INMOBILIARIA MONCASA

What INMOBILIARIA MONCASA does

INMOBILIARIA MONCASA is a privately held Spanish regional real estate agency founded in 1997 and headquartered at Calle Becerro de Bengoa 14 in Palencia, with a branch office at Plaza del Ochavo 1 in Valladolid. The firm operates exclusively in the Castile and León region, serving three principal customer segments — residential buyers and sellers, commercial property clients, and land/investment buyers — through a hybrid physical-office and digital-portal distribution model. Across 1,656 listings (1,586 for sale, 81 for rent, 59 in new-development promotions), MONCASA generates revenue via transaction-based commissions on completed sales and rentals, supplemented by free property valuation services that function as a lead-generation channel for the core brokerage. Leadership rests with Mónica Vallejera Ortega (27 years at the helm), supported by a small ~5-person team including a veteran commercial specialist (Edu) and a recently added finance and asset-management professional (Sergio).

The company's technology layer consists of a self-built property portal at moncasa.es featuring virtual property tours, an interactive search engine with granular filters (property type, location, price, amenities, surface area), and a free online valuation request form. Supporting digital surfaces include an Instagram feed (@moncasainmobiliaria), a LinkedIn company profile, and an email-based property alert subscription system. Go-to-market is sales-led and relationship-driven, anchored by the two physical offices and the founder's regional reputation rather than by digital-native customer acquisition. No external equity investors, parent company, patents, certifications, partnerships, or AI capabilities are disclosed, and the business remains founder-operated with no disclosed revenue figure.

Name

INMOBILIARIA MONCASA

Legal name

INMOBILIARIA MONCASA

Website

https://moncasa.es

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held Spanish regional real estate agency founded in 1997, serving Palencia and Valladolid with residential sales, rentals, and new-development promotions. Operates two physical offices and a digital portal with virtual tours, earning transaction-based commissions across a 1,656-listing book.

Ownership category

akta.pro rank

Headquarters

HQ city

Palencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales transactions in Palencia and Valladolid regions.
2. Property Rental Commission: Revenue from rental property placements, charging commissions on rental transactions.
3. Property Valuation Services: Free property valuation services offered to generate leads for sales and rental listings.
4. New Property Promotions: Marketing and sales of new development properties and promotional projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Inmobiliaria Moncasa is a regional real estate agency in Spain that intermediates residential and commercial property sales, rentals, and new development promotions across Palencia and Valladolid. It operates an online listing platform with over 1,656 properties and offers complementary services such as free property valuations, automated listing alerts, and a self-service portal for owners to publish their properties.

Product overview

INMOBILIARIA MONCASA operates as a regional real estate agency serving Valladolid and Palencia with a comprehensive property platform. The core offering consists of three main services: Venta (property sales), Alquiler (property rentals), and Promociones (new development promotions), collectively listing over 1,656 properties. Supporting these core services are add-on offerings including a free property valuation tool, an alert subscription system for new property notifications, and a self-service portal for owners to publish their properties. The platform features an advanced property search with filtering by type, location, price, size, and amenities, along with a mortgage simulation tool on property listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Venta de Propiedades Residential and commercial property sales service covering houses, apartments, chalets, garages, parking spaces, commercial premises, land, and offices across Valladolid and Palencia.
• Alquiler de Propiedades Property rental service including long-term rentals, seasonal rentals, and commercial leases with a portfolio of more than 1,500 properties.
• Promociones Inmobiliarias New property development promotions featuring 59 listed properties including new construction homes and developments in the Castilla y León region.
• Valoración de Propiedades Free property valuation service that estimates current market value to assist sellers in pricing their homes for quick sales, covering pisos, dúplex, áticos, chalets, and commercial spaces.
• Alertas de Propiedades Property alert subscription service allowing users to receive notifications when new properties matching their criteria are listed, covering all property types and areas.
• Publica tu Inmueble Free property listing service enabling owners to publish their property for sale or rent, with comprehensive data collection including property type, location, characteristics, and pricing.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Solvia: Spanish bank-affiliated property platform (Banco Sabadell) listing resale homes, new developments, and listings across Spain. Competes with Moncasa for buyer demand and new-development promotion inventory.
• Pisos.com: Spanish property listings portal with broad coverage of resale and rental homes. Competes with Moncasa for both demand and supply in the regional brokerage market Moncasa serves.
• Idealista: Spain's largest property portal, dominant in listings and leads across all major Spanish cities including Castilla y León. Competes with Moncasa for seller-side listings and buyer demand, but as a national platform rather than a regional brokerage.
• Fotocasa: Major Spanish property portal owned by Adevinta, listing homes for sale and rent nationally. Competes with Moncasa for buyer-side traffic and seller leads in Palencia and Valladolid, but operates at a much larger scale.

Direct peers

• RE/MAX España: Global real estate franchise operating in Spain via a network of associates. Comparable to Moncasa in the brokerage function but with a national brand, larger agent network, and shared technology platform.
• Engel & Völkers Spain: International real estate brokerage with offices in major Spanish cities including Valladolid. Comparable to Moncasa in providing full-service brokerage and advisory, with a premium positioning.
• Tecnocasa: Spanish-Italian real estate franchise with a strong presence in Castilla y León. Competes directly with Moncasa in residential sales and rentals in the same regional markets.
• Look & Find: Spanish real estate brokerage franchise network with offices across Spain. Comparable to Moncasa as a regional-oriented brokerage franchise, with shared marketing and technology infrastructure.
• Don Piso: Spanish real estate franchise headquartered in Barcelona, with franchise offices across Spain. Competes with Moncasa in residential resale across regional Spanish markets.
• Century 21 España: International real estate franchise with a presence in Castilla y León. Competes directly with Moncasa for local listings and buyer mandates, leveraging global brand recognition and standardized processes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inmobiliaria-moncasa
• Instagraminstagram.com/moncasainmobiliaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INMOBILIARIA MONCASA