LeadMob
LeadMob is a Brazilian SaaS company that provides a vertical CRM platform for automotive dealerships, centralizing leads from Brazilian marketplaces and consolidating WhatsApp, SMS, email, and phone communications into a unified dashboard accessible via web and mobile apps.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadMob does
LeadMob (legal entity: LeadMob Comunicações LTDA) is a privately held Brazilian SaaS company founded in 2018 and headquartered in São Paulo, Brazil. The company builds a CRM platform purpose-built for automotive dealerships, enabling them to centralize leads from fragmented sources (Brazilian automotive marketplaces such as Webmotors, iCarros, OLX, and Mercado Livre, plus lead-generation platforms including Motorleads and autoforce) into a single unified dashboard. The platform consolidates multi-channel customer communications (WhatsApp, SMS, email, and phone), supports real-time attendance protocols, and provides team productivity analytics and lead distribution capabilities for dealer sales teams.
The product portfolio consists of a web-based CRM application (app.leadmob.com.br) and native iOS and Android mobile applications, sharing a common lead database and offering real-time cross-device access. Underlying architecture is a cloud-based multi-platform CRM with no publicly documented API or SDK, and no disclosed AI/ML capabilities. Integrations span roughly a dozen local platforms across marketplace lead capture (Webmotors, iCarros, OLX, Mercado Livre, UsadosBR, NaPista, Mobiauto), retail tech (Linx), and marketing automation (RD Station).
LeadMob operates a subscription-based SaaS revenue model with a hybrid go-to-market combining direct sales consultation (via phone and WhatsApp) and self-serve web onboarding. Pricing is not publicly disclosed. The customer base comprises Brazilian automotive dealerships representing brands including Chevrolet, Ford, Volkswagen, Toyota, Hyundai, Honda, BYD, Nissan, Audi, Lexus, Renault, Citroen, Peugeot, GWM, and Honda Motos. No funding rounds, acquisitions, leadership bios, or financial disclosures are available in the public record.
LeadMob firmographics
Firmographics- Name
- LeadMob
- Legal name
- LeadMob Comunicações LTDA
- Website
- https://leadmob.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadMob is a Brazilian SaaS company that provides a vertical CRM platform for automotive dealerships, centralizing leads from Brazilian marketplaces and consolidating WhatsApp, SMS, email, and phone communications into a unified dashboard accessible via web and mobile apps.
- Ownership category
- akta.pro rank
LeadMob industry classification
Industry- Product category
- Automotive CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
LeadMob business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM Software Subscription: LeadMob operates as a SaaS CRM platform providing automotive dealerships with lead management, team coordination, and productivity analytics tools on a subscription basis. The platform is accessible via web application and native mobile apps.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LeadMob product offering
Product offeringCore offering
LeadMob provides a vertical SaaS CRM platform purpose-built for Brazilian automotive dealerships, centralizing lead capture from multiple online marketplaces and lead sources (Webmotors, iCarros, OLX, Mercado Livre, Mobiauto, NaPista, Motorleads) into a unified dashboard. The platform unifies customer communications across WhatsApp, SMS, email, and phone, distributes leads to sales teams, tracks team productivity in real time, and is accessible via web browser and native iOS/Android mobile applications.
Product overview
LeadMob offers a unified CRM Automotivo (Automotive CRM) platform designed specifically for car dealerships. The product portfolio consists of the core LeadMob CRM Automotivo platform, complemented by native iOS and Android mobile applications, and a web-based platform accessible at app.leadmob.com.br. The system integrates lead management, multi-channel contact centralization (WhatsApp, SMS, email, phone), team productivity analysis, lead distribution, and sales performance tracking. All components share the same lead database and provide real-time access to dashboards and functionality across devices.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadMob CRM Automotivo Comprehensive automotive CRM platform that enables Brazilian car dealerships to store and manage all leads, contact histories, purchases, and interests in an integrated system. It provides real-time attendance protocols, team productivity analysis, lead distribution, and sales performance management, with centralization of customer contact across WhatsApp, SMS, email, and phone.
- LeadMob Mobile Application (iOS)
- LeadMob Mobile Application (Android)
- LeadMob Web Platform
Companies that use LeadMob
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
LeadMob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
LeadMob partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MotorleadscoreMotorleads is an automotive lead generation platform integrated with LeadMob's CRM, allowing dealerships to capture and manage leads directly within the LeadMob system.
- WebmotorscoreMajor Brazilian automotive marketplace and classified platform integrated with LeadMob for lead capture and synchronization.
- iCarroscoreLeading Brazilian automotive portal and marketplace integrated with LeadMob for lead synchronization.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
LeadMob competitors and assessment
Company assessmentEmerging players
- RD Station: Leading Brazilian marketing automation and CRM platform with deep SMB penetration. Comparable as a Brazilian-built lead nurturing and marketing operations tool; already integrated with LeadMob but could expand into adjacent sales-CRM functionality.
- Linx (Stone Co): Brazilian retail/automotive technology provider (now part of Stone) offering dealership management systems. Comparable as a Brazilian auto-tech ecosystem player already integrated with LeadMob and potentially competing for broader dealership tech stack ownership.
- Bitrix24: Global SMB CRM with free/tiered pricing and Brazilian market presence. Comparable as a budget CRM with lead and contact management that dealerships (especially smaller revendas) might select over a paid vertical specialist.
Regional players
- VinSolutions (Cox Automotive): US automotive CRM owned by Cox Automotive, deeply embedded in US dealer networks. Comparable as a vertical auto CRM in the same product category; US-only today but illustrates the international vertical-CRM template LeadMob could eventually export.
- DealerSocket (Fullpath): US-focused automotive CRM/dealer software platform. Comparable as a vertical automotive CRM with similar functionality (lead management, desking, CRM); competes in concept but does not serve Brazil, so primarily a directional peer.
Broad incumbents
- Salesforce: Global enterprise CRM with automotive cloud vertical offerings. Comparable as an alternative dealership CRM, particularly for larger dealer groups in Brazil with global parent companies.
- HubSpot: Broad incumbent CRM/marketing hub used by Brazilian SMBs. Comparable as a multi-channel contact and lead management platform that dealerships could substitute, though it lacks automotive-vertical specialization.
Direct peers
- Agendor: Brazilian-born sales CRM focused on SMBs across Latin America. Comparable as a Portuguese-language CRM with pipeline management and lead tracking, competing for the same Brazilian SMB CRM budget as LeadMob.
- Pipedrive: Global SMB CRM with pipeline/lead management focus. Comparable to LeadMob as a sales CRM with lead distribution and activity tracking; competes for dealership CRM wallet share even though not automotive-specialized.
- Zoho CRM: Global CRM with multi-channel communication, lead management, and workflow automation. Comparable as a low-cost alternative sales CRM that dealerships might adopt instead of a vertical specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadMob social profiles
Digital presenceLeadMob financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadMob leadership team
Management profileNumber of profiles
LeadMob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadMob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadMob
What does LeadMob do?
LeadMob provides a vertical SaaS CRM platform purpose-built for Brazilian automotive dealerships, centralizing lead capture from multiple online marketplaces and lead sources (Webmotors, iCarros, OLX, Mercado Livre, Mobiauto, NaPista, Motorleads) into a unified dashboard. The platform unifies customer communications across WhatsApp, SMS, email, and phone, distributes leads to sales teams, tracks team productivity in real time, and is accessible via web browser and native iOS/Android mobile applications.
Is LeadMob a public or private company?
LeadMob is a private company. It is classified as unknown and is currently operating.
When was LeadMob founded?
LeadMob was founded in -1. It employs 1 to 10 people.
How does LeadMob make money?
One revenue line is on record: CRM Software Subscription.
Who are LeadMob's main competitors?
Emerging players on record are RD Station, Linx (Stone Co) and Bitrix24. Regional players are VinSolutions (Cox Automotive) and DealerSocket (Fullpath). Broad incumbents are Salesforce and HubSpot. Direct peers are Agendor, Pipedrive and Zoho CRM.
Does LeadMob have an API?
No public API is recorded for LeadMob.
What industry is LeadMob in?
LeadMob's product category is Automotive CRM Software. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 518.