Stichting mirro

What Stichting mirro does

Stichting mirro, now operating as NewHealth, is a Dutch mental health platform that emerged from a three-way merger of Mirro, Mentalshare Direct, and NewHealth Collective completed on June 1, 2025. The organization delivers mental health support through four product lines: the Mirro online self-help modules (accessible via account.mirro.nl login), NewHealth Therapie direct-to-consumer therapy services, NewHealth Zakelijk organizational solutions for B2B buyers, and the Indigo sub-brand offering anonymous treatment for anxiety, panic, and depressive complaints. The platform is built on standard web-based delivery infrastructure with account-based access portals and self-serve booking flows; no proprietary AI/ML components or advanced technical differentiators are disclosed.

The business model combines B2B subscription and service agreements with organizational buyers (employers, educational institutions, healthcare providers, and insurance companies) who provide access to employees, students, and insured individuals, alongside direct-to-consumer therapy revenue from private individuals. Go-to-market is sales-led for the B2B segment with a dedicated plan-a-kennismaking (introductory meeting) conversion path, while D2C and self-help access are delivered via self-serve online portals. Pricing is not publicly disclosed and is likely negotiated per organizational contract. The company employs 6 people, operates from a single headquarters at Leidseveer 2-10 in Utrecht, and serves exclusively the Dutch market. No revenue, funding, or detailed ownership information is publicly available.

Name

Stichting mirro

Legal name

Stichting mirro

Website

https://mirro.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting mirro, now operating as NewHealth, is a Dutch mental health platform offering online self-help modules, direct therapy, and anonymous treatment to employers, educational institutions, healthcare providers, insurers, and private consumers across the Netherlands.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industries

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Mental Health & Crisis Support Services (BPAGAEAH), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Online mental health platform
• Digital self-help modules
• Consumer therapy services
• Workplace mental wellness
• Employee assistance programs

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Mental Health Services: Organizations (employers, educational institutions, insurers, healthcare providers) provide employees/students/insured individuals with access to NewHealth mental health services. Revenue is generated through organizational subscriptions and service agreements with B2B customers.
2. Direct-to-Consumer Therapy: Individual consumers can access therapy services directly through NewHealth's consumer platform, paying for mental health support privately.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Stichting mirro, now operating as NewHealth, provides a Dutch mental health platform offering online self-help modules (Mirro), direct-to-consumer therapy, anonymous treatment programs for anxiety, panic, and depression (Indigo), and organizational mental health solutions for employers, educational institutions, healthcare providers, and insurers. Services are delivered through digital account-based access and direct therapy bookings, aimed at supporting sustainable employability and reducing absenteeism in the Netherlands.

Product overview

Stichting mirro, now operating as NewHealth, is a mental health platform offering a multi-channel portfolio of services. The core offerings include online self-help modules (Mirro), consumer therapy services, business/organizational solutions, and the Indigo sub-brand for anonymous anxiety and depression treatment. The platform serves employers, educational institutions, healthcare providers, insurers, and private consumers, with a mission to create a mentally fit Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Indigo: An anonymous treatment service for anxiety, panic, and depressive complaints.

Products and services

• Mirro Online Zelfhulp (Online Self-Help Modules) Online self-help modules for mental health, accessible through employers, educational institutions, or health insurers. Users log in via account.mirro.nl to access therapy and support tools.
• Indigo (Anonymous Treatment) Anonymous treatment service for anxiety, panic, and depressive complaints. Provides accessible mental health support without requiring identity disclosure.
• NewHealth Therapie (Consumer Therapy) Direct therapy services for consumers needing quick contact with psychologists. Offers support for various mental health concerns including psychological complaints, burn-out, stress, and depression.
• NewHealth Zakelijk (Business Services) Mental health solutions for organizations including employers, educational institutions, healthcare providers, and insurers. Focuses on sustainable employability and reducing absenteeism.

Quantifiable outcome

• Mental fitness support for Dutch population

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Mentalshare DirectcoreStrategic or Co-development Partner · 1 June 2025Mental health service provider that merged with Mirro and NewHealth Collective to form NewHealth. The merger consolidated three mental health organizations under one brand to increase market strength and product development capabilities for mental fitness in the Netherlands.
• NewHealth CollectivecoreStrategic or Co-development Partner · 1 June 2025Mental health collective that merged with Mirro and Mentalshare Direct to form NewHealth. The consolidation enabled greater operational strength and expanded service offerings under a unified brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Spring Health: Global employer mental health platform combining precision-matched therapy, coaching, and medication management. Comparable as a broader incumbent serving employer/insurer channels with integrated mental health solutions.
• Modern Health: Global mental health platform for employers offering therapy, coaching, and self-guided programs across diverse populations. Comparable in employer-sponsored integrated behavioral health model and subscription B2B revenue approach.
• Headspace: Global consumer and employer mental wellness platform offering meditation, self-help, and teletherapy through B2B partnerships. Comparable as a broader incumbent in mental fitness with employer/insurer distribution.
• Calm: Global consumer mental wellness subscription platform with employer B2B distribution. Comparable as a broader incumbent in the digital mental fitness category with recurring subscription economics.
• Lyra Health: US-based comprehensive employer mental health benefit provider offering therapy, coaching, and medication management to enterprise customers. Comparable as a broader incumbent in employer-sponsored virtual behavioral health at significantly greater scale.

Direct peers

• iPractice: Dutch online psychology practice offering video-based therapy sessions to consumers and through B2B partnerships. Comparable as a Netherlands-based digital mental health provider combining self-help modules and clinician-led therapy.
• Spill: Workplace mental health platform combining Slack/Teams-based messaging therapy with self-help content for employers. Comparable in employer-sponsored teletherapy positioning and B2B mental fitness focus.
• OpenUp: Amsterdam-based mental health platform providing online therapy and self-help to Dutch and European employers and employees. Most directly comparable as a Dutch employer-sponsored behavioral health teletherapy competitor.
• Mindler: European digital mental health platform offering therapist-led video consultations and self-guided programs across multiple countries including the Netherlands. Comparable in delivery model and employer/insurer channel focus.

Emerging players

• Wysa: AI-driven mental health chatbot and employer wellness platform offering anonymous self-help support. Comparable in anonymity-led engagement model (similar to Indigo) and employer-channel distribution.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stichting-mirro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting mirro