What Moggo does

Moggo operates a French online marketplace that connects brands with a network of more than 4,000 manually verified content creators for the production of short-form User Generated Content (UGC) video assets. The company is operated by VY SOCIAL LAB, a privately held SARL (limited liability company) registered in Lyon, France with capital of 2 euros. Founded in 2022, the platform is built around three service lines: UGC videos for e-commerce brands, UGC videos for mobile application publishers, and a white-label agency service for marketing agencies. Core platform features include an automated creator matching engine based on product type, niche, audience demographics (age, gender, interests), and language; a fixed-price model of 99 euros excluding tax per 15-second video that bundles brief writing, creator selection, production, editing, and two years of advertising usage rights; and a one-click revision system with up to two revision rounds per video. Creators are gated through a manual video-test verification process reviewed by the Moggo team.

Moggo monetizes through per-video transactions at a fixed rate of 99 euros excluding tax, prepaid credit packs (Beginner ~15 videos, Pro ~41 videos, Expert ~82 videos, Enterprise ~252 videos) sold via Stripe, and a higher-touch Agency service offering full-service campaign management. Distribution is primarily digital and self-serve, with a top-of-funnel content marketing strategy consisting of educational blog content, SEO targeting French UGC keywords, and a suite of free utilities including a TikTok Hook Generator, Ad Description Generator, and UGC Video Ideas Generator that act as lead magnets. Customer acquisition channels blend product-led growth for SMBs and startups with inside-sales demos booked via Calendly for mid-market and enterprise prospects. The platform's geographic footprint is currently France-domiciled but the two-year worldwide advertising rights suggest some cross-border usage by French-headquartered or France-targeted brands.

The company is led by co-founder Simon Valluy (UGC expert and primary public-facing voice) and Pierre Valluy, who serves as gérant (legal representative) of VY SOCIAL LAB. Reported traction includes 800-plus brands on the platform, Trustpilot ratings of 4.8 to 4.9 out of 5 across multiple review categories, and customer-reported outcomes such as 2.5x return-on-ad-spend improvement and 20 to 30 percent reductions in customer acquisition cost. The team is extremely lean at six employees, suggesting heavy reliance on automation, standardized product packaging, and the creator network itself to scale revenue without proportional headcount growth. No external funding rounds, institutional investors, patents, or AI/ML capabilities are disclosed in the available material.

Name

Moggo

Legal name

VY SOCIAL LAB

Website

https://moggo.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moggo is a French UGC video marketplace operating through VY SOCIAL LAB in Lyon, connecting over 800 brands with a network of 4,000+ manually verified creators at a fixed €99 per 15-second video, with bundled two-year advertising rights and seven-day delivery.

Ownership category

akta.pro rank

Product category

UGC Content Marketplace

NAICS

Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)

akta.pro secondary industries

UGC Sourcing & Community Creator Programs (BPAFAHAK), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• UGC video platform
• Creator marketplace
• Video content production
• Social media advertising
• Content marketing platform

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Per-Video Transactions: Core revenue from individual video purchases at 99€ HT per 15-second video. Fixed pricing with no negotiation. Includes brief creative, creator selection, production, and full advertising rights for 2 years.
2. Credit Packs: Tiered credit packages (Beginner 1k+, Pro 2.5k+, Expert 5k+, Enterprise 15k+) with increasing number of videos (~15, ~41, ~82, ~252). Higher tiers unlock premium features: Account Manager, Creative Strategist, campaign optimization, express delivery.
3. Agency Services: Full-service agency offering for brands requiring complete campaign management: strategy, creative direction, creator selection, production oversight, and campaign optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Moggo is a French UGC (User Generated Content) marketplace platform that connects brands with 4,000+ manually verified content creators for video production. Brands submit a project brief, receive creator applications within hours, and obtain a 15-second UGC video at a fixed price of 99€ HT, including 2-year advertising usage rights, pre-editing, and up to 2 revisions. The platform also offers a full-service Moggo Agency tier for end-to-end campaign management.

Product overview

Moggo is a French UGC (User Generated Content) platform operating as a marketplace that connects brands with vetted content creators for video production. The core platform (moggo.fr / app.moggo.fr) is complemented by three specialized services: UGC Videos for E-commerce, UGC for Mobile Applications, and the Moggo Agency service for agencies. Free marketing tools include the TikTok Hook Generator, Ad Description Generator, and UGC Video Ideas Generator. Pricing is organized into four tiers: Débutant 1k+ (~15 videos), Pro 2.5k+ (~41 videos), Expert 5k+ (~82 videos), and Enterprise 15k+ (~252 videos), with incremental features such as Account Manager support, briefing optimization, express delivery, and Creative Strategist services at higher tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Moggo Platform

Quantifiable outcome

• 2.5x ROAS improvement with UGC Moggo
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Influee: Influee is a creator marketplace platform focused on connecting brands with creators for branded content campaigns. Its UGC sourcing and fixed-price packaging overlap closely with Moggo's marketplace offering.
• JoinBrands: JoinBrands runs a creator marketplace for nano-influencer and UGC content, where brands submit campaigns and creators apply. Its self-serve project-deposit model and audience-based creator matching mirror Moggo's core workflow.
• Cohley: Cohley is a UGC content generation and creator testing platform used by brands to source, test, and license creator-produced video content. It overlaps with Moggo's brand-creator matching and licensing-rights functionality, particularly for performance marketers.
• Insense: Insense is a UGC and influencer marketing platform that connects brands with creators for ads and whitelisted content. It overlaps directly with Moggo on UGC sourcing for paid social and offers a comparable self-serve marketplace model for SMB and enterprise brands.
• 90 Seconds: 90 Seconds is a video production platform that connects brands with creators and videographers worldwide. While broader in scope than Moggo, it competes in the same 'brands sourcing video content from creators' category with similar end-to-end campaign services.
• Billo: Billo operates a UGC video marketplace where brands order short-form videos from vetted creators. It competes head-to-head with Moggo on creator-for-hire UGC for ecommerce brands, with similar pricing per video and brand onboarding workflows.
• Trend.io (formerly known as Trend): Trend is a UGC creator marketplace where brands can order short-form videos from a curated creator pool. Its per-video pricing and creator vetting model closely mirror Moggo's flat €99 marketplace structure.

Broad incumbents

• Fiverr: Fiverr is a global freelance marketplace with a large UGC video creator category. While broader in scope, its UGC and short-form video subcategories compete with Moggo for SMB and mid-market brands seeking on-demand creator videos.
• TikTok Creative Exchange: TikTok's in-house creator and content services arm connects brands with vetted creators for paid TikTok campaigns. As a platform-owned incumbent, it competes with Moggo for UGC video spend, especially among performance marketers running TikTok Ads.

Emerging players

• Kreyo: Kreyo offers a UGC creator network for European brands focused on producing short-form video ads. As a fellow Europe-focused UGC marketplace, it competes with Moggo for the same European e-commerce and DTC brand customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moggo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moggo