MY CHIRO, L.L.C.

What MY CHIRO, L.L.C. does

MY CHIRO, L.L.C. is a privately held, Iowa-based walk-in chiropractic and massage therapy service operating under the DBA "My Chiro Walk-In Adjustments." Founded in 2006 by Bruce Weisbein, D.C. and Kathy Weisbein as a deliberate departure from the traditional pre-paid, long-term treatment plan model, the company offers spinal adjustments at a flat $35 per visit with no appointments, no X-rays, no new patient exam fees, no monthly autodebits, and no pre-payment commitments. The company serves individual consumers in Iowa seeking affordable, on-demand care for back pain, neck pain, headaches, postural issues, and limited range of motion, and additionally offers a range of massage therapy modalities (Swedish, deep tissue, prenatal, sports, hot stone, cupping, etc.) through third-party scheduling platforms.

The business operates from five owned and operated clinic locations across Iowa — Cedar Rapids (headquarters), Hiawatha, Marion, Des Moines, and Mount Pleasant — staffed by 10 Doctors of Chiropractic (all graduates of Palmer College of Chiropractic) and 9 Licensed Massage Therapists. The underlying service model is fundamentally low-tech: a manual, in-person healthcare delivery experience supported by a WordPress website, a daily Facebook presence (Facebook page MyChiroWalkIn) where the company posts provider locations each morning, third-party scheduling platforms (Vagaro, Schedulicity) for massage bookings, and a third-party gift card platform (TheGiftCardCafe) for gift certificate sales. There is no proprietary software, no mobile app, no API, no integrations beyond standard SaaS tools, and no AI/ML components.

The revenue model is straightforward and cash-pay: each walk-in adjustment is $35 with optional free consultation if the clinic cannot help the patient, plus per-appointment massage therapy revenue and gift certificate sales. The whole-company GTM motion is direct-to-consumer via physical walk-in locations, with brand and awareness driven by localized Facebook content and word-of-mouth. The company is wholly bootstrapped — no funding rounds, no parent company, no M&A history, and no public listing. Founding-era leadership (Bruce Weisbein, D.C.) plus location owners Travis Robertson, D.C. (Cedar Rapids/Marion) and Colin Shepherd, D.C. (Mount Pleasant) anchor the current operating structure.

Name

MY CHIRO, L.L.C.

Legal name

MY CHIRO, L.L.C.

Website

https://mychirowalkin.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MY CHIRO, L.L.C. operates five walk-in chiropractic and massage clinics across Iowa, offering $35 flat-rate spinal adjustments to individual consumers with no appointments, memberships, or long-term commitments.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Walk-in chiropractic
• Chiropractic adjustments
• Massage therapy
• Spinal manipulation
• Pain management services

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Walk-in Adjustments: One-time payment of $35 per chiropractic adjustment. No membership fees, no pre-payment required, no long-term commitments. Walk in, get evaluated, receive adjustment, pay and leave.
2. Massage Therapy Services: Massage therapy services scheduled through third-party platforms (Vagaro, Schedulicity). Revenue generated from individual massage appointments with Licensed Massage Therapists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

My Chiro delivers flat-rate, no-appointment chiropractic adjustments at $35 per visit across five Iowa clinic locations, with no X-rays, no monthly autodebits, no pre-payment plans, and no new-patient exam fees. The company also offers licensed massage therapy (Swedish, deep tissue, sports, prenatal, hot stone, bamboo, cupping, cranial sacral, lymphatic drainage, neuromuscular) scheduled through Vagaro and Schedulicity, plus gift certificates redeemable across services.

Product overview

MY CHIRO, L.L.C. operates as a walk-in chiropractic and massage service with multiple Iowa locations. The company offers a single unified service model centered on affordable, no-commitment walk-in adjustments at $35 per visit, supplemented by licensed massage therapy services booked through third-party scheduling platforms. The core product portfolio consists of Walk-In Adjustments, Massage Services, and Gift Certificates, with no additional software products, platforms, or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-In Chiropractic Adjustments Flat-rate chiropractic spinal adjustment service for individual consumers in Iowa. Patients walk into any of five clinics without an appointment, are evaluated, receive a single adjustment, pay $35, and leave — with no X-rays, no new-patient exam fees, and no ongoing treatment plan required.
• Licensed Massage Therapy Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• VagarominorOthersThird-party scheduling platform used for booking massage therapy appointments at My Chiro Hiawatha location.
• SchedulicityminorOthersThird-party scheduling platform used for booking massage therapy appointments.
• TheGiftCardCafeminorOthersThird-party gift card platform through which My Chiro sells gift certificates.
• Palmer College of ChiropracticminorOthersPrimary alma mater for My Chiro's doctors. All 10 DCs graduated from Palmer College, which is the oldest and largest chiropractic college.

Scale indicators3 records

Recent moves6 records

Emerging players

• Elements Massage: National massage therapy franchise focused on therapeutic and pain-relief massage. Directly comparable on My Chiro's Licensed Massage Therapist service line.
• Massage Heights: Membership-based massage and wellness franchise with co-located chiropractic in some markets. Comparable on the massage / wellness side of My Chiro's offering.
• Airrosti: Outpatient musculoskeletal care provider delivering conservative pain treatment via in-person and virtual visits. Comparable on patient demographic and conservative-care value proposition.
• Hand & Stone Massage and Facial Spa: National franchise offering walk-in massage and skin care services. Relevant peer for My Chiro's massage side and its walk-in, no-commitment retail health/wellness positioning.

Direct peers

• HealthSource Chiropractic: Franchised chiropractic system with multi-location footprint, offering adjustments and rehabilitation services to individual consumers on a cash/private-pay basis.
• 100% Chiropractic: Multi-state chiropractic franchise offering walk-in access, cash-pay packages, and co-located wellness services including massage. Closely comparable in operating concept and unit economics.
• Aim Chiropractic: Walk-in, affordable chiropractic chain operating in multiple states with flat-fee adjustments; very similar value proposition and customer base to My Chiro.
• Chiro One Wellness Centers: Midwest-based chiropractic group practice with multiple clinic locations, member-based treatment plans, and a similar patient demographic of pain-management and wellness patients.
• The Joint Chiropractic: National walk-in chiropractic franchise with a flat-fee, no-appointment model. The most direct scaled analogue to My Chiro's $35 walk-in adjustment concept.

Broad incumbents

• ATI Physical Therapy: Large multi-state outpatient physical therapy and musculoskeletal provider. Broad incumbent serving overlapping back/neck pain patients, though not a walk-in chiro specialist.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyChiroWalkIn
• LinkedInlinkedin.com/company/my-chiro-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY CHIRO, L.L.C.