moves2 records
Expansion highlights4 records
MindOn competitors and assessment
Company assessmentBroad incumbents
- Headspace: Headspace is a global meditation and mindfulness app with a dedicated kids/family content track and employer/school partnerships, competing for the same parent and school buyer MindOn targets but at much larger scale.
- Calm: Calm is a leading global meditation and wellness app with a kids/family offering and Calm Schools initiative, overlapping with MindOn's mindfulness curriculum and school distribution approach.
- BetterHelp: BetterHelp is the largest online counseling platform and overlaps with MindOn's mental wellness positioning for parents and educators seeking structured support, though it is therapy-led rather than curriculum-led.
- Insight Timer: Insight Timer is a large global free meditation library with significant kids and family content, competing with MindOn's app-based mindfulness delivery for parent and teacher attention.
Regional players
- Wysa: Wysa is an India-headquartered AI-driven mental wellness platform serving consumers, employers, and health systems—adjacent to MindOn's audience and overlapping in school/youth mental fitness conversations.
- InnerHour: InnerHour is an India-based mental wellness app offering self-help, therapy, and mindfulness content, comparable to MindOn's app component and operating in the same Indian market.
Emerging players
- ClassDojo: ClassDojo is a widely adopted K-12 classroom communication and SEL platform; its SEL module competes with MindOn for school curriculum integration and teacher workflow.
- Little Otter: Little Otter is a US-based child and family mental health service combining app-based tools with clinician support—comparable to MindOn's hybrid digital + expert delivery model for children's mental fitness.
Direct peers
- Smiling Mind: Smiling Mind is a mindfulness app and school program explicitly targeting children and educators with age-appropriate curricula and pre/post measurement—directly comparable to MindOn's child mental fitness + school integration model.
- GoNoodle: GoNoodle delivers movement, mindfulness, and SEL video content to K-6 classrooms across the US, directly competing for the same school SEL curriculum wallet MindOn pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MindOn social profiles
Digital presenceMindOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindOn leadership team
Management profileNumber of profiles
MindOn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindOn
What does MindOn do?
MindOn delivers age-appropriate children's mental fitness curriculum through a combination of a proprietary mobile application, structured journals, and live facilitated sessions with trained educators and psychologists. Its programs are offered as subscriptions to schools for classroom integration and directly to individual families seeking mental fitness development for their children, anchored in mindfulness, SEL, positive psychology, and neuropsychology.
Is MindOn a public or private company?
MindOn is a private company. It is classified as unknown and is currently operating.
When was MindOn founded?
MindOn was founded in -1. It employs 1 to 10 people.
Where is MindOn based?
MindOn is headquartered in Ludhiana, India, in the Asia region.
How does MindOn make money?
Three revenue lines are on record. Mental Fitness Programs are the primary driver. The others are school Curriculum Integration and workshop and Session Fees.
Who are MindOn's main competitors?
Broad incumbents on record are Headspace, Calm, BetterHelp and Insight Timer. Regional players are Wysa and InnerHour. Emerging players are ClassDojo and Little Otter. Direct peers are Smiling Mind and GoNoodle.
Does MindOn have an API?
No public API is recorded for MindOn.
What industry is MindOn in?
MindOn's product category is Children's Mental Fitness Curriculum. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDALAFAO, Recreation Therapy, Stress Management & Mindfulness Programs. Its NAICS code is 61171 and its SIC code is 8200.