Motorleads
Motorleads is a Brazilian multinational automotive MarTech company providing a no-code SaaS platform, AI-powered tools, and a performance marketing agency to automotive dealerships, dealer groups, tire retailers, and manufacturers across 11 countries in the Americas.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Motorleads does
Motorleads (legal name Motorleads Marketing Digital Automotivo) is a Brazilian-headquartered multinational automotive MarTech company that operates across 11 countries in the Americas (Brazil, Chile, Ecuador, Mexico, Puerto Rico, Argentina, Uruguay, Paraguay, United States, and Colombia). The company is positioned as the only Brazilian multinational in the automotive MarTech segment, founded by a team with more than 20 years of experience in the automotive market. It serves automotive dealerships, dealership groups, used car dealers, tire retailers and auto centers, and automotive manufacturers and importers, with a primary go-to-market combining self-serve SaaS onboarding, inside sales for SMB and mid-market dealerships, and enterprise field sales for large dealership groups and OEMs requiring custom integrations.
The core product is a SaaS no-code platform for building automotive websites and landing pages, with native AI capabilities for SEO, content generation, and the recently launched MotorVision AI for computer vision-based photo enhancement. The platform is complemented by Agência Torque (an in-house performance and growth agency operating Google Ads, Meta Ads, TikTok Ads, and YouTube Ads across 10 countries), the MMS (Motorleads Marketing and Sales) dashboard for end-to-end lead-to-DMS attribution, and a Plugin Store including Chatbot, Multiatendedor (WhatsApp Business API), Leadfone (call tracking with speech analytics), and Autogestor (multi-portal inventory syndication). The company integrates with 120+ CRM systems and major automotive DMS platforms (Linx, DealerNet, Microwork, NBS, Syonet, Quiter).
Revenue is generated through SaaS platform subscriptions (monthly), managed performance marketing agency fees layered on top of client media spend, separate subscriptions or credit-based pricing for Plugin Store tools, and usage-based prepaid credits for MotorVision AI (with a R$364 minimum). Pricing is primarily quote-based and not publicly disclosed. The company holds flagship platform partnerships with Google (Premier Partner, 10+ years), Meta (Business Partner), and TikTok (Gold Partner), plus homologated channel relationships with multiple OEMs and tire manufacturers including Honda, Nissan, Mitsubishi, Suzuki, Bridgestone, Continental, Foton, and GAC. As of 2025, Motorleads reports cumulative generation of over 1 million leads for clients and management of approximately R$13 million in client advertising budget. The company operates with a 99% remote workforce of 37 employees and maintains an investor relations function with an advisory council that includes two external investor representatives.
Motorleads firmographics
Firmographics- Name
- Motorleads
- Legal name
- Motorleads Marketing Digital Automotivo
- Website
- https://motorleads.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motorleads is a Brazilian multinational automotive MarTech company providing a no-code SaaS platform, AI-powered tools, and a performance marketing agency to automotive dealerships, dealer groups, tire retailers, and manufacturers across 11 countries in the Americas.
- Ownership category
- akta.pro rank
Motorleads industry classification
Industry- Product category
- Automotive Marketing Software
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
Keywords
Where Motorleads is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Motorleads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Monthly/annual subscriptions for website and landing page platform access, including hosting, SSL, and platform updates. Tiered based on features and usage.
- Managed Performance Marketing Services: Agency fees for managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads, YouTube Ads) with AI optimization. Managed budget typically passed through to media platforms.
- Plugin Store (Tool Subscriptions): Additional tools including Chatbot, Multiatendedor WhatsApp API, Leadfone Call Tracking, and Autogestor inventory management with separate subscription or credit-based pricing.
- MotorVision AI Credits: Prepaid credit system for AI image processing. Minimum investment of R$ 364 to transform dozens of vehicles in inventory.
- CRM Integration Services: Integration with automotive CRMs including NBS CRM Gold, Leadmob, RD Station CRM, and 120+ other CRM systems. May include implementation and configuration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | MotorVision AI prepaid credits |
| Subscription | Monthly | SaaS Platform Subscription |
| Outcome Based/ Performance | Monthly | Performance Marketing Agency Services |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Motorleads product offering
Product offeringCore offering
Motorleads provides a 100% no-code SaaS platform for automotive dealerships to build websites and landing pages, complemented by a performance marketing agency (Agência Torque), AI-powered tools (MotorVision for photo enhancement, Chatbot Motorleads), WhatsApp Business API solution (Multiatendedor), call tracking (Leadfone), and inventory management (Autogestor). The offering integrates with 120+ CRMs and major DMS platforms, with the MMS dashboard unifying lead-to-invoice tracking. Target customers are automotive dealerships, dealership groups, used car dealers, tire retailers, and manufacturers/importers across Latin America.
Product overview
Motorleads is the only Brazilian multinational automotive MarTech company, offering a modular platform-plus-ecosystem architecture centered on the Motorleads Platform (a SaaS no-code platform for building automotive websites and landing pages with built-in AI for SEO and content generation). The core platform is complemented by the Torque Agency (a performance and traffic management service operating Google Ads, Meta Ads, TikTok Ads, and YouTube Ads across 10 countries), the Plugin Store (a curated ecosystem of Chatbot Motorleads, Multiatendedor WhatsApp Business API, Leadfone call tracking, and Autogestor inventory management — all natively integrated with 120+ CRMs and all major automotive DMS platforms), CRM Gold by NBS and CRM LeadMob as certified partner CRMs, MotorHUB as the partner hub, and MotorVision AI as the photo enhancement tool. All products and tools integrate into the Motorleads Marketing and Sales (MMS) dashboard for unified lead-to-invoice tracking.
Differentiator
Problem solved
Functional benefit
Brands
- MotorHUB: Certified partner hub integrating automotive technology solutions including CRM, chatbot, call tracking, and inventory management tools.
- MotorVision
- Agência Torque
Products and services
- Plataforma Motorleads
Quantifiable outcome
- Over 1 million leads generated for clients
- +3 more outcomes
Companies that use Motorleads
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Motorleads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability9 records
Feature9 records
Motorleads partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- TikTokflagshipTikTok Gold Partner providing exclusive access to beta features, first-hand platform data, and strategic insights for automotive advertising campaigns. Motorleads manages over R$1M in TikTok ad spend for automotive clients.
- Meta (Facebook/Instagram)flagshipMeta Business Partner recognizing high performance, data analysis expertise, and WhatsApp API implementation capabilities. Manages Meta Ads and WhatsApp Business API integrations.
- GoogleflagshipGoogle Premier Partner (maintained for over 10 years) with specialized Google Ads management across 10 countries in Latin America. Includes Google Business Profile and YouTube advertising.
- NBS (CRM Gold)coreCertified partner offering NBS CRM Gold, the most complete integrated vehicle sales platform. Includes lead channel integration, funnel management, DMS integration, and scheduling center.
- LeadmobcoreCertified partner offering Leadmob CRM, a complete automotive CRM with intelligence and advanced analytics integrated with the best DMS systems.
- RD StationcoreRD Station partner offering RD CRM for local businesses with WhatsApp login and RD Conversations for complete WhatsApp management with AI chatbot and campaign sending.
- MultiatendedorcoreComplete WhatsApp management platform with AI bot, multi-inbox customer service, and active WhatsApp campaign messaging. Native integration with Motorleads platform.
- AutogestorcoreVehicle inventory integrator for new and used vehicles with intelligent automation covering major market platforms. Native integration with Motorleads platform.
- HondaflagshipApproved/homologated partner for Honda dealer network in Brazil. Autohonda is a key homologated dealership network partner.
- NissanflagshipApproved/homologated partner for Nissan dealer network digital marketing solutions in Brazil.
- MitsubishicoreApproved/homologated partner for Mitsubishi dealer network digital marketing solutions in Brazil.
- SuzukicoreApproved/homologated partner for Suzuki dealer network digital marketing solutions in Brazil.
- Continental PneuscoreHomologated partner and sponsor at Continental National Sales Convention. Helping tire dealers increase revenue through digital marketing.
- BridgestonecoreHomologated partner for Bridgestone tire dealer network digital marketing solutions.
- FotonminorApproved/homologated partner for Foton commercial vehicle dealer network.
- GACminorApproved/homologated partner for GAC automotive brand dealer network.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Motorleads competitors and assessment
Company assessmentDirect peers
- Roadster: Digital retailing and online automotive commerce platform for dealerships, handling lead forms, configurators, and checkout. A direct peer in enabling digital vehicle purchase workflows for the same dealership customers Motorleads serves.
- DealerOn: Provider of automotive dealer websites, digital marketing, and SEO services to dealerships and dealer groups. Directly comparable as a SaaS website + digital marketing platform for auto retailers, scaled primarily in the US.
- TradePending: Dealer website and digital marketing platform serving franchised auto dealers with website, CRM, and inventory tools. Comparable SaaS + managed-services bundle aimed at the same automotive retail customer.
- Podium: Messaging and lead-conversion platform used heavily by automotive dealerships and other local businesses for review management, webchat, and SMS. Compares to Motorleads' Multiatendedor WhatsApp and Leadfone call-tracking layers serving the same dealership customer base.
- VinSolutions (CDK Global): Dealer CRM, marketing automation, and desking platform tightly integrated with DMS, used by thousands of US and Canadian dealerships. Directly comparable as a dealer CRM + marketing layer connecting ads to sales outcomes similar to Motorleads' MMS dashboard.
- Fullpath (formerly AutoLeadStar): AI-powered marketing platform purpose-built for automotive dealerships, with website, advertising, lead management, and customer data integration. Closest functional comparable to Motorleads in the dedicated auto-dealer MarTech category.
Broad incumbents
- HubSpot: Horizontal CRM and marketing automation platform that competes for the same mid-market auto-dealer marketing budgets and integrates broadly with automotive CRMs and DMS platforms.
- Salesforce: Enterprise CRM and Marketing/Commerce Cloud suite that is a CRM integration partner for Motorleads and competes for the same enterprise dealership-group accounts that Motorleads targets with field sales.
- Cox Automotive: Large automotive technology ecosystem including DealerSocket (CRM, marketing, websites), Dealertrack, and related dealer software. Directly comparable as a horizontal MarTech/DMS suite for automotive retailers, but operates at much broader scope and at enterprise scale rather than Motorleads' SMB/mid-market LATAM focus.
- CDK Global (VinSolutions, Elead): Provides dealer CRM, marketing platforms, and integrated dealer management software including the VinSolutions and Elead suites. A directly competing automotive dealer marketing and CRM platform at a much larger US/enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Motorleads social profiles
Digital presenceMotorleads compliance and trust
Trust signalCompliance4 records
Motorleads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorleads leadership team
Management profileNumber of profiles
Profiles8 records
Motorleads subsidiaries and ownership
Company hierarchySubsidiaries3 records
Motorleads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorleads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorleads
What does Motorleads do?
Motorleads provides a 100% no-code SaaS platform for automotive dealerships to build websites and landing pages, complemented by a performance marketing agency (Agência Torque), AI-powered tools (MotorVision for photo enhancement, Chatbot Motorleads), WhatsApp Business API solution (Multiatendedor), call tracking (Leadfone), and inventory management (Autogestor). The offering integrates with 120+ CRMs and major DMS platforms, with the MMS dashboard unifying lead-to-invoice tracking. Target customers are automotive dealerships, dealership groups, used car dealers, tire retailers, and manufacturers/importers across Latin America.
Is Motorleads a public or private company?
Motorleads is a private company. It is classified as venture growth investor backed and is currently operating.
When was Motorleads founded?
Motorleads was founded in -1. It employs 11 to 50 people.
Where is Motorleads based?
Motorleads is headquartered in São Paulo, Brazil, in the Latin America region.
How does Motorleads make money?
Five revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are managed Performance Marketing Services, plugin Store (Tool Subscriptions), motorVision AI Credits and CRM Integration Services.
Who are Motorleads's main competitors?
Direct peers on record are Roadster, DealerOn, TradePending, Podium, VinSolutions (CDK Global) and Fullpath (formerly AutoLeadStar). Broad incumbents are HubSpot, Salesforce, Cox Automotive and CDK Global (VinSolutions, Elead).
Does Motorleads have an API?
No public API is recorded for Motorleads.
What industry is Motorleads in?
Motorleads's product category is Automotive Marketing Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition). Its NAICS code is 44133 and its SIC code is 5500.