The Movement Loft

Name

The Movement Loft

Legal name

The Movement Loft

Website

https://movementloftstudios.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAB

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAG

Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJALAI

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing)

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

Keywords

• Adult dance classes
• Yoga classes
• Sound bath meditation
• Wellness studio
• Corporate wellness programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Drop-in Class Sales: Single class drop-ins at $25+tax per session across dance, yoga, sound bath and meditation class types. Primary revenue driver for in-studio attendance.
2. Class Pack Sales: Class packs (6, 20, and 50 class packs) sold at discounted per-class rates. Class packs expire 60 days from purchase. Cannot be used on sound baths, workshops or special events.
3. Monthly Membership Subscriptions: Unlimited monthly memberships billed monthly or quarterly. Wellness Club at $89/month (quarterly auto-billed), Movement Club at $109/month (monthly auto-billed). Minimum commitment periods apply. Includes member-exclusive events, first access to workshops, and discounts on retail and private events.
4. Private Events and Sessions: Private yoga, sound bath, and dance sessions for individuals and groups (1–100+ attendees). Includes on-site mobile delivery to homes, offices, AirBnBs, and venues across DFW. Customizable experiences for bachelorette parties, birthdays, corporate events, and private retreats. White-glove planning included.
5. Corporate Wellness Programs: Bespoke corporate wellness programs delivered on-site at corporate offices, co-working spaces, apartment complexes, and hotels. Includes class scheduling, instructor matching, dedicated account liaison, monthly engagement reports, and customized programming on weekly/monthly/quarterly cadence.
6. Private Group Retreats: Customized private wellness retreats ranging from overnight local DFW stays to multi-day domestic and international trips. Packages include curated accommodations, daily wellness activities, excursions, healthy meals, ground transport, and customized programming. Coordinated by event liaison team.
7. Sound Healer Training Certificate: 10-hour in-person sound healer training program offered 1–2 times per year at $499 per participant. Includes instruction, learning materials, light refreshments, practicum, and certificate of completion. Limited to 10 participants per session. Payment plans available.
8. Workshops and Special Events: Special ticketed workshops (e.g., Flexibility + Mobility Intensive, Dance Technique Series, Women's Health/Nutrition Series) and recurring events (Full Moon Sound Baths, Musical Theater Series). Pricing ranges from $25–$45. Some events included free with membership.
9. Gift Cards: Digital gift cards sold in custom amounts, delivered to recipients via email inbox.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

The Movement Loft is a boutique Dallas wellness studio offering scheduled adult dance, yoga, sound bath, and meditation classes, sold via drop-ins, class packs, and unlimited monthly or quarterly memberships. It also delivers mobile private events, corporate wellness programs, custom retreats, and a certified sound healer training program across the DFW metroplex.

Product overview

The Movement Loft is a wellness studio offering a multi-service platform of adult dance, yoga, sound bath, and meditation classes and experiences. The core offering consists of scheduled group classes (Dance, Yoga, Sound Bath, Meditation) available through membership (Unlimited Monthly or 3-Month) or class pack (6, 20, 50 credits). Premium services include Private Yoga/Sound Bath sessions, Private Group Retreats, Corporate Wellness Programs, Bachelorette Packages, and Sound Healer Training certification. Events calendar features recurring workshops and special events like Full Moon Sound Baths and dance technique intensives. The studio operates two Dallas locations (Central and Oak Cliff) with classes bookable via Momence platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hello Moon Apothecary: A self-care product line launched alongside The Movement Loft, offering handmade or sourced items from woman-owned businesses that give back. Focuses on making self care accessible with affordable items.

Products and services

• Adult Dance Classes
• Yoga Classes
• Sound Bath Meditation
• Meditation + Mindfulness Classes
• Movement Club Unlimited Monthly Membership
• Wellness Club Unlimited 3-Month Membership
• Class Packs (6, 20, 50 classes)
• Private Yoga Classes
• Private Sound Bath Meditation
• Private and Small Group Sessions
• Corporate Wellness Programs
• Bachelorette Party Packages
• Private Group Retreats
• Strength and Conditioning Classes
• Dance Fitness Classes
• Sound Healer Training Certificate Program
• Event Calendar and Workshops
• Gift Cards

Quantifiable outcome

• 100s of sound bath sessions facilitated over 5+ years by founder
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Corporate Employers (General — Fortune 500, SMBs)coreImplementation/ SI/ Consulting PartnerThe Movement Loft serves as a wellness program provider to corporate employers across DFW, delivering on-site yoga, dance, meditation, and fitness classes. The studio handles all scheduling, instructor matching, and program management, functioning as an outsourced wellness department for corporate clients.
• Co-working Spaces (General)minorImplementation/ SI/ Consulting PartnerCo-working spaces engage The Movement Loft to provide on-site wellness programming as an amenity for their tenant members. Services include customized class schedules and instructor deployment on a recurring basis.
• ATT Pac (Arts Mission Oak Cliff / Sammons Park)coreStrategic or Co-development PartnerThe Movement Loft partnered with ATT Pac (Dallas Arts District venue) to host outdoor sound bath meditation series at Sammons Park. A four-session series was held May–June 2024 as part of the venue's wellness programming. This partnership expands the studio's reach to new audiences in a prestigious arts venue setting.
• Granite Park (Plano, TX)minorStrategic or Co-development PartnerThe Movement Loft hosted free outdoor sound bath events at the Boardwalk at Granite Park in Plano, TX as part of Mental Health Awareness Month (May 2024). Donations from the $5 per-person event were directed to the Grant Halliburton Foundation. Partnership provides community exposure in the Plano/Collin County market.
• Hotels and Conference Spaces (General)minorImplementation/ SI/ Consulting PartnerHotels and conference venues engage The Movement Loft for on-site wellness programming for guests and conference attendees. Services include sound bath brain breaks between sessions and stand-alone wellness activities.
• Hello Moon Apothecary (Side Business / Partner)minorOthersHello Moon Apothecary is a sister brand launched by founder Ellen Hoffman, offering handmade self-care products (bath steamers, yoga mat mists, crystals, journals) sourced from woman-owned businesses. Products are offered as add-ons for bachelorette and private events, and sold through the studio.
• Dawn Fabritz (Holistic Nutritionist)minorOthersHolistic nutritionist who leads the studio's Women's Health and Nutrition Series workshops (e.g., 'Eating for Balanced Hormones,' 'Introduction to Holistic Nutrition'). Guest expert providing specialized wellness content that complements the studio's movement-based offerings.
• Grant Halliburton FoundationminorOthersLocal mental health nonprofit benefiting from The Movement Loft's free community sound bath event at Granite Park (May 2024). All $5 donations from event registration were donated to the foundation supporting youth mental health.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: National boutique yoga chain operating memberships, class packs, and drop-in classes across multiple modalities. Closest scaled analog to The Movement Loft's unlimited monthly memberships and class pack tiers, with a similar multi-discipline studio format.
• Y7 Studio: Boutique yoga brand centering candlelit, music-driven classes with a curated sensory experience. Comparable to The Movement Loft's sensory-rich class format (aromatherapy, herbal tea, curated playlists) and inclusive, body-positive community positioning.
• Barre3: Boutique barre and fitness brand with a community-focused, accessible positioning. Comparable to The Movement Loft's class pack and membership structure and inclusive, body-positive brand voice.
• Pure Barre: National boutique barre fitness chain offering memberships and class packs. Directly comparable to The Movement Loft's dance and barre class offerings and similar membership-based pricing model.
• Hot 8 Yoga: Boutique yoga chain with membership and class pack pricing. Comparable to The Movement Loft's studio format, unlimited monthly subscriptions, and multi-discipline class schedule.
• TruFusion: Multi-modal fitness studio combining yoga, barre, Pilates, cycling, and boxing under one roof. Highly comparable to The Movement Loft's diverse multi-modal wellness approach and single-location integrated offering.

Broad incumbents

• Wanderlust: Global wellness festival and retreat brand offering curated multi-day wellness experiences. Comparable to The Movement Loft's private group retreats (including multi-day destinations in Texas and Mexico) and ticketed special events like Full Moon Sound Baths.
• exhale: Multi-modal fitness and wellness brand offering yoga, barre, Pilates, and recovery services alongside spa. Comparable to The Movement Loft's integrated approach of delivering multiple wellness modalities under one brand, though at significantly larger scale and scope.
• Kripalu Center for Yoga & Health: Yoga and wellness retreat center offering multi-day immersive programs, training, and workshops. Comparable to The Movement Loft's private group retreats and proprietary sound healer training certification program.

Emerging players

• StretchLab: Boutique assisted stretching and mobility studio offering memberships and private/small-group sessions. Comparable to The Movement Loft's private and small-group session offerings and corporate wellness delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-movement-loft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Movement Loft