MORRIS POOLS, L.L.C.
Morris Pools, L.L.C. is a family-owned luxury custom pool builder based in Mesa, Arizona, designing, constructing, and servicing custom pools, spas, and outdoor living environments for residential, commercial, and municipal clients across the Phoenix metropolitan area.
- Company typePrivate
- Founded2010
- HeadquartersMesa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MORRIS POOLS, L.L.C. does
Morris Pools, L.L.C. is a family-owned luxury custom pool builder headquartered in Mesa, Arizona. Founded in 2010 by Daniel Morris while he was completing his undergraduate degree at Arizona State University, the company designs, constructs, remodels, and services custom swimming pools and outdoor living environments for residential, commercial, and municipal clients primarily across the Phoenix metropolitan area, with stated capability to serve out-of-state customers. Service offerings span four core lines: custom pool design, full-service construction, swimming pool renovation, and recurring weekly maintenance, with project durations of approximately 14 to 24 weeks from permit approval to completion.
The company's product portfolio extends beyond pools into complementary outdoor amenities, including water features (vanishing edge pools, perimeter overflow spas), fire features (fire pits, fire bowls), outdoor kitchens and BBQs, and shade structures (cabanas, pergolas, ramadas). Pricing on custom projects ranges from approximately $85,000 for a base custom build to over $200,000 for luxury configurations, with the website soliciting inquiries up to $500,000 and above. Revenue is generated primarily through one-time project fees, supplemented by subscription-based weekly pool service contracts and affiliate/referral fees from partnered lenders that offer customer financing.
Morris Pools operates a sales-led, consultation-driven go-to-market model. Customers initiate contact via phone (480-284-4296), website forms, or in-person consultations, and the company maintains local SEO across 10 service area pages spanning Scottsdale, Paradise Valley, Mesa, Gilbert, Chandler, Queen Creek, Tempe, Ahwatukee, Cave Creek, and Phoenix. Marketing channels include Google Business Profile (4.7 rating across 29 reviews), active social media on Facebook, Instagram, and YouTube, and referral-based lead generation. The company holds 4 consecutive years of International Awards of Excellence in Pool Construction and was recognized in 2019 as a TOP 50 Pool Service Company in the United States.
MORRIS POOLS, L.L.C. firmographics
Firmographics- Name
- MORRIS POOLS, L.L.C.
- Legal name
- Morris Pools, L.L.C.
- Website
- https://morrispools.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Morris Pools, L.L.C. is a family-owned luxury custom pool builder based in Mesa, Arizona, designing, constructing, and servicing custom pools, spas, and outdoor living environments for residential, commercial, and municipal clients across the Phoenix metropolitan area.
- Ownership category
- akta.pro rank
MORRIS POOLS, L.L.C. industry classification
Industry- Product category
- Luxury Custom Pool Construction and Outdoor Living Services
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industry
- Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)
Keywords
Where MORRIS POOLS, L.L.C. is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MORRIS POOLS, L.L.C. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Custom Pool Construction: One-time custom pool builds ranging from $85,000 to over $200,000 for luxury configurations including spas, water features, fire elements, and complete outdoor living spaces. Projects take approximately 14 to 24 weeks from permit approval to completion.
- Pool Renovation and Remodeling: Full pool renovations including resurfacing, tile and coping replacement, equipment upgrades, deck remodeling, and complete redesigns of older pools.
- Weekly Pool Service: Ongoing pool maintenance services including tile cleaning, brushing, vacuuming, water testing, chemical adjustment, and equipment inspection.
- Financing Partnerships: Partnership with lenders to offer flexible financing options, generating referral or partnership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Custom Pool - Starting at $85,000 |
| One time/ perpetual license | Pay-as-you-go | Luxury Pool Builds - $100k to $200k+ |
| One time/ perpetual license | Pay-as-you-go | Premium Luxury Builds - $200k to $500k+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MORRIS POOLS, L.L.C. product offering
Product offeringCore offering
Morris Pools designs, builds, remodels, and services custom luxury swimming pools and full outdoor living environments for residential, commercial, and municipal clients in the Phoenix metro area. Core projects include custom pool construction, full pool renovations (resurfacing, tile, coping, equipment, deck), and recurring weekly pool service, complemented by add-on features such as spas, water features, fire features, outdoor kitchens, and shade structures.
Product overview
Morris Pools is a family-owned luxury pool builder offering a comprehensive suite of services organized around four core offerings: Custom Pool Design, Swimming Pool Construction, Pool Service & Repairs, and Swimming Pool Renovation. The company builds custom pools with add-on features including water features (vanishing edge pools, perimeter overflow spas), fire features (fire pits, fire bowls), outdoor kitchens and BBQs, and shade structures (cabanas, pergolas, ramadas). The product portfolio is unified under a single brand delivering end-to-end pool solutions from initial design consultation through construction and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Pool Design
- Swimming Pool Construction
- Pool Service & Repairs
- Swimming Pool Renovation
- Water Features
- Fire Features
- BBQs & Outdoor Kitchens
- Cabanas, Pergolas & Shade Structures
- Pool Financing
Quantifiable outcome
- 14 to 24 weeks project timeline from permit approval to completion
- +1 more outcomes
Companies that use MORRIS POOLS, L.L.C.
Customer profileSegments2 records
Ideal customer profiles2 records
MORRIS POOLS, L.L.C. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MORRIS POOLS, L.L.C. partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MORRIS POOLS, L.L.C. competitors and assessment
Company assessmentEmerging players
- River Pools & Spas: National fiberglass pool manufacturer and installer with strong digital presence. Comparable as a premium residential pool provider but differentiated by product type (fiberglass vs. gunite) and centralized content-driven acquisition model.
Direct peers
- Shasta Pools: Arizona-based custom pool builder operating in the Phoenix/Scottsdale market. Directly comparable as a regional luxury pool builder serving the same East Valley customer base with similar design-build and remodel services.
- Blue Haven Pools & Spas: National custom pool builder with regional franchises offering design, construction, renovation, and service. Comparable business model and product offering to Morris Pools across multiple U.S. markets.
- California Pools & Landscape: Regional luxury pool and landscape builder in the Southwest U.S. Directly comparable for high-end custom pool design, outdoor living construction, and remodel services for affluent homeowners.
- Presidential Pools, Spas & Patio: Arizona-headquartered luxury pool and outdoor living builder. Directly comparable for high-end custom pool construction, outdoor kitchens, and complete backyard transformations in the Phoenix metro.
- Cody Pools: Large regional custom pool builder serving Texas and the Southwest. Comparable in offering custom gunite pool construction, renovation, and outdoor living features with a focus on premium residential projects.
Broad incumbents
- Premier Pools & Spas: Largest pool builder in the United States, operating across many states. Comparable as a large-scale custom pool builder with broader geographic reach and similar design-build service model.
- Anthony & Sylvan Pools: Long-established national pool builder offering custom gunite pool construction and renovation. Comparable for premium residential pool projects, though typically operates at larger scale and broader geographic footprint.
Others
- Hayward Holdings: Pool equipment manufacturer (pumps, heaters, automation, lighting). Comparable only as an upstream ecosystem supplier whose products Morris Pools specifies and installs; not a competitor.
- Pentair: Global pool equipment and water treatment manufacturer. Adjacent to Morris Pools as a key supplier of pumps, filters, heaters, and automation systems integrated into custom pool builds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MORRIS POOLS, L.L.C. social profiles
Digital presenceMORRIS POOLS, L.L.C. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MORRIS POOLS, L.L.C. leadership team
Management profileNumber of profiles
Profiles1 record
MORRIS POOLS, L.L.C. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MORRIS POOLS, L.L.C. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MORRIS POOLS, L.L.C.
What does MORRIS POOLS, L.L.C. do?
Morris Pools designs, builds, remodels, and services custom luxury swimming pools and full outdoor living environments for residential, commercial, and municipal clients in the Phoenix metro area. Core projects include custom pool construction, full pool renovations (resurfacing, tile, coping, equipment, deck), and recurring weekly pool service, complemented by add-on features such as spas, water features, fire features, outdoor kitchens, and shade structures.
Is MORRIS POOLS, L.L.C. a public or private company?
MORRIS POOLS, L.L.C. is a private company. It is classified as family owned and is currently operating.
When was MORRIS POOLS, L.L.C. founded?
MORRIS POOLS, L.L.C. was founded in 2010. It employs 1 to 10 people.
Where is MORRIS POOLS, L.L.C. based?
MORRIS POOLS, L.L.C. is headquartered in Mesa, United States, in the North America region.
How does MORRIS POOLS, L.L.C. make money?
Four revenue lines are on record. Custom Pool Construction is the primary driver. The others are pool Renovation and Remodeling, weekly Pool Service and financing Partnerships.
Who are MORRIS POOLS, L.L.C.'s main competitors?
River Pools & Spas is listed as an emerging player. Direct peers are Shasta Pools, Blue Haven Pools & Spas, California Pools & Landscape, Presidential Pools, Spas & Patio and Cody Pools. Broad incumbents are Premier Pools & Spas and Anthony & Sylvan Pools. Others are Hayward Holdings and Pentair.
Does MORRIS POOLS, L.L.C. have an API?
No public API is recorded for MORRIS POOLS, L.L.C..
What industry is MORRIS POOLS, L.L.C. in?
MORRIS POOLS, L.L.C.'s product category is Luxury Custom Pool Construction and Outdoor Living Services. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of HSAPALAJ, Water Features (Ponds, Fountains & Waterfalls). Its NAICS code is 7139 and its SIC code is 7900.