Motor Verde

What Motor Verde does

Motor Verde is a multi-brand premium electric bicycle retailer and service provider headquartered in Bilbao, Spain, founded in 2012. The company stocks more than 100 e-bike models spanning mountain, road, gravel, trekking, urban, folding, cargo, and tricycle categories, drawn from a brand portfolio that includes CUBE, BH, Focus, Riese & Müller, Amflow (with the DJI Avinox drive system), and Etnnic, alongside E-TWOW electric scooters. It operates an official service center (Servicio Técnico Oficial) for Bosch, Yamaha, Shimano, and Brose drive systems, and complements retail with accessories, components, and a dedicated e-bike rental platform at alquiler.motorverde.es.

The business operates a hybrid go-to-market model: a physical showroom in Bilbao serving walk-in and regional customers, plus an e-commerce channel with nationwide Spain and EU shipping. Revenue is generated through unit sales of premium e-bikes (typical ASP €2,500–€3,500+), accessories and components, recurring workshop and authorized motor service, and rental income. The catalog mix targets diverse consumer segments — sport cyclists, commuters, families, and riders with mobility needs — rather than a single enterprise or vertical.

Operationally, the business is small, with 6 employees, no disclosed outside funding beyond EU Next Generation Funds beneficiary status, and a competitive position anchored on long-tenured brand distribution rights, in-person advisory, and authorized after-sales service. The lack of disclosed financial metrics, hiring trends, or unit volume figures limits visibility into revenue scaling, though the addition of new premium brands, the rental channel, and micro-mobility SKUs suggest a strategy of incremental product and channel expansion rather than rapid scale-up.

Name

Motor Verde

Legal name

Vehículos Sostenibles Motor Verde S.L.

Website

https://motorverde.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Motor Verde is a multi-brand premium e-bike retailer and authorized service center in Bilbao, Spain, founded in 2012, stocking 100+ models from brands such as CUBE, BH, Focus, Riese & Müller, and Amflow for consumer, commuter, and adaptive riders across Spain and the EU.

Ownership category

akta.pro rank

Product category

Electric Bicycle Retail

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Electric bicycles
• E-bike retail
• Bicycle service
• Cycling accessories
• E-bike rental

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-bike Retail Sales: Primary revenue from direct sales of electric bicycles through online store and physical showroom in Bilbao. Product range spans from entry-level to premium models (€390 to €12,000) with various brands including Cube, BH, Focus, Riese & Müller, Amflow, and others.
2. Accessories and Components Sales: Secondary revenue from accessories (alforjas, bags, racks, baskets, locks, lights), components (electronics, brakes, pedals, saddles, transmissions), and cycling equipment (helmets, glasses, clothing).
3. E-bike Rental and Guided Tours: Rental revenue from e-bikes and guided routes in Bilbao through separate platform alquiler.motorverde.es.
4. Workshop and Maintenance Services: After-sales service including repairs, maintenance, and spare parts through their own workshop facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Motor Verde operates as a multi-brand specialty retailer of electric and non-electric bicycles, selling complete bikes from manufacturers such as CUBE, BH, and ATG, along with accessories, components, electric scooters (E-TWOW), and BH Fitness equipment. The business combines a Bilbao-based physical showroom with an online store at motorverde.es and a dedicated rental/tour booking platform at alquiler.motorverde.es, supplemented by a workshop offering maintenance and repairs, including warranty service for major e-bike motor brands.

Product overview

Motor Verde operates as a premium electric bicycle retailer based in Bilbao, Bizkaia (Spain), specialized in e-bikes since 2012. The company offers a multi-brand portfolio of over 100 electric bicycle models across categories including mountain (MTB), road, gravel, trekking, urban, folding, cargo, junior, tricycles, and quads. They sell products from brands like CUBE, FOCUS, BH, Riese & Müller, AMFLOW, SteppenWolf, Etnnic, Flebi, Legend, UrbanBiker, and Winora, featuring motors from Bosch, Yamaha, Shimano, Bafang, Fazua, Brose, and DJI Avinox. Beyond e-bikes, Motor Verde provides non-electric bicycles, accessories (panniers, locks, lights, child seats), components, cycling equipment, electric scooters (E-TWOW), BH Fitness products, e-bike rental with guided tours, and professional workshop/maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bicycles (Multi-Brand)

Quantifiable outcome

• Free test rides and rental options reduce purchase risk
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Riese & MüllercoreChannel Partner/ Reseller/ Distributor · 1 January 2015Official distributor of Riese & Müller, a prestigious German e-bike manufacturer known for innovation, quality and design. They offer premium configurable e-bikes including cargo and family models. Motor Verde has been pioneers in Riese & Müller distribution since 2015.
• E-TWOWcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Official distributor of E-TWOW electric scooters since 2014. E-TWOW scooters are known for reliability, power, safety and high quality. Motor Verde provides full after-sales service with spare parts and repair warranty.
• Focus BikescoreChannel Partner/ Reseller/ Distributor · 1 January 2013Official distributor of Focus Bikes in Bilbao, a renowned European cycling brand known for innovation, performance and manufacturing quality. Focus is part of a major international cycling group including Santa Cruz, Cannondale, GT, Kalkhoff and Cervélo. Motor Verde has worked with Focus since 2013.
• BH BikescoreChannel Partner/ Reseller/ Distributor · 1 January 2012Official distributor of BH Bikes, a Spanish manufacturer from Álava. BH was one of the pioneers in e-bikes starting in 2010 and is an international reference in e-bike development. Motor Verde has partnered with BH since their inception in 2012.
• Amflow / DJI AvinoxcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Amflow e-bikes in Bilbao, a manufacturer born from DJI Avinox technology innovation. Amflow integrates advanced Avinox motorization systems, positioning itself as the first brand to introduce a new generation of e-bikes with disruptive technology.
• EtnniccoreChannel Partner/ Reseller/ DistributorDistributor of Etnnic electric tricycles and quads. Etnnic is based in Arrasate-Mondragón (Basque Country) with over a decade of experience. They are a European reference for robust, stable, accessible and inclusive mobility with double front wheel design. All manufacturing and assembly maintained in Basque Country.
• FlebiminorChannel Partner/ Reseller/ DistributorSpanish brand distributor specializing in lightweight folding electric bikes. Founded in Seville in 2010 with a clear concept: easy-to-transport, store and use electric bikes for urban mobility.
• UrbanBikerminorChannel Partner/ Reseller/ DistributorSpanish brand distributor designing and manufacturing electric bicycles for daily use. With over 10 years of experience, UrbanBiker has consolidated as a reference with excellent balance between quality, durability and competitive price.
• CUBEcoreChannel Partner/ Reseller/ DistributorOfficial distributor of CUBE bicycles in Bilbao, the manufacturer that sells the most units in the European market with strong worldwide presence. CUBE represents the balance between quality, spectacular design and competitive pricing.
• SteppenWolfminorChannel Partner/ Reseller/ DistributorOfficial distributor of SteppenWolf e-bikes with Avinox motors in Bilbao. German brand founded over 30 years ago in Munich, specializing in high-end mountain bikes with premium carbon frames.
• Legend eBikesminorChannel Partner/ Reseller/ DistributorSpanish brand distributor based in Barcelona, consolidated as a European reference in urban electric bikes with smart connected design. Legend integrates Mahle MySmartBike connectivity app for assistance management and route tracking.
• WinoraminorChannel Partner/ Reseller/ DistributorGerman brand distributor specialized in urban and trekking electric bicycles. Part of Accell Group, one of the largest European cycling manufacturers along with Haibike, Ghost and Lapierre.
• Bosch (Official Service Center)coreTechnology or IntegrationOfficial service center for Bosch e-bike systems. Bosch is the most common motor brand in their inventory (59+ models).
• Yamaha, Shimano, Fazua (Porsche), BrosecoreTechnology or IntegrationOfficial service center for Yamaha, Shimano, Fazua (Porsche) and Brose e-bike motor systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BH Bikes: Spanish e-bike manufacturer and Motor Verde's oldest partner (since 2012), operating direct-to-consumer online sales and own retail stores, making it simultaneously a key supplier and a competitor.
• Specialized: Premium bicycle and e-bike manufacturer with a direct-to-consumer retail strategy and brand stores in major Spanish cities, competing for premium e-bike buyers.
• Trek: Global bicycle manufacturer with proprietary e-bike systems and company-owned retail stores across Spain, offering premium e-bikes directly to consumers through integrated D2C channels.
• Decathlon: Global sporting goods retailer with extensive Spanish store network and own e-bike brands (e.g., B'Twin, Riverside), offering lower-priced e-bikes and accessories that compete with Motor Verde's premium positioning across all categories.
• Canyon: German direct-to-consumer premium bicycle and e-bike manufacturer with strong Spanish market presence, bypassing traditional retailers and competing for the same premium e-bike customer as Motor Verde.

Direct peers

• Bike24: Major European online cycling retailer offering bicycles, e-bikes, components, and accessories with a broad multi-brand portfolio, competing head-on with Motor Verde for online Spanish cycling customers.
• Probikeshop: European multi-brand online cycling retailer with significant Spanish presence, offering bicycles, e-bikes, components, and accessories from similar premium brands, competing directly with Motor Verde's e-commerce channel.
• Mammoth Bikes: Spanish multi-brand e-bike retailer with similar premium focus on electric bicycles and accessories, directly competing with Motor Verde in the Spanish market with an overlapping brand portfolio and target customer base.

Others

• Riese & Müller: Premium German e-bike manufacturer and Motor Verde partner since 2015, sells direct to consumers globally including Spain, functioning as both a core supplier and a D2C competitor.
• Amflow: Premium e-MTB brand powered by DJI Avinox motor technology, distributed by Motor Verde in Bilbao while also selling direct online, creating channel conflict with their own retail partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motor-verde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Verde