Moms Mental Health Initiative

What Moms Mental Health Initiative does

Moms Mental Health Initiative (MMHI) is a 501(c)(3) nonprofit organization founded in 2016 by Sarah Ornst Bloomquist and Becky Schroeder, headquartered in the Milwaukee/Cedarburg, Wisconsin area. The organization is dedicated exclusively to perinatal mental health support, serving pregnant and postpartum individuals (including adoptive, non-birthing, and LGBTQ+ parents) across Southeast Wisconsin and Dane County. Its core services consist of three pillars: free peer support (one-on-one resource brokering conversations and the private Circle of Hope online support group), resource brokering to vetted providers (a directory of 165+ specialists screened for perinatal expertise and insurance compatibility), and information sharing (the Stories of Hope blog, Perspectives video series, educational presentations, and a symptom checker covering depression, anxiety, OCD, PTSD, psychosis, bipolar disorder, and substance use disorder). Since inception, MMHI reports serving more than 1,000 families.

MMHI has no proprietary technology platform; its operations rely on a standard nonprofit stack — a Wix-hosted website, social media channels (Instagram, Facebook, LinkedIn), email marketing, and online community tools for the Circle of Hope group. The organization earns revenue through a diversified nonprofit model: individual donations (online, by mail, and via events), corporate sponsorships (e.g., Summer Social presenting sponsor Hawks Quindel, Community Champion United Healthcare Community Plan), grant funding, merchandise partnerships, and a newer fee-for-service Technical Assistance Program that delivers training, workshops, and strategic consulting to healthcare systems, social service agencies, and workplaces. All direct services to individuals are provided free of charge. The go-to-market motion is community-led, supplemented by healthcare provider referrals in a regional network and a B2B field motion for the Technical Assistance offering. The organization is led by Executive Director Sarah Ornst Bloomquist, Associate Director Casey White, and Resource Brokering Program Coordinator Laci Jones Oyler, supported by a five-member volunteer Board of Directors.

Name

Moms Mental Health Initiative

Legal name

Moms Mental Health Initiative

Website

https://momsmentalhealthinitiative.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Moms Mental Health Initiative is a Wisconsin 501(c)(3) nonprofit that provides free peer support, resource brokering, and education to pregnant and postpartum individuals navigating perinatal mental health conditions across Southeast Wisconsin and Dane County, operating a vetted provider network of 165+ specialists.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGACAF

Maternal, Child & Family Health Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLALAHAH

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYEDACALAJ

Parent Mental Health, Stress Management & Wellness Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Perinatal mental health support
• Peer support services
• Mental health resource brokering
• Nonprofit maternal health
• Community health education

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit organization (EIN: 81-2121454), MMHI relies primarily on tax-deductible donations from individuals, community members, and supporters. Donations support peer support services, resource brokering, community education, and general operations. Donations can be made online, by mail (PO Box 208, Cedarburg, WI 53012), or through events like the Summer Social auction.
2. Technical Assistance Services: Fee-for-service technical assistance to organizations (healthcare systems, social service agencies, workplaces) seeking to implement or improve perinatal mental health programs. Includes training, workshops, care coordination guidance, and strategic support.
3. Corporate Sponsorships and Event Revenue: Revenue generated through corporate sponsorships of events such as Summer Social, and potentially through merchandise sales via the Merch Store partnership (milwaukeemerch.com).

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Moms Mental Health Initiative is a 501(c)(3) nonprofit that provides free, peer-driven support and information to individuals navigating perinatal mental health conditions in Southeast Wisconsin and Dane County. Its core offerings are Peer Support Services (one-on-one conversations, the invitation-only Circle of Hope online group, and sponsored in-person support groups) and Resource Brokering, which connects individuals to a curated network of 165+ vetted perinatal mental health providers matched to insurance and clinical need.

Product overview

Moms Mental Health Initiative is a nonprofit organization offering a suite of peer-driven perinatal mental health services focused on three pillars: Peer Support, Resource Brokering, and Information Sharing. The core offerings include one-on-one resource brokering conversations, the Circle of Hope private online support group, and a vetted provider directory. Additional services include a Technical Assistance Program for organizations seeking to implement perinatal mental health care, educational presentations for community groups, and the Stories of Hope blog featuring personal narratives and educational content. The organization does not offer a technology product but provides direct support services to individuals navigating perinatal mental health conditions in Southeast Wisconsin and Dane County.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Support Services

Quantifiable outcome

• Served more than 1,000 families since 2016
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• Hawks QuindelcoreStrategic or Co-development Partner · 1 January 2025Hawks Quindel served as the Presenting Sponsor of the 2025 Summer Social event. The law firm, which protects workers' rights including those of pregnant and postpartum people, partnered with MMHI to offer information about perinatal workplace rights (Know Your Rights). Board member Christine Donahoe is a shareholder at Hawks Quindel.
• United Healthcare Community PlansupportingGTM or Marketing Partner · 1 January 2025United Healthcare Community Plan participated as a Community Champion sponsor at the 2025 Summer Social event, hosting an informational table at Wilson Park. Represents a health insurance provider partnership for community outreach.
• Postpartum Support InternationalcoreStrategic or Co-development Partner · 1 January 2025Postpartum Support International (PSI) operates the National Maternal Mental Health Hotline (1-833-943-5746). MMHI refers individuals outside of Wisconsin to PSI, and PSI coordinates the hotline that MMHI promotes to individuals seeking non-emergency maternal mental health support.
• Family Focused Midwifery / BethminorGTM or Marketing PartnerFamily Focused Midwifery (Beth) participated in the Summer Social event and contributed a Fearless Birth Academy Online Course to the silent auction. Represents a complementary perinatal care provider partnership.
• New Prospects Counseling ServicesminorGTM or Marketing PartnerNew Prospects Counseling Services (Alec and Cherise, husband-and-wife duo) participated in Summer Social. They are mental health providers passionate about community wellness.
• Glendale Heights Child CareminorGTM or Marketing PartnerGlendale Heights Child Care is recognized as a community supporter offering support to moms and families, participating in MMHI's ecosystem of support.
• Authentic Birth CentercoreChannel Partner/ Reseller/ DistributorAuthentic Birth Center hosts the Circle of Hope peer support group meetings in Wauwatosa. This is a key venue partnership for in-person peer support programming.
• Park PalssupportingStrategic or Co-development PartnerPark Pals, a free outdoor playgroup in Southeast Wisconsin founded by a mom who found peer support through MMHI, collaborates with the organization at events like the Friends & Family Picnic. Represents a community-building partnership.
• Third Space Innovation BrewhouseminorGTM or Marketing PartnerVenue host for the April Provider Happy Hour event for perinatal mental health providers in the Greater Milwaukee Area (Menomonee Falls, WI).
• Whitestar WellnesssupportingStrategic or Co-development PartnerWhitestar Wellness is a therapy practice featured on MMHI's blog where all therapists are trained in perinatal mental health. The practice focuses on whole-person, person-centered care and was founded by a provider who recognized gaps in perinatal mental health support.
• Maedke ChiropracticminorGTM or Marketing PartnerDr. Elizabeth Ortega, a pregnancy and pediatric chiropractor at Maedke Chiropractic in Bay View, Milwaukee, shared her story of finding hope through MMHI and Circle of Hope on the blog.
• Quartz Health BenefitssupportingGTM or Marketing PartnerQuartz (health insurance) partnered with MMHI for a paid blog post about their Healthy Beginnings, Healthy Futures programs expanding support for expecting mothers. Represents a health insurer partnership for maternal health education.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Motherly: Digital media and commerce platform serving expecting and new mothers with content, community, and commerce. Comparable to MMHI's educational blog and community storytelling components, but at much larger scale and with a for-profit, tech-enabled model.
• Mahmee: Maternal-infant health platform providing virtual care navigation, peer support, and clinical resources to expecting and new parents. Comparable to MMHI's resource brokering and peer support functions, but with a tech-enabled, payer-facing model.

Direct peers

• Postpartum Support International: National 501(c)(3) dedicated to perinatal mental health, including peer support, provider training, and the National Maternal Mental Health Hotline. Directly comparable to MMHI in mission and peer-support model, but operating at national scale rather than regionally.
• Maternal Mental Health Now: Los Angeles-based nonprofit focused on maternal mental health awareness, provider training, and peer support. Highly comparable to MMHI as a regional nonprofit offering peer-driven support and clinical referrals.
• The Motherhood Center: New York City-based center providing perinatal and postpartum mental health services including therapy, support groups, and resource navigation. Comparable to MMHI in combining peer support with clinical referral services, though at a larger urban scale.
• Seleni Institute: Nonprofit organization offering perinatal and maternal mental health clinical care, training, and research. Directly comparable to MMHI's focus on perinatal mental health support and provider education, but with clinical infrastructure MMHI lacks.
• 2020 Mom: California-based nonprofit advocating for maternal mental health through policy, systems change, and provider education. Comparable to MMHI in systemic advocacy focus, particularly around screening and treatment access.
• The Blue Dot Project: National nonprofit focused on maternal mental health awareness and reducing stigma. Comparable to MMHI in awareness-building and community education, though without the same depth of peer support and provider brokering services.
• Postpartum Health & Support Alliance (formerly Postpartum Progress): Nonprofit dedicated to raising awareness and providing resources for maternal mental health conditions including postpartum depression. Comparable to MMHI's awareness and education mission, particularly the Stories of Hope-style personal narrative content.

Broad incumbents

• Healthy Mothers, Healthy Babies Coalition: National nonprofit coalition focused broadly on maternal and infant health, including mental health. Comparable to MMHI's maternal health nonprofit mission but operating at the national advocacy and coalition level rather than direct peer support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mmhi.mke
• LinkedInlinkedin.com/company/momsmentalhealthinitiative
• Instagraminstagram.com/momsmentalhealthinitiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms Mental Health Initiative