mobileObjects GmbH
mobileObjects GmbH is a German fleet management and vehicle telematics SaaS provider offering GPS tracking, tachograph compliance, and incident documentation for mid-sized companies in logistics, construction, and service sectors across Germany and Switzerland.
- Company typePrivate
- Founded2001
- HeadquartersLichtenau, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What mobileObjects GmbH does
mobileObjects GmbH is a German fleet management and vehicle telematics company headquartered in Lichtenau, North Rhine-Westphalia, founded in 2001 by Karl-Heinz Kolle. The company offers a modular telematics platform built around OBD-II GPS tracking devices (Teltonika FMC003 hardware) and a cloud-based portal with iOS and Android applications. Its core product suite includes mOLocate (basic GPS tracking for cars and light commercial vehicles), mOLocate+ (advanced tracking for larger commercial vehicles such as trucks and motorhomes), mOTacho (compliant tachograph management for driving and rest time regulations), and mORoadLens (automated incident documentation for fleet safety). Servers are hosted domestically via Vega-Systems in Paderborn, ensuring GDPR compliance.
The company operates on a subscription-based SaaS revenue model with monthly per-vehicle pricing, hardware sold separately, and minimum 24-month contracts with automatic 12-month renewal. It supplements this with professional services for implementation, training, and customer support, plus a 30-day free trial program that includes hardware. The GTM is sales-led and consultative, with named account managers, an interactive online product wizard, and direct relationship management targeting mid-sized German and Swiss companies (Mittelstand) in logistics, construction, and service sectors. Marketing is driven by content marketing through a blog, SEO, social media (LinkedIn, Instagram, TikTok, Facebook), and email newsletters.
The company has 19 employees, 200+ active customers, and 25+ years of continuous operation. It went through a restructuring in 2022, converting from mobileObjects AG to mobileObjects GmbH and relocating to its current headquarters. It maintains two subsidiaries: mobileObjects AG in Switzerland and mobileObjects Inc. in the USA (both established in 2004). The company has won multiple Telematik Awards (2010, 2012, 2014) and received the TOPLIST-2025 Telematik Siegel. Ownership remains with founders Karl-Heinz Kolle (Managing Director) and shareholder Ralf Rüschoff, with no external private equity or venture capital backing identified.
mobileObjects GmbH firmographics
Firmographics- Name
- mobileObjects GmbH
- Legal name
- mobileObjects GmbH
- Website
- https://mobileobjects.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- mobileObjects GmbH is a German fleet management and vehicle telematics SaaS provider offering GPS tracking, tachograph compliance, and incident documentation for mid-sized companies in logistics, construction, and service sectors across Germany and Switzerland.
- Ownership category
- akta.pro rank
mobileObjects GmbH industry classification
Industry- Product category
- Fleet management software
- NAICS
- Computer Systems Design and Related Services (54151), Support Activities for Transportation (488)
- SIC
- Services-Prepackaged Software (7372), Computer Communications Equipment (3576)
- akta.pro primary industry
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
- akta.pro secondary industries
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Telematics Hardware, Sensors & Installation Services (TLABAJAL)
Keywords
Where mobileObjects GmbH is headquartered
LocationHeadquarters
- HQ city
- Lichtenau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
mobileObjects GmbH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription (per vehicle): Monthly subscription fees per vehicle with clear monthly costs per vehicle. Hardware (tracking devices) is provided and sold separately. Contracts have minimum 24-month terms with automatic 12-month renewal.
- Hardware Sales: Sale of tracking hardware including mO Ortungsbox (Teltonika FMC003 OBD devices), SIM cards, and accessories.
- Professional Services: Implementation support, training, and customer onboarding services. Technical support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | mOLocate - Basic fleet tracking |
| Subscription | Monthly | mO Locate+ - Advanced tracking for larger vehicles |
| Freemium | Pay-as-you-go | Free Trial (30 days) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
mobileObjects GmbH product offering
Product offeringCore offering
mobileObjects GmbH develops and sells a modular cloud-based fleet management and vehicle telematics platform consisting of mOLocate (GPS-based vehicle tracking for cars and transporters), mOLocate+ (advanced tracking with tachograph integration for larger commercial vehicles), and add-on modules mOTacho (compliant tachograph and driving hours management) and mORoadLens (automated incident documentation). The solution is sold on a per-vehicle monthly SaaS subscription basis with a minimum 24-month commitment, complemented by hardware sales of the Teltonika FMC003-based mO Ortungsbox OBD-II tracking device with embedded SIM, and is targeted at mid-sized companies in logistics, construction, and trade/service sectors across the DACH region.
Product overview
mobileObjects GmbH offers a modular fleet management and vehicle telematics platform. The core portfolio consists of mOLocate (GPS-based vehicle tracking for cars and transporters), mO Locate+ (an advanced tier for larger commercial vehicles combining GPS with tachograph management), plus two specialized add-on modules: mOTacho (compliant tachograph and driving hours management) and mORoadLens (automated incident documentation). Hardware is delivered via the mO Ortungsbox (OBD-based Teltonika FMC003 tracker). The company targets small-to-medium enterprises in logistics, construction, and service sectors across Germany and Switzerland, supporting both EU-wide usage and global use cases on request.
Differentiator
Problem solved
Functional benefit
Brands
- mOLocate: GPS vehicle tracking solution for fleet management, providing real-time location, mileage data, and route optimization.
- mOLocate+
- mOTacho
- mORoadLens
- mO Ortungsbox
- mO Next
Products and services
- mOLocate Core GPS-based fleet management and vehicle tracking solution for mid-sized companies, providing real-time location monitoring, mileage tracking, speed data, travel time measurement, and telematics data control for cars, transporters, and small commercial vehicles.
- mOLocate+ Advanced fleet management solution for larger commercial vehicles (LKWs and trucks), combining GPS tracking with tachograph data management and driving style analysis for comprehensive fleet control and compliance monitoring.
- mOTacho
Quantifiable outcome
- Up to 20% cost savings through driving style analysis and route optimization
- +2 more outcomes
Companies that use mobileObjects GmbH
Customer profileSegments4 records
Ideal customer profiles2 records
mobileObjects GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
mobileObjects GmbH partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Vega-SystemscoreServer hosting partner providing infrastructure in Paderborn, Germany. Servers are located in Germany at experienced and competent partners like Vega-Systems in Paderborn.
- TeltonikacoreHardware partner providing Teltonika FMC003 OBD tracking devices used in the mO Ortungsbox product. The devices feature GPS tracking, GPRS communication, and OBD-II interface.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
mobileObjects GmbH competitors and assessment
Company assessmentBroad incumbents
- Trimble Transportation: Global telematics and transportation management provider with deep enterprise focus on logistics. Comparable in tachograph compliance and fleet tracking capabilities, with much broader TMS/WMS scope than mobileObjects' mid-market telematics offering.
- Verizon Connect: Major telematics provider offering GPS fleet tracking, vehicle tracking, and fleet management software. Comparable in product scope (tracking, tachograph, driver behavior) and overlaps directly with mobileObjects' target use cases in logistics and service fleets.
- Geotab: Global fleet telematics leader with a broad data platform, marketplace integrations, and OEM partnerships. Comparable to mobileObjects on GPS tracking and fleet analytics, but serves larger enterprise fleets and offers a much deeper ecosystem.
- Webfleet Solutions (Bridgestone): One of Europe's largest fleet telematics platforms, owned by Bridgestone, offering GPS tracking, tachograph management, and fleet optimization. Directly comparable to mobileObjects across the full telematics stack but at vastly greater scale and geographic reach.
Direct peers
- FleetGO: Dutch fleet management and telematics provider offering GPS tracking, driving-style analysis, and tachograph solutions to European SMEs. Highly comparable to mobileObjects on product mix, customer size, and DACH-adjacent European focus.
- Quartix: UK-headquartered fleet telematics SaaS provider focused on small and mid-sized fleets with subscription-based vehicle tracking. Closely comparable in business model (subscription per vehicle), customer size segment, and product breadth to mobileObjects.
- GPSGate: Sweden-based fleet and asset tracking platform with GPS tracking, tachograph download, and driver behavior features. Comparable to mobileObjects on technology stack and SMB-to-mid-market positioning, particularly across DACH and wider European markets.
- Optimum Automotive: France-based fleet management and telematics provider offering GPS tracking, driving behavior analysis, and eco-driving solutions. Comparable to mobileObjects across the European mid-market logistics and service fleet segment with overlapping product functionality.
Emerging players
- Munic.io: Berlin-based connected vehicle / fleet IoT platform offering white-label telematics and data APIs. Comparable to mobileObjects on the telematics data platform layer (especially the API/integration component) and targets European fleets, though more platform-led than end-customer.
- Tachosys: UK-based specialist in digital tachograph download, analysis, and compliance solutions. Comparable to mobileObjects specifically on the mOTacho compliance module, though more narrowly focused on tachograph data than full fleet tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
mobileObjects GmbH social profiles
Digital presencemobileObjects GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
mobileObjects GmbH leadership team
Management profileNumber of profiles
Profiles12 records
mobileObjects GmbH subsidiaries and ownership
Company hierarchySubsidiaries2 records
mobileObjects GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mobileObjects GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mobileObjects GmbH
What does mobileObjects GmbH do?
mobileObjects GmbH develops and sells a modular cloud-based fleet management and vehicle telematics platform consisting of mOLocate (GPS-based vehicle tracking for cars and transporters), mOLocate+ (advanced tracking with tachograph integration for larger commercial vehicles), and add-on modules mOTacho (compliant tachograph and driving hours management) and mORoadLens (automated incident documentation). The solution is sold on a per-vehicle monthly SaaS subscription basis with a minimum 24-month commitment, complemented by hardware sales of the Teltonika FMC003-based mO Ortungsbox OBD-II tracking device with embedded SIM, and is targeted at mid-sized companies in logistics, construction, and trade/service sectors across the DACH region.
Is mobileObjects GmbH a public or private company?
mobileObjects GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mobileObjects GmbH founded?
mobileObjects GmbH was founded in 2001. It employs 11 to 50 people.
Where is mobileObjects GmbH based?
mobileObjects GmbH is headquartered in Lichtenau, Germany, in the Europe region.
How does mobileObjects GmbH make money?
Three revenue lines are on record. SaaS Subscription (per vehicle) is the primary driver. The others are hardware Sales and professional Services.
Who are mobileObjects GmbH's main competitors?
Broad incumbents on record are Trimble Transportation, Verizon Connect, Geotab and Webfleet Solutions (Bridgestone). Direct peers are FleetGO, Quartix, GPSGate and Optimum Automotive. Emerging players are Munic.io and Tachosys.
Does mobileObjects GmbH have an API?
Yes. The company supports integration with existing fleet management systems via various interfaces (Schnittstellen). Specific API types, authentication methods, rate limits, and versioning details are not publicly documented in the available source material.
What industry is mobileObjects GmbH in?
mobileObjects GmbH's product category is Fleet management software. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets. Its NAICS code is 54151 and its SIC code is 7372.