MobiMed
MobiMed is a privately held South African firm that provides a white-labeled, Uber-type mobile assistance platform (Mobi Tech, Mobi Assist, Mobi Rewards) for B2B clients in the insurance, financial services, and healthcare sectors, enabling emergency dispatch, managed call centre services, and a digital benefits mall.
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MobiMed does
MobiMed is a privately held South African software company founded in 2009 that operates a white-labeled mobile assistance platform targeting B2B clients — primarily insurance, financial services, and healthcare organizations. The offering is structured around three core products: Mobi Tech (the underlying CMS and Uber-type dispatch mobile app with automatic provider dispatching and trip management), Mobi Assist (a suite of emergency and assistance services including panic buttons, EMS, trauma counselling, medical advice line, MobiNurse, home drive/taxi, guarding, and funeral assistance), and Mobi Rewards (a digital mall platform offering lifestyle vouchers and discounted coupons to members). The platform is built on an in-house CMS that manages multiple provider networks via an Uber-type mobile app with real-time location tracking, automated dispatch, and multi-channel communication (SMS, WhatsApp, email), supported by a 24-hour call centre and a live client portal for incident reporting and SLA tracking.
The company's go-to-market is direct enterprise sales: MobiMed develops customized white-labeled applications for each corporate client, can also integrate its services into the client's existing app, and tailors workflows, branding, and service mix to buyer requirements. Revenue mechanics span three streams — subscription/recurring for white-labeled app development, managed services for the 24-hour communication centre (provider training, upscaling, case management), and a marketplace/commission model for the digital benefits mall — all under quote-based B2B pricing rather than published list rates. Distribution is global on paper, with the company claiming an international footprint anchored in South Africa.
Scale signals are uneven: MobiMed cites 49,000 clients assisted over 7 years and 6,523 service providers on its network, but discloses no revenue, no funding history, no headcount, and no named management. The company is privately held with no parent or institutional investor referenced, and the most recent dated milestones in the input (product launches, the 6,523 provider count, the Mall platform) all sit in 2017 or earlier, leaving post-2017 trajectory unverified from the available data.
MobiMed firmographics
Firmographics- Name
- MobiMed
- Legal name
- MobiMed
- Website
- https://mobimed.app
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MobiMed is a privately held South African firm that provides a white-labeled, Uber-type mobile assistance platform (Mobi Tech, Mobi Assist, Mobi Rewards) for B2B clients in the insurance, financial services, and healthcare sectors, enabling emergency dispatch, managed call centre services, and a digital benefits mall.
- Ownership category
- akta.pro rank
MobiMed industry classification
Industry- Product category
- Emergency Assistance Software Platform
- NAICS
- Telephone Call Centers (56142), Security Guards and Patrol Services (561612), Emergency and Other Relief Services (62423)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741)
- akta.pro primary industry
- Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)
- akta.pro secondary industries
- Remote Patient Monitoring (RPM)-Integrated Medical Alert Services (HSAHAHAH), Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)
Keywords
MobiMed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- White-labeled App Development: Development and customization of white-labeled mobile applications for B2B customers with value-added products and services integrated into corporate client platforms
- Call Centre Services: 24-hour communication centre supporting clients with service provider training and upscaling, facilitating access to value-added products and case management support
- Digital Benefits Platform (Mall): Digital platform consolidating benefit partners into a rewards and benefits solution, enabling members to access deals and vouchers
Go-to-market motion1 record
Distribution channels4 records
MobiMed product offering
Product offeringCore offering
MobiMed develops and sells white-labeled mobile assistance software built on an in-house CMS and an "Uber-type" provider dispatch engine. Its offering combines three product lines—Mobi Tech (dispatch and trip-management app), Mobi Assist (panic button, EMS, MobiNurse, guarding, trauma counselling, medical advice, home drive, funeral assistance), and Mobi Rewards (vouchers and lifestyle benefits Mall)—delivered to corporate clients in insurance, financial services, and healthcare along with a 24-hour call-centre operations layer.
Product overview
MobiMed is a white-labeled mobile assistance platform built around an in-house CMS system and "Uber-type" mobile app technology. The platform consists of three core products: Mobi Tech (the core mobile app with automatic provider dispatching), Mobi Assist (a suite of emergency and assistance services including panic buttons, medical services, guarding, and nurse line), and Mobi Rewards (a digital benefits/mall platform for vouchers and discounts). These products are designed for B2B customers in the insurance, medical, and financial markets, with customizable white-label options.
Differentiator
Problem solved
Functional benefit
Brands
- Mobi Tech: Fully fledged mobile app and back-end CMS system with automatic dispatching of provider networks and trip management features.
- Mobi Assist
- Mobi Rewards
Products and services
- Mobi Tech Fully fledged mobile app and back-end CMS system with automatic dispatching of provider networks, plus trip management features for drivers. It is the core software platform sold to corporate clients (insurance, financial, healthcare) for embedding assistance workflows.
- Mobi Assist Suite of emergency and assistance services including Home Drive & Taxi Service, Protect and Track Me (Guarding), EMS, Trauma Counselling, Medical Advice Line, Panic Button, Funeral Assistance, MobiNurse, and App Claims submissions. Designed for corporate clients whose members need on-demand emergency and lifestyle support.
- Mobi Rewards Digital rewards and benefits platform offering lifestyle vouchers, app discounted vouchers, and app discounted coupons accessible through the MobiMed app to corporate client members.
- White-labeled App Development Service Custom development of white-labeled mobile applications for B2B customers with value-added products and services such as panic buttons, nurse lines, MobiNurse and Uber rides, configurable per corporate client and integrable into the client's existing app.
- 24-Hour Call Centre Service 24-hour communication centre delivering managed services to corporate clients, including service-provider training, case management support, and member assistance.
Quantifiable outcome
- 49,000 clients assisted over 7 years
- +1 more outcomes
Companies that use MobiMed
Customer profileSegments3 records
Ideal customer profiles1 record
MobiMed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MobiMed partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
MobiMed competitors and assessment
Company assessmentBroad incumbents
- Modivcare: Non-emergency medical transportation and personal care services with technology-enabled dispatch. Comparable business model to MobiMed's combination of platform + managed services for healthcare and insurance verticals.
- AXA Assistance: Global assistance arm of AXA providing medical, travel, and home assistance. Larger incumbent with broader geographic and product coverage; competes for the same insurance-carrier and corporate B2B RFPs as MobiMed.
- Falck: Large emergency medical services and ambulance provider. Comparable to MobiMed's EMS dispatch and MobiNurse offerings, though operates its own fleet rather than white-label software.
- Crisis24 (Gardaworld): Integrated risk management and emergency response provider with dispatch and assistance capabilities. Overlaps with MobiMed's panic-button, guarding, and emergency coordination features for enterprise clients.
Direct peers
- International SOS: Global leader in medical and travel assistance services. Direct competitor in the assistance services market targeting insurance and corporate clients with 24/7 dispatch, medical advice, and emergency response — overlapping strongly with MobiMed's Mobi Assist offering.
- MedAire: Provides 24/7 medical advice, travel assistance, and emergency response services. Direct comparable to MobiMed's medical advice line, trauma counselling, and EMS coordination features.
- Europ Assistance: Major assistance services provider offering roadside, medical, and home assistance. Closely comparable to MobiMed's combined Mobi Assist + Mobi Tech platform for insurance and financial-services clients.
Emerging players
- Onfleet: Last-mile delivery dispatch and routing platform. Comparable to MobiMed's Uber-type dispatch technology, though primarily focused on logistics rather than emergency/assistance workflows.
- SafeRide Health: Non-emergency medical transportation (NEMT) management platform with dispatch and provider-network coordination. Closely comparable to MobiMed's home drive/ride and EMS dispatch flows for healthcare and insurance clients.
- Everbridge: Critical event management and mass notification platform with integrated response coordination. Overlaps with MobiMed's control room, multi-channel communication, and panic-button dispatch capabilities for enterprise clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MobiMed social profiles
Digital presenceMobiMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobiMed leadership team
Management profileNumber of profiles
MobiMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobiMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobiMed
What does MobiMed do?
MobiMed develops and sells white-labeled mobile assistance software built on an in-house CMS and an "Uber-type" provider dispatch engine. Its offering combines three product lines—Mobi Tech (dispatch and trip-management app), Mobi Assist (panic button, EMS, MobiNurse, guarding, trauma counselling, medical advice, home drive, funeral assistance), and Mobi Rewards (vouchers and lifestyle benefits Mall)—delivered to corporate clients in insurance, financial services, and healthcare along with a 24-hour call-centre operations layer.
Is MobiMed a public or private company?
MobiMed is a private company. It is classified as unknown and is currently operating.
When was MobiMed founded?
MobiMed was founded in 2009. It employs 11 to 50 people.
How does MobiMed make money?
Three revenue lines are on record. White-labeled App Development is the primary driver. The others are call Centre Services and digital Benefits Platform (Mall).
Who are MobiMed's main competitors?
Broad incumbents on record are Modivcare, AXA Assistance, Falck and Crisis24 (Gardaworld). Direct peers are International SOS, MedAire and Europ Assistance. Emerging players are Onfleet, SafeRide Health and Everbridge.
Does MobiMed have an API?
No public API is recorded for MobiMed.
What industry is MobiMed in?
MobiMed's product category is Emergency Assistance Software Platform. Its primary akta.pro industry code is THADADAM, Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments), with a secondary code of HSAHAHAH, Remote Patient Monitoring (RPM)-Integrated Medical Alert Services. Its NAICS code is 56142 and its SIC code is 7372.