Franson Technology AB
Franson Technology AB (GpsGate) is a Stockholm-based private SaaS company providing a cloud-based GPS fleet tracking and management platform to tracking businesses and fleet operators across 150+ countries, priced at $3 per device per month.
- Company typePrivate
- Founded2007
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Franson Technology AB does
Franson Technology AB (operating as GpsGate) is a Stockholm-based private software company founded in 2007 by Johan Franson. It designs, develops, and operates a cloud-based GPS fleet tracking and management SaaS platform supporting customers in 150+ countries. The platform serves two interlocking customer segments: (1) tracking businesses and system integrators that resell, customize, and white-label the platform for their own end customers (the primary GTM channel), and (2) direct fleet operators who subscribe via self-serve. Underlying technology includes a multi-tenant cloud architecture, REST APIs with JavaScript scripting for custom application development, pre-built integrations with hundreds of GPS hardware devices from manufacturers including Teltonika, Queclink, Jimi IoT (Concox), Meitrack, ATrack, and ORBCOMM, native plus Google Maps and ESRI ArcGIS mapping, and a suite of mobile companion apps (Fleet App for managers, Tracker App for smartphones-as-trackers). Modular offerings include a Maintenance module, GpsGate AI (conversational assistant launched May 2026), a Windows-based GpsGate Splitter utility, and an on-premises GpsGate On-site deployment option for government and special-needs customers.
The business model is primarily usage-based subscription at $3 USD per device per month with a 5-unit minimum and no annual contract, layered with a $39.95 one-time Splitter license, paid professional services (custom development, training, technical subscriptions), and legacy perpetual on-premises licenses. Distribution combines a product-led growth motion (30-day free trial, no credit card, built-in device simulator) with a partner channel of resellers/VARs that drive enterprise deals. Notable end-customer deployments enabled through partners include 5,000 vehicles tracked for Hong Kong International Airport (via DigiMobi), 850 commercial companies monitored for cargo security (via Skyangel, including DHL Supply Chain), and 300 vehicles / 850 drivers for Bank Muscat (via Mozaic Technologies). GpsGate holds ISO/IEC 27001:2022 certification (audited by Tempo Audits), operates 11-50 employees across Stockholm (HQ at Garvargatan 9) and Gothenburg (engineering at Kyrkogatan 20-22), and remains bootstrapped with no disclosed venture funding, parent company, or acquisition activity over its 17+ year history.
Franson Technology AB firmographics
Firmographics- Name
- Franson Technology AB
- Legal name
- GpsGate AB
- Website
- https://gpsgate.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Franson Technology AB (GpsGate) is a Stockholm-based private SaaS company providing a cloud-based GPS fleet tracking and management platform to tracking businesses and fleet operators across 150+ countries, priced at $3 per device per month.
- Ownership category
- akta.pro rank
Franson Technology AB industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN)
Keywords
Where Franson Technology AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Franson Technology AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Device Subscription (Cloud): Monthly subscription billed per tracked device. Usage-based model where customers pay for the average number of devices tracked throughout the month. No upfront costs, no annual contract required. 5-unit minimum per account.
- Splitter License: One-time license purchase for GpsGate Splitter Windows application ($39.95 USD per license) enabling GPS signal splitting across multiple applications.
- Professional Services: Paid professional services including custom solution development, 1:1 technical guidance subscriptions, advanced training, and onboarding support packages.
- Legacy Perpetual Licenses: On-premises GpsGate On-site licenses available for existing customers and organizations with special requirements (e.g., government agencies).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Cloud subscription at $3 USD/device/month |
| One time/ perpetual license | Monthly | Splitter perpetual license at $39.95 USD |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Franson Technology AB product offering
Product offeringCore offering
Franson Technology AB (operating as GpsGate) develops and sells a cloud-based, multi-tenant GPS fleet tracking and fleet management SaaS platform. The platform enables tracking businesses, system integrators, and direct fleet operators to monitor vehicle locations in real time, configure event rules and geofences, generate fleet reports, and build white-labeled customer applications via REST APIs and JavaScript scripting. Companion products include the Splitter Windows utility, GpsGate On-site on-premises license, Fleet App and Tracker App mobile applications, and paid Professional Services.
Product overview
GpsGate is a cloud-hosted fleet management and GPS tracking platform offered as a unified SaaS solution with modular add-ons. The core GpsGate Cloud platform provides real-time GPS vehicle tracking, event rules, geofences, reports, and multi-tenant fleet management. It is complemented by the GpsGate Server (Build & Develop) platform for custom application development via REST APIs and scripting, the Professional Services add-on for expert guidance and training, GpsGate AI for conversational data exploration, and the Maintenance module for vehicle service scheduling. Additional mobile companions include the Fleet App (for managers) and Tracker App (turning smartphones into trackers), while the Splitter utility enables sharing a single GPS signal across multiple applications. GpsGate On-site provides an on-premises deployment option. All products share a unified codebase and are integrated through a common platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet App: Mobile application for fleet management available on Android and iOS platforms, providing real-time tracking, notifications, and fleet oversight capabilities.
- GpsGate Splitter
- GpsGate AI
- GpsGate Maintenance
Products and services
- GpsGate Cloud Cloud-hosted fleet management and GPS tracking SaaS platform offering real-time vehicle tracking, event rules, geofences, comprehensive reports, and multi-tenant management for tracking businesses; sold via 30-day free trial then $3 USD/device/month with a 5-unit minimum.
- GpsGate On-site On-premises perpetual license deployment of the GpsGate fleet tracking platform for organizations that need the software behind their own firewall, managed by in-house IT teams.
- GpsGate Splitter Windows utility that splits a single GPS signal to multiple applications using virtual COM ports, supporting Bluetooth, TCP, UDP, and HTTP protocols; sold as a standalone $39.95 USD perpetual license with 12 months of minor updates.
- Fleet App Mobile app for iOS and Android that lets fleet managers monitor vehicles in real time, receive alerts, share location links, and operate fleet workflows on the go, available on Google Play and Apple App Store.
- Tracker App Mobile application for Android and iOS that turns any smartphone into a GPS tracker that reports position into the GpsGate platform.
- Professional Services Paid professional services covering custom solution development, 1:1 technical guidance subscriptions, advanced training, and onboarding packages for partners and enterprise customers needing deeper implementation support.
Quantifiable outcome
- Skyangel monitors 850 commercial companies with GpsGate
- +3 more outcomes
Companies that use Franson Technology AB
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Franson Technology AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
Franson Technology AB partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Teltonika NetworkscoreMajor GPS hardware manufacturer with full catalog integrated into GpsGate platform. Integrations include vehicle trackers (FMC series), asset trackers (AT series), OBD devices, and advanced tracking devices with CAN-bus support. Pre-built device drivers and signal mappings included.
- QueclinkcoreLeading GPS tracker manufacturer with full catalog integrated into GpsGate. Products include vehicle trackers, asset trackers, OBD devices, and specialized trackers. Full catalog integration with automatic signal mapping.
- Jimi IoT (Concox)coreGPS device manufacturer integrated with GpsGate. Product range includes vehicle trackers, personal trackers, and asset tracking devices. Part of the Device Drivers plugin for easy updates.
- Google MapscoreMap provider integration available through GpsGate Store. Users can add Google Maps to their GpsGate applications for enhanced mapping capabilities.
- ESRI (ArcGIS)coreMap provider integration with support for custom ArcGIS maps. Available alongside native GpsGate maps and Google Maps options.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Franson Technology AB competitors and assessment
Company assessmentOthers
- MyGeotab / Geotab Drive (ecosystem): Adjacent ecosystem of third-party apps and integrators building on Geotab's platform — closely analogous to GpsGate's partner-channel model where ISVs and telematics resellers monetize the underlying platform with their own branded customer applications.
Emerging players
- Fleetio: Modern fleet maintenance and operations management SaaS that, like GpsGate's Maintenance module, targets SMB and mid-market fleets with workflow automation, mobile apps, and integrations — comparable on the fleet operations rather than hardware-telematics layer.
- Trackunit: OEM-focused equipment telematics platform integrated with GpsGate via API; serves a partially overlapping customer base in construction, material handling, and off-highway equipment. Comparable as a telematics data platform feeding fleet management workflows.
Broad incumbents
- Webfleet (Bridgestone): European-based fleet management SaaS (owned by Bridgestone) offering GPS tracking, vehicle data, and fleet optimization. Directly comparable to GpsGate on the European fleet tracking side with overlapping device integrations and SMB-to-mid-market focus.
- Verizon Connect: Telco-backed incumbent offering GPS fleet tracking, vehicle telematics, and fleet management software with broad geographic reach. Competes with GpsGate in the same SMB-to-enterprise fleet tracking category but with substantially larger resources.
- Trimble Transportation: Broad incumbent offering fleet management, transportation management, and telematics solutions for commercial fleets and logistics providers. Overlaps with GpsGate on the GPS tracking and fleet visibility use cases, particularly in enterprise and logistics verticals.
Direct peers
- Samsara: Public IoT fleet management platform combining GPS tracking, telematics, video-based safety, and workflow apps for fleets. Comparable to GpsGate as a cloud SaaS platform with mobile apps, hardware integrations, and tiered device-based pricing.
- Azuga (Bridgestone): GPS fleet tracking and driver behavior platform with a partner/reseller channel targeting SMBs and mid-market — directly comparable to GpsGate on customer profile, pricing model, and channel-led distribution.
- Geotab: One of the largest commercial telematics providers globally, offering a GPS fleet tracking SaaS platform with deep device integration, an OEM partner ecosystem, and a marketplace model — directly comparable to GpsGate's multi-tenant, partner-enabled tracking offering.
- GPS Insight: US-based GPS fleet tracking and commercial vehicle telematics SaaS with multi-tenant partner capabilities, hardware integrations, and dispatch/maintenance modules — a direct competitor in the partner-resell GPS tracking category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Franson Technology AB social profiles
Digital presenceFranson Technology AB compliance and trust
Trust signalCompliance1 record
Franson Technology AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franson Technology AB leadership team
Management profileNumber of profiles
Profiles1 record
Franson Technology AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franson Technology AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franson Technology AB
What does Franson Technology AB do?
Franson Technology AB (operating as GpsGate) develops and sells a cloud-based, multi-tenant GPS fleet tracking and fleet management SaaS platform. The platform enables tracking businesses, system integrators, and direct fleet operators to monitor vehicle locations in real time, configure event rules and geofences, generate fleet reports, and build white-labeled customer applications via REST APIs and JavaScript scripting. Companion products include the Splitter Windows utility, GpsGate On-site on-premises license, Fleet App and Tracker App mobile applications, and paid Professional Services.
Is Franson Technology AB a public or private company?
Franson Technology AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Franson Technology AB founded?
Franson Technology AB was founded in 2007. It employs 11 to 50 people.
Where is Franson Technology AB based?
Franson Technology AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Franson Technology AB make money?
Four revenue lines are on record. Device Subscription (Cloud) is the primary driver. The others are splitter License, professional Services and legacy Perpetual Licenses.
Who are Franson Technology AB's main competitors?
MyGeotab / Geotab Drive (ecosystem) is listed as an others. Emerging players are Fleetio and Trackunit. Broad incumbents are Webfleet (Bridgestone), Verizon Connect and Trimble Transportation. Direct peers are Samsara, Azuga (Bridgestone), Geotab and GPS Insight.
Does Franson Technology AB have an API?
Yes. GpsGate provides REST APIs and scripting capabilities that allow developers to integrate with business systems including ERP, CRM, and other enterprise platforms. The scripting environment uses JavaScript and is built directly into the platform, enabling custom automations, event rule scripting, and device mapping. Developers can access a developer documentation portal for building custom fleet solutions. Developer documentation is at support.gpsgate.com/hc/en-us/categories/360000321413.
What industry is Franson Technology AB in?
Franson Technology AB's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS). Its NAICS code is 518.